Car Buying Strategies

2020 Chevrolet Impala Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2020 Impala - Style: LT 1LT, 4-Door Sedan. Powered by a 3.6 L, 6 Cylinder, Gas Engine w/ FWD and Automatic Transmission
Invoice Price
Destination Fee
Dealer Cost
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2020 Impala - Style: Premier 2LZ, 4-Door Sedan. Powered by a 3.6 L, 6 Cylinder, Gas Engine w/ FWD and Automatic Transmission
Invoice Price
Destination Fee
Dealer Cost
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Chevrolet Impala Overview:

If you want to give your family more space to spread out, the full-size 2020 Chevy Impala remains a great option. Passenger comfort is a key point of emphasis for the new Impala. You’ll also appreciate this sedan’s cool styling and smooth ride. Meanwhile, good reliability makes the Impala a solid long-term investment. Although the Impala doesn’t deliver the driving excitement of a sports car, it still manages to offer a satisfying level of performance.

What’s New for 2020?

For 2020, Chevy has dropped last year’s standard four-cylinder powertrain. The base LS trim has also been removed from the lineup. Furthermore, some of the car’s optional equipment is no longer available.

What Styles Does It Come In?

The 2020 Chevrolet Impala is a large sedan that accommodates a family of five. All versions of the Impala use a front-wheel-drive system.

What Trim Levels Are Offered?

This year, Chevy has reduced the Impala’s lineup to only two trims. Fortunately, both trims give you a lot of equipment for the money. Although the Impala doesn’t receive Chevy’s latest Infotainment 3 interface, it does feature an 8.0-inch MyLink touchscreen with Apple CarPlay and Android Auto mobile support. Families love the standard Wi-Fi hotspot, which allows them to access the internet on phones and other electronic devices. Other key features found on the Impala LT include two USB ports, keyless start, and satellite radio.

Expect the Impala Premier to have a more luxurious nature. Aside from its upgraded upholstery, the Premier trim also boasts an 11-speaker Bose premium sound system and a wireless smartphone charger.

The Impala’s Exterior Styling

The 2020 Chevrolet Impala’s muscular appearance helps differentiate it from today’s other large sedans. Its front-end styling is similar to that of the previous-generation Chevrolet Camaro. A sweptback roof also helps give the Impala a cool look. Upgraded 19-inch alloy wheel and xenon headlights are featured on the top-of-the-line Premier trim. However, an even larger set of 20-inch wheels are optional.

Performance Facts

With Chevy deciding to do away with the Impala’s four-cylinder engine, both trims now receive a V6 engine as standard equipment. It punches out 305 horsepower, which enables you to hit 60 mph in around 6.3 seconds. A six-speed automatic transmission routes power to the front wheels. When activating the Impala’s passing gear, you should have no issues merging into traffic.

On the highway, the 2020 Chevrolet Impala has a sporty feel for a big car. Many of the Impala’s steering components are derived from the Camaro, which makes it feel smaller than its actual size. Parking the Impala in tight spots is easier than you may think. This sedan really shines in the ride comfort category. Roads trips in the new Impala will be relaxing.

Quality and Comfort

The quality of the 2020 Chevrolet Impala’s cabin is fairly good for the price. However, plastic trim pieces prevent the Impala from competing against a genuine luxury cruiser. While the base model deserves some thought, expect the Impala Premier to deliver greater comfort. It receives genuine leather upholstery and power heated seats as standard equipment.

Passenger room is a highlight for the new Impala. You won’t have to worry about your family experiencing a cramped ride. Ever since the current-generation Impala first hit the scene in 2013, it has remained a highly recommended car for tall people. Families can also benefit from the Impala’s extremely large trunk, which provides nearly 19 cubic feet of cargo space.


In the event of an accident, you and your family will be thankful for the Impala’s solid impact protection. Expect it to take home another perfect overall safety score from the NHTSA. If you happen to be involved in a crash, GM’s standard OnStar system can automatically alert emergency personnel. A backup camera is also a standard feature on the new Impala.

Even the less expensive LT trim offers an optional Driver Confidence package. It adds blind-spot alert with rear cross-traffic detection and rear parking sensing. Smart cruise control and forward collision warning are available on the Premier trim.

Fuel Economy

The 2020 Chevrolet Impala is not bad on gas for a car that pushes out more than 300 horsepower. While you can average up to 28 mpg on the freeway, driving in city traffic lowers efficiency to 19 mpg. Furthermore, you can save money by filling the tank with regular unleaded gas.

There are many reasons why you should consider the 2020 Chevrolet Impala as your next family hauler. Its spacious passenger area and excellent crash scores should catch your attention. The icing on the cake is the car's smooth styling.

How to Calculate The Dealer Cost of a Chevrolet Impala

Formula for Calculating Dealer Cost:

  • Example: Base Chevrolet Impala invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Chevrolet Impala MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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