Car Buying Strategies

2020 Dodge Journey Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 Dodge Journey Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2020 Journey - Style: SE, 4-Door Crossover. Powered by a 2.4 L, 4 Cylinder, Gas Engine w/ FWD and Automatic Transmission
Invoice Price
Destination Fee
Dealer Cost
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2020 Journey - Style: Crossroad, 4-Door Crossover. Powered by a 2.4 L, 4 Cylinder, Gas Engine w/ FWD and Automatic Transmission
Invoice Price
Destination Fee
Dealer Cost
Find the Best Price
Price Tip:
To avoid overpaying on a new Dodge Journey, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
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Dodge Journey Overview:

For decades Dodge has retained its reputation as one of the most respected brands across the auto industry. They have built on a legacy of crafting versatile, practical, and well-performing cars that appeal to buyers from all over the world. Like many other models in their lineup, the Dodge Journey remains a very recommendable model. The Dodge Journey is one of the most affordable 3-row mid-size SUV you will find in the market today. The Dodge Journey has become very popular in the country, especially among families.

At just a fraction of the cost of many of its competitors, the Dodge Journey offers real value to buyers working with a tight budget. The Mid-size SUV has retained its remarkable, beefed-up, and bold design from its predecessors.

 What’s New for 2020?

The 2020 version of the Dodge Journey is only available in two trim levels; the SE value and the off-road-oriented Crossroad. Both trim levels are powered by a 172 horsepower powertrain that is equally potent as it is fuel-efficient. A notable omission for 2020 is the optional V6 engine, which was paired to a 6-speed automatic transmission.

For 2020, all models also receive standard rear parking assist and a sunroof. The addition of optional features has also been simplified with the introduction of the Popular Equipment Group. This equipment group bundles popular features together, depending on the trim level selected.

What Styles Does it Come In?

The 2020 Dodge Journey is a budget mid-size SUV available in two trim levels. The vehicle works well as an everyday use family car. The SUV provides spacious tranquil interiors and can comfortably fit a family of seven and still have enough room to squeeze in a couple of suitcases.


The 2020 Dodge Journey draws its power from a 2.4-liter naturally-aspirated 4-cylinder engine paired with a 4-speed automatic transmission to put out 172 horsepower at 6000-rpm. The Journey offers a smooth and comfortable ride owing to its well-tuned suspension. The 4-speed automatic gearbox is more than adequate for the Dodge Journey, and it shifts seamlessly through the gears.

Interior and Technology

The mid-size SUV features practical dimensions that allow roomy interiors with ample legroom and headroom for all occupants. The interiors are easily configurable and provide sufficient storage space.

 The 3-row Journey allows seating for seven people on its adequately comfortable and supportive seats. The 2020 Dodge Journey also comes equipped with a user-friendly Uconnect infotainment system with a clear and crisp 4.3-inch touchscreen display, six speakers and a USB port.

The Dodge Journey offers 10.7 cubic feet of cargo space in the trunk, 37 cubic feet with the 50/50 split third-row folded, and a remarkable 67.6 cubic feet with both the 60/40 split second and third rows folded down. To add to the storage is a compartment under the front passenger seats as well as dual compartments under the second row.


The 2020 Dodge Journey progresses the Dodge legacy in manufacturing cars with the end-user always at mind, it comes fitted with a brake assist, electronic stability control, traction control, and daytime running lights.

The SUV earns impressive ratings with the National Highway Transportation Safety Administration (NHTSA) as well as the Insurance Institute of Highway Safety (IIHS). The cars feature a wide assortment of driving assist features available. However, it comes with standard parking sensors and a rearview camera.

What Trim Levels are Available?

  • The Dodge Journey SE value
  •  The Dodge Journey Crossroad

The SE value is the base trim and it comes furnished with cloth upholstery, heated exterior mirrors, manually adjustable front seats and proximity keyless entry technology. It also features rear parking sensors, push-start button, and dual-zone manual climate control. The SE also houses a 4.3-inch touchscreen infotainment system, a USB port, and a 6-speaker audio system.

An optional SE popular Equipment Group Package enhances some of the standard features and comes including; power-adjustable driver’s seats, premium cloth seats, voice command, Bluetooth, tri-zone automatic climate zone, a leather-wrapped steering wheel, and voice command capabilities.

The Crossroad comes as standard with leather upholstery, a sunroof, voice command, a 6-way power-adjustable driver’s seat, satellite radio, fog lights, tri-zone climate control, and Bluetooth. The available Popular Entertainment Package adds heated front seats, a heated steering wheel, a remote start, a premium 6-speaker audio system, and an 8.4-inch touchscreen infotainment system with in-built navigation and Android Auto compatibility.

Driving Experience

When it comes to flexibility and comfort, not many cars can match up with the Dodge Journey. The popular mid-size SUV engineered to take comfort and convenience to new horizons. The Journey offers a smooth and comfortable ride on the road, handling and suspension is well balanced and provides maximum traction for the car under most conditions. The featured technology features add convenience and entertainment to make every trip more lively.

Fuel Economy

The 2020 Dodge Journey is just as fuel-efficient as other vehicles in its class even though it is larger, heavier, and more practical than most of its counterparts. However, considering the fact the Journey delivers the performance of an SUV, it earns fuel economy ratings are quite standard, 19 mpg in the city 25 mpg on the highway, and 21 mpg combined.

All in all, the 2020 Dodge Journey is one of the most affordable, practical, and resilient mid-size SUVs in the market. The car is quite reliable for everyday use and is quite comfortable and spacious. It is ideal for use as a family car or a day to day vehicle.
How to Calculate The Dealer Cost of a Dodge Journey:

Formula for Calculating Dealer Cost:

  • Example: Base Dodge Journey invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Dodge Journey MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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