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2021 Ford Bronco Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Bronco - Style: 2-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$28,500
Invoice Price
$28,073
Destination Fee
$1,495
Holdback
$855
Dealer Cost
$28,713
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2021 Bronco - Style: Advanced 4x4 - 2-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$30,890
Invoice Price
$30,427
Destination Fee
$1,495
Holdback
$927
Dealer Cost
$30,995
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2021 Bronco - Style: 4-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$33,200
Invoice Price
$32,702
Destination Fee
$1,495
Holdback
$996
Dealer Cost
$33,201
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2021 Bronco - Style: Big Bend - 2-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$33,385
Invoice Price
$32,551
Destination Fee
$1,495
Holdback
$1,002
Dealer Cost
$33,044
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2021 Bronco - Style: Advanced 4x4 - 4-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$33,995
Invoice Price
$33,485
Destination Fee
$1,495
Holdback
$1,020
Dealer Cost
$33,960
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2021 Bronco - Style: Advanced 4x4 Big Bend - 2-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$35,775
Invoice Price
$34,882
Destination Fee
$1,495
Holdback
$1,073
Dealer Cost
$35,304
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2021 Bronco - Style: Big Bend - 4-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$35,880
Invoice Price
$34,983
Destination Fee
$1,495
Holdback
$1,076
Dealer Cost
$35,402
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2021 Bronco - Style: Black Diamond - 2-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$36,050
Invoice Price
$34,789
Destination Fee
$1,495
Holdback
$1,082
Dealer Cost
$35,203
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2021 Bronco - Style: Advanced 4x4 Black Diamond - 2-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$36,845
Invoice Price
$35,556
Destination Fee
$1,495
Holdback
$1,105
Dealer Cost
$35,946
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2021 Bronco - Style: Advanced 4x4 Big Bend - 4-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$38,270
Invoice Price
$37,313
Destination Fee
$1,495
Holdback
$1,148
Dealer Cost
$37,660
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2021 Bronco - Style: Black Diamond - 4-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$38,545
Invoice Price
$37,196
Destination Fee
$1,495
Holdback
$1,156
Dealer Cost
$37,535
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2021 Bronco - Style: Outer Banks - 2-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$38,955
Invoice Price
$37,591
Destination Fee
$1,495
Holdback
$1,169
Dealer Cost
$37,917
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2021 Bronco - Style: Advanced 4x4 Black Diamond - 4-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$39,340
Invoice Price
$37,963
Destination Fee
$1,495
Holdback
$1,180
Dealer Cost
$38,278
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2021 Bronco - Style: Advanced 4x4 Outer Banks - 2-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$40,545
Invoice Price
$39,126
Destination Fee
$1,495
Holdback
$1,216
Dealer Cost
$39,405
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2021 Bronco - Style: Outer Banks - 4-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$41,450
Invoice Price
$40,000
Destination Fee
$1,495
Holdback
$1,244
Dealer Cost
$40,252
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2021 Bronco - Style: Advanced 4x4 Badlands - 2-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$42,095
Invoice Price
$40,621
Destination Fee
$1,495
Holdback
$1,263
Dealer Cost
$40,853
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2021 Bronco - Style: Advanced 4x4 Outer Banks - 4-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$43,040
Invoice Price
$41,534
Destination Fee
$1,495
Holdback
$1,291
Dealer Cost
$41,738
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2021 Bronco - Style: Advanced 4x4 Badlands - 4-Door SUV w/4WD. Powered by a 2.3L, 4 Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$44,590
Invoice Price
$43,030
Destination Fee
$1,495
Holdback
$1,338
Dealer Cost
$43,187
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2021 Bronco - Style: Advanced 4x4 Wildtrak - 2-Door SUV w/4WD. Powered by a 2.7L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$46,980
Invoice Price
$45,336
Destination Fee
$1,495
Holdback
$1,409
Dealer Cost
$45,422
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2021 Bronco - Style: Advanced 4x4 Wildtrak - 4-Door SUV w/4WD. Powered by a 2.7L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$49,475
Invoice Price
$47,744
Destination Fee
$1,495
Holdback
$1,484
Dealer Cost
$47,755
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2021 Bronco - Style: Advanced 4x4 First Edition - 2-Door SUV w/4WD. Powered by a 2.7L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$56,915
Invoice Price
$54,923
Destination Fee
$1,495
Holdback
$1,707
Dealer Cost
$54,711
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2021 Bronco - Style: Advanced 4x4 First Edition - 4-Door SUV w/4WD. Powered by a 2.7L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$61,110
Invoice Price
$58,971
Destination Fee
$1,495
Holdback
$1,833
Dealer Cost
$58,633
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Price Tip:
To avoid overpaying on a new Ford Bronco, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides:
Ford Bronco Overview:
The Ford Bronco is seeing a warm welcome in its return to Ford's 2021 model lineup. First introduced as rugged, off-road SUV in 1966, this vehicle is back after a 25-year absence from Ford model offerings. Its re-entrance into the current auto market has left it with a complete redesign for the year of 2021. The Bronco has maintained its signature off-road appeal, but its new design has made it more contemporary and sophisticated than it has ever been before.

What's New for 2021?

Due to its reemergence into the Ford lineup, virtually everything on the 2021 Ford Bronco is brand new and previously unseen. Building up buyer anticipation, the Bronco will be offered in seven trim levels for 2021. These trims consist of the base model, the Big Bend, the Black Diamond, the Outer Banks, the Badlands, the Wildtrak, and the First Edition.

New to this year's model, the 2021 Ford Bronco will be available in a two-door or four-door layout. This is a new choice that buyers did not have in historical models of this nostalgic SUV. Technically entering its sixth generation, this mid-size SUV features the same body-on-frame configuration as the Ford Ranger. It still incorporates many of the same facets that it featured in its 1966 model, but the new Ford Bronco has a modern appeal that draws buyers in.

The Bronco's Exterior Styling

At first look the 2021 Ford Bronco is recognized as a unique and eccentric vehicle model. With completely removable doors and a removal top, buyers have not seen many other vehicles like this on the market. Its open-air concept one has one true competitor, which allows the Bronco to stand out. Several package options are offered to modify the exterior of this SUV, which include features like all-terrain tires, high-clearance suspension, and deluxe fender flares.

Interior Features

Broncos come with a standard cockpit that is accommodating for drivers taking on the road ahead. Inspired by this SUV's first generation, clearly visible gauges and intuitive controls take center stage. Durable cloth seats that are trimmed in leather also spread throughout the Ford Bronco, providing this mid-size SUV with a sporty look.

The 2021 Ford Bronco has an interior that is easy to clean. Boasting washable floors with drain plugs and vinyl seating, buyers do not have to worry about getting the inside of this SUV dirty. Clean up is easier than ever, leaving consumers free to roam. Drivers can also access a variety of off-road features at the touch of a button with a standard Off-Road Hero Switch Pack that accompanies some models.

Performance Facts

The 2021 Ford Bronco is focused on extreme performance for buyers who thrive on the extraordinary. When it is off the beaten path, this SUV relies on a 2.3-liter four-cylinder engine to get it through tough spots. Buyers can also opt for an upgrade to a 2.7-liter V6 engine that can put out 310 horsepower for extreme all-terrain navigation.

The Bronco's off-road expertise lends itself well to adventure seekers. With a breakover angle of 29 degrees and a departure angle of 37.9 degrees, this SUV handles steep inclines and sharp drops better than most other models. It is also designed to have a ground clearance of nearly 11 inches for easy navigation over tall objects in its path. Water fording capabilities are also notable for this SUV model, coming in with a capability of nearly 34 inches.

Quality and Comfort

Despite its rough and tough nature, the 2021 Ford Bronco is quite comfortable on the inside. With a phone and Go Pro mounting rack on the dashboard, the Bronco is accommodating for adventure enthusiasts who like to document their travels. 12-volt outlets stand ready nearby to keep these devices charged up at all times.

While most of the interior of the Ford Bronco is utilitarian, buyers can opt for an upgrade to leather seats if they desire. With rubber switches adorning the dashboard, the interior of the Bronco is durable and good-looking. Overall, the inside of the 2021 Ford Bronco is sporty in a way we have never seen before.

Safety

Though the 2021 Ford Bronco has not been rated for its safety by any national agencies, it is available with a comprehensive suite of technology that assists drivers in detecting hazardous and making split-second avoidance decisions. Parking sensors and automatic high-beams are included, while other driver-assistive features are available as upgrades.

Fuel Economy

The focus of the 2021 Ford Bronco lies mainly within its off-road presence and navigation capabilities. As a result, fuel economy falls to the wayside. Yet, fuel efficiency ratings are not out yet for this SUV, so we are not sure how well this vehicle will perform in that area. Typically, all-terrain SUVs fall in the middle of the road for fuel economy, so we expect the 2021 Ford Bronco to follow suit.

The 2021 Ford Bronco makes its way into a crowded class of SUV models, but it stands out for its unique facets and exterior design. Get into one or found out more about this model today.

How to Calculate The Dealer Cost of a Ford Bronco

Formula for Calculating Dealer Cost:

  • Example: Base Ford Bronco invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Bronco MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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