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2021 Ford Bronco Sport Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

2021 Ford Bronco Sport Invoice Price Guide - Holdback - Dealer Cost - MSRP
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Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Bronco Sport - Style: 4-Door SUV w/4WD. Powered by a 1.5L, 3 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$26,820
Invoice Price
$26,417
Destination Fee
$1,495
Holdback
$805
Dealer Cost
$27,107
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2021 Bronco Sport - Style: Big Bend - 4-Door SUV w/4WD. Powered by a 1.5L, 3 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$28,320
Invoice Price
$27,612
Destination Fee
$1,495
Holdback
$850
Dealer Cost
$28,257
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2021 Bronco Sport - Style: Outer Banks - 4-Door SUV w/4WD. Powered by a 1.5L, 3 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$32,320
Invoice Price
$31,189
Destination Fee
$1,495
Holdback
$970
Dealer Cost
$31,714
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2021 Bronco Sport - Style: Badlands - 4-Door SUV w/4WD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$32,820
Invoice Price
$31,671
Destination Fee
$1,495
Holdback
$985
Dealer Cost
$32,181
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2021 Bronco Sport - Style: First Edition - 4-Door SUV w/4WD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$38,160
Invoice Price
$36,824
Destination Fee
$1,495
Holdback
$1,145
Dealer Cost
$37,174
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Price Tip:
To avoid overpaying on a new Ford Bronco Sport, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   NADAguides,   MotorTrend &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides:
Ford Bronco Sport Overview:
The Bronco Sport is Ford’s all-new compact SUV, which is specifically geared towards outdoor lovers. It’s rugged enough to handle an epic off-road excursion. However, this SUV is still practical enough to be a daily family vehicle. All the latest high-tech electronics and safety features are available for the Bronco Sport. Keep reading to learn more details about this new model.

What’s New for 2021?

This is an all-new model. Although the Bronco Sport is based on Ford’s popular Escape, it’s a far more capable off-road machine.

What Styles Does It Come In?

The 2021 Ford Bronco Sport is a compact, five-passenger SUV. All trims come equipped with a 4WD system.

What Trims Does It Come In?

Ford offers the new Bronco Sport in multiple trims. The budget-friendly base model will appeal to drivers who’re looking to limit their expenses. It comes standard with a few popular features, including LED headlights and an 8.0-inch touchscreen with enhanced voice control technology.

A notch above the base model is the Big Bend trim. It comes equipped with an exterior keypad, which means drivers won’t need to carry a key when hiking. Easy-clean cloth upholstery and a rubberized cargo floor also come standard.

The Outer Banks trim has a flashier exterior. It also comes loaded with additional standard conveniences, including heated seats and dual-zone automatic climate control. Another upgrade is the trim’s digital gauge cluster.

In terms of off-road capabilities, the Bronco Sport Badlands sits atop the lineup. It comes equipped with rugged upgrades not found on the lower trim levels, including extra driving modes and special shocks. A more powerful engine also rests under the hood.

The limited-production First Edition model will likely be a hot commodity. It has a few exclusive styling cues. Special black decals and unique wheels help set this model apart.

The Bronco Sport’s Exterior Styling

When it comes to styling, the new 2021 Bronco Sport is one of a kind. It won’t be mistaken for any of the other SUVs in the class. There’s definitely no overlooking the Bronco Sport’s adventurous exterior. However, this SUV’s most striking design cue is its front fascia. Eye-catching headlights and bold “BRONCO” lettering on the grille help it to stand out.

Some cool appearance upgrades are available on the upper trims. Many people will be interested in the contrasting black roof. Meanwhile, exclusive black-finished wheels are found on the First Edition model. Some special paint colors are offered as well, including Cyber Orange and Alto Blue.

Interior Features

Even the lowest-priced model receives Ford’s Sync 3 infotainment system. Its touchscreen has pinch-and-zoom functionality, which helps ensure easier use. The latest smartphone integration technologies, like Apple CarPlay and Android Auto, are included. A cool trail camera is on the Bronco Sport’s list of options. This forward-facing camera will help drivers to watch for off-road obstacles. When taking road trips with family and friends, every passenger will appreciate the SUV’s Wi-Fi hot spot.

Driving Experience

Drivers who wish to save money on fuel should consider the SUV’s standard turbocharged three-cylinder engine, which pushes out 181 horsepower. Meanwhile, performance improves dramatically with the Bronco Sport’s available turbocharged four-cylinder engines. When accelerating, drivers will feel its 250-horsepower output. Both engines feed power to an eight-speed automatic transmission. In regard to towing capacity, the Bronco Sport tops out at 2,200 pounds.

On the road, the 2021 Ford Bronco Sport handles very well. When venturing off-road, drivers will appreciate the SUV’s solid ground clearance and standard 4WD system. A suspension lift with tougher shocks help transform the Badlands model into an even more capable off-road warrior. All models will perform well in the snow.

Fuel Economy

The 2021 Bronco Sport is economical for an off-road-ready vehicle. Models equipped with the base engine are rated to deliver 25 mpg in traffic and 28 mpg on the open road. Upgrading to the bigger engine lowers the SUV’s rating to a decent 21 mpg city/26 mpg freeway. Premium gas is recommended for best performance with the upgraded engine.

Quality and Comfort

For a vehicle with a starting MSRP under $30,000, the 2021 Ford Bronco Sport has a well-built interior. There’s a class-leading amount of space on the inside, which allows families to ride comfortably. A high roof also maximizes cargo space. From mountain bikes to camping tents, drivers will be able to pack a lot of gear. The SUV’s tough, easy-to-clean interior makes it a perfect match for outdoor lifestyles.

Safety

Although the new Bronco Sport has yet to receive an NHTSA crash rating, it does come standard with a Ford CoPilot360. This safety package provides popular driving aids, like blind-spot information and automatic emergency braking. Intelligent cruise control with stop & go technology is optional.

Drivers who yearn for adventure should definitely check out the all-new 2021 Ford Bronco Sport. It comes ready to explore Mother Nature’s beautiful landscapes.

How to Calculate The Dealer Cost of a Ford Bronco Sport

Formula for Calculating Dealer Cost:

  • Example: Base Ford Bronco Sport invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Bronco Sport MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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