2023 Ford Bronco Sport Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Ford Bronco Sport Price Guide Below Includes:
- The Ford Bronco Sport pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Ford Bronco Sport Pricing for the Base, Big Bend, Outer Banks and Badlands Trims
2023 Bronco Sport - Trim: 4-Door SUV. 4WD Powertrain: 1.5 L, 3 CYL, Gas Powered, Automatic.
2023 Bronco Sport - Trim: Big Bend, 4-Door SUV. 4WD Powertrain: 1.5 L, 3 CYL, Gas Powered, Automatic.
2023 Bronco Sport - Trim: Heritage, 4-Door SUV. 4WD Powertrain: 1.5 L, 3 CYL, Gas Powered, Automatic.
2023 Bronco Sport - Trim: Outer Banks, 4-Door SUV. 4WD Powertrain: 1.5 L, 3 CYL, Gas Powered, Automatic.
2023 Bronco Sport - Trim: Badlands, 4-Door SUV. 4WD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Bronco Sport - Trim: Heritage Limited, 4-Door SUV. 4WD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
Price Tip:
To find the best possible price on a new Ford Bronco Sport, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
Rydeshopper,
Edmunds,
NADAguides, Motortrend & CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Other Options |
| 46 LTE Wi-Fi Hotspot Credit |
| Base | -$20 |
| Badlands | -$20 |
| Big Bend | -$20 |
| Heritage | NA |
| Heritage Limited | NA |
| Outer Banks | -$20 |
| Cargo Management System |
| Base | $150 |
| Badlands | $150 |
| Big Bend | $150 |
| Heritage | $150 |
| Heritage Limited | $150 |
| Outer Banks | $150 |
| Engine Block Heater |
| Base | $100 |
| Badlands | $100 |
| Big Bend | $100 |
| Heritage | $100 |
| Heritage Limited | $100 |
| Outer Banks | $100 |
| Front License Plate Bracket |
| Base | $0 |
| Badlands | $0 |
| Big Bend | $0 |
| Heritage | $0 |
| Heritage Limited | $0 |
| Outer Banks | $0 |
| Power Moonroof |
| Base | NA |
| Badlands | $920 |
| Big Bend | $920 |
| Heritage | $920 |
| Heritage Limited | NA |
| Outer Banks | $920 |
| Painted Carbonized Gray Roof |
| Base | NA |
| Badlands | $0 |
| Big Bend | NA |
| Heritage | NA |
| Heritage Limited | NA |
| Outer Banks | NA |
| B&O Sound System by Bang & Olufsen with HD Radio - Reduced Capacity Amplifier |
| Base | NA |
| Badlands | -$100 |
| Big Bend | NA |
| Heritage | NA |
| Heritage Limited | -$100 |
| Outer Banks | -$100 |
| Underbody Protection |
| Base | NA |
| Badlands | NA |
| Big Bend | NA |
| Heritage | $395 |
| Heritage Limited | NA |
| Outer Banks | NA |
| Limited Production Options |
| Floor Liners, Front and Rear (with Carpet Mats) |
| Base | $200 |
| Badlands | $200 |
| Big Bend | $200 |
| Heritage | $200 |
| Heritage Limited | $200 |
| Outer Banks | $200 |
| Floor Liners, Front and Rear (without Carpet Mats) |
| Base | $160 |
| Badlands | NA |
| Big Bend | $160 |
| Heritage | $160 |
| Heritage Limited | $160 |
| Outer Banks | $160 |
| Cargo Mat |
| Base | $130 |
| Badlands | $130 |
| Big Bend | $130 |
| Heritage | $130 |
| Heritage Limited | $130 |
| Outer Banks | $130 |
| Front and Rear Splash Guards |
| Base | $220 |
| Badlands | $220 |
| Big Bend | $220 |
| Heritage | $220 |
| Heritage Limited | $220 |
| Outer Banks | $220 |
| Graphics Package #2 |
| Base | $500 |
| Badlands | $500 |
| Big Bend | $500 |
| Heritage | NA |
| Heritage Limited | NA |
| Outer Banks | $500 |
| Dealer Installed Options |
| Assistance Kit - On-Road |
| Base | $80 |
| Badlands | $80 |
| Big Bend | $80 |
| Heritage | $80 |
| Heritage Limited | NA |
| Outer Banks | $80 |
| Assistance Kit - Off-Road |
| Base | $210 |
| Badlands | $210 |
| Big Bend | $210 |
| Heritage | $210 |
| Heritage Limited | NA |
| Outer Banks | NA |
| Center Console Vault with Coded Lock |
| Base | $400 |
| Badlands | $400 |
| Big Bend | $400 |
| Heritage | $400 |
| Heritage Limited | NA |
| Outer Banks | $400 |
| Fender Flare Kit I |
| Base | $580 |
| Badlands | $580 |
| Big Bend | $580 |
| Heritage | $580 |
| Heritage Limited | NA |
| Outer Banks | $580 |
| Fender Flare Kit II |
| Base | $1,160 |
| Badlands | $1,160 |
| Big Bend | $1,160 |
| Heritage | $1,160 |
| Heritage Limited | $1,160 |
| Outer Banks | $1,160 |
| First Aid Kit |
| Base | $60 |
| Badlands | $60 |
| Big Bend | $60 |
| Heritage | $60 |
| Heritage Limited | NA |
| Outer Banks | $60 |
| Interior Bike Rack |
| Base | $280 |
| Badlands | $280 |
| Big Bend | $280 |
| Heritage | $280 |
| Heritage Limited | NA |
| Outer Banks | $280 |
| Liftgate Privacy Curtain |
| Base | $100 |
| Badlands | $100 |
| Big Bend | $100 |
| Heritage | $100 |
| Heritage Limited | NA |
| Outer Banks | NA |
| Mudflaps Kit Front |
| Base | $360 |
| Badlands | $360 |
| Big Bend | $360 |
| Heritage | $360 |
| Heritage Limited | NA |
| Outer Banks | $360 |
| Mudflaps Kit Rear |
| Base | $340 |
| Badlands | $340 |
| Big Bend | $340 |
| Heritage | $340 |
| Heritage Limited | NA |
| Outer Banks | $340 |
| Mudflaps Kit Front and Rear |
| Base | $680 |
| Badlands | $680 |
| Big Bend | $680 |
| Heritage | $680 |
| Heritage Limited | NA |
| Outer Banks | $680 |
| Roof-Rail Crossbars II |
| Base | NA |
| Badlands | $345 |
| Big Bend | NA |
| Heritage | NA |
| Heritage Limited | $345 |
| Outer Banks | $345 |
| Roof-Rail Crossbars I |
| Base | NA |
| Badlands | NA |
| Big Bend | $345 |
| Heritage | $345 |
| Heritage Limited | NA |
| Outer Banks | NA |
| Wheel Options |
| 17" Carbonized Gray-painted Low Gloss Aluminum Wheel |
| Base | NA |
| Badlands | $795 |
| Big Bend | NA |
| Heritage | NA |
| Heritage Limited | NA |
| Outer Banks | NA |
| 18" Machined-face Aluminum Ebony Black-painted Wheel |
| Base | NA |
| Badlands | NA |
| Big Bend | $715 |
| Heritage | NA |
| Heritage Limited | NA |
| Outer Banks | NA |
| Tire Options |
| Tire - Falken Wildpeak - 235/65R17 A/T Off-Road |
| Base | NA |
| Badlands | $0 |
| Big Bend | NA |
| Heritage | NA |
| Heritage Limited | NA |
| Outer Banks | NA |
| Exterior Paint Options |
| Hot Pepper Red Tinted Clearcoat |
| Base | NA |
| Badlands | $495 |
| Big Bend | $495 |
| Heritage | $495 |
| Heritage Limited | NA |
| Outer Banks | $495 |
| Alto Blue Metallic Tinted Clearcoat |
| Base | NA |
| Badlands | $495 |
| Big Bend | $495 |
| Heritage | $495 |
| Heritage Limited | NA |
| Outer Banks | $495 |
| Cyber Orange Metallic Tri-Coat |
| Base | NA |
| Badlands | $995 |
| Big Bend | $995 |
| Heritage | NA |
| Heritage Limited | NA |
| Outer Banks | $995 |
| Robin's Egg Blue |
| Base | NA |
| Badlands | NA |
| Big Bend | NA |
| Heritage | $995 |
| Heritage Limited | NA |
| Outer Banks | NA |
| Seat Options |
| Second Row - Rubberized Seat Backs |
| Base | NA |
| Badlands | NA |
| Big Bend | $95 |
| Heritage | NA |
| Heritage Limited | NA |
| Outer Banks | NA |
| Specifications |
| Base Price |
| Base | $29,215 |
| Badlands | $37,340 |
| Big Bend | $30,930 |
| Heritage | $32,650 |
| Heritage Limited | $44,655 |
| Outer Banks | $35,615 |
| Drive |
| Base | 4WD |
| Badlands | 4WD |
| Big Bend | 4WD |
| Heritage | 4WD |
| Heritage Limited | 4WD |
| Outer Banks | 4WD |
| Bodystyle |
| Base | SUV |
| Badlands | SUV |
| Big Bend | SUV |
| Heritage | SUV |
| Heritage Limited | SUV |
| Outer Banks | SUV |
| Doors |
| Base | 4 |
| Badlands | 4 |
| Big Bend | 4 |
| Heritage | 4 |
| Heritage Limited | 4 |
| Outer Banks | 4 |
| Height |
| Base | 70.2 |
| Badlands | 71.4 |
| Big Bend | 70.2 |
| Heritage | 70.2 |
| Heritage Limited | 71.4 |
| Outer Banks | 70.3 |
| Length |
| Base | 172.7 |
| Badlands | 172.7 |
| Big Bend | 172.7 |
| Heritage | 172.7 |
| Heritage Limited | 172.7 |
| Outer Banks | 172.7 |
| Wheelbase |
| Base | 105.1 |
| Badlands | 105.1 |
| Big Bend | 105.1 |
| Heritage | 105.1 |
| Heritage Limited | 105.1 |
| Outer Banks | 105.1 |
| Width |
| Base | 82.2 |
| Badlands | 82.2 |
| Big Bend | 82.2 |
| Heritage | 82.2 |
| Heritage Limited | 82.2 |
| Outer Banks | 82.2 |
| Cargo Volume |
| Base | 32.5 |
| Badlands | 29.4 |
| Big Bend | 32.5 |
| Heritage | 32.5 |
| Heritage Limited | 29.4 |
| Outer Banks | 32.5 |
| Seating Capacity |
| Base | 5 |
| Badlands | 5 |
| Big Bend | 5 |
| Heritage | 5 |
| Heritage Limited | 5 |
| Outer Banks | 5 |
| Front Head Room |
| Base | 41.5 |
| Badlands | 41.5 |
| Big Bend | 41.5 |
| Heritage | 41.5 |
| Heritage Limited | 41.5 |
| Outer Banks | 41.5 |
| Center Head Room |
| Base | NA |
| Badlands | NA |
| Big Bend | NA |
| Heritage | NA |
| Heritage Limited | NA |
| Outer Banks | NA |
| Front Leg Room |
| Base | 42.4 |
| Badlands | 42.4 |
| Big Bend | 42.4 |
| Heritage | 42.4 |
| Heritage Limited | 42.4 |
| Outer Banks | 42.4 |
| Center Leg Room |
| Base | NA |
| Badlands | NA |
| Big Bend | NA |
| Heritage | NA |
| Heritage Limited | NA |
| Outer Banks | NA |
| Front Shoulder Room |
| Base | 57.3 |
| Badlands | 57.3 |
| Big Bend | 57.3 |
| Heritage | 57.3 |
| Heritage Limited | 57.3 |
| Outer Banks | 57.3 |
| Center Shoulder Room |
| Base | NA |
| Badlands | NA |
| Big Bend | NA |
| Heritage | NA |
| Heritage Limited | NA |
| Outer Banks | NA |
| Interior Volume |
| Base | 105.7 |
| Badlands | 105.7 |
| Big Bend | 105.7 |
| Heritage | 105.7 |
| Heritage Limited | 105.7 |
| Outer Banks | 105.7 |
| Fuel Tank Capacity |
| Base | 16 |
| Badlands | 16 |
| Big Bend | 16 |
| Heritage | 16 |
| Heritage Limited | 16 |
| Outer Banks | 16 |
| Engine Type |
| Base | Gas |
| Badlands | Gas |
| Big Bend | Gas |
| Heritage | Gas |
| Heritage Limited | Gas |
| Outer Banks | Gas |
| Engine Size |
| Base | 1.5 |
| Badlands | 2 |
| Big Bend | 1.5 |
| Heritage | 1.5 |
| Heritage Limited | 2 |
| Outer Banks | 1.5 |
| Cylinders |
| Base | 3 |
| Badlands | 4 |
| Big Bend | 3 |
| Heritage | 3 |
| Heritage Limited | 4 |
| Outer Banks | 3 |
| Camshaft |
| Base | DOHC |
| Badlands | DOHC |
| Big Bend | DOHC |
| Heritage | DOHC |
| Heritage Limited | DOHC |
| Outer Banks | DOHC |
| Compression Ratio |
| Base | 11.0:1 |
| Badlands | 10.0:1 |
| Big Bend | 11.0:1 |
| Heritage | 11.0:1 |
| Heritage Limited | 10.0:1 |
| Outer Banks | 11.0:1 |
| Horsepower |
| Base | 181 |
| Badlands | 250 |
| Big Bend | 181 |
| Heritage | 181 |
| Heritage Limited | 250 |
| Outer Banks | 181 |
| Torque |
| Base | 190 |
| Badlands | 277 |
| Big Bend | 190 |
| Heritage | 190 |
| Heritage Limited | 277 |
| Outer Banks | 190 |
| Fuel Type |
| Base | Unleaded |
| Badlands | Unleaded |
| Big Bend | Unleaded |
| Heritage | Unleaded |
| Heritage Limited | Unleaded |
| Outer Banks | Unleaded |
| MPG City |
| Base | 25 |
| Badlands | 21 |
| Big Bend | 25 |
| Heritage | 25 |
| Heritage Limited | 21 |
| Outer Banks | 25 |
| MPG Highway |
| Base | 28 |
| Badlands | 26 |
| Big Bend | 28 |
| Heritage | 28 |
| Heritage Limited | 26 |
| Outer Banks | 28 |
| Towing |
| Base | NA |
| Badlands | 2200 |
| Big Bend | 2000 |
| Heritage | 2000 |
| Heritage Limited | 2200 |
| Outer Banks | 2000 |
| GVWR (Gross Vehicle Weight Rating) |
| Base | NA |
| Badlands | NA |
| Big Bend | NA |
| Heritage | NA |
| Heritage Limited | NA |
| Outer Banks | NA |
| Payload |
| Base | 1170 |
| Badlands | 1010 |
| Big Bend | 1170 |
| Heritage | 1170 |
| Heritage Limited | 1010 |
| Outer Banks | 1170 |
| Curb Weight |
| Base | 3467 |
| Badlands | 3707 |
| Big Bend | 3467 |
| Heritage | 3467 |
| Heritage Limited | 3707 |
| Outer Banks | 3467 |
| Transmission |
| Base | Automatic |
| Badlands | Automatic |
| Big Bend | Automatic |
| Heritage | Automatic |
| Heritage Limited | Automatic |
| Outer Banks | Automatic |
How to Calculate The Dealer Cost of a Ford Bronco Sport
Formula for Calculating Dealer Cost:
- Example: Base Ford Bronco Sport invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Ford Bronco Sport MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
