2021 Ford EcoSport Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
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The Ford EcoSport is a subcompact SUV that Ford has been producing and selling for more than 15 years, although it was not available in the United States until 2018. The 2021 Ford EcoSport has a variety of features that will help it be popular with SUV buyers.
What’s New For 2021?
As you are looking for a new EcoSport, it is important to consider the changes and improvements that were made to the prior model year. The 2021 Ford EcoSport includes a variety of improvements and upgrades compared to the prior model. Some of these improvements include new exterior styling options, the inclusion of certain tech and luxury features into lower trim levels and some minor interior finish changes. The engine options and body are similar to what was available with the 2020 model.
The 2021 Ford EcoSport is a stylish vehicle that has a lot of features that help it to stand out compared to the rest of the class. When building a new EcoSport, you will receive a variety of color and exterior styling options. This can help you to personalize it in a way that you will love.
Interior Styling and Technology
When you get a 2021 Ford EcoSport, you will receive a great package of interior features. There are also many other features that are included in upgraded trims, which can make it feel like a luxury SUV. The base trim of the EcoSport will come standard with cloth upholstery and manual seats. However, the higher luxury packages offer leather seats, a leather steering wheel, and power seats.
There are also many technology features available with the EcoSport. With the base trim, you will receive a 4.2-inch touchscreen that is used to control the entertainment system and use the rearview camera. You will also receive two standard USB ports and a WiFi hotspot. Some of the available features that come with the higher technology packages include an eight-inch screen, a B&O audio system, and smartphone integration.
The 2021 EcoSport offers two different engine options to buyers. The base engine option is a three cylinder engine that will produce around 125 horsepower. While performance is not always the most important factor for those that purchase a subcompact SUV, those that would like to get more engine performance do have the option of upgrading to the four-cylinder engine that produces over 165 horsepower. This engine comes standard with the SES trim.
All drivers will receive a standard automatic transmission and front-wheel drive. Those that choose to upgrade to the SES or Titanium trim can also receive the all-wheel drivetrain. These features are not always available in vehicles that are in the subcompact SUV class.
Quality and Comfort
Overall, the 2021 Ford EcoSport is considered to be quite comfortable. Compared to other subcompact SUVs, it is considered spacious and has plenty of head and shoulder room and it can sit up to five adults at once. Both the base cloth and upgradeable leather upholstery are comfortable and easy to keep clean. For those that have young kids, there are also LATCH connectors in the back that can be used to securely install car seats.
A selling point for the 2021 EcoSport is the great cargo space. For the 2021 model year, you will get over 20 cubic feet of cargo space behind the second row. If you are able to fold the rows down, this total cargo space will increase to more than 50 feet. There is also a useful side-opening cargo door that will make it more convenient for you to get your belongings out of the SUV.
The 2021 EcoSport has received good safety ratings overall from the IIHS. These ratings include receiving top overall side crash resistance ratings. A reason why the EcoSport receives good safety ratings is that you will receive a variety of airbags, anti-lock brakes, brake assist and child safety locks with all trim levels. There are also a variety of standard tech safety features, which includes the standard rearview camera and access to the MyKey system, which will allow you to set driving controls for less experienced drivers.
Those that upgrade to higher trims will receive even more tech safety features. Some of the features that are available with the higher trims include blind spot monitoring, rear parking sensors and rear cross-traffic alert.
Fuel efficiency is more than acceptable as the EcoSport gets nearly 30 MPG when driving on the highway and 25 MPG when driving in the city. These metrics will decline by about ten percent if you upgrade to the SES or Titanium trim as it has a more powerful engine and is AWD. Fuel efficiency is comparable to what you will receive from other SUVs in the class.
If you are in the market for a subcompact SUV, the Ford EcoSport is a great option. The 2021 EcoSport has a great reputation for comfort, safety and driving experience. Come experience it today and find out why it can be a great option for you.
How to Calculate The Dealer Cost of a Ford EcoSport
Formula for Calculating Dealer Cost:
- Example: Base Ford EcoSport invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Ford EcoSport MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.