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2018, 2019 Ford EcoSport Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford EcoSport pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.

Ford EcoSport Prices - How Much is a Ford EcoSport?

2019 Prices
2018 Prices
2019 EcoSport S 4-Dr AWD Crossover Auto Trans. - Powered by a 2L, 4 Cylinder Gas Engine
MSRP
$21,590
Invoice Price
$21,051
Destination Fee
$995
Holdback
$648
Dealer Cost
$21,398
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2019 EcoSport S 4-Dr FWD Crossover Auto Trans. - Powered by a 1L, 4 Cylinder Gas Engine
MSRP
$19,995
Invoice Price
$19,495
Destination Fee
$995
Holdback
$600
Dealer Cost
$19,890
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2019 EcoSport SE 4-Dr AWD Crossover Auto Trans. - Powered by a 2L, 4 Cylinder Gas Engine
MSRP
$24,650
Invoice Price
$24,035
Destination Fee
$995
Holdback
$740
Dealer Cost
$24,290
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2019 EcoSport SE 4-Dr FWD Crossover Auto Trans. - Powered by a 1L, 4 Cylinder Gas Engine
MSRP
$23,150
Invoice Price
$22,572
Destination Fee
$995
Holdback
$695
Dealer Cost
$22,872
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2019 EcoSport SES 4-Dr AWD Crossover Auto Trans. - Powered by a 2L, 4 Cylinder Gas Engine
MSRP
$27,275
Invoice Price
$26,593
Destination Fee
$995
Holdback
$818
Dealer Cost
$26,770
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2019 EcoSport Titanium 4-Dr AWD Crossover Auto Trans. - Powered by a 2L, 4 Cylinder Gas Engine
MSRP
$27,610
Invoice Price
$26,919
Destination Fee
$995
Holdback
$828
Dealer Cost
$27,086
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2019 EcoSport Titanium 4-Dr FWD Crossover Auto Trans. - Powered by a 1L, 4 Cylinder Gas Engine
MSRP
$26,160
Invoice Price
$25,507
Destination Fee
$995
Holdback
$785
Dealer Cost
$25,717
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2018 EcoSport - Trim: S in 4WD. Powered by a 2.0 Liter TI-VCT GDI I-4 w/6-Speed Automatic - has Selectshift
MSRP
$21,495
Invoice Price
$20,958
Destination Fee
$995
Holdback
$645
Dealer Cost
$21,308
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2018 EcoSport - Trim: S in FWD. Powered by a 1.0 Liter ECOBOOST w/6-Speed Automatic - has Selectshift
MSRP
$19,995
Invoice Price
$19,495
Destination Fee
$995
Holdback
$600
Dealer Cost
$19,890
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2018 EcoSport - Trim: SE in 4WD. Powered by a 2.0 Liter TI-VCT GDI I-4 w/6-Speed Automatic - has Selectshift
MSRP
$24,405
Invoice Price
$23,795
Destination Fee
$995
Holdback
$732
Dealer Cost
$24,058
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2018 EcoSport - Trim: SE in FWD. Powered by a 1.0 Liter ECOBOOST w/6-Speed Automatic - has Selectshift
MSRP
$22,905
Invoice Price
$22,332
Destination Fee
$995
Holdback
$687
Dealer Cost
$22,640
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2018 EcoSport - Trim: SES in 4WD. Powered by a 2.0 Liter TI-VCT GDI I-4 w/6-Speed Automatic - has Selectshift
MSRP
$26,740
Invoice Price
$26,071
Destination Fee
$995
Holdback
$802
Dealer Cost
$26,264
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2018 EcoSport - Trim: Titanium in 4WD. Powered by a 2.0 Liter TI-VCT GDI I-4 w/6-Speed Automatic - has Selectshift
MSRP
$27,240
Invoice Price
$26,558
Destination Fee
$995
Holdback
$817
Dealer Cost
$26,736
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2018 EcoSport - Trim: Titanium in FWD. Powered by a 1.0 Liter ECOBOOST w/6-Speed Automatic - has Selectshift
MSRP
$25,740
Invoice Price
$25,096
Destination Fee
$995
Holdback
$772
Dealer Cost
$25,319
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford EcoSport, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides:
2018 Ford EcoSport Overview:
The subcompact SUV class is one of the fastest growing classes in the auto industry. The makers at Ford have added their own entry to the pack: the all-new 2018 Ford EcoSport. With room for five, this two-row subcompact crossover offers the fuel efficiency and easy-to-drive size of a small vehicle with the cargo space, performance, and amenities found in a larger crossover SUV. The EcoSport is available in four trim options: base model S, SE, sport-themed SES, and luxurious Titanium. Whether drivers are looking for a fun, sporty drive to take on adventures and road trips or a safe, comfortable family vehicle for daily driving, the EcoSport exceeds expectations.

Surprisingly Spacious

For drivers who need space to stretch their legs or room to put groceries, the idea of a subcompact SUV may raise eyebrows. A look inside the EcoSport shows that there is more to this subcompact SUV than meets the eye. With the rear seat in use, there is nearly 21 cubic feet of cargo space though the 60-40 split back seat can fold down to give drivers an impressive 50 cubic feet of room. A rear hatch swing door makes loading and unloading the trunk easy and convenient, too!

Performance and Efficiency

The 2018 Ford EcoSport is available in two performance options. EcoSports equipped with front wheel drive (the standard option on the S, SE, and Titanium trims) feature a one-liter EcoBoost with turbochargers. This peppy, three-cylinder engine provides 123 horsepower and is matched to a six-speed automatic transmission. Drivers looking for efficiency will appreciate getting an average of 28 miles per gallon!

Drivers who need a little more power under the hood will turn their eye to the four-wheel drive equipped EcoSports (an option on the S, SE, and Titanium, and a standard feature on the SES trim). They not only have Ford's Intelligent 4WD system, they're also equipped with a 2.0-liter engine whose four cylinders crank out over 160 horsepower. The added power under the hood doesn't take away too much from its fuel efficiency, offering an estimated average of 25 mpg.

Trim Options and Features

One of the biggest benefits of the 2018 Ford EcoSport is the amount of available features. While the base S trim comes surprisingly well equipped, drivers seeking more luxurious amenities or performance features will not be disappointed.

The S trim features a stylish exterior that offers automatic headlights, a rear hatch swing door, and sharp, black trim on the grille, mirrors, and doors. The interior boasts a rearview camera, SYNC infotainment with a 4.2-inch display, Bluetooth, and six-speaker audio.

The SE trim builds on the base model by adding LED headlights and fog lights to the exterior, while the tech gets an upgrade with rear parking sensors and the new SYNC3 infotainment system with a 6.5-inch touchscreen display, Apple CarPlay, and Android Auto. Additional interior features include dual-zone temperature control, leather trim, push-button ignition, power driver's seat, and a power moonroof.

For sport-minded drivers, the SES trim is an excellent option. The exterior offers 17-inch alloy wheels and a sport-tuned suspension system. Inside, drivers will love the leather-trimmed upholstery, the 8-inch LCD touchscreen display, navigation system, and upgraded stereo. The SES also gets a boost in safety with blind spot monitoring and cross-traffic alert.

Luxurious amenities abound in the Titanium trim. Featuring 17-inch wheels, rain-sensing windshield wipers, and chrome and silver trim on the exterior, the Titanium EcoSport looks stylish and assertive. Meanwhile, inside the Titanium trim heated leather seats and a 10-speaker premium audio system from Bang & Olufsen will create a delightful driving experience.

The new 2018 Ford EcoSport is a worthy contender in an already competitive subcompact SUV class. However, it's performance, amenities, and stylish exterior put it at the head of the class. Drivers will see and feel the difference as soon as they take it for a spin.

How to Calculate The Dealer Cost of a Ford EcoSport

Formula for Calculating Dealer Cost:

  • Example: Base Ford EcoSport invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford EcoSport MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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