Car Buying Strategies

2021 Ford Edge Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Edge - Style: SE - 4 Dr Crossover w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$31,250
Invoice Price
$30,313
Destination Fee
$1,245
Holdback
$938
Dealer Cost
$30,621
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2021 Edge - Style: SE - 4 Dr Crossover w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$33,245
Invoice Price
$32,248
Destination Fee
$1,245
Holdback
$997
Dealer Cost
$32,496
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2021 Edge - Style: SEL - 4 Dr Crossover w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$34,690
Invoice Price
$33,302
Destination Fee
$1,245
Holdback
$1,041
Dealer Cost
$33,506
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2021 Edge - Style: SEL - 4 Dr Crossover w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$36,685
Invoice Price
$35,218
Destination Fee
$1,245
Holdback
$1,101
Dealer Cost
$35,362
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2021 Edge - Style: ST-Line - 4 Dr Crossover w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$38,440
Invoice Price
$36,903
Destination Fee
$1,245
Holdback
$1,153
Dealer Cost
$36,995
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2021 Edge - Style: Titanium - 4 Dr Crossover w/FWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$38,440
Invoice Price
$36,903
Destination Fee
$1,245
Holdback
$1,153
Dealer Cost
$36,995
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2021 Edge - Style: ST-Line - 4 Dr Crossover w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$40,435
Invoice Price
$38,818
Destination Fee
$1,245
Holdback
$1,213
Dealer Cost
$38,850
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2021 Edge - Style: Titanium - 4 Dr Crossover w/AWD. Powered by a 2 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$40,435
Invoice Price
$38,818
Destination Fee
$1,245
Holdback
$1,213
Dealer Cost
$38,850
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2021 Edge - Style: ST - 4 Dr Crossover w/AWD. Powered by a 2.7 L, 6 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$43,100
Invoice Price
$41,377
Destination Fee
$1,245
Holdback
$1,293
Dealer Cost
$41,329
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Price Tip:
To avoid overpaying on a new Ford Edge, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides:
Ford Edge Overview:

The Ford Edge is a mid-size crossover SUV that Ford has been producing and selling ever since the introduction of the vehicle with the 2006 model year. The 2021 Ford Edge has a variety of features and amenities that will once again help it be a top selling crossover in its class.

What’s New for 2021?

For the 2021 model year, the Ford Edge has received a variety of improvements to both the interior and exterior. Some of the exterior improvements include a new wheel design, new color options, and laminated glass on the front windows. There are also some new tech and safety features that help the Ford Edge compare well with the rest of the class. Some other features, including power seats, are now available at lower trim levels as well.

Exterior Styling

One of the major changes to the 2021 Ford Edge has been improvement to the exterior. These improvements include new color options, an enhanced wheel design and some minor changes to the grill and headlights. With all of these new features, the 2021 Ford Edge looks sleek and powerful and appears great to anyone that sees it on the road. There is a wide range of customization options available, which allows you to build an Edge that meets your style preferences.

Interior Features and Technology

If you are in the market for a new SUV, you will want to get one that is comfortable and fun to drive. The 2021 Ford Edge comes standard with a very comfortable interior, which includes cloth seats and plenty of standard comfort features. There is also the opportunity to upgrade and receive more luxurious features with the higher trims. Upgrading to the SEL trim will provide a leather-wrapped steering wheel, power seats and an auto-dimming rearview mirror.

The 2021 Ford Edge also has some impressive standard tech features. The 2021 Ford Edge comes standard with a 12-inch touchscreen display, which is larger than screens found in other vehicles in the same class. Standard features also include smartphone integration and a WiFi hotspot.

Performance Facts

Compared to other vehicles in the same class, the 2021 Ford Edge has a surprisingly strong engine. The base engine option provides more than 250 horsepower out of the four-cylinder turbocharged engine. If you would like to get even more power, upgrading to the ST trim is a good option. Those that upgrade to the ST or higher will enjoy a V6 engine that can provide more than 330 horsepower. All trim levels come standard with an eight-speed automatic transmission and all-wheel drive, which gives you great control and improves safety in all driving conditions.

Quality and Comfort

The 2021 Ford Edge offers both drivers and passengers with a very comfortable overall driving experience. All trims will fit up to five passengers, although some may find that the back row is tight for three adults. The standard cloth upholstery is comfortable and looks nice, but those that are looking for leather and other comfort features may want to upgrade to the higher trims, which offer leather seats, heated seats and power seats. The 2021 Ford Edge also provides ample storage capacity. Behind the second row, you will receive close to 40 cubic feet of space.

Safety

Each year, the Ford Edge is considered one of the safest midsize SUVs on the road. The 2021 Ford Edge should also retain this reputation. The vehicle was given a five-star rating from the NHTSA and Top Safety Pick designation from IIHS. One of the reasons why this receives such great reviews is that it comes standard with a range of great safety features including automatic emergency braking, lane keep assist and blind spot monitoring. The reliability of the vehicle is also good and is backed up by a generous warranty program offered standard to all new buyers.

Fuel Economy

With a strong engine, most would not expect that the 2021 Ford Edge would receive good fuel efficiency ratings. However, it has tested very well so far. The EPA has estimated that the 2021 Ford Edge would receive up to 29 MPG on the highways when using the base engine option. This will then decline to about 26 MPG when upgrading to the more powerful V6. These estimates are comparable to other SUVs in the same class even though it has more engine performance overall.

If you are interested in purchasing a mid-size crossover SUV, the Ford Edge is a great vehicle to consider. The 2021 Ford Edge has a variety of features that will make it a top option for anyone that is comparing SUVs. You should check it out for yourself today to experience all that it has to offer.

How to Calculate The Dealer Cost of a Ford Edge

Formula for Calculating Dealer Cost:

  • Example: Base Ford Edge invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Edge MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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