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2024 Ford Edge Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Ford Edge Pricing for the SE, SEL, ST-Line, Titanium and ST Trims

Edge SE 4-Door Crossover with AWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$38,365
Invoice Price
$37,214
Destination Fee
$1,495
Holdback
$1,151
Dealer Cost
$37,558
Find Your  Price
Edge SEL 4-Door Crossover with AWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$39,565
Invoice Price
$37,982
Destination Fee
$1,495
Holdback
$1,187
Dealer Cost
$38,290
Find Your  Price
Edge ST-Line 4-Door Crossover with AWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$43,620
Invoice Price
$41,875
Destination Fee
$1,495
Holdback
$1,309
Dealer Cost
$42,061
Find Your  Price
Edge Titanium 4-Door Crossover with AWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$43,720
Invoice Price
$41,971
Destination Fee
$1,495
Holdback
$1,312
Dealer Cost
$42,154
Find Your  Price
Edge ST 4-Door Crossover with AWD. Powered by a 2.7-Leter 6-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$47,205
Invoice Price
$45,317
Destination Fee
$1,495
Holdback
$1,416
Dealer Cost
$45,396
Find Your  Price
Price Tip:
To find the best possible price on a new Ford Edge, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Package Options
Equipment Group 100A - Standard Package
SE$0
SELNA
STNA
ST-LineNA
TitaniumNA
Black Appearance Package
SE$1,295
SELNA
STNA
ST-LineNA
TitaniumNA
Cargo Accessory Package
SE$290
SEL$290
ST$290
ST-Line$290
Titanium$290
Equipment Group 201A - Standard Package
SENA
SEL$0
STNA
ST-LineNA
TitaniumNA
Ford Co-Pilot360 Assist+
SENA
SEL$1,195
ST$1,195
ST-Line$1,195
Titanium$1,195
Convenience Package
SENA
SEL$1,250
STNA
ST-LineNA
TitaniumNA
Sport Appearance Package
SENA
SEL$1,295
STNA
ST-LineNA
TitaniumNA
Class II Trailer Tow Package with Trailer Sway Control
SENA
SEL$435
STNA
ST-Line$435
Titanium$435
Equipment Group 400A - Standard Package
SENA
SELNA
ST$0
ST-LineNA
TitaniumNA
Equipment Group 401A - High Package
SENA
SELNA
ST$5,760
ST-LineNA
TitaniumNA
ST Performance Brake Package
SENA
SELNA
ST$2,695
ST-LineNA
TitaniumNA
ST Interior Appearance Pacakge
SENA
SELNA
ST$650
ST-LineNA
TitaniumNA
Equipment Group 250A - High Package
SENA
SELNA
STNA
ST-Line$0
TitaniumNA
Equipment Group 300A - Standard Package
SENA
SELNA
STNA
ST-LineNA
Titanium$0
Equipment Group 301A - Lux Package
SENA
SELNA
STNA
ST-LineNA
Titanium$2,570
Titanium Elite Package
SENA
SELNA
STNA
ST-LineNA
Titanium$1,975
Wheel Options
18" Split-Spoke Sparkle Silver-Painted Aluminum
SE$595
SELNA
STNA
ST-LineNA
TitaniumNA
18" Bright-Machined Aluminum Wheels with Premium Dark Stainless Painted Pockets
SENA
SEL$895
STNA
ST-LineNA
TitaniumNA
21" Premium Gloss Black-Painted Aluminum Wheels
SENA
SELNA
ST$995
ST-LineNA
TitaniumNA
20" Bright-Machined-Aluminum Wheels with Premium Dark Stainless-Painted Pockets
SENA
SELNA
STNA
ST-LineNA
Titanium$995
Other Options
Cargo Net
SE$50
SEL$50
ST$50
ST-Line$50
Titanium$50
Mini Spare Wheel
SE$100
SEL$100
ST$100
ST-Line$100
Titanium$100
Engine Block Heater
SE$90
SEL$90
ST$90
ST-Line$90
Titanium$90
Roof-Rack Side Rails - Black
SE$165
SELNA
STNA
ST-Line$165
TitaniumNA
Floor Liners, Front and Rear (with Carpet Mats)
SE$200
SEL$200
ST$200
ST-Line$200
Titanium$200
Floor Liners, Front and Rear (without Carpet Mats)
SE$160
SEL$160
STNA
ST-LineNA
Titanium$160
Heated Steering Wheel
SENA
SEL$350
STNA
ST-Line$350
TitaniumNA
Panoramic Vista Roof
SENA
SEL$1,595
STNA
ST-Line$1,595
Titanium$1,595
Roof-Rack Side Rails - Silver
SENA
SEL$165
STNA
ST-LineNA
Titanium$165
Exterior Paint Options
Stone Blue Metallic
SE$495
SEL$495
ST$495
ST-Line$495
Titanium$495
Burgundy Velvet Metallic Tinted Clearcoat
SENA
SEL$495
STNA
ST-Line$495
Titanium$495
Rapid Red Metallic Tinted Clearcoat
SENA
SEL$495
ST$495
ST-Line$495
Titanium$495
Star White Metallic Tri-Coat
SENA
SEL$995
ST$995
ST-Line$995
Titanium$995
Dealer Installed Options
Cargo Organizer - Large
SE$98
SEL$98
ST$98
ST-Line$98
Titanium$98
Cargo Organizer - Standard
SE$88
SEL$88
ST$88
ST-Line$88
Titanium$88
Center Console Vault with Coded Lock
SE$400
SEL$400
ST$400
ST-Line$400
Titanium$400
Cooler Bag with Adjustable Carrying Strap
SE$38
SEL$38
ST$38
ST-Line$38
Titanium$38
First Aid Kit
SE$50
SEL$50
ST$50
ST-Line$50
Titanium$50
Mudflaps Kit, Front and Rear
SE$178
SEL$178
STNA
ST-LineNA
Titanium$178
Roadside Assistance Kit
SE$70
SEL$70
ST$70
ST-Line$70
Titanium$70
Yakima Roof-Rail Crossbars - Silver
SE$830
SEL$830
STNA
ST-Line$830
Titanium$830
Wheel-Locking Lug Nuts
SE$68
SEL$68
ST$68
ST-Line$68
Titanium$68
Seat Options
Unique Cloth Seats
SENA
SEL$0
STNA
ST-LineNA
TitaniumNA
Specifications
Base Price
SE$37,945
SEL$39,345
ST$46,485
ST-Line$43,100
Titanium$43,100
Drive
SEAWD
SELAWD
STAWD
ST-LineAWD
TitaniumAWD
Bodystyle
SECrossover
SELCrossover
STCrossover
ST-LineCrossover
TitaniumCrossover
Doors
SE4
SEL4
ST4
ST-Line4
Titanium4
Height
SE68.3
SEL68.3
ST68.3
ST-Line68.3
Titanium68.3
Length
SE188.8
SEL188.8
ST188.8
ST-Line188.8
Titanium188.8
Wheelbase
SE112.2
SEL112.2
ST112.2
ST-Line112.2
Titanium112.2
Width
SE85.8
SEL85.8
ST85.8
ST-Line85.8
Titanium85.8
Cargo Volume
SE39.2
SEL39.2
ST39.2
ST-Line39.2
Titanium39.2
Seating Capacity
SE5
SEL5
ST5
ST-Line5
Titanium5
Front Head Room
SE40.2
SEL40.2
ST40.2
ST-Line40.2
Titanium40.2
Center Head Room
SENA
SELNA
STNA
ST-LineNA
TitaniumNA
Front Leg Room
SE42.6
SEL42.6
ST42.6
ST-Line42.6
Titanium42.6
Center Leg Room
SENA
SELNA
STNA
ST-LineNA
TitaniumNA
Front Shoulder Room
SE60.3
SEL60.3
ST60.3
ST-Line60.3
Titanium60.3
Center Shoulder Room
SENA
SELNA
STNA
ST-LineNA
TitaniumNA
Interior Volume
SE113.9
SEL113.9
ST113.9
ST-Line113.9
Titanium113.9
Fuel Tank Capacity
SE18.5
SEL18.5
ST18.5
ST-Line18.5
Titanium18.5
Engine Type
SEGas
SELGas
STGas
ST-LineGas
TitaniumGas
Engine Size
SE2
SEL2
ST2.7
ST-Line2
Titanium2
Cylinders
SE4
SEL4
ST6
ST-Line4
Titanium4
Camshaft
SENA
SELNA
STNA
ST-LineNA
TitaniumNA
Compression Ratio
SE9.7:1
SEL9.7:1
ST10.0:1
ST-Line9.7:1
Titanium9.7:1
Horsepower
SE250
SEL250
ST335
ST-Line250
Titanium250
Torque
SE275
SEL275
ST380
ST-Line275
Titanium275
Fuel Type
SEUnleaded
SELUnleaded
STUnleaded
ST-LineUnleaded
TitaniumUnleaded
MPG City
SE21
SEL21
ST19
ST-Line21
Titanium21
MPG Highway
SE28
SEL28
ST26
ST-Line28
Titanium28
Towing
SE3500
SEL3500
ST3500
ST-Line3500
Titanium3500
GVWR (Gross Vehicle Weight Rating)
SENA
SELNA
STNA
ST-LineNA
TitaniumNA
Payload
SENA
SELNA
STNA
ST-LineNA
TitaniumNA
Curb Weight
SENA
SELNA
STNA
ST-LineNA
TitaniumNA
Transmission
SEAutomatic
SELAutomatic
STAutomatic
ST-LineAutomatic
TitaniumAutomatic

How to Calculate The Dealer Cost of a Ford Edge

Formula for Calculating Dealer Cost:

  • Example: Base Ford Edge invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Edge MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.