2023 Ford Edge Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Ford Edge Price Guide Below Includes:
- The Ford Edge pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Ford Edge Pricing for the SE, SEL, ST-Line, Titanium and ST Trims
2023 Edge - Trim: SE, 4-Door Crossover. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Edge - Trim: SEL, 4-Door Crossover. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Edge - Trim: ST-Line, 4-Door Crossover. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Edge - Trim: Titanium, 4-Door Crossover. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Edge - Trim: ST, 4-Door Crossover. AWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Package Options |
| Equipment Group 100A - Standard Package |
| SE | $0 |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Black Appearance Package |
| SE | $1,295 |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Cargo Accessory Package |
| SE | $290 |
| SEL | $290 |
| ST | $290 |
| ST-Line | $290 |
| Titanium | $290 |
| Equipment Group 201A - Standard Package |
| SE | NA |
| SEL | $0 |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Ford Co-Pilot360 Assist+ |
| SE | NA |
| SEL | $1,195 |
| ST | $1,195 |
| ST-Line | $1,195 |
| Titanium | $1,195 |
| Convenience Package |
| SE | NA |
| SEL | $1,250 |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Sport Appearance Package |
| SE | NA |
| SEL | $1,295 |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Class II Trailer Tow Package with Trailer Sway Control |
| SE | NA |
| SEL | $435 |
| ST | NA |
| ST-Line | $435 |
| Titanium | $435 |
| Equipment Group 400A - Standard Package |
| SE | NA |
| SEL | NA |
| ST | $0 |
| ST-Line | NA |
| Titanium | NA |
| Equipment Group 401A - High Package |
| SE | NA |
| SEL | NA |
| ST | $5,760 |
| ST-Line | NA |
| Titanium | NA |
| ST Performance Brake Package |
| SE | NA |
| SEL | NA |
| ST | $2,695 |
| ST-Line | NA |
| Titanium | NA |
| ST Interior Appearance Pacakge |
| SE | NA |
| SEL | NA |
| ST | $650 |
| ST-Line | NA |
| Titanium | NA |
| Equipment Group 250A - High Package |
| SE | NA |
| SEL | NA |
| ST | NA |
| ST-Line | $0 |
| Titanium | NA |
| Equipment Group 300A - Standard Package |
| SE | NA |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | $0 |
| Equipment Group 301A - Lux Package |
| SE | NA |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | $2,570 |
| Titanium Elite Package |
| SE | NA |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | $1,975 |
| Wheel Options |
| 18" Split-Spoke Sparkle Silver-Painted Aluminum |
| SE | $595 |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| 18" Bright-Machined Aluminum Wheels with Premium Dark Stainless Painted Pockets |
| SE | NA |
| SEL | $895 |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| 21" Premium Gloss Black-Painted Aluminum Wheels |
| SE | NA |
| SEL | NA |
| ST | $995 |
| ST-Line | NA |
| Titanium | NA |
| 20" Bright-Machined-Aluminum Wheels with Premium Dark Stainless-Painted Pockets |
| SE | NA |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | $995 |
| Other Options |
| Cargo Net |
| SE | $50 |
| SEL | $50 |
| ST | $50 |
| ST-Line | $50 |
| Titanium | $50 |
| Mini Spare Wheel |
| SE | $100 |
| SEL | $100 |
| ST | $100 |
| ST-Line | $100 |
| Titanium | $100 |
| Engine Block Heater |
| SE | $90 |
| SEL | $90 |
| ST | $90 |
| ST-Line | $90 |
| Titanium | $90 |
| Roof-Rack Side Rails - Black |
| SE | $165 |
| SEL | NA |
| ST | NA |
| ST-Line | $165 |
| Titanium | NA |
| Floor Liners, Front and Rear (with Carpet Mats) |
| SE | $200 |
| SEL | $200 |
| ST | $200 |
| ST-Line | $200 |
| Titanium | $200 |
| Floor Liners, Front and Rear (without Carpet Mats) |
| SE | $160 |
| SEL | $160 |
| ST | NA |
| ST-Line | NA |
| Titanium | $160 |
| Heated Steering Wheel |
| SE | NA |
| SEL | $350 |
| ST | NA |
| ST-Line | $350 |
| Titanium | NA |
| Panoramic Vista Roof |
| SE | NA |
| SEL | $1,595 |
| ST | NA |
| ST-Line | $1,595 |
| Titanium | $1,595 |
| Roof-Rack Side Rails - Silver |
| SE | NA |
| SEL | $165 |
| ST | NA |
| ST-Line | NA |
| Titanium | $165 |
| Exterior Paint Options |
| Stone Blue Metallic |
| SE | $495 |
| SEL | $495 |
| ST | $495 |
| ST-Line | $495 |
| Titanium | $495 |
| Burgundy Velvet Metallic Tinted Clearcoat |
| SE | NA |
| SEL | $495 |
| ST | NA |
| ST-Line | $495 |
| Titanium | $495 |
| Rapid Red Metallic Tinted Clearcoat |
| SE | NA |
| SEL | $495 |
| ST | $495 |
| ST-Line | $495 |
| Titanium | $495 |
| Star White Metallic Tri-Coat |
| SE | NA |
| SEL | $995 |
| ST | $995 |
| ST-Line | $995 |
| Titanium | $995 |
| Dealer Installed Options |
| Cargo Organizer - Large |
| SE | $98 |
| SEL | $98 |
| ST | $98 |
| ST-Line | $98 |
| Titanium | $98 |
| Cargo Organizer - Standard |
| SE | $88 |
| SEL | $88 |
| ST | $88 |
| ST-Line | $88 |
| Titanium | $88 |
| Center Console Vault with Coded Lock |
| SE | $400 |
| SEL | $400 |
| ST | $400 |
| ST-Line | $400 |
| Titanium | $400 |
| Cooler Bag with Adjustable Carrying Strap |
| SE | $38 |
| SEL | $38 |
| ST | $38 |
| ST-Line | $38 |
| Titanium | $38 |
| First Aid Kit |
| SE | $50 |
| SEL | $50 |
| ST | $50 |
| ST-Line | $50 |
| Titanium | $50 |
| Mudflaps Kit, Front and Rear |
| SE | $178 |
| SEL | $178 |
| ST | NA |
| ST-Line | NA |
| Titanium | $178 |
| Roadside Assistance Kit |
| SE | $70 |
| SEL | $70 |
| ST | $70 |
| ST-Line | $70 |
| Titanium | $70 |
| Yakima Roof-Rail Crossbars - Silver |
| SE | $830 |
| SEL | $830 |
| ST | NA |
| ST-Line | $830 |
| Titanium | $830 |
| Wheel-Locking Lug Nuts |
| SE | $68 |
| SEL | $68 |
| ST | $68 |
| ST-Line | $68 |
| Titanium | $68 |
| Seat Options |
| Unique Cloth Seats |
| SE | NA |
| SEL | $0 |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Specifications |
| Base Price |
| SE | $37,945 |
| SEL | $39,345 |
| ST | $46,485 |
| ST-Line | $43,100 |
| Titanium | $43,100 |
| Drive |
| SE | AWD |
| SEL | AWD |
| ST | AWD |
| ST-Line | AWD |
| Titanium | AWD |
| Bodystyle |
| SE | Crossover |
| SEL | Crossover |
| ST | Crossover |
| ST-Line | Crossover |
| Titanium | Crossover |
| Doors |
| SE | 4 |
| SEL | 4 |
| ST | 4 |
| ST-Line | 4 |
| Titanium | 4 |
| Height |
| SE | 68.3 |
| SEL | 68.3 |
| ST | 68.3 |
| ST-Line | 68.3 |
| Titanium | 68.3 |
| Length |
| SE | 188.8 |
| SEL | 188.8 |
| ST | 188.8 |
| ST-Line | 188.8 |
| Titanium | 188.8 |
| Wheelbase |
| SE | 112.2 |
| SEL | 112.2 |
| ST | 112.2 |
| ST-Line | 112.2 |
| Titanium | 112.2 |
| Width |
| SE | 85.8 |
| SEL | 85.8 |
| ST | 85.8 |
| ST-Line | 85.8 |
| Titanium | 85.8 |
| Cargo Volume |
| SE | 39.2 |
| SEL | 39.2 |
| ST | 39.2 |
| ST-Line | 39.2 |
| Titanium | 39.2 |
| Seating Capacity |
| SE | 5 |
| SEL | 5 |
| ST | 5 |
| ST-Line | 5 |
| Titanium | 5 |
| Front Head Room |
| SE | 40.2 |
| SEL | 40.2 |
| ST | 40.2 |
| ST-Line | 40.2 |
| Titanium | 40.2 |
| Center Head Room |
| SE | NA |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Front Leg Room |
| SE | 42.6 |
| SEL | 42.6 |
| ST | 42.6 |
| ST-Line | 42.6 |
| Titanium | 42.6 |
| Center Leg Room |
| SE | NA |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Front Shoulder Room |
| SE | 60.3 |
| SEL | 60.3 |
| ST | 60.3 |
| ST-Line | 60.3 |
| Titanium | 60.3 |
| Center Shoulder Room |
| SE | NA |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Interior Volume |
| SE | 113.9 |
| SEL | 113.9 |
| ST | 113.9 |
| ST-Line | 113.9 |
| Titanium | 113.9 |
| Fuel Tank Capacity |
| SE | 18.5 |
| SEL | 18.5 |
| ST | 18.5 |
| ST-Line | 18.5 |
| Titanium | 18.5 |
| Engine Type |
| SE | Gas |
| SEL | Gas |
| ST | Gas |
| ST-Line | Gas |
| Titanium | Gas |
| Engine Size |
| SE | 2 |
| SEL | 2 |
| ST | 2.7 |
| ST-Line | 2 |
| Titanium | 2 |
| Cylinders |
| SE | 4 |
| SEL | 4 |
| ST | 6 |
| ST-Line | 4 |
| Titanium | 4 |
| Camshaft |
| SE | NA |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Compression Ratio |
| SE | 9.7:1 |
| SEL | 9.7:1 |
| ST | 10.0:1 |
| ST-Line | 9.7:1 |
| Titanium | 9.7:1 |
| Horsepower |
| SE | 250 |
| SEL | 250 |
| ST | 335 |
| ST-Line | 250 |
| Titanium | 250 |
| Torque |
| SE | 275 |
| SEL | 275 |
| ST | 380 |
| ST-Line | 275 |
| Titanium | 275 |
| Fuel Type |
| SE | Unleaded |
| SEL | Unleaded |
| ST | Unleaded |
| ST-Line | Unleaded |
| Titanium | Unleaded |
| MPG City |
| SE | 21 |
| SEL | 21 |
| ST | 19 |
| ST-Line | 21 |
| Titanium | 21 |
| MPG Highway |
| SE | 28 |
| SEL | 28 |
| ST | 26 |
| ST-Line | 28 |
| Titanium | 28 |
| Towing |
| SE | 3500 |
| SEL | 3500 |
| ST | 3500 |
| ST-Line | 3500 |
| Titanium | 3500 |
| GVWR (Gross Vehicle Weight Rating) |
| SE | NA |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Payload |
| SE | NA |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Curb Weight |
| SE | NA |
| SEL | NA |
| ST | NA |
| ST-Line | NA |
| Titanium | NA |
| Transmission |
| SE | Automatic |
| SEL | Automatic |
| ST | Automatic |
| ST-Line | Automatic |
| Titanium | Automatic |
How to Calculate The Dealer Cost of a Ford Edge
Formula for Calculating Dealer Cost:
- Example: Base Ford Edge invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Ford Edge MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
