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2018, 2019 Ford Explorer Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford Explorer pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.

Ford Explorer Prices - How Much is a Ford Explorer?

2019 Prices
2018 Prices
2019 Explorer 4-Dr 4WD SUV Auto Trans. - Powered by a 3.5L, 6 Cylinder Gas Engine
MSRP
$34,515
Invoice Price
$33,306
Destination Fee
$995
Holdback
$1,035
Dealer Cost
$33,266
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2019 Explorer 4-Dr FWD SUV Auto Trans. - Powered by a 3.5L, 6 Cylinder Gas Engine
MSRP
$32,365
Invoice Price
$31,233
Destination Fee
$995
Holdback
$971
Dealer Cost
$31,257
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2019 Explorer Limited 4-Dr 4WD SUV Auto Trans. - Powered by a 2.3L, 4 Cylinder Gas Engine
MSRP
$44,915
Invoice Price
$42,893
Destination Fee
$995
Holdback
$1,347
Dealer Cost
$42,541
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2019 Explorer Limited 4-Dr FWD SUV Auto Trans. - Powered by a 2.3L, 4 Cylinder Gas Engine
MSRP
$42,765
Invoice Price
$40,841
Destination Fee
$995
Holdback
$1,283
Dealer Cost
$40,553
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2019 Explorer Platinum 4-Dr 4WD SUV Auto Trans. - Powered by a 3.5L, 6 Cylinder Gas Engine
MSRP
$54,165
Invoice Price
$51,728
Destination Fee
$995
Holdback
$1,625
Dealer Cost
$51,098
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2019 Explorer Sport 4-Dr 4WD SUV Auto Trans. - Powered by a 3.5L, 6 Cylinder Gas Engine
MSRP
$46,625
Invoice Price
$44,527
Destination Fee
$995
Holdback
$1,399
Dealer Cost
$44,123
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2019 Explorer XLT 4-Dr 4WD SUV Auto Trans. - Powered by a 3.5L, 6 Cylinder Gas Engine
MSRP
$36,550
Invoice Price
$34,906
Destination Fee
$995
Holdback
$1,097
Dealer Cost
$34,804
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2019 Explorer XLT 4-Dr FWD SUV Auto Trans. - Powered by a 3.5L, 6 Cylinder Gas Engine
MSRP
$34,400
Invoice Price
$32,852
Destination Fee
$995
Holdback
$1,032
Dealer Cost
$32,815
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2018 Explorer - Trim: Base in 4WD. Powered by a 3.5 Liter TI-VCT V6 (FFV) w/6-Speed Selectshift Automatic
MSRP
$34,140
Invoice Price
$32,945
Destination Fee
$995
Holdback
$1,024
Dealer Cost
$32,916
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2018 Explorer - Trim: Base in FWD. Powered by a 3.5 Liter TI-VCT V6 (FFV) w/6-Speed Selectshift Automatic
MSRP
$31,990
Invoice Price
$30,871
Destination Fee
$995
Holdback
$960
Dealer Cost
$30,906
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2018 Explorer - Trim: Limited in 4WD. Powered by a 2.3 Liter I-4 ECOBOOST w/6-Speed Selectshift Automatic
MSRP
$44,240
Invoice Price
$42,249
Destination Fee
$995
Holdback
$1,327
Dealer Cost
$41,917
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2018 Explorer - Trim: Limited in FWD. Powered by a 2.3 Liter I-4 ECOBOOST w/6-Speed Selectshift Automatic
MSRP
$42,090
Invoice Price
$40,196
Destination Fee
$995
Holdback
$1,263
Dealer Cost
$39,928
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2018 Explorer - Trim: Platinum in 4WD. Powered by a 3.5 Liter V6 ECOBOOST w/6-Speed Selectshift Automatic
MSRP
$53,940
Invoice Price
$51,512
Destination Fee
$995
Holdback
$1,618
Dealer Cost
$50,889
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2018 Explorer - Trim: Sport in 4WD. Powered by a 3.5 Liter V6 ECOBOOST w/6-Speed Selectshift Automatic
MSRP
$45,950
Invoice Price
$43,883
Destination Fee
$995
Holdback
$1,379
Dealer Cost
$43,499
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2018 Explorer - Trim: XLT in 4WD. Powered by a 3.5 Liter TI-VCT V6 (FFV) w/6-Speed Selectshift Automatic
MSRP
$36,170
Invoice Price
$34,543
Destination Fee
$995
Holdback
$1,085
Dealer Cost
$34,453
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2018 Explorer - Trim: XLT in FWD. Powered by a 3.5 Liter TI-VCT V6 (FFV) w/6-Speed Selectshift Automatic
MSRP
$34,020
Invoice Price
$32,489
Destination Fee
$995
Holdback
$1,021
Dealer Cost
$32,463
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Price Tip:
To avoid overpaying on a new Ford Explorer, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
2018 Ford Explorer Overview:
The Ford Explorer has been in its current generation for eight years and has become a well-loved daily driver for many people. The 2018 Ford Explorer promises to continue this trend. This year's model features an array of standard and optional safety and infotainment features as well as offering a smooth ride quality. Those looking for a capable off-roader might want to give some consideration to this three-row SUV, which comes equipped with one of three powerful engine options.

What's New For 2018?

Not a whole lot was changed on the 2018 Ford Explorer, so almost everything from the outgoing model year carries over. A few tweaks were made to the availability of certain features and a 4G LTE hotspot was added. Additionally, although they might be hard to notice, a few minor alterations were made to the interior and exterior trim.

Available Styles

The 2018 Ford Explorer is only available as a three-row midsized SUV.

Available Trims

There are five different trim levels that you can choose from on the 2018 Ford Explorer. The base model features standard cloth upholstery, the Sync system, and a rearview camera. Along with the XLT and Limited trims, it can be equipped with FWD or AWD. The XLT hosts a bigger amount of features and receives power from a 3.5-L V6 engine (as do the base and Limited), but there is an option for a more high-powered turbocharged 2.3-L 4-cylinder engine, which is capable of generating 280 hp and 310 lb-ft of torque. You can get all of that and more on the Limited trim, which offers upgraded leather upholstery, power folding on the third row of seats, and front seats that are ventilated and heated. The next level up is the Sport, which features much of what is found on the Limited but adds a strong 3.5-L V6 turbocharged engine with an upgraded suspension. The line-topping Platinum trim offers the 3.5-L V6 with a softer suspension and the finest leather upholstery available. Both the Sport and Platinum come with standard AWD.

Driving Impressions

The Explorer puts in a nearly-perfect driving performance for 2018. The EcoBoost V6 engine provides an impressive amount of power and does so right when you press your foot on the gas pedal. Shifting feels refined and smooth on the 6-speed automatic transmission, and the vehicle can get from 0 to 60 mph in a speedy 6.3 seconds. If you get the Explorer, opt for the summer tires in order to maximize the vehicle's braking abilities, as these provide excellent road grip. Steering and handling are both virtually flawless. Steering feels totally natural and provides the driver with the right amount of feedback for this class. Handling on the Sport trim inspires driver confidence and lacks body roll thanks to its stiffly-tuned suspension. The inclusion of AWD makes the Explorer a capable off-roader, although it still is not ideal if you want to hit the most rugged trails.

Fuel Economy

Since this is a three-row midsized SUV, you can't expect to see high numbers when it comes to EPA ratings. In fact, the best you can get on the Explorer is 22 mpg combined (19 city/27 highway) from the 2.3-L with FWD, which is decent for this class. At a minimum, you will get a combined 18 mpg (16 city/22 highway) on the turbocharged V6 engines.

The 2018 Ford Explorer puts in an excellent performance for the model year and promises to be a hot seller. This SUV might not be the most capable off-roader, but it more than gets the job done as a daily driver.

How to Calculate The Dealer Cost of a Ford Explorer

Formula for Calculating Dealer Cost:

  • Example: Base Ford Explorer invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Explorer MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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