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2021 Ford F-150 2WD Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

2021 Ford F-150 2WD Invoice Price Guide - Holdback - Dealer Cost - MSRP
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Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
For a 4WD F-150, See the Ford F-150 4WD Price Report.

Select a 2WD Regular, SuperCab or SuperCrew below:

F-150 2WD Regular Cab prices
F-150 2WD SuperCab Prices
F-150 2WD SuperCrew Prices

2021 F-150 Regular Cab

2021 F-150 Style: Regular Cab XL, 6.5' Box XL, 2-Door Pickup. Powered by a 3.3L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$29,290
Invoice Price
$27,972
Destination Fee
$1,695
Holdback
$879
Dealer Cost
$28,788
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2021 F-150 Style: Regular Cab XL, 8' Box XL, 2-Door Pickup. Powered by a 3.3L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$29,590
Invoice Price
$28,259
Destination Fee
$1,695
Holdback
$888
Dealer Cost
$29,066
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2021 F-150 Style: Regular Cab XLT, 6.5' Box XLT, 2-Door Pickup. Powered by a 3.3L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$35,400
Invoice Price
$33,099
Destination Fee
$1,695
Holdback
$1,062
Dealer Cost
$33,732
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2021 F-150 Style: Regular Cab XLT, 8' Box XLT, 2-Door Pickup. Powered by a 3.3L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$35,700
Invoice Price
$33,380
Destination Fee
$1,695
Holdback
$1,071
Dealer Cost
$34,004
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2021 F-150 SuperCab

2021 F-150 Style: SuperCab XL, 6.5' Box XL, 4-Door Pickup. Powered by a 3.3L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$33,375
Invoice Price
$31,874
Destination Fee
$1,695
Holdback
$1,001
Dealer Cost
$32,568
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2021 F-150 Style: SuperCab XL, 8' Box XL, 4-Door Pickup. Powered by a 2.7L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$34,680
Invoice Price
$33,120
Destination Fee
$1,695
Holdback
$1,040
Dealer Cost
$33,775
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2021 F-150 Style: SuperCab XLT, 6.5' Box XLT, 4-Door Pickup. Powered by a 3.3L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$38,310
Invoice Price
$35,820
Destination Fee
$1,695
Holdback
$1,149
Dealer Cost
$36,366
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2021 F-150 Style: SuperCab XLT, 8' Box XLT, 4-Door Pickup. Powered by a 2.7L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$39,615
Invoice Price
$37,040
Destination Fee
$1,695
Holdback
$1,188
Dealer Cost
$37,547
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2021 F-150 Style: SuperCab Lariat, 6.5' Box Lariat, 4-Door Pickup. Powered by a 2.7L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$45,545
Invoice Price
$42,585
Destination Fee
$1,695
Holdback
$1,366
Dealer Cost
$42,914
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2021 F-150 Style: SuperCab Lariat, 8' Box Lariat, 4-Door Pickup. Powered by a 2.7L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$48,970
Invoice Price
$45,787
Destination Fee
$1,695
Holdback
$1,469
Dealer Cost
$46,013
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2021 F-150 SuperCrew

2021 F-150 Style: SuperCrew XL, 5.5' Box XL, 4-Door Pickup. Powered by a 3.3L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$37,000
Invoice Price
$35,335
Destination Fee
$1,695
Holdback
$1,110
Dealer Cost
$35,920
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2021 F-150 Style: SuperCrew XL, 6.5' Box XL, 4-Door Pickup. Powered by a 2.7L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$38,305
Invoice Price
$36,582
Destination Fee
$1,695
Holdback
$1,149
Dealer Cost
$37,128
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2021 F-150 Style: SuperCrew XLT, 5.5' Box XLT, 4-Door Pickup. Powered by a 3.3L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$40,660
Invoice Price
$38,017
Destination Fee
$1,695
Holdback
$1,220
Dealer Cost
$38,492
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2021 F-150 Style: SuperCrew XLT, 6.5' Box XLT, 4-Door Pickup. Powered by a 2.7L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$41,965
Invoice Price
$39,237
Destination Fee
$1,695
Holdback
$1,259
Dealer Cost
$39,673
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2021 F-150 Style: SuperCrew Lariat, 5.5' Box Lariat, 4-Door Pickup. Powered by a 2.7L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$47,905
Invoice Price
$44,792
Destination Fee
$1,695
Holdback
$1,437
Dealer Cost
$45,050
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2021 F-150 Style: SuperCrew Lariat, 6.5' Box Lariat, 4-Door Pickup. Powered by a 2.7L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$48,160
Invoice Price
$45,029
Destination Fee
$1,695
Holdback
$1,445
Dealer Cost
$45,279
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2021 F-150 Style: SuperCrew King Ranch, 5.5' Box King Ranch, 4-Door Pickup. Powered by a 5L, 8 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$56,015
Invoice Price
$52,374
Destination Fee
$1,695
Holdback
$1,680
Dealer Cost
$52,389
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2021 F-150 Style: SuperCrew King Ranch, 6.5' Box King Ranch, 4-Door Pickup. Powered by a 5L, 8 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$56,315
Invoice Price
$52,655
Destination Fee
$1,695
Holdback
$1,689
Dealer Cost
$52,661
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2021 F-150 Style: SuperCrew Platinum, 5.5' Box Platinum, 4-Door Pickup. Powered by a 5L, 8 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$58,795
Invoice Price
$54,974
Destination Fee
$1,695
Holdback
$1,764
Dealer Cost
$54,905
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2021 F-150 Style: SuperCrew Platinum, 6.5' Box Platinum, 4-Door Pickup. Powered by a 5L, 8 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$59,095
Invoice Price
$55,254
Destination Fee
$1,695
Holdback
$1,773
Dealer Cost
$55,176
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2021 F-150 Style: SuperCrew Limited, 5.5' Box Limited, 4-Door Pickup. Powered by a 3.5L, 6 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$73,105
Invoice Price
$68,252
Destination Fee
$1,695
Holdback
$2,193
Dealer Cost
$67,754
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Price Tip:
To avoid overpaying on a new Ford F-150, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   NADAguides,   MotorTrend &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::

How to Calculate The Dealer Cost of a Ford F-150

Formula for Calculating Dealer Cost:

  • Example: Base Ford F-150 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford F-150 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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