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2019 Ford F-150 2WD Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford F-150 pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.
For a 4WD F-150, See the Ford F-150 4WD Price Report.

Select a 2WD Regular, SuperCab or SuperCrew below:

F-150 2WD Regular Cab prices
F-150 2WD SuperCab Prices
F-150 2WD SuperCrew Prices

2019 F-150 Regular Cab

2019 F-150 - Trim: XL Reg Cab 6.5' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$28,155
Invoice Price
$26,748
Destination Fee
$1,495
Holdback
$845
Dealer Cost
$27,398
Find the Best Price
2019 F-150 - Trim: XL Reg Cab 8' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$28,455
Invoice Price
$27,033
Destination Fee
$1,495
Holdback
$854
Dealer Cost
$27,674
Find the Best Price
2019 F-150 - Trim: XL SuperCab 6.5' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$32,240
Invoice Price
$30,627
Destination Fee
$1,495
Holdback
$967
Dealer Cost
$31,155
Find the Best Price
2019 F-150 - Trim: XL SuperCab 8' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$33,545
Invoice Price
$31,867
Destination Fee
$1,495
Holdback
$1,006
Dealer Cost
$32,356
Find the Best Price
2019 F-150 - Trim: XLT Reg Cab 6.5' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$34,160
Invoice Price
$31,769
Destination Fee
$1,495
Holdback
$1,025
Dealer Cost
$32,239
Find the Best Price
2019 F-150 - Trim: XLT Reg Cab 8' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$34,460
Invoice Price
$32,048
Destination Fee
$1,495
Holdback
$1,034
Dealer Cost
$32,509
Find the Best Price

2019 F-150 SuperCab

2019 F-150 - Trim: XL SuperCab 6.5' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$32,240
Invoice Price
$30,627
Destination Fee
$1,495
Holdback
$967
Dealer Cost
$31,155
Find the Best Price
2019 F-150 - Trim: XL SuperCab 8' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$33,545
Invoice Price
$31,867
Destination Fee
$1,495
Holdback
$1,006
Dealer Cost
$32,356
Find the Best Price
2019 F-150 - Trim: XLT Reg Cab 6.5' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$34,160
Invoice Price
$31,769
Destination Fee
$1,495
Holdback
$1,025
Dealer Cost
$32,239
Find the Best Price
2019 F-150 - Trim: XLT Reg Cab 8' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$34,460
Invoice Price
$32,048
Destination Fee
$1,495
Holdback
$1,034
Dealer Cost
$32,509
Find the Best Price
2019 F-150 - Trim: XL SuperCrew 5.5' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$34,695
Invoice Price
$32,960
Destination Fee
$1,495
Holdback
$1,041
Dealer Cost
$33,414
Find the Best Price
2019 F-150 - Trim: XL SuperCrew 6.5' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$36,000
Invoice Price
$34,200
Destination Fee
$1,495
Holdback
$1,080
Dealer Cost
$34,615
Find the Best Price
2019 F-150 - Trim: XLT SuperCab 6.5' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$37,070
Invoice Price
$34,475
Destination Fee
$1,495
Holdback
$1,112
Dealer Cost
$34,858
Find the Best Price
2019 F-150 - Trim: XLT SuperCab 8' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$38,375
Invoice Price
$35,689
Destination Fee
$1,495
Holdback
$1,151
Dealer Cost
$36,033
Find the Best Price
2019 F-150 - Trim: XLT SuperCrew 5.5' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$39,420
Invoice Price
$36,661
Destination Fee
$1,495
Holdback
$1,183
Dealer Cost
$36,973
Find the Best Price
2019 F-150 - Trim: XLT SuperCrew 6.5' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$40,725
Invoice Price
$37,874
Destination Fee
$1,495
Holdback
$1,222
Dealer Cost
$38,147
Find the Best Price
2019 F-150 - Trim: LARIAT SuperCab 6.5' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$42,200
Invoice Price
$39,246
Destination Fee
$1,495
Holdback
$1,266
Dealer Cost
$39,475
Find the Best Price
2019 F-150 - Trim: LARIAT SuperCab 8' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$42,500
Invoice Price
$39,525
Destination Fee
$1,495
Holdback
$1,275
Dealer Cost
$39,745
Find the Best Price

2019 F-150 SuperCrew

2019 F-150 - Trim: XL SuperCrew 5.5' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$34,695
Invoice Price
$32,960
Destination Fee
$1,495
Holdback
$1,041
Dealer Cost
$33,414
Find the Best Price
2019 F-150 - Trim: XL SuperCrew 6.5' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$36,000
Invoice Price
$34,200
Destination Fee
$1,495
Holdback
$1,080
Dealer Cost
$34,615
Find the Best Price
2019 F-150 - Trim: XLT SuperCab 6.5' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$37,070
Invoice Price
$34,475
Destination Fee
$1,495
Holdback
$1,112
Dealer Cost
$34,858
Find the Best Price
2019 F-150 - Trim: XLT SuperCab 8' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$38,375
Invoice Price
$35,689
Destination Fee
$1,495
Holdback
$1,151
Dealer Cost
$36,033
Find the Best Price
2019 F-150 - Trim: XLT SuperCrew 5.5' Box w/ RWD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$39,420
Invoice Price
$36,661
Destination Fee
$1,495
Holdback
$1,183
Dealer Cost
$36,973
Find the Best Price
2019 F-150 - Trim: XLT SuperCrew 6.5' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$40,725
Invoice Price
$37,874
Destination Fee
$1,495
Holdback
$1,222
Dealer Cost
$38,147
Find the Best Price
2019 F-150 - Trim: LARIAT SuperCab 6.5' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$42,200
Invoice Price
$39,246
Destination Fee
$1,495
Holdback
$1,266
Dealer Cost
$39,475
Find the Best Price
2019 F-150 - Trim: LARIAT SuperCab 8' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$42,500
Invoice Price
$39,525
Destination Fee
$1,495
Holdback
$1,275
Dealer Cost
$39,745
Find the Best Price
2019 F-150 - Trim: LARIAT SuperCrew 5.5' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$44,560
Invoice Price
$41,441
Destination Fee
$1,495
Holdback
$1,337
Dealer Cost
$41,599
Find the Best Price
2019 F-150 - Trim: LARIAT SuperCrew 6.5' Box w/ RWD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$44,860
Invoice Price
$41,720
Destination Fee
$1,495
Holdback
$1,346
Dealer Cost
$41,869
Find the Best Price
2019 F-150 - Trim: King Ranch SuperCrew 5.5' Box w/ RWD. Powered by a 5.0L V8
MSRP
$52,390
Invoice Price
$48,723
Destination Fee
$1,495
Holdback
$1,572
Dealer Cost
$48,646
Find the Best Price
2019 F-150 - Trim: King Ranch SuperCrew 6.5' Box w/ RWD. Powered by a 5.0L V8
MSRP
$52,690
Invoice Price
$49,002
Destination Fee
$1,495
Holdback
$1,581
Dealer Cost
$48,916
Find the Best Price
2019 F-150 - Trim: Platinum SuperCrew 5.5' Box w/ RWD. Powered by a 5.0L V8
MSRP
$54,920
Invoice Price
$51,076
Destination Fee
$1,495
Holdback
$1,648
Dealer Cost
$50,923
Find the Best Price
2019 F-150 - Trim: Platinum SuperCrew 6.5' Box w/ RWD. Powered by a 5.0L V8
MSRP
$55,220
Invoice Price
$51,355
Destination Fee
$1,495
Holdback
$1,657
Dealer Cost
$51,193
Find the Best Price
2019 F-150 - Trim: Limited SuperCrew 5.5' Box w/ RWD. Powered by a 3.5L V6. Transmission: Auto w/10-Spd. Horsepower: 450 @ 5000 RPM. Torque: 510 @ 3500 RPM
MSRP
$67,135
Invoice Price
$62,435
Destination Fee
$1,495
Holdback
$2,014
Dealer Cost
$61,916
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford F-150, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
Ford F-150 Overview:

It’s easy to see how the 2019 Ford F-150 2WD dominates the competition in the full-size pickup category. The open-topped cargo box that makes pickups so desirable is spacious, solid, and rust-proof in the F-150 thanks to a steel frame lined with aluminum alloy. Cabin space is filled with so many creature comforts that, maybe, it should be called a luxury pickup. Most importantly, though, the F-150 is constructed to last with components that are more than up to the job.

F-150 Configurations

The 2019 Ford F-150 2WD offers 3 choices in cabin configuration and 3 possibilities in cargo boxes, an 8ft, 6ft-6in, and 5ft-6in length, that translates into a lot of potential combinations. The 3-passenger regular, SuperCab, and SuperCrew cabins provide over 40 inches of front headroom and nearly 44 inches of legroom. The SuperCab maintains this amount above in the second row while supplying over 33 inches below. The SuperCrew expands things a bit by boosting rear legroom up to 43.6 inches.

Powerplants for Any Occasion

Accompanying the array of passenger and cargo choices are a range of engines with varying power levels, fuel economy, and torque capabilities that can cover any number of needs. For a nice balance of power and gas consumption, the 3.3-liter V6 delivers 290 horses in exchange for 19 mpg city and 25 mpg highway. The 2.7-liter turbocharged V6 takes brawn and savings up a notch with 325 horsepower at 20 mpg city and 26 mpg highway. When the turbocharging is used with 3.5-liters of V6 machinery, 375 horses are the result along with 17 mpg city and 23 mpg highway. Adding two more pistons for a 5-liter V8 makes power jump to 395 horses also with 17 mpg city and 23 mpg highway, but performing a little customization to the previously-mentioned 3.5-liter creates 450 horsepower and 510 lb-ft of torque for major pulling ability. The 440 lb-ft of torque coming from the 3-liter turbodiesel V6 model can also achieve some impressive towing while kicking fuel conservation to 22 mpg city and 30 mpg highway.

Brand New Impressions

The latest F-150 bodies keep the primary form of their 2018 predecessors with the most noticeable change being headlights that reach upward to create an appearance that they’re gripping the main horizontal bar of the front grille. An even bigger change that’s not easily noticed until needed is higher payload capability. For the 2019 Ford F-150 2WD, it’s grown to 7,700 lbs from last year’s 3,270 lbs.

Ford F-150 Lineup

The six 2019 Ford F-150 2WD models, the XL, XLT, Lariat, King Ranch, Platinum, and Limited, start with a tough steel frame covered in a mix of steel and aluminum sheet metal for a light, durable, rust-resistant body. All F-150s rely on traction and stability control, airbags, antilock brakes, and a backup camera for exceptional safety. They also take the next step with pre-collision assist with automatic emergency braking.

The F-150 XL

With a regular cab merged with an 8ft back bed as one of its options, it’s logical to expect the 2019 Ford F-150 XL to provide humble luxury in the form of manual air conditioning and an AM/FM music system with 4 speakers operated via a 2.3-inch touchscreen, but this pickup keeps going with dual 12-volt outlets and front bench seat that can be manually re-configured in one of four positions.

The F-150 XLT

Getting inside the 2019 Ford F-150 2WD is as easy as pushing a button on the keyless entry fob. The XLT also comes with an anti-theft alarm so no one else has easy access. A CD player supplies an additional source of music for its six speakers. Along with this device, a USB port is available for attaching personal gadgetry to the system. Further ease of operation is provided by power locks and windows.

The F-150 Lariat

The Lariat and other trims higher up the ladder come with either a SuperCab or SuperCrew option. With the 2019 Ford F-150 2WD Lariat, there are twin USB ports and triple 12-volt outlets. Likewise, heating and air conditioning is split into two zones operated digitally. While the sound system is the same as the XLT, it’s now controlled by an 8-inch touchscreen, and front passengers can choose between 10 automated contours for their seats.

The F-150 King Ranch

Press a button on the key fob to get the 2019 Ford F-150 King Ranch started while discovering that the front bench seat has been replaced with a pair of leather-clad bucket seats outfitted with heating and ventilation. While deciding on a particular seating position, riders can enjoy 10-speaker sound from Bang and Olufsen equipment from inside a cabin featuring real wood highlights.

The F-150 Platinum

The 2019 Ford F-150 2WD Platinum edition brings a heightened sense of security with the inclusion of blind spot monitoring, rear cross-traffic alert, and inflatable rear seat belts in the SuperCrew version. Rolling on 20-inch tires, the Platinum reveals the surroundings with LED head, tail, and fog lights. Inside, front and back 110-volt/400 watt outlets provide options for accessories. In-seat heating is also extended to the rear seats.

The F-150 Limited

The lineup of advanced safety technology is complete on the 2019 Ford F-150 2WD Limited edition through lane departure detection with automated correction. It also supplies 360-degree camera to view surroundings or passengers can view the sky through a double-panel moonroof on the SuperCrew version. The Limited stands out among the 2WD F-150s as the only model with the 450 horsepower 3.5-liter block as an available option.

How to Calculate The Dealer Cost of a Ford F-150

Formula for Calculating Dealer Cost:

  • Example: Base Ford F-150 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford F-150 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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