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2017, 2018 Ford F-150 2WD Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford F-150 pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.
For a 4WD F-150, See the Ford F-150 4WD Price Report.

Select a 2WD Regular, SuperCab or SuperCrew below:

F-150 2WD Regular Cab prices
F-150 2WD SuperCab Prices
F-150 2WD SuperCrew Prices

F-150 Regular Cab Prices

(see 2017 below)
2018 Reg Cab F-150 RWD XL w/ 6.5' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$27,380
Invoice Price
$26,011
Destination Fee
$1,295
Holdback
$821
Dealer Cost
$26,485
Find the Best Price
2018 Reg Cab F-150 RWD XL w/ 8' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$27,680
Invoice Price
$26,296
Destination Fee
$1,295
Holdback
$830
Dealer Cost
$26,761
Find the Best Price
2018 Reg Cab F-150 RWD XLT w/ 6.5' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$32,970
Invoice Price
$30,662
Destination Fee
$1,295
Holdback
$989
Dealer Cost
$30,968
Find the Best Price
2018 Reg Cab F-150 RWD XLT w/ 8' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$33,270
Invoice Price
$30,941
Destination Fee
$1,295
Holdback
$998
Dealer Cost
$31,238
Find the Best Price
2017 Reg Cab F-150 RWD XL w/ 6.5' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$27,110
Invoice Price
$25,754
Destination Fee
$1,295
Holdback
$813
Dealer Cost
$26,236
Find the Best Price
2017 Reg Cab F-150 RWD XL w/ 8' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$27,410
Invoice Price
$26,039
Destination Fee
$1,295
Holdback
$822
Dealer Cost
$26,512
Find the Best Price
2017 Reg Cab F-150 RWD XLT w/ 6.5' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$32,480
Invoice Price
$30,206
Destination Fee
$1,295
Holdback
$974
Dealer Cost
$30,527
Find the Best Price
2017 Reg Cab F-150 RWD XLT w/ 8' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$32,785
Invoice Price
$30,491
Destination Fee
$1,295
Holdback
$984
Dealer Cost
$30,802
Find the Best Price

F-150 SuperCab Prices

(see 2017 below)
2018 Super Cab F-150 RWD Lariat w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$41,185
Invoice Price
$38,303
Destination Fee
$1,295
Holdback
$1,236
Dealer Cost
$38,362
Find the Best Price
2018 Super Cab F-150 RWD Lariat w/ 8' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$41,485
Invoice Price
$38,582
Destination Fee
$1,295
Holdback
$1,245
Dealer Cost
$38,632
Find the Best Price
2018 Super Cab F-150 RWD XL w/ 6.5' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$31,465
Invoice Price
$29,892
Destination Fee
$1,295
Holdback
$944
Dealer Cost
$30,243
Find the Best Price
2018 Super Cab F-150 RWD XL w/ 8' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$32,770
Invoice Price
$31,132
Destination Fee
$1,295
Holdback
$983
Dealer Cost
$31,444
Find the Best Price
2018 Super Cab F-150 RWD XLT w/ 6.5' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$35,880
Invoice Price
$33,368
Destination Fee
$1,295
Holdback
$1,076
Dealer Cost
$33,587
Find the Best Price
2018 Super Cab F-150 RWD XLT w/ 8' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$37,185
Invoice Price
$34,583
Destination Fee
$1,295
Holdback
$1,116
Dealer Cost
$34,762
Find the Best Price
2017 Super Cab F-150 RWD Lariat w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$40,865
Invoice Price
$38,005
Destination Fee
$1,295
Holdback
$1,226
Dealer Cost
$38,074
Find the Best Price
2017 Super Cab F-150 RWD Lariat w/ 8' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$41,165
Invoice Price
$38,284
Destination Fee
$1,295
Holdback
$1,235
Dealer Cost
$38,344
Find the Best Price
2017 Super Cab F-150 RWD XL w/ 6.5' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$31,195
Invoice Price
$29,635
Destination Fee
$1,295
Holdback
$936
Dealer Cost
$29,994
Find the Best Price
2017 Super Cab F-150 RWD XL w/ 8' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$32,500
Invoice Price
$30,875
Destination Fee
$1,295
Holdback
$975
Dealer Cost
$31,195
Find the Best Price
2017 Super Cab F-150 RWD XLT w/ 6.5' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$35,390
Invoice Price
$32,913
Destination Fee
$1,295
Holdback
$1,062
Dealer Cost
$33,146
Find the Best Price
2017 Super Cab F-150 RWD XLT w/ 8' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$36,695
Invoice Price
$34,127
Destination Fee
$1,295
Holdback
$1,101
Dealer Cost
$34,321
Find the Best Price

F-150 SuperCrew Prices

(see 2017 below)
2018 SuperCrew F-150 RWD King Ranch w/ 5.5' Box (Powered By: 5.0L V8 - Horsepower: 395 @ 5750 RPM, Torque: 400 @ 3850 RPM, 10-Speed Auto)
MSRP
$51,600
Invoice Price
$47,988
Destination Fee
$1,295
Holdback
$1,548
Dealer Cost
$47,735
Find the Best Price
2018 SuperCrew F-150 RWD King Ranch w/ 6.5' Box (Powered By: 5.0L V8 - Horsepower: 395 @ 5750 RPM, Torque: 400 @ 3850 RPM, 10-Speed Auto)
MSRP
$51,900
Invoice Price
$48,267
Destination Fee
$1,295
Holdback
$1,557
Dealer Cost
$48,005
Find the Best Price
2018 SuperCrew F-150 RWD Lariat w/ 5.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$43,545
Invoice Price
$40,496
Destination Fee
$1,295
Holdback
$1,306
Dealer Cost
$40,485
Find the Best Price
2018 SuperCrew F-150 RWD Lariat w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$43,845
Invoice Price
$40,775
Destination Fee
$1,295
Holdback
$1,315
Dealer Cost
$40,755
Find the Best Price
2018 SuperCrew F-150 RWD Limited w/ 5.5' Box (Powered By: 3.5L ECOBOOST V6 - Horsepower: 375 @ 5000 RPM, Torque: 470 @ 3500 RPM, 10-Speed Auto)
MSRP
$60,520
Invoice Price
$56,284
Destination Fee
$1,295
Holdback
$1,816
Dealer Cost
$55,763
Find the Best Price
2018 SuperCrew F-150 RWD Platinum w/ 5.5' Box (Powered By: 5.0L V8 - Horsepower: 395 @ 5750 RPM, Torque: 400 @ 3850 RPM, 10-Speed Auto)
MSRP
$54,155
Invoice Price
$50,365
Destination Fee
$1,295
Holdback
$1,625
Dealer Cost
$50,035
Find the Best Price
2018 SuperCrew F-150 RWD Platinum w/ 6.5' Box (Powered By: 5.0L V8 - Horsepower: 395 @ 5750 RPM, Torque: 400 @ 3850 RPM, 10-Speed Auto)
MSRP
$54,455
Invoice Price
$50,644
Destination Fee
$1,295
Holdback
$1,634
Dealer Cost
$50,305
Find the Best Price
2018 SuperCrew F-150 RWD XL w/ 5.5' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$33,920
Invoice Price
$32,224
Destination Fee
$1,295
Holdback
$1,018
Dealer Cost
$32,501
Find the Best Price
2018 SuperCrew F-150 RWD XL w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$35,225
Invoice Price
$33,464
Destination Fee
$1,295
Holdback
$1,057
Dealer Cost
$33,702
Find the Best Price
2018 SuperCrew F-150 RWD XLT w/ 5.5' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$38,230
Invoice Price
$35,554
Destination Fee
$1,295
Holdback
$1,147
Dealer Cost
$35,702
Find the Best Price
2018 SuperCrew F-150 RWD XLT w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$39,535
Invoice Price
$36,767
Destination Fee
$1,295
Holdback
$1,186
Dealer Cost
$36,876
Find the Best Price
2017 SuperCrew F-150 RWD King Ranch w/ 5.5' Box (Powered By: 5.0L V8 Flexible-Fuel Vehicle - Horsepower: 385 @ 5750 RPM, Torque: 387 @ 3850 RPM, 6-Speed Auto)
MSRP
$51,080
Invoice Price
$47,504
Destination Fee
$1,295
Holdback
$1,532
Dealer Cost
$47,267
Find the Best Price
2017 SuperCrew F-150 RWD King Ranch w/ 6.5' Box (Powered By: 5.0L V8 Flexible-Fuel Vehicle - Horsepower: 385 @ 5750 RPM, Torque: 387 @ 3850 RPM, 6-Speed Auto)
MSRP
$51,380
Invoice Price
$47,783
Destination Fee
$1,295
Holdback
$1,541
Dealer Cost
$47,537
Find the Best Price
2017 SuperCrew F-150 RWD Lariat w/ 5.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$43,225
Invoice Price
$40,199
Destination Fee
$1,295
Holdback
$1,297
Dealer Cost
$40,197
Find the Best Price
2017 SuperCrew F-150 RWD Lariat w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$43,525
Invoice Price
$40,478
Destination Fee
$1,295
Holdback
$1,306
Dealer Cost
$40,467
Find the Best Price
2017 SuperCrew F-150 RWD Limited w/ 5.5' Box (Powered By: 3.5L ECOBOOST V6 - Horsepower: 375 @ 5000 RPM, Torque: 470 @ 2500 RPM, 10-Speed Auto)
MSRP
$60,200
Invoice Price
$55,986
Destination Fee
$1,295
Holdback
$1,806
Dealer Cost
$55,475
Find the Best Price
2017 SuperCrew F-150 RWD Platinum w/ 5.5' Box (Powered By: 5.0L V8 Flexible-Fuel Vehicle - Horsepower: 385 @ 5750 RPM, Torque: 387 @ 3850 RPM, 6-Speed Auto)
MSRP
$53,635
Invoice Price
$49,880
Destination Fee
$1,295
Holdback
$1,609
Dealer Cost
$49,566
Find the Best Price
2017 SuperCrew F-150 RWD Platinum w/ 6.5' Box (Powered By: 5.0L V8 Flexible-Fuel Vehicle - Horsepower: 385 @ 5750 RPM, Torque: 387 @ 3850 RPM, 6-Speed Auto)
MSRP
$53,935
Invoice Price
$50,159
Destination Fee
$1,295
Holdback
$1,618
Dealer Cost
$49,836
Find the Best Price
2017 SuperCrew F-150 RWD XL w/ 5.5' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$33,650
Invoice Price
$31,969
Destination Fee
$1,295
Holdback
$1,010
Dealer Cost
$32,255
Find the Best Price
2017 SuperCrew F-150 RWD XL w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$34,955
Invoice Price
$33,208
Destination Fee
$1,295
Holdback
$1,049
Dealer Cost
$33,454
Find the Best Price
2017 SuperCrew F-150 RWD XLT w/ 5.5' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$37,740
Invoice Price
$35,098
Destination Fee
$1,295
Holdback
$1,132
Dealer Cost
$35,261
Find the Best Price
2017 SuperCrew F-150 RWD XLT w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$39,050
Invoice Price
$36,318
Destination Fee
$1,295
Holdback
$1,172
Dealer Cost
$36,442
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford F-150, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
2017 Ford F-150 Overview:
When people in America think of big highways, they generally think of big trucks as well. The 2017 Ford F-150 is among the best-selling trucks on today’s auto market. In fact, the industry considers it to be one of the best-selling vehicles period. Its 3.5-liter engine, and 10-speed select-shift automatic transmission offer both power and ease of handling. Its 10-speed automatic transmission is the first of its kind.

F-150 Powertrain Performance

The 2017 Ford F-150 delivers great performance and beats other gas and diesel-powered trucks in its class. Its new turbocharger gives it tremendous boost, and its transmission allows for a great deal of acceleration and power. Even fuel efficiently improves at high speeds. The 2017 Ford F-150 offers four engines (available at 282 hp through 450 hp) so that owners can match their work requirements.

Vehicle Safety Features

Safety features include powerful front LED lights. Its BLIS (Blind Spot Information System) signals drivers on their outside mirror when a vehicle approaches a blind spot. The vehicle’s cross-traffic alert system detects vehicles passing from behind when the driver is backing out of a driveway or exiting a parking space where vision is limited. 

Consider its 8-inch LCD productivity screen. Drivers can access all the useful information needed right in front of their own instrument cluster. Additional safety features include frontal and side airbags, traction control, keyless access entry, and content theft deterrent. 

The 2017 Ford F-150 can automatically apply its brakes with Pre-Collision Assist if it detects a collision with another vehicle or a pedestrian. WiFi is also available to help occupants stay connected while on the go. Connectivity is important for both work and play.

Exceptional Towing Capabilities

It is impossible to speak of the F-150 without mentioning its rugged towing capabilities. Its standard Auto Start-Stop across the range coupled with a powerful engine can pull a heavy load. Whether towing a utility load or the family boat to the lake for a long holiday weekend, the F-150 can carry its own weight and a lot more. 

Owners will not have much to complain about the vehicle’s gas mileage either. They can expect 19 mpg in the city and 26 mpg on the highway. The Ford F-150 is the vehicle to own for those looking to drive a durable and well-built vehicle in every category available.

How to Calculate The Dealer Cost of a Ford F-150

Formula for Calculating Dealer Cost:

  • Example: Base Ford F-150 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford F-150 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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