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2017 Ford F-150 2WD Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford F-150 pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.
For a 4WD F-150, See the Ford F-150 4WD Price Report.

Select a 2WD Regular, SuperCab or SuperCrew below:

F-150 2WD Regular Cab prices
F-150 2WD SuperCab Prices
F-150 2WD SuperCrew Prices

F-150 Regular Cab Prices

2017 F-150 Regular Cab XL Prices w/ 6.5' Box RWD, 2-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$26,730
Invoice Price
$25,393
Destination Fee
$1,295
Holdback
$802
Dealer Cost
$25,886
Find the Best Price

2017 F-150 Regular Cab XL Prices w/ 6' Box RWD, 2-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$27,030
Invoice Price
$25,678
Destination Fee
$1,295
Holdback
$811
Dealer Cost
$26,162
Find the Best Price

2017 F-150 Regular Cab XLT Prices w/ 6.5' Box RWD, 2-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$32,100
Invoice Price
$29,853
Destination Fee
$1,295
Holdback
$963
Dealer Cost
$30,185
Find the Best Price

2017 F-150 Regular Cab XLT Prices w/ 6' Box RWD, 2-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$32,405
Invoice Price
$30,136
Destination Fee
$1,295
Holdback
$972
Dealer Cost
$30,459
Find the Best Price

F-150 SuperCab Prices

2017 F-150 Super Cab XL Prices w/ 6.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$30,790
Invoice Price
$29,251
Destination Fee
$1,295
Holdback
$924
Dealer Cost
$29,622
Find the Best Price

2017 F-150 Super Cab XL w/ 8' Box RWD, 4-Door, Automatic Pickup. (Powered by: 2.7 L Gas Engine 6 Cyl.)
MSRP
$32,095
Invoice Price
$30,490
Destination Fee
$1,295
Holdback
$963
Dealer Cost
$30,822
Find the Best Price

2017 F-150 Super Cab XLT w/ 6.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$34,985
Invoice Price
$32,537
Destination Fee
$1,295
Holdback
$1,050
Dealer Cost
$32,782
Find the Best Price

2017 F-150 Super Cab XLT w/ 8' Box RWD, 4-Door, Automatic Pickup. (Powered by: 2.7 L Gas Engine 6 Cyl.)
MSRP
$36,290
Invoice Price
$33,750
Destination Fee
$1,295
Holdback
$1,089
Dealer Cost
$33,956
Find the Best Price

2017 F-150 Super Cab Lariat Prices w/ 6.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 2.7 L Gas Engine 6 Cyl.)
MSRP
$40,460
Invoice Price
$37,628
Destination Fee
$1,295
Holdback
$1,214
Dealer Cost
$37,709
Find the Best Price

2017 F-150 Super Cab Lariat w/ 8' Box RWD, 4-Door, Automatic Pickup. (Powered by: 2.7 L Gas Engine 6 Cyl.)
MSRP
$43,885
Invoice Price
$40,814
Destination Fee
$1,295
Holdback
$1,317
Dealer Cost
$40,792
Find the Best Price

F-150 SuperCrew Prices

2017 F-150 XL Super Crew w/ 5.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$33,245
Invoice Price
$31,582
Destination Fee
$1,295
Holdback
$997
Dealer Cost
$31,880
Find the Best Price

2017 F-150 XL Super Crew w/ 6.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 2.7 L Gas Engine 6 Cyl.)
MSRP
$34,550
Invoice Price
$32,824
Destination Fee
$1,295
Holdback
$1,037
Dealer Cost
$33,083
Find the Best Price

2017 F-150 XLT Super Crew w/ 5.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$37,335
Invoice Price
$34,721
Destination Fee
$1,295
Holdback
$1,120
Dealer Cost
$34,896
Find the Best Price

2017 F-150 XLT Super Crew Prices w/ 6.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 2.7 L Gas Engine 6 Cyl.)
MSRP
$38,645
Invoice Price
$35,939
Destination Fee
$1,295
Holdback
$1,159
Dealer Cost
$36,075
Find the Best Price

2017 F-150 Lariat Super Crew Prices w/ 5.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 2.7 L Gas Engine 6 Cyl.)
MSRP
$42,820
Invoice Price
$39,823
Destination Fee
$1,295
Holdback
$1,285
Dealer Cost
$39,833
Find the Best Price

2017 F-150 Lariat Super Crew w/ 6.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 2.7 L Gas Engine 6 Cyl.)
MSRP
$43,120
Invoice Price
$40,102
Destination Fee
$1,295
Holdback
$1,294
Dealer Cost
$40,103
Find the Best Price

2017 F-150 King Ranch Super Crew Prices w/ 5.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$50,675
Invoice Price
$47,128
Destination Fee
$1,295
Holdback
$1,520
Dealer Cost
$46,903
Find the Best Price

2017 F-150 King Ranch Super Crew w/ 6.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$50,975
Invoice Price
$47,407
Destination Fee
$1,295
Holdback
$1,529
Dealer Cost
$47,173
Find the Best Price

2017 F-150 Platinum Super Crew Prices w/ 5.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$53,230
Invoice Price
$49,504
Destination Fee
$1,295
Holdback
$1,597
Dealer Cost
$49,202
Find the Best Price

2017 F-150 Platinum Super Crew w/ 6.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$53,530
Invoice Price
$49,783
Destination Fee
$1,295
Holdback
$1,606
Dealer Cost
$49,472
Find the Best Price

2017 F-150 Limited Super Crew Prices w/ 5.5' Box RWD, 4-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$59,795
Invoice Price
$55,610
Destination Fee
$1,295
Holdback
$1,794
Dealer Cost
$55,111
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford F-150, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
2017 Ford F-150 Overview:
When people in America think of big highways, they generally think of big trucks as well. The 2017 Ford F-150 is among the best-selling trucks on today’s auto market. In fact, the industry considers it to be one of the best-selling vehicles period. Its 3.5-liter engine, and 10-speed select-shift automatic transmission offer both power and ease of handling. Its 10-speed automatic transmission is the first of its kind.

F-150 Powertrain Performance

The 2017 Ford F-150 delivers great performance and beats other gas and diesel-powered trucks in its class. Its new turbocharger gives it tremendous boost, and its transmission allows for a great deal of acceleration and power. Even fuel efficiently improves at high speeds. The 2017 Ford F-150 offers four engines (available at 282 hp through 450 hp) so that owners can match their work requirements.

Vehicle Safety Features

Safety features include powerful front LED lights. Its BLIS (Blind Spot Information System) signals drivers on their outside mirror when a vehicle approaches a blind spot. The vehicle’s cross-traffic alert system detects vehicles passing from behind when the driver is backing out of a driveway or exiting a parking space where vision is limited. 

Consider its 8-inch LCD productivity screen. Drivers can access all the useful information needed right in front of their own instrument cluster. Additional safety features include frontal and side airbags, traction control, keyless access entry, and content theft deterrent. 

The 2017 Ford F-150 can automatically apply its brakes with Pre-Collision Assist if it detects a collision with another vehicle or a pedestrian. WiFi is also available to help occupants stay connected while on the go. Connectivity is important for both work and play.

Exceptional Towing Capabilities

It is impossible to speak of the F-150 without mentioning its rugged towing capabilities. Its standard Auto Start-Stop across the range coupled with a powerful engine can pull a heavy load. Whether towing a utility load or the family boat to the lake for a long holiday weekend, the F-150 can carry its own weight and a lot more. 

Owners will not have much to complain about the vehicle’s gas mileage either. They can expect 19 mpg in the city and 26 mpg on the highway. The Ford F-150 is the vehicle to own for those looking to drive a durable and well-built vehicle in every category available.

How to Calculate The Dealer Cost of a Ford F-150

Formula for Calculating Dealer Cost:

  • Example: Base Ford F-150 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford F-150 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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