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2017, 2018 Ford F-150 2WD Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford F-150 pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.
For a 4WD F-150, See the Ford F-150 4WD Price Report.

Select a 2WD Regular, SuperCab or SuperCrew below:

F-150 2WD Regular Cab prices
F-150 2WD SuperCab Prices
F-150 2WD SuperCrew Prices

F-150 Regular Cab Prices

(see 2017 below)
2018 Reg Cab F-150 RWD XL w/ 6.5' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$27,380
Invoice Price
$26,011
Destination Fee
$1,295
Holdback
$821
Dealer Cost
$26,485
Find the Best Price
2018 Reg Cab F-150 RWD XL w/ 8' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$27,680
Invoice Price
$26,296
Destination Fee
$1,295
Holdback
$830
Dealer Cost
$26,761
Find the Best Price
2018 Reg Cab F-150 RWD XLT w/ 6.5' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$32,970
Invoice Price
$30,662
Destination Fee
$1,295
Holdback
$989
Dealer Cost
$30,968
Find the Best Price
2018 Reg Cab F-150 RWD XLT w/ 8' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$33,270
Invoice Price
$30,941
Destination Fee
$1,295
Holdback
$998
Dealer Cost
$31,238
Find the Best Price
2017 Reg Cab F-150 RWD XL w/ 6.5' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$27,110
Invoice Price
$25,754
Destination Fee
$1,295
Holdback
$813
Dealer Cost
$26,236
Find the Best Price
2017 Reg Cab F-150 RWD XL w/ 8' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$27,410
Invoice Price
$26,039
Destination Fee
$1,295
Holdback
$822
Dealer Cost
$26,512
Find the Best Price
2017 Reg Cab F-150 RWD XLT w/ 6.5' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$32,480
Invoice Price
$30,206
Destination Fee
$1,295
Holdback
$974
Dealer Cost
$30,527
Find the Best Price
2017 Reg Cab F-150 RWD XLT w/ 8' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$32,785
Invoice Price
$30,491
Destination Fee
$1,295
Holdback
$984
Dealer Cost
$30,802
Find the Best Price

F-150 SuperCab Prices

(see 2017 below)
2018 Super Cab F-150 RWD Lariat w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$41,185
Invoice Price
$38,303
Destination Fee
$1,295
Holdback
$1,236
Dealer Cost
$38,362
Find the Best Price
2018 Super Cab F-150 RWD Lariat w/ 8' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$41,485
Invoice Price
$38,582
Destination Fee
$1,295
Holdback
$1,245
Dealer Cost
$38,632
Find the Best Price
2018 Super Cab F-150 RWD XL w/ 6.5' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$31,465
Invoice Price
$29,892
Destination Fee
$1,295
Holdback
$944
Dealer Cost
$30,243
Find the Best Price
2018 Super Cab F-150 RWD XL w/ 8' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$32,770
Invoice Price
$31,132
Destination Fee
$1,295
Holdback
$983
Dealer Cost
$31,444
Find the Best Price
2018 Super Cab F-150 RWD XLT w/ 6.5' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$35,880
Invoice Price
$33,368
Destination Fee
$1,295
Holdback
$1,076
Dealer Cost
$33,587
Find the Best Price
2018 Super Cab F-150 RWD XLT w/ 8' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$37,185
Invoice Price
$34,583
Destination Fee
$1,295
Holdback
$1,116
Dealer Cost
$34,762
Find the Best Price
2017 Super Cab F-150 RWD Lariat w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$40,865
Invoice Price
$38,005
Destination Fee
$1,295
Holdback
$1,226
Dealer Cost
$38,074
Find the Best Price
2017 Super Cab F-150 RWD Lariat w/ 8' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$41,165
Invoice Price
$38,284
Destination Fee
$1,295
Holdback
$1,235
Dealer Cost
$38,344
Find the Best Price
2017 Super Cab F-150 RWD XL w/ 6.5' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$31,195
Invoice Price
$29,635
Destination Fee
$1,295
Holdback
$936
Dealer Cost
$29,994
Find the Best Price
2017 Super Cab F-150 RWD XL w/ 8' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$32,500
Invoice Price
$30,875
Destination Fee
$1,295
Holdback
$975
Dealer Cost
$31,195
Find the Best Price
2017 Super Cab F-150 RWD XLT w/ 6.5' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$35,390
Invoice Price
$32,913
Destination Fee
$1,295
Holdback
$1,062
Dealer Cost
$33,146
Find the Best Price
2017 Super Cab F-150 RWD XLT w/ 8' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$36,695
Invoice Price
$34,127
Destination Fee
$1,295
Holdback
$1,101
Dealer Cost
$34,321
Find the Best Price

F-150 SuperCrew Prices

(see 2017 below)
2018 SuperCrew F-150 RWD King Ranch w/ 5.5' Box (Powered By: 5.0L V8 - Horsepower: 395 @ 5750 RPM, Torque: 400 @ 3850 RPM, 10-Speed Auto)
MSRP
$51,600
Invoice Price
$47,988
Destination Fee
$1,295
Holdback
$1,548
Dealer Cost
$47,735
Find the Best Price
2018 SuperCrew F-150 RWD King Ranch w/ 6.5' Box (Powered By: 5.0L V8 - Horsepower: 395 @ 5750 RPM, Torque: 400 @ 3850 RPM, 10-Speed Auto)
MSRP
$51,900
Invoice Price
$48,267
Destination Fee
$1,295
Holdback
$1,557
Dealer Cost
$48,005
Find the Best Price
2018 SuperCrew F-150 RWD Lariat w/ 5.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$43,545
Invoice Price
$40,496
Destination Fee
$1,295
Holdback
$1,306
Dealer Cost
$40,485
Find the Best Price
2018 SuperCrew F-150 RWD Lariat w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$43,845
Invoice Price
$40,775
Destination Fee
$1,295
Holdback
$1,315
Dealer Cost
$40,755
Find the Best Price
2018 SuperCrew F-150 RWD Limited w/ 5.5' Box (Powered By: 3.5L ECOBOOST V6 - Horsepower: 375 @ 5000 RPM, Torque: 470 @ 3500 RPM, 10-Speed Auto)
MSRP
$60,520
Invoice Price
$56,284
Destination Fee
$1,295
Holdback
$1,816
Dealer Cost
$55,763
Find the Best Price
2018 SuperCrew F-150 RWD Platinum w/ 5.5' Box (Powered By: 5.0L V8 - Horsepower: 395 @ 5750 RPM, Torque: 400 @ 3850 RPM, 10-Speed Auto)
MSRP
$54,155
Invoice Price
$50,365
Destination Fee
$1,295
Holdback
$1,625
Dealer Cost
$50,035
Find the Best Price
2018 SuperCrew F-150 RWD Platinum w/ 6.5' Box (Powered By: 5.0L V8 - Horsepower: 395 @ 5750 RPM, Torque: 400 @ 3850 RPM, 10-Speed Auto)
MSRP
$54,455
Invoice Price
$50,644
Destination Fee
$1,295
Holdback
$1,634
Dealer Cost
$50,305
Find the Best Price
2018 SuperCrew F-150 RWD XL w/ 5.5' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$33,920
Invoice Price
$32,224
Destination Fee
$1,295
Holdback
$1,018
Dealer Cost
$32,501
Find the Best Price
2018 SuperCrew F-150 RWD XL w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$35,225
Invoice Price
$33,464
Destination Fee
$1,295
Holdback
$1,057
Dealer Cost
$33,702
Find the Best Price
2018 SuperCrew F-150 RWD XLT w/ 5.5' Box (Powered By: 3.3L V6 PDFI - Horsepower: 290 @ 6500 RPM, Torque: 265 @ 4000 RPM, 6-Speed Auto)
MSRP
$38,230
Invoice Price
$35,554
Destination Fee
$1,295
Holdback
$1,147
Dealer Cost
$35,702
Find the Best Price
2018 SuperCrew F-150 RWD XLT w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5000 RPM, Torque: 400 @ 2750 RPM, 10-Speed Auto)
MSRP
$39,535
Invoice Price
$36,767
Destination Fee
$1,295
Holdback
$1,186
Dealer Cost
$36,876
Find the Best Price
2017 SuperCrew F-150 RWD King Ranch w/ 5.5' Box (Powered By: 5.0L V8 Flexible-Fuel Vehicle - Horsepower: 385 @ 5750 RPM, Torque: 387 @ 3850 RPM, 6-Speed Auto)
MSRP
$51,080
Invoice Price
$47,504
Destination Fee
$1,295
Holdback
$1,532
Dealer Cost
$47,267
Find the Best Price
2017 SuperCrew F-150 RWD King Ranch w/ 6.5' Box (Powered By: 5.0L V8 Flexible-Fuel Vehicle - Horsepower: 385 @ 5750 RPM, Torque: 387 @ 3850 RPM, 6-Speed Auto)
MSRP
$51,380
Invoice Price
$47,783
Destination Fee
$1,295
Holdback
$1,541
Dealer Cost
$47,537
Find the Best Price
2017 SuperCrew F-150 RWD Lariat w/ 5.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$43,225
Invoice Price
$40,199
Destination Fee
$1,295
Holdback
$1,297
Dealer Cost
$40,197
Find the Best Price
2017 SuperCrew F-150 RWD Lariat w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$43,525
Invoice Price
$40,478
Destination Fee
$1,295
Holdback
$1,306
Dealer Cost
$40,467
Find the Best Price
2017 SuperCrew F-150 RWD Limited w/ 5.5' Box (Powered By: 3.5L ECOBOOST V6 - Horsepower: 375 @ 5000 RPM, Torque: 470 @ 2500 RPM, 10-Speed Auto)
MSRP
$60,200
Invoice Price
$55,986
Destination Fee
$1,295
Holdback
$1,806
Dealer Cost
$55,475
Find the Best Price
2017 SuperCrew F-150 RWD Platinum w/ 5.5' Box (Powered By: 5.0L V8 Flexible-Fuel Vehicle - Horsepower: 385 @ 5750 RPM, Torque: 387 @ 3850 RPM, 6-Speed Auto)
MSRP
$53,635
Invoice Price
$49,880
Destination Fee
$1,295
Holdback
$1,609
Dealer Cost
$49,566
Find the Best Price
2017 SuperCrew F-150 RWD Platinum w/ 6.5' Box (Powered By: 5.0L V8 Flexible-Fuel Vehicle - Horsepower: 385 @ 5750 RPM, Torque: 387 @ 3850 RPM, 6-Speed Auto)
MSRP
$53,935
Invoice Price
$50,159
Destination Fee
$1,295
Holdback
$1,618
Dealer Cost
$49,836
Find the Best Price
2017 SuperCrew F-150 RWD XL w/ 5.5' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$33,650
Invoice Price
$31,969
Destination Fee
$1,295
Holdback
$1,010
Dealer Cost
$32,255
Find the Best Price
2017 SuperCrew F-150 RWD XL w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$34,955
Invoice Price
$33,208
Destination Fee
$1,295
Holdback
$1,049
Dealer Cost
$33,454
Find the Best Price
2017 SuperCrew F-150 RWD XLT w/ 5.5' Box (Powered By: 3.5L TI-VCT V6 Flexible-Fuel Vehicle - Horsepower: 282 @ 6250 RPM, Torque: 253 @ 4250 RPM, 6-Speed Auto)
MSRP
$37,740
Invoice Price
$35,098
Destination Fee
$1,295
Holdback
$1,132
Dealer Cost
$35,261
Find the Best Price
2017 SuperCrew F-150 RWD XLT w/ 6.5' Box (Powered By: 2.7L ECOBOOST V6 - Horsepower: 325 @ 5750 RPM, Torque: 375 @ 3000 RPM, 6-Speed Auto)
MSRP
$39,050
Invoice Price
$36,318
Destination Fee
$1,295
Holdback
$1,172
Dealer Cost
$36,442
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford F-150, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
2018 Ford F-150 Overview:
Ford's F-150 has been America's best-selling, full-size truck for decades. This is for good reason. The truck offers reliability, ruggedness, power and performance. The F-150 makes an excellent work truck, family hauler or off-road vehicle. This truck has almost always been offered in 2WD and 4WD configurations. For this review, we will be taking a look at the 2018 Ford F-150 2WD.

What's New in 2018?

The previous base engine has been changed to a 3.3 L V6 for the 2018 Ford F-150 2WD. The new engine has better fuel efficiency and a bit more power. All engines now come with auto start and stop functionality. The front and rear styling has been changed this year.

Available Styles and Trims

The 2018 Ford F-150 2WD is available in three different cab styles. The regular cab seats two to three and has no rear seats. The super cab has a small backseat area with fold-out jump seats. It features two small reverse-hinged doors. The crew cab is a full 4-door vehicle with comfortable rear seats that actual adults can fit into.

The 2018 Ford F-150 2WD comes in six different trim levels for the 4X2 models.

XL - The base model comes equipped with a 3.3 L V6 and a 6-speed automatic transmission with overdrive. Power windows and seats are available. Am/FM radio is standard with Ford's SYNC 3 system.

XLT - The XLT adds 17" aluminum wheels finished in silver. It comes with more optional features.

Lariat - The Lariat gets a 2.7 L V6 EcoBoost engine with more power and better fuel economy. This is paired with a 10-speed automatic transmission system with overdrive.

King Ranch - This trim level is the first that could be considered a luxury, loaded truck. It features Ford's V8 engine, making it a workhorse as well.

Platinum - The Platinum retains the 5.0 L V8 with its 395 hp. It comes loaded with luxury features. It also has added safety features such as cross-traffic alert.

Limited - The Limited moves back down to a 3.5 L V6 engine that produces 375 hp. It comes loaded with a premium sound system and infotainment touchscreen.

Performance and Fuel Economy

The 3.3 L v6 base engine produces 290 hp and plenty of torque. A 2.7 L turbocharged V6 provides a bit more power in the form of 325 horses. Ford's 5.0 L V8 cranks out 395 hp and an impressive 510 lb-ft of torque. The truck can haul up to 13,200 lbs. when properly outfitted. It offers the best towing and hauling capacities in its class.

Driving Impressions

Acceleration is excellent with any engine choice. Braking feels firm and is easy to modulate. The braking power feels quite capable of stopping the truck even with a full load of cargo in the bed.

Shifting is smooth and seamless with the automatic or manual transmissions. The truck handles nicely even taking tight turns better than you would expect from a large vehicle. While not as good as its 4X4 cousin, the 4X2 models are still quite capable off-road drivers.

Conclusion

The 2018 Ford F-150 offers a ton of options and customization possibilities. It comes in a wide array of engine choices that should fit any need. The interior is well designed and comfortable. This is a versatile truck that can do anything you would want a truck to do. The best part is, it does all of those things very well. It's easy to see why the F-150 is so popular in the U.S. It's easily one of the best full-sized trucks on the market.

How to Calculate The Dealer Cost of a Ford F-150

Formula for Calculating Dealer Cost:

  • Example: Base Ford F-150 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford F-150 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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