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2018 Ford F-150 2WD Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford F-150 pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.
For a 4WD F-150, See the Ford F-150 4WD Price Report.

Select a 2WD Regular, SuperCab or SuperCrew below:

F-150 2WD Regular Cab prices
F-150 2WD SuperCab Prices
F-150 2WD SuperCrew Prices

F-150 Regular Cab Prices

2018 F-150 - Trim: RWD Reg Cab XL 6.5' Box. Powered by a 6-Speed Automatic 3.3L V6 PDFI Powered by a 6-Speed Automatic 3.3L V6 PDFI. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$27,610
Invoice Price
$26,229
Destination Fee
$1,395
Holdback
$828
Dealer Cost
$26,796
Find the Best Price
2018 F-150 - Trim: RWD Reg Cab XL 8' Box. Powered by a 6-Speed Automatic 3.3L V6 PDFI Powered by a 6-Speed Automatic 3.3L V6 PDFI. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$27,910
Invoice Price
$26,514
Destination Fee
$1,395
Holdback
$837
Dealer Cost
$27,072
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2018 F-150 - Trim: RWD Reg Cab XLT 6.5' Box. Powered by a 6-Speed Automatic 3.3L V6 PDFI Powered by a 6-Speed Automatic 3.3L V6 PDFI. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$33,205
Invoice Price
$30,880
Destination Fee
$1,395
Holdback
$996
Dealer Cost
$31,279
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2018 F-150 - Trim: RWD Reg Cab XLT 8' Box. Powered by a 6-Speed Automatic 3.3L V6 PDFI Powered by a 6-Speed Automatic 3.3L V6 PDFI. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$33,505
Invoice Price
$31,159
Destination Fee
$1,395
Holdback
$1,005
Dealer Cost
$31,549
Find the Best Price

F-150 SuperCab Prices

(see 2017 below)
2018 F-150 - Trim: RWD SuperCab XL 6.5' Box. Powered by a 6-Speed Automatic 3.3L V6 PDFI Powered by a 6-Speed Automatic 3.3L V6 PDFI. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$31,695
Invoice Price
$30,110
Destination Fee
$1,395
Holdback
$951
Dealer Cost
$30,554
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2018 F-150 - Trim: RWD SuperCab XL 8' Box. Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$33,000
Invoice Price
$31,350
Destination Fee
$1,395
Holdback
$990
Dealer Cost
$31,755
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2018 F-150 - Trim: RWD SuperCab XLT 6.5' Box. Powered by a 6-Speed Automatic 3.3L V6 PDFI Powered by a 6-Speed Automatic 3.3L V6 PDFI. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$36,115
Invoice Price
$33,586
Destination Fee
$1,395
Holdback
$1,083
Dealer Cost
$33,898
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2018 F-150 - Trim: RWD SuperCab XLT 8' Box. Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$37,420
Invoice Price
$34,801
Destination Fee
$1,395
Holdback
$1,123
Dealer Cost
$35,073
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2018 F-150 - Trim: RWD SuperCab Lariat 6.5' Box. Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$41,420
Invoice Price
$38,521
Destination Fee
$1,395
Holdback
$1,243
Dealer Cost
$38,673
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2018 F-150 - Trim: RWD SuperCab Lariat 8' Box. Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$41,720
Invoice Price
$38,800
Destination Fee
$1,395
Holdback
$1,252
Dealer Cost
$38,943
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F-150 SuperCrew Prices

(see 2017 below)
2018 F-150 - Trim: RWD SuperCrew XL 5.5' Box. Powered by a 6-Speed Automatic 3.3L V6 PDFI Powered by a 6-Speed Automatic 3.3L V6 PDFI. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$34,150
Invoice Price
$32,444
Destination Fee
$1,395
Holdback
$1,025
Dealer Cost
$32,815
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2018 F-150 - Trim: RWD SuperCrew XL 6.5' Box. Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$35,455
Invoice Price
$33,683
Destination Fee
$1,395
Holdback
$1,064
Dealer Cost
$34,014
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2018 F-150 - Trim: RWD SuperCrew XLT 5.5' Box. Powered by a 6-Speed Automatic 3.3L V6 PDFI Powered by a 6-Speed Automatic 3.3L V6 PDFI. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$38,465
Invoice Price
$35,773
Destination Fee
$1,395
Holdback
$1,154
Dealer Cost
$36,014
Find the Best Price
2018 F-150 - Trim: RWD SuperCrew XLT 6.5' Box. Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$39,770
Invoice Price
$36,986
Destination Fee
$1,395
Holdback
$1,193
Dealer Cost
$37,188
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2018 F-150 - Trim: RWD SuperCrew Lariat 5.5' Box. Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$43,780
Invoice Price
$40,715
Destination Fee
$1,395
Holdback
$1,313
Dealer Cost
$40,797
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2018 F-150 - Trim: RWD SuperCrew Lariat 6.5' Box. Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST Powered by a 10-Speed Automatic 2.7L V6 ECOBOOST. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$44,080
Invoice Price
$40,994
Destination Fee
$1,395
Holdback
$1,322
Dealer Cost
$41,067
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2018 F-150 - Trim: RWD SuperCrew King Ranch 5.5' Box. Powered by a 10-Speed Automatic 5.0L V8 Powered by a 10-Speed Automatic 5.0L V8. Horsepower: 395 @ 5750 RPM. Torque: 400 @ 3850 RPM
MSRP
$51,835
Invoice Price
$48,206
Destination Fee
$1,395
Holdback
$1,555
Dealer Cost
$48,046
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2018 F-150 - Trim: RWD SuperCrew King Ranch 6.5' Box. Powered by a 10-Speed Automatic 5.0L V8 Powered by a 10-Speed Automatic 5.0L V8. Horsepower: 395 @ 5750 RPM. Torque: 400 @ 3850 RPM
MSRP
$52,135
Invoice Price
$48,485
Destination Fee
$1,395
Holdback
$1,564
Dealer Cost
$48,316
Find the Best Price
2018 F-150 - Trim: RWD SuperCrew Platinum 5.5' Box. Powered by a 10-Speed Automatic 5.0L V8 Powered by a 10-Speed Automatic 5.0L V8. Horsepower: 395 @ 5750 RPM. Torque: 400 @ 3850 RPM
MSRP
$54,390
Invoice Price
$50,583
Destination Fee
$1,395
Holdback
$1,632
Dealer Cost
$50,346
Find the Best Price
2018 F-150 - Trim: RWD SuperCrew Platinum 6.5' Box. Powered by a 10-Speed Automatic 5.0L V8 Powered by a 10-Speed Automatic 5.0L V8. Horsepower: 395 @ 5750 RPM. Torque: 400 @ 3850 RPM
MSRP
$54,690
Invoice Price
$50,862
Destination Fee
$1,395
Holdback
$1,641
Dealer Cost
$50,616
Find the Best Price
2018 F-150 - Trim: RWD SuperCrew Limited 5.5' Box. Powered by a 10-Speed Automatic 3.5L V6 ECOBOOST Powered by a 10-Speed Automatic 3.5L V6 ECOBOOST. Horsepower: 375 @ 5000 RPM. Torque: 470 @ 3500 RPM
MSRP
$60,755
Invoice Price
$56,503
Destination Fee
$1,395
Holdback
$1,823
Dealer Cost
$56,075
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford F-150, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
2018 Ford F-150 Overview:
Ford's F-150 has been America's best-selling, full-size truck for decades. This is for good reason. The truck offers reliability, ruggedness, power and performance. The F-150 makes an excellent work truck, family hauler or off-road vehicle. This truck has almost always been offered in 2WD and 4WD configurations. For this review, we will be taking a look at the 2018 Ford F-150 2WD.

What's New in 2018?

The previous base engine has been changed to a 3.3 L V6 for the 2018 Ford F-150 2WD. The new engine has better fuel efficiency and a bit more power. All engines now come with auto start and stop functionality. The front and rear styling has been changed this year.

Available Styles and Trims

The 2018 Ford F-150 2WD is available in three different cab styles. The regular cab seats two to three and has no rear seats. The super cab has a small backseat area with fold-out jump seats. It features two small reverse-hinged doors. The crew cab is a full 4-door vehicle with comfortable rear seats that actual adults can fit into.

The 2018 Ford F-150 2WD comes in six different trim levels for the 4X2 models.

XL - The base model comes equipped with a 3.3 L V6 and a 6-speed automatic transmission with overdrive. Power windows and seats are available. Am/FM radio is standard with Ford's SYNC 3 system.

XLT - The XLT adds 17" aluminum wheels finished in silver. It comes with more optional features.

Lariat - The Lariat gets a 2.7 L V6 EcoBoost engine with more power and better fuel economy. This is paired with a 10-speed automatic transmission system with overdrive.

King Ranch - This trim level is the first that could be considered a luxury, loaded truck. It features Ford's V8 engine, making it a workhorse as well.

Platinum - The Platinum retains the 5.0 L V8 with its 395 hp. It comes loaded with luxury features. It also has added safety features such as cross-traffic alert.

Limited - The Limited moves back down to a 3.5 L V6 engine that produces 375 hp. It comes loaded with a premium sound system and infotainment touchscreen.

Performance and Fuel Economy

The 3.3 L v6 base engine produces 290 hp and plenty of torque. A 2.7 L turbocharged V6 provides a bit more power in the form of 325 horses. Ford's 5.0 L V8 cranks out 395 hp and an impressive 510 lb-ft of torque. The truck can haul up to 13,200 lbs. when properly outfitted. It offers the best towing and hauling capacities in its class.

Driving Impressions

Acceleration is excellent with any engine choice. Braking feels firm and is easy to modulate. The braking power feels quite capable of stopping the truck even with a full load of cargo in the bed.

Shifting is smooth and seamless with the automatic or manual transmissions. The truck handles nicely even taking tight turns better than you would expect from a large vehicle. While not as good as its 4X4 cousin, the 4X2 models are still quite capable off-road drivers.

Conclusion

The 2018 Ford F-150 offers a ton of options and customization possibilities. It comes in a wide array of engine choices that should fit any need. The interior is well designed and comfortable. This is a versatile truck that can do anything you would want a truck to do. The best part is, it does all of those things very well. It's easy to see why the F-150 is so popular in the U.S. It's easily one of the best full-sized trucks on the market.

How to Calculate The Dealer Cost of a Ford F-150

Formula for Calculating Dealer Cost:

  • Example: Base Ford F-150 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford F-150 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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