2024 Ford F-150 Regular Cab MSRP vs Invoice vs True Dealer Cost Prices
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
| Model | MSRP | Invoice | Dealer Cost |
|---|---|---|---|
| 6.5' Box XL 5L | 8 Cyl. | Automatic | RWD | $38,565 | $36,919 | $35,762 |
| 8' Box XL 5L | 8 Cyl. | Automatic | RWD | $38,865 | $37,205 | $36,039 |
| 6.5' Box XL 2.7L | 6 Cyl. | Automatic | 4WD | $43,580 | $41,709 | $40,402 |
| 8' Box XL 2.7L | 6 Cyl. | Automatic | 4WD | $43,880 | $41,995 | $40,679 |
Options and Package Pricing
| Available Options and Package Pricing | |
|---|---|
| Pkg Options | |
| XL High Equipment Group | $1,195 |
| Other Options | |
| Block Heater - Engine | $190 |
| Black Platform Running Boards | $250 |
| Fixed Privacy Glass - Rear-Window w/ Defroster | $100 |
| Dealer Installed Options | |
| Removable Cup Tray - 40/20/40 | $70 |
| Ash Cup w/ Lighter | $110 |
| Horizontal Cargo Net | $80 |
| Vertical Cargo Net | $80 |
| Black Bed Hooks | $60 |
| Removable Bed Mat | $215 |
| McGard Tailgate Lock™ | $70 |
| Chrom Exhaust Tips | $135 |
| Black Tailgate Decal | $70 |
| First Aid Kit w/ Ford Logo | $50 |
| Molded Splash Guards | $245 |
| Ford Badge Illuminated | $410 |
| Pivot Storage Box by UnderCover - Right Hand Side | $290 |
| Road Side Assistance Kit | $230 |
| BedRug Sportliner | $550 |
| Tailgate Viscous Dampening | $165 |
| Exposed Wheel Lock Kit | $80 |
| Hidden Lug Wheel Lock Kit | $80 |
| Window Air Deflector - Side | $150 |
| Factory-Installed Optionss | |
| Aluminum Crossbed Weather Guard Toolbox - Matte Black | $950 |
| Premium Aluminum Crossbed Storage Weather Guard Toolbox - Bright | $950 |
| Bedliner - Tough Bed spray-in | $595 |
| Plastic Drop-in Bedliner | $350 |
| Paint Protection Film | $400 |
| Tonneau Cover - Hard Folding | $1,200 |
| Tonneau Cover - Soft Folding | $590 |
| Tonneau Cover - Retractable - 6.5' Box XL | $2,200 |
| Engine Options | |
| 5.0L V8 w/ Flex-Fuel Capability - 8' Box XL | $1,570 |
| 3.5L V6 EcoBoost - 8' Box XL | $1,660 |
| Axle Options | |
| 3.31 Electronic-Locking Axle - 8' Box XL | $420 |
| 3.55 Electronic-Locking Axle - 8' Box XL | $470 |
| 3.73 Electronic-Locking Axle - 8' Box XL | $570 |
