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2024 Ford F-150 SuperCab MSRP vs Invoice vs True Dealer Cost Prices

2024 Ford F-150 Super Cab Invoice Price Guide - Holdback - Dealer Cost - MSRP
Starting at  $43,175
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Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
ModelMSRPInvoiceDealer Cost
6.5' Box XL
2.7L | 6 Cyl. | Automatic | RWD
$43,175$41,322$40,027
6.5' Box XL
2.7L | 6 Cyl. | Automatic | 4WD
$46,975$44,951$43,542
6.5' Box STX
2.7L | 6 Cyl. | Automatic | RWD
$47,890$45,825$44,388
6.5' Box XLT
2.7L | 6 Cyl. | Automatic | RWD
$49,615$46,519$45,031
6.5' Box STX
2.7L | 6 Cyl. | Automatic | 4WD
$51,690$49,454$47,903
6.5' Box XLT
2.7L | 6 Cyl. | Automatic | 4WD
$53,415$50,072$48,470

Options and Package Pricing

Available Options and Package Pricing
Exterior Paint Options
Rapid Red Metallic Tinted Clearcoat Paint (STX, XLT)$495
Engine Options
5.0L V8 w/ Auto Start-Stop Technology$1,570
Pkg Options
Tow/Haul Pkg$785
Mobile Office Pacakge (STX, XLT)$535
STX Black Appearance Pkg (STX)$1,585
XL High Equipment Group (XL)$1,195
Bed Utility Pkg (XLT)$635
FX4 Off-Road Pkg (XLT)$1,095
Other Options
Block Heater - Engine$190
Front License Plate Bracket$0
Floor Liner - Tray Style$200
Integrated Trailer Brake Controller$275
Black Platform Running Boards (XL)$250
Axle Options
3.31 Electronic-Locking Axle$420
3.55 Electronic-Locking Axle$470
3.73 Electronic-Locking Axle$570
Dealer Installed Options
Ash Cup/Coin Holder$50
Ash Cup w/ Lighter$110
Horizontal Cargo Net$80
Vertical Cargo Net$80
Black Bed Hooks$60
Removable Bed Mat$215
McGard Tailgate Lock™$70
Black Tailgate Decal$90
First Aid Kit w/ Ford Logo$50
Molded Splash Guards$245
Ford Badge Illuminated$410
In-Vehicle Safe by Console Vault$400
Pivot Storage Box by UnderCover - Right Hand Side$290
Road Side Assistance Kit$230
BedRug Sportliner$550
Tailgate Viscous Dampening$165
Exposed Wheel Lock Kit$80
Window Air Deflector - Side$150
Bed Divider (XLT)$400
Foldable Pickup Box Bed Extender (XLT)$945
Individual Trailer Tire Pressure Monitoring System/Customer-Placed Trailer Camera (XLT)$1,115
Factory-Installed Optionss
Aluminum Crossbed Weather Guard Toolbox - Matte Black$950
Premium Aluminum Crossbed Storage Weather Guard Toolbox - Bright$950
Spray-In Bedliner - Tough Bed®$595
Plastic Drop-in Bedliner$350
Paint Protection Film$400
Tonneau Cover - Hard$1,200
Tonneau Cover - Soft Folding$590
Tonneau Cover - Retractable$2,200