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2018 Ford Focus Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford Focus pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.

Ford Focus Prices - How Much is a Ford Focus?

2018 Focus - Trim: Electric Hatch in FWD. Powered by a 107KW ELiterECTRIC MOTOR w/1-Speed Automatic
MSRP
$29,120
Invoice Price
$27,810
Destination Fee
$875
Holdback
$874
Dealer Cost
$27,811
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2018 Focus - Trim: RS Hatch in AWD. Powered by a 2.3 Liter GTDI w/6-Speed Manual
MSRP
$41,120
Invoice Price
$39,270
Destination Fee
$875
Holdback
$1,234
Dealer Cost
$38,911
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2018 Focus - Trim: S Sedan in FWD. Powered by a 2.0 Liter I-4 GDI TI-VCT w/5-Speed Manual
MSRP
$17,860
Invoice Price
$17,236
Destination Fee
$875
Holdback
$536
Dealer Cost
$17,575
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2018 Focus - Trim: SE Hatch in FWD. Powered by a 2.0 Liter I-4 GDI TI-VCT w/6-Speed Powershift Automatic
MSRP
$20,445
Invoice Price
$19,524
Destination Fee
$875
Holdback
$613
Dealer Cost
$19,786
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2018 Focus - Trim: SE Sedan in FWD. Powered by a 1.0 Liter ECOBOOST SFE w/6-Speed Manual
MSRP
$19,150
Invoice Price
$18,289
Destination Fee
$875
Holdback
$575
Dealer Cost
$18,589
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2018 Focus - Trim: SEL Hatch in FWD. Powered by a 2.0 Liter I-4 GDI TI-VCT w/6-Speed Powershift Automatic
MSRP
$21,975
Invoice Price
$20,986
Destination Fee
$875
Holdback
$659
Dealer Cost
$21,202
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2018 Focus - Trim: SEL Sedan in FWD. Powered by a 2.0 Liter I-4 GDI TI-VCT w/6-Speed Powershift Automatic
MSRP
$21,775
Invoice Price
$20,795
Destination Fee
$875
Holdback
$653
Dealer Cost
$21,017
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2018 Focus - Trim: ST Hatch in FWD. Powered by a 2.0 Liter GTDI w/6-Speed Manual
MSRP
$25,075
Invoice Price
$23,947
Destination Fee
$875
Holdback
$752
Dealer Cost
$24,070
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2018 Focus - Trim: Titanium Hatch in FWD. Powered by a 2.0 Liter I-4 GDI TI-VCT w/6-Speed Powershift Automatic
MSRP
$24,375
Invoice Price
$23,278
Destination Fee
$875
Holdback
$731
Dealer Cost
$23,422
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2018 Focus - Trim: Titanium Sedan in FWD. Powered by a 2.0 Liter I-4 GDI TI-VCT w/6-Speed Powershift Automatic
MSRP
$24,175
Invoice Price
$23,087
Destination Fee
$875
Holdback
$725
Dealer Cost
$23,237
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Price Tip:
To avoid overpaying on a new Ford Focus, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides:
2018 Ford Focus Overview:
The Ford Focus is one of the most popular compact cars in the United States, and it's not hard to see why. This model has a stylish, sporty exterior and offers a comfortable ride with excellent handling. All of these attributes make it a great choice for drivers who are looking for a car that's both economical and fun to drive.

Key Features

The 2018 Ford Focus is unchanged from the 2017 version. It is available as a sedan or hatchback, and drivers can opt for an automatic or manual transmission. One of the most appealing features of the Focus is that it has roomy front seats. The rear seats, however, are less spacious, and adults may feel cramped on a long ride.

Although the base model has a low starting price of $17,860, there are an array of optional upgrades available for drivers looking for enhanced comfort and more technology features. The Focus's Sync 3 infotainment system supports both Android Auto and Apple CarPlay.

Buyers can also choose to add the Active Park Assist. This feature will take the stress out of parallel parking by automatically measuring a space and steering your Ford Focus into it. A Titanium Technology Package, which includes a lane-keep alert system and blind-spot monitoring, is available on higher trim levels.

Styles and Trim Levels

When drivers purchase a 2018 Ford Focus, they can choose from a wide array of options.
There six trim levels in total. The most basic level is the S, which is only available as a sedan. Its 2.0-liter engine puts out an impressive 160 horsepower and 146 pound-feet of torque.

Drivers who want a hatchback will have to upgrade to the SE, which comes standard with cruise control and a rear view camera. The hatchback version of the SE comes with the same 160-horsepower engine as the S. The sedan version, meanwhile, has a 1.0-liter engine which creates 123 horsepower and 125 lb-ft of torque. For some drivers, this engine may feel weak when compared to similarly priced compact sedans.

The SEL and the Titanium offer many features that aren't available on the lower trim levels. Drivers opting for the SEL will get a sunroof, 10-speaker stereo system, and 8-inch screen on the center console. The Titanium trim level comes with leather interior and a standard Cold Weather package.

Drivers looking for a performance-oriented version of the Focus may be interested in the ST and RS trim levels. Both of these trims offer powerful engines and all-wheel drive. The ST has a 252-horsepower engine, making it a great choice for drivers who want a small vehicle with responsive steering and quick acceleration. The RS's engine puts out an impressive 350 horsepower, and it comes standard with a track-driving mode.

Fuel Economy

The 2018 Ford Focus gets and average 30 city mpg and 40 highway mpg. The performance-oriented trim levels will have a much lower fuel economy, with the RS getting only 19 city mpg and 26 highway mpg.

Drivers who want to drastically decrease their fuel consumption may want to check out the electric version of the 2018 Ford Focus. This model comes with a 143-horsepower electric motor and gets the equivalent 118 city/96 highway mpg.

How to Calculate The Dealer Cost of a Ford Focus

Formula for Calculating Dealer Cost:

  • Example: Base Ford Focus invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Focus MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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