Car Buying Strategies

2023 Ford Maverick Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Ford Maverick Pricing for the XL, XLT and Lariat Trims

2023 Maverick - Trim: XL, 4-Door Pickup. FWD Powertrain: 2.5 L, 4 CYL, Gas/Electric Powered, CVT.
MSRP
$22,195
Invoice Price
$21,751
Destination Fee
$1,495
Holdback
$666
Dealer Cost
$22,580
Find the Best Price
2023 Maverick - Trim: XL, 4-Door Pickup. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$24,415
Invoice Price
$23,815
Destination Fee
$1,495
Holdback
$732
Dealer Cost
$24,578
Find the Best Price
2023 Maverick - Trim: XLT, 4-Door Pickup. FWD Powertrain: 2.5 L, 4 CYL, Gas/Electric Powered, CVT.
MSRP
$24,455
Invoice Price
$23,966
Destination Fee
$1,495
Holdback
$734
Dealer Cost
$24,727
Find the Best Price
2023 Maverick - Trim: Tremor XLT, 4-Door Pickup. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$26,675
Invoice Price
$26,030
Destination Fee
$1,495
Holdback
$800
Dealer Cost
$26,725
Find the Best Price
2023 Maverick - Trim: XLT, 4-Door Pickup. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$26,675
Invoice Price
$26,030
Destination Fee
$1,495
Holdback
$800
Dealer Cost
$26,725
Find the Best Price
2023 Maverick - Trim: Lariat, 4-Door Pickup. FWD Powertrain: 2.5 L, 4 CYL, Gas/Electric Powered, CVT.
MSRP
$27,955
Invoice Price
$27,396
Destination Fee
$1,495
Holdback
$839
Dealer Cost
$28,052
Find the Best Price
2023 Maverick - Trim: Lariat, 4-Door Pickup. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$30,175
Invoice Price
$29,460
Destination Fee
$1,495
Holdback
$905
Dealer Cost
$30,050
Find the Best Price
2023 Maverick - Trim: Tremor Lariat, 4-Door Pickup. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
MSRP
$30,175
Invoice Price
$29,460
Destination Fee
$1,495
Holdback
$905
Dealer Cost
$30,050
Find the Best Price
Price Tip:
To find the best possible price on a new Ford Maverick, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Engine Options
2.5L Hybrid Engine with Auto Start-Stop Technology and Automatic Continuously Variable Transmission
Lariat FWD$0
Lariat AWDNA
Tremor Lariat AWDNA
Tremor XLT AWDNA
XL AWDNA
XL FWD$0
XLT AWDNA
XLT FWD$0
2.0L EcoBoost Engine with 8-Speed Automatic Transmission
Lariat FWDNA
Lariat AWDNA
Tremor Lariat AWDNA
Tremor XLT AWDNA
XL AWDNA
XL FWD$0
XLT AWDNA
XLT FWD$0
Other Options
4G LTE Wi-Fi Hotspot Removal
Lariat FWD-$20
Lariat AWD-$20
Tremor Lariat AWD-$20
Tremor XLT AWD-$20
XL AWD-$20
XL FWD-$20
XLT AWD-$20
XLT FWD-$20
Ford Co-Pilot360™
Lariat FWD$650
Lariat AWD$650
Tremor Lariat AWD$650
Tremor XLT AWD$650
XL AWD$650
XL FWD$650
XLT AWD$650
XLT FWD$650
Ford Co-Pilot360™ Assist Package
Lariat FWD$750
Lariat AWD$750
Tremor Lariat AWD$750
Tremor XLT AWDNA
XL AWDNA
XL FWDNA
XLT AWDNA
XLT FWDNA
400W Inverter with one (1) location
Lariat FWD$150
Lariat AWD$150
Tremor Lariat AWD$150
Tremor XLT AWD$150
XL AWD$150
XL FWD$150
XLT AWD$150
XLT FWD$150
Bed Tie Down Locking Rails with 2 Locking Brackets
Lariat FWD$225
Lariat AWD$225
Tremor Lariat AWD$225
Tremor XLT AWD$225
XL AWD$225
XL FWD$225
XLT AWD$225
XLT FWD$225
Bed Extender
Lariat FWD$370
Lariat AWD$370
Tremor Lariat AWD$370
Tremor XLT AWD$370
XL AWD$370
XL FWD$370
XLT AWD$370
XLT FWD$370
Bed Tray Liner
Lariat FWD$180
Lariat AWD$180
Tremor Lariat AWD$180
Tremor XLT AWD$180
XL AWD$180
XL FWD$180
XLT AWD$180
XLT FWD$180
Bed Liner - Hard Drop-in
Lariat FWD$375
Lariat AWD$375
Tremor Lariat AWD$375
Tremor XLT AWD$375
XL AWD$375
XL FWD$375
XLT AWD$375
XLT FWD$375
Bed Mat - Removable
Lariat FWD$140
Lariat AWD$140
Tremor Lariat AWD$140
Tremor XLT AWD$140
XL AWD$140
XL FWD$140
XLT AWD$140
XLT FWD$140
Bedliner - Spray-in
Lariat FWD$495
Lariat AWD$495
Tremor Lariat AWD$495
Tremor XLT AWD$495
XL AWD$495
XL FWD$495
XLT AWD$495
XLT FWD$495
Engine Block Heater
Lariat FWD$90
Lariat AWD$90
Tremor Lariat AWD$90
Tremor XLT AWD$90
XL AWD$90
XL FWD$90
XLT AWD$90
XLT FWD$90
Floor Liners, Front and Rear (without Carpet Mats)
Lariat FWD$135
Lariat AWD$135
Tremor Lariat AWD$135
Tremor XLT AWD$135
XL AWD$135
XL FWD$135
XLT AWD$135
XLT FWD$135
Floor Liners, Front and Rear (with Front Carpet Mats)
Lariat FWD$175
Lariat AWD$175
Tremor Lariat AWD$175
Tremor XLT AWD$175
XL AWD$175
XL FWD$175
XLT AWD$175
XLT FWD$175
Front License Plate Bracket
Lariat FWD$0
Lariat AWD$0
Tremor Lariat AWD$0
Tremor XLT AWD$0
XL AWD$0
XL FWD$0
XLT AWD$0
XLT FWD$0
Power Tilt/Slide Moonroof
Lariat FWD$995
Lariat AWD$995
Tremor Lariat AWD$995
Tremor XLT AWD$995
XL AWDNA
XL FWDNA
XLT AWD$995
XLT FWD$995
Protective Film Hood/Fenders
Lariat FWD$360
Lariat AWD$360
Tremor Lariat AWD$360
Tremor XLT AWD$360
XL AWD$360
XL FWD$360
XLT AWD$360
XLT FWD$360
Remote Start System
Lariat FWD$170
Lariat AWD$170
Tremor Lariat AWD$170
Tremor XLT AWD$170
XL AWDNA
XL FWDNA
XLT AWD$170
XLT FWD$170
Splash Guards, Molded, Front and Rear (4-piece)
Lariat FWD$180
Lariat AWD$180
Tremor Lariat AWD$180
Tremor XLT AWD$180
XL AWD$180
XL FWD$180
XLT AWD$180
XLT FWD$180
Tonneau Pickup Box Cover - Hard Rollup
Lariat FWD$1,200
Lariat AWD$1,200
Tremor Lariat AWD$1,200
Tremor XLT AWD$1,200
XL AWD$1,200
XL FWD$1,200
XLT AWD$1,200
XLT FWD$1,200
Tonneau Pickup Box Cover - Hard Trifold
Lariat FWD$1,180
Lariat AWD$1,180
Tremor Lariat AWD$1,180
Tremor XLT AWD$1,180
XL AWD$1,180
XL FWD$1,180
XLT AWD$1,180
XLT FWD$1,180
Tonneau Pickup Box Cover - Soft Folding
Lariat FWD$590
Lariat AWD$590
Tremor Lariat AWD$590
Tremor XLT AWD$590
XL AWD$590
XL FWD$590
XLT AWD$590
XLT FWD$590
Trailer Hitch Receiver with 4-Pin Connector
Lariat FWD$100
Lariat AWD$100
Tremor Lariat AWD$100
Tremor XLT AWD$100
XL AWD$100
XL FWD$100
XLT AWD$100
XLT FWD$100
Manual Rear Sliding Window with Privacy Glass
Lariat FWDNA
Lariat AWDNA
Tremor Lariat AWDNA
Tremor XLT AWD$155
XL AWD$155
XL FWD$155
XLT AWD$155
XLT FWD$155
Package Options
Lariat Luxury Package
Lariat FWD$2,610
Lariat AWD$2,610
Tremor Lariat AWD$2,610
Tremor XLT AWDNA
XL AWDNA
XL FWDNA
XLT AWDNA
XLT FWDNA
Black Appearance Package
Lariat FWD$1,645
Lariat AWD$1,645
Tremor Lariat AWDNA
Tremor XLT AWDNA
XL AWDNA
XL FWDNA
XLT AWD$1,645
XLT FWD$1,645
4K Tow Package
Lariat FWDNA
Lariat AWD$745
Tremor Lariat AWDNA
Tremor XLT AWDNA
XL AWD$745
XL FWDNA
XLT AWD$745
XLT FWDNA
FX4 Off-Road Package
Lariat FWDNA
Lariat AWD$800
Tremor Lariat AWDNA
Tremor XLT AWDNA
XL AWDNA
XL FWDNA
XLT AWD$800
XLT FWDNA
Tremor Off-Road Pacakge
Lariat FWDNA
Lariat AWDNA
Tremor Lariat AWD$2,995
Tremor XLT AWD$2,995
XL AWDNA
XL FWDNA
XLT AWDNA
XLT FWDNA
Tremor Off-Road Pacakge Plus Appearance Package
Lariat FWDNA
Lariat AWDNA
Tremor Lariat AWD$4,490
Tremor XLT AWD$4,490
XL AWDNA
XL FWDNA
XLT AWDNA
XLT FWDNA
XLT Luxury Package
Lariat FWDNA
Lariat AWDNA
Tremor Lariat AWDNA
Tremor XLT AWD$1,730
XL AWDNA
XL FWDNA
XLT AWD$1,730
XLT FWD$1,730
Wheel Options
18" Black Painted Wheel
Lariat FWD$795
Lariat AWD$795
Tremor Lariat AWDNA
Tremor XLT AWDNA
XL AWDNA
XL FWDNA
XLT AWDNA
XLT FWDNA
17" Wheel with Aggressive A/T Tire
Lariat FWDNA
Lariat AWD$795
Tremor Lariat AWDNA
Tremor XLT AWDNA
XL AWDNA
XL FWDNA
XLT AWD$795
XLT FWDNA
Tire Options
Full Size Spare Tire
Lariat FWD$115
Lariat AWD$115
Tremor Lariat AWD$115
Tremor XLT AWD$115
XL AWD$115
XL FWD$115
XLT AWD$115
XLT FWD$115
Full Size Spare Tire - Requires (993) Hybrid Engine
Lariat FWD$0
Lariat AWDNA
Tremor Lariat AWDNA
Tremor XLT AWDNA
XL AWDNA
XL FWD$0
XLT AWDNA
XLT FWD$0
Dealer Installed Options
Aeroskin Hood Deflectors - Smoke
Lariat FWD$140
Lariat AWD$140
Tremor Lariat AWD$140
Tremor XLT AWD$140
XL AWD$140
XL FWD$140
XLT AWD$140
XLT FWD$140
Aeroskin Hood Deflectors - Textured
Lariat FWD$140
Lariat AWD$140
Tremor Lariat AWD$140
Tremor XLT AWD$140
XL AWD$140
XL FWD$140
XLT AWD$140
XLT FWD$140
Ash Cup / Coin Holder
Lariat FWD$45
Lariat AWD$45
Tremor Lariat AWD$45
Tremor XLT AWD$45
XL AWD$45
XL FWD$45
XLT AWD$45
XLT FWD$45
Bed Divider Kit
Lariat FWD$350
Lariat AWD$350
Tremor Lariat AWD$350
Tremor XLT AWD$350
XL AWD$350
XL FWD$350
XLT AWD$350
XLT FWD$350
Cargo Bed Net
Lariat FWD$75
Lariat AWD$75
Tremor Lariat AWD$75
Tremor XLT AWD$75
XL AWDNA
XL FWDNA
XLT AWD$75
XLT FWD$75
Cargo Management System Mounted Bed Cross Bars
Lariat FWD$335
Lariat AWD$335
Tremor Lariat AWD$335
Tremor XLT AWD$335
XL AWD$335
XL FWD$335
XLT AWD$335
XLT FWD$335
Commercial Roadside Assist Kit
Lariat FWD$230
Lariat AWD$230
Tremor Lariat AWD$230
Tremor XLT AWD$230
XL AWD$230
XL FWD$230
XLT AWD$230
XLT FWD$230
Console Vault
Lariat FWD$390
Lariat AWD$390
Tremor Lariat AWD$390
Tremor XLT AWD$390
XL AWD$390
XL FWD$390
XLT AWD$390
XLT FWD$390
First Aid Kit
Lariat FWD$50
Lariat AWD$50
Tremor Lariat AWD$50
Tremor XLT AWD$50
XL AWD$50
XL FWD$50
XLT AWD$50
XLT FWD$50
Roadside Assistance Kit
Lariat FWD$70
Lariat AWD$70
Tremor Lariat AWD$70
Tremor XLT AWD$70
XL AWD$70
XL FWD$70
XLT AWD$70
XLT FWD$70
Smoker's Package
Lariat FWD$80
Lariat AWD$80
Tremor Lariat AWD$80
Tremor XLT AWD$80
XL AWD$80
XL FWD$80
XLT AWD$80
XLT FWD$80
Tailgate Lock
Lariat FWD$40
Lariat AWD$40
Tremor Lariat AWD$40
Tremor XLT AWD$40
XL AWD$40
XL FWD$40
XLT AWD$40
XLT FWD$40
Tool Box Swing Case - Driver Side
Lariat FWD$320
Lariat AWD$320
Tremor Lariat AWD$320
Tremor XLT AWD$320
XL AWD$320
XL FWD$320
XLT AWD$320
XLT FWD$320
Tool Box Swing Case - Passenger Side
Lariat FWD$320
Lariat AWD$320
Tremor Lariat AWD$320
Tremor XLT AWD$320
XL AWD$320
XL FWD$320
XLT AWD$320
XLT FWD$320
TOUCHLINK Truck Bed Lighting by Lumens
Lariat FWD$320
Lariat AWD$320
Tremor Lariat AWD$320
Tremor XLT AWD$320
XL AWD$320
XL FWD$320
XLT AWD$320
XLT FWD$320
Wheel Lock Kit
Lariat FWD$75
Lariat AWD$75
Tremor Lariat AWD$75
Tremor XLT AWD$75
XL AWD$75
XL FWD$75
XLT AWD$75
XLT FWD$75
Window Air Deflector (4-piece)
Lariat FWD$150
Lariat AWD$150
Tremor Lariat AWD$150
Tremor XLT AWD$150
XL AWD$150
XL FWD$150
XLT AWD$150
XLT FWD$150
Yakima® Bed Rail Mounted Cross Bars
Lariat FWD$680
Lariat AWD$680
Tremor Lariat AWD$680
Tremor XLT AWD$680
XL AWD$680
XL FWD$680
XLT AWD$680
XLT FWD$680
Exterior Paint Options
Hot Pepper Red Tinted Clearcoat Metallic
Lariat FWD$495
Lariat AWD$495
Tremor Lariat AWD$495
Tremor XLT AWD$495
XL AWDNA
XL FWDNA
XLT AWD$495
XLT FWD$495
Alto Blue Tinted Clearcoat Metallic
Lariat FWD$495
Lariat AWD$495
Tremor Lariat AWDNA
Tremor XLT AWDNA
XL AWDNA
XL FWDNA
XLT AWD$495
XLT FWD$495
Cyber Orange Tri-Coat
Lariat FWD$495
Lariat AWD$495
Tremor Lariat AWDNA
Tremor XLT AWDNA
XL AWDNA
XL FWDNA
XLT AWD$495
XLT FWD$495

How to Calculate The Dealer Cost of a Ford Maverick

Formula for Calculating Dealer Cost:

  • Example: Base Ford Maverick invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Maverick MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.



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