Car Buying Strategies

2022 Ford Maverick Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Ford Maverick Pricing for the XL, XLT and Lariat Trims

2022 Maverick - Trim: XL - 4-Door Pickup with FWD. Powered by by a 2.5L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$19,995
Invoice Price
$19,595
Destination Fee
$1,495
Holdback
$600
Dealer Cost
$20,490
Find the Best Price
2022 Maverick - Trim: XLT - 4-Door Pickup with FWD. Powered by by a 2.5L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$22,360
Invoice Price
$21,912
Destination Fee
$1,495
Holdback
$671
Dealer Cost
$22,736
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2022 Maverick - Trim: XL - 4-Door Pickup with AWD. Powered by by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$23,300
Invoice Price
$22,669
Destination Fee
$1,495
Holdback
$699
Dealer Cost
$23,465
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2022 Maverick - Trim: XLT - 4-Door Pickup with AWD. Powered by by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$25,665
Invoice Price
$24,986
Destination Fee
$1,495
Holdback
$770
Dealer Cost
$25,711
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2022 Maverick - Trim: Lariat - 4-Door Pickup with FWD. Powered by by a 2.5L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$25,860
Invoice Price
$25,343
Destination Fee
$1,495
Holdback
$776
Dealer Cost
$26,062
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2022 Maverick - Trim: Lariat - 4-Door Pickup with AWD. Powered by by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$29,165
Invoice Price
$28,417
Destination Fee
$1,495
Holdback
$875
Dealer Cost
$29,037
Find the Best Price
Price Tip:
To find the best possible price on a new Ford Maverick, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

How to Calculate The Dealer Cost of a Ford Maverick

Formula for Calculating Dealer Cost:

  • Example: Base Ford Maverick invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Ford Maverick Overview:

The 2022 Ford Maverick is a compact truck from the automaker that produces some of the best-selling trucks in North America. The Maverick is smaller than Ford's mid-sized Ranger or the full-sized F-150 lineup. The smaller size makes this pickup truck a lot more nimble and easier to maneuver than it's larger Ford counterparts. Still, the Maverick manages to offer some impressive towing and off-road capabilities.

What's New For 2022?

The short answer to this question is, everything! The Maverick is all-new for 2022. It offers a smaller size that's perhaps more friendly to daily driving around town. This is the first generation for the Maverick, but not the first time that Ford has used this name. It was originally the name of a sporty compact car from the 70s.

Styles and Configurations

The Maverick is only available in one body style. It has four doors and room for up to five people inside. The Maverick is available with a regular gasoline engine or with a hybrid power-train. Ford also offers the choice of a continuously-variable transmission or a more traditional 8-speed automatic. This truck can be purchased with front-wheel drive or with Ford's Intelligent AWD (all-wheel drive) system.

Performance Stats and Fuel Economy

The hybrid power-train combines a 2.5-liter, 4-cylinder engine with an electric motor. It can produce 191 horsepower with 155 pound-feet of torque. This setup can get up to 42 miles-per-gallon in the city and 33 miles-per-gallon on the highway. It offers a range of 500 miles when starting fully charged.

There's also an available 2.0-liter, inline-4, traditional gasoline engine with a turbocharger. This power-train produces an impressive 255 horsepower with 277 pound-feet of torque. A front-wheel drive model with this engine should see around 23 miles-per-gallon in the city and 33 miles-per-gallon on the highway.

Driving Experience and Capabilities

Steering and handling are excellent in the 2022 Ford Maverick. With the available Off-Road Package and AWD, it can take on some rough off-road terrain as well. There's a solid suspension system here that can soak up bumps in the road and hold up to off-road debris as well.

A hybrid model of the Maverick can haul a load of up to 1,500 pounds. It can tow a respectable 2,000 pounds. A Maverick with the gas engine and towing package can pull up to 4,000 pounds. That's quite impressive for a compact truck!

Trim-Level Comparisons:

XL

This is the base model of the 2022 Ford Maverick and it comes standard with the hybrid power-train. It's interesting to note that Ford decided to make the hybrid the stock option here. The gasoline engine is available as an option for all three trim levels.

On the outside, this trim level has a set of 17-inch steel wheels and LED headlights. Ford throws in six bed tie-downs to secure cargo. On the inside, there are cloth-covered seats that must be manually adjusted. The driver's seat gets 6-way adjustments and lumbar support. The front passenger gets 4-way adjustments.

The XL has single-zone air-conditioning and a basic heater. There's Remote Keyless Entry and a Tire-Pressure Monitor. Every model of the Maverick gets Ford Co-Pilot 360 Technology. This includes driver-assist tech such as Pre-Collision Assist, Blind-Spot Monitoring with Rear Cross-Traffic Alert and Automatic Emergency Braking.

Every model of the Maverick also gets an advanced airbag system. The infotainment system for the XL has an 8-inch touchscreen and a basic AM/FM stereo. Bluetooth Technology allows one to stream their favorite music. There are multiple USB ports to charge smartphones and other devices.

XLT

The XLT models come with the same power-train with the same option to swap out the hybrid for the gasoline-only engine. All of the mechanical features such as the transmission, suspension and drive-train options stay the same. On the outside, the XL gets some upgraded, 17-inch aluminum wheels. Other than same cosmetic changes, the exterior features remain largely the same.

On the inside, the stock seats are the same except for some unique upholstery colors and patterns. The seats are, however, now heated. There are more cup holders and small-item storage spaces inside of the XLT. It has the same infotainment system, audio and six speakers as the XL model.

The XLT gets cruise control and an anti-theft alarm system. There's a keyless-entry pad for the driver's side and a power-locking tailgate.

Lariat

The Lariat is Ford's top trim level for the 2022 Maverick. It gets a set of new 18-inch Bright Aluminum wheels. On the inside, there are ActiveX seats for added comfort. There's dual-zone automatic-temperature control. This trim level also comes with a premium B&O sound system with eight speakers.

The infotainment and gauge-cluster screens get enlarged. The Lariat also gets push-button start and ambient interior lighting. This trim level gets some extra optional driver-assist features such as Evasive Steering, Rear Parking Sensors and Automatic Lane Centering.

It's nice to see compact trucks making a comeback. There was a time when many automakers dropped them, and even their mid-size trucks, from their lineups. Larger trucks and SUVs were all the rage. As smaller crossover vehicles are now dominating the market, the return of compact trucks is all but inevitable. There's definitely a need for this type of vehicle, and the 2022 Ford Maverick is a great start.

Note: All Ford Maverick MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.



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