2023 Ford Maverick Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
Ford Maverick Price Guide Below Includes:
- The Ford Maverick pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Ford Maverick Pricing for the XL, XLT and Lariat Trims
2023 Maverick - Trim: XL, 4-Door Pickup. FWD Powertrain: 2.5 L, 4 CYL, Gas/Electric Powered, CVT.
2023 Maverick - Trim: XL, 4-Door Pickup. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Maverick - Trim: XLT, 4-Door Pickup. FWD Powertrain: 2.5 L, 4 CYL, Gas/Electric Powered, CVT.
2023 Maverick - Trim: Tremor XLT, 4-Door Pickup. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Maverick - Trim: XLT, 4-Door Pickup. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Maverick - Trim: Lariat, 4-Door Pickup. FWD Powertrain: 2.5 L, 4 CYL, Gas/Electric Powered, CVT.
2023 Maverick - Trim: Lariat, 4-Door Pickup. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Maverick - Trim: Tremor Lariat, 4-Door Pickup. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Engine Options |
| 2.5L Hybrid Engine with Auto Start-Stop Technology and Automatic Continuously Variable Transmission |
| Lariat FWD | $0 |
| Lariat AWD | NA |
| Tremor Lariat AWD | NA |
| Tremor XLT AWD | NA |
| XL AWD | NA |
| XL FWD | $0 |
| XLT AWD | NA |
| XLT FWD | $0 |
| 2.0L EcoBoost Engine with 8-Speed Automatic Transmission |
| Lariat FWD | NA |
| Lariat AWD | NA |
| Tremor Lariat AWD | NA |
| Tremor XLT AWD | NA |
| XL AWD | NA |
| XL FWD | $0 |
| XLT AWD | NA |
| XLT FWD | $0 |
| Other Options |
| 4G LTE Wi-Fi Hotspot Removal |
| Lariat FWD | -$20 |
| Lariat AWD | -$20 |
| Tremor Lariat AWD | -$20 |
| Tremor XLT AWD | -$20 |
| XL AWD | -$20 |
| XL FWD | -$20 |
| XLT AWD | -$20 |
| XLT FWD | -$20 |
| Ford Co-Pilot360™ |
| Lariat FWD | $650 |
| Lariat AWD | $650 |
| Tremor Lariat AWD | $650 |
| Tremor XLT AWD | $650 |
| XL AWD | $650 |
| XL FWD | $650 |
| XLT AWD | $650 |
| XLT FWD | $650 |
| Ford Co-Pilot360™ Assist Package |
| Lariat FWD | $750 |
| Lariat AWD | $750 |
| Tremor Lariat AWD | $750 |
| Tremor XLT AWD | NA |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | NA |
| XLT FWD | NA |
| 400W Inverter with one (1) location |
| Lariat FWD | $150 |
| Lariat AWD | $150 |
| Tremor Lariat AWD | $150 |
| Tremor XLT AWD | $150 |
| XL AWD | $150 |
| XL FWD | $150 |
| XLT AWD | $150 |
| XLT FWD | $150 |
| Bed Tie Down Locking Rails with 2 Locking Brackets |
| Lariat FWD | $225 |
| Lariat AWD | $225 |
| Tremor Lariat AWD | $225 |
| Tremor XLT AWD | $225 |
| XL AWD | $225 |
| XL FWD | $225 |
| XLT AWD | $225 |
| XLT FWD | $225 |
| Bed Extender |
| Lariat FWD | $370 |
| Lariat AWD | $370 |
| Tremor Lariat AWD | $370 |
| Tremor XLT AWD | $370 |
| XL AWD | $370 |
| XL FWD | $370 |
| XLT AWD | $370 |
| XLT FWD | $370 |
| Bed Tray Liner |
| Lariat FWD | $180 |
| Lariat AWD | $180 |
| Tremor Lariat AWD | $180 |
| Tremor XLT AWD | $180 |
| XL AWD | $180 |
| XL FWD | $180 |
| XLT AWD | $180 |
| XLT FWD | $180 |
| Bed Liner - Hard Drop-in |
| Lariat FWD | $375 |
| Lariat AWD | $375 |
| Tremor Lariat AWD | $375 |
| Tremor XLT AWD | $375 |
| XL AWD | $375 |
| XL FWD | $375 |
| XLT AWD | $375 |
| XLT FWD | $375 |
| Bed Mat - Removable |
| Lariat FWD | $140 |
| Lariat AWD | $140 |
| Tremor Lariat AWD | $140 |
| Tremor XLT AWD | $140 |
| XL AWD | $140 |
| XL FWD | $140 |
| XLT AWD | $140 |
| XLT FWD | $140 |
| Bedliner - Spray-in |
| Lariat FWD | $495 |
| Lariat AWD | $495 |
| Tremor Lariat AWD | $495 |
| Tremor XLT AWD | $495 |
| XL AWD | $495 |
| XL FWD | $495 |
| XLT AWD | $495 |
| XLT FWD | $495 |
| Engine Block Heater |
| Lariat FWD | $90 |
| Lariat AWD | $90 |
| Tremor Lariat AWD | $90 |
| Tremor XLT AWD | $90 |
| XL AWD | $90 |
| XL FWD | $90 |
| XLT AWD | $90 |
| XLT FWD | $90 |
| Floor Liners, Front and Rear (without Carpet Mats) |
| Lariat FWD | $135 |
| Lariat AWD | $135 |
| Tremor Lariat AWD | $135 |
| Tremor XLT AWD | $135 |
| XL AWD | $135 |
| XL FWD | $135 |
| XLT AWD | $135 |
| XLT FWD | $135 |
| Floor Liners, Front and Rear (with Front Carpet Mats) |
| Lariat FWD | $175 |
| Lariat AWD | $175 |
| Tremor Lariat AWD | $175 |
| Tremor XLT AWD | $175 |
| XL AWD | $175 |
| XL FWD | $175 |
| XLT AWD | $175 |
| XLT FWD | $175 |
| Front License Plate Bracket |
| Lariat FWD | $0 |
| Lariat AWD | $0 |
| Tremor Lariat AWD | $0 |
| Tremor XLT AWD | $0 |
| XL AWD | $0 |
| XL FWD | $0 |
| XLT AWD | $0 |
| XLT FWD | $0 |
| Power Tilt/Slide Moonroof |
| Lariat FWD | $995 |
| Lariat AWD | $995 |
| Tremor Lariat AWD | $995 |
| Tremor XLT AWD | $995 |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | $995 |
| XLT FWD | $995 |
| Protective Film Hood/Fenders |
| Lariat FWD | $360 |
| Lariat AWD | $360 |
| Tremor Lariat AWD | $360 |
| Tremor XLT AWD | $360 |
| XL AWD | $360 |
| XL FWD | $360 |
| XLT AWD | $360 |
| XLT FWD | $360 |
| Remote Start System |
| Lariat FWD | $170 |
| Lariat AWD | $170 |
| Tremor Lariat AWD | $170 |
| Tremor XLT AWD | $170 |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | $170 |
| XLT FWD | $170 |
| Splash Guards, Molded, Front and Rear (4-piece) |
| Lariat FWD | $180 |
| Lariat AWD | $180 |
| Tremor Lariat AWD | $180 |
| Tremor XLT AWD | $180 |
| XL AWD | $180 |
| XL FWD | $180 |
| XLT AWD | $180 |
| XLT FWD | $180 |
| Tonneau Pickup Box Cover - Hard Rollup |
| Lariat FWD | $1,200 |
| Lariat AWD | $1,200 |
| Tremor Lariat AWD | $1,200 |
| Tremor XLT AWD | $1,200 |
| XL AWD | $1,200 |
| XL FWD | $1,200 |
| XLT AWD | $1,200 |
| XLT FWD | $1,200 |
| Tonneau Pickup Box Cover - Hard Trifold |
| Lariat FWD | $1,180 |
| Lariat AWD | $1,180 |
| Tremor Lariat AWD | $1,180 |
| Tremor XLT AWD | $1,180 |
| XL AWD | $1,180 |
| XL FWD | $1,180 |
| XLT AWD | $1,180 |
| XLT FWD | $1,180 |
| Tonneau Pickup Box Cover - Soft Folding |
| Lariat FWD | $590 |
| Lariat AWD | $590 |
| Tremor Lariat AWD | $590 |
| Tremor XLT AWD | $590 |
| XL AWD | $590 |
| XL FWD | $590 |
| XLT AWD | $590 |
| XLT FWD | $590 |
| Trailer Hitch Receiver with 4-Pin Connector |
| Lariat FWD | $100 |
| Lariat AWD | $100 |
| Tremor Lariat AWD | $100 |
| Tremor XLT AWD | $100 |
| XL AWD | $100 |
| XL FWD | $100 |
| XLT AWD | $100 |
| XLT FWD | $100 |
| Manual Rear Sliding Window with Privacy Glass |
| Lariat FWD | NA |
| Lariat AWD | NA |
| Tremor Lariat AWD | NA |
| Tremor XLT AWD | $155 |
| XL AWD | $155 |
| XL FWD | $155 |
| XLT AWD | $155 |
| XLT FWD | $155 |
| Package Options |
| Lariat Luxury Package |
| Lariat FWD | $2,610 |
| Lariat AWD | $2,610 |
| Tremor Lariat AWD | $2,610 |
| Tremor XLT AWD | NA |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | NA |
| XLT FWD | NA |
| Black Appearance Package |
| Lariat FWD | $1,645 |
| Lariat AWD | $1,645 |
| Tremor Lariat AWD | NA |
| Tremor XLT AWD | NA |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | $1,645 |
| XLT FWD | $1,645 |
| 4K Tow Package |
| Lariat FWD | NA |
| Lariat AWD | $745 |
| Tremor Lariat AWD | NA |
| Tremor XLT AWD | NA |
| XL AWD | $745 |
| XL FWD | NA |
| XLT AWD | $745 |
| XLT FWD | NA |
| FX4 Off-Road Package |
| Lariat FWD | NA |
| Lariat AWD | $800 |
| Tremor Lariat AWD | NA |
| Tremor XLT AWD | NA |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | $800 |
| XLT FWD | NA |
| Tremor Off-Road Pacakge |
| Lariat FWD | NA |
| Lariat AWD | NA |
| Tremor Lariat AWD | $2,995 |
| Tremor XLT AWD | $2,995 |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | NA |
| XLT FWD | NA |
| Tremor Off-Road Pacakge Plus Appearance Package |
| Lariat FWD | NA |
| Lariat AWD | NA |
| Tremor Lariat AWD | $4,490 |
| Tremor XLT AWD | $4,490 |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | NA |
| XLT FWD | NA |
| XLT Luxury Package |
| Lariat FWD | NA |
| Lariat AWD | NA |
| Tremor Lariat AWD | NA |
| Tremor XLT AWD | $1,730 |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | $1,730 |
| XLT FWD | $1,730 |
| Wheel Options |
| 18" Black Painted Wheel |
| Lariat FWD | $795 |
| Lariat AWD | $795 |
| Tremor Lariat AWD | NA |
| Tremor XLT AWD | NA |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | NA |
| XLT FWD | NA |
| 17" Wheel with Aggressive A/T Tire |
| Lariat FWD | NA |
| Lariat AWD | $795 |
| Tremor Lariat AWD | NA |
| Tremor XLT AWD | NA |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | $795 |
| XLT FWD | NA |
| Tire Options |
| Full Size Spare Tire |
| Lariat FWD | $115 |
| Lariat AWD | $115 |
| Tremor Lariat AWD | $115 |
| Tremor XLT AWD | $115 |
| XL AWD | $115 |
| XL FWD | $115 |
| XLT AWD | $115 |
| XLT FWD | $115 |
| Full Size Spare Tire - Requires (993) Hybrid Engine |
| Lariat FWD | $0 |
| Lariat AWD | NA |
| Tremor Lariat AWD | NA |
| Tremor XLT AWD | NA |
| XL AWD | NA |
| XL FWD | $0 |
| XLT AWD | NA |
| XLT FWD | $0 |
| Dealer Installed Options |
| Aeroskin Hood Deflectors - Smoke |
| Lariat FWD | $140 |
| Lariat AWD | $140 |
| Tremor Lariat AWD | $140 |
| Tremor XLT AWD | $140 |
| XL AWD | $140 |
| XL FWD | $140 |
| XLT AWD | $140 |
| XLT FWD | $140 |
| Aeroskin Hood Deflectors - Textured |
| Lariat FWD | $140 |
| Lariat AWD | $140 |
| Tremor Lariat AWD | $140 |
| Tremor XLT AWD | $140 |
| XL AWD | $140 |
| XL FWD | $140 |
| XLT AWD | $140 |
| XLT FWD | $140 |
| Ash Cup / Coin Holder |
| Lariat FWD | $45 |
| Lariat AWD | $45 |
| Tremor Lariat AWD | $45 |
| Tremor XLT AWD | $45 |
| XL AWD | $45 |
| XL FWD | $45 |
| XLT AWD | $45 |
| XLT FWD | $45 |
| Bed Divider Kit |
| Lariat FWD | $350 |
| Lariat AWD | $350 |
| Tremor Lariat AWD | $350 |
| Tremor XLT AWD | $350 |
| XL AWD | $350 |
| XL FWD | $350 |
| XLT AWD | $350 |
| XLT FWD | $350 |
| Cargo Bed Net |
| Lariat FWD | $75 |
| Lariat AWD | $75 |
| Tremor Lariat AWD | $75 |
| Tremor XLT AWD | $75 |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | $75 |
| XLT FWD | $75 |
| Cargo Management System Mounted Bed Cross Bars |
| Lariat FWD | $335 |
| Lariat AWD | $335 |
| Tremor Lariat AWD | $335 |
| Tremor XLT AWD | $335 |
| XL AWD | $335 |
| XL FWD | $335 |
| XLT AWD | $335 |
| XLT FWD | $335 |
| Commercial Roadside Assist Kit |
| Lariat FWD | $230 |
| Lariat AWD | $230 |
| Tremor Lariat AWD | $230 |
| Tremor XLT AWD | $230 |
| XL AWD | $230 |
| XL FWD | $230 |
| XLT AWD | $230 |
| XLT FWD | $230 |
| Console Vault |
| Lariat FWD | $390 |
| Lariat AWD | $390 |
| Tremor Lariat AWD | $390 |
| Tremor XLT AWD | $390 |
| XL AWD | $390 |
| XL FWD | $390 |
| XLT AWD | $390 |
| XLT FWD | $390 |
| First Aid Kit |
| Lariat FWD | $50 |
| Lariat AWD | $50 |
| Tremor Lariat AWD | $50 |
| Tremor XLT AWD | $50 |
| XL AWD | $50 |
| XL FWD | $50 |
| XLT AWD | $50 |
| XLT FWD | $50 |
| Roadside Assistance Kit |
| Lariat FWD | $70 |
| Lariat AWD | $70 |
| Tremor Lariat AWD | $70 |
| Tremor XLT AWD | $70 |
| XL AWD | $70 |
| XL FWD | $70 |
| XLT AWD | $70 |
| XLT FWD | $70 |
| Smoker's Package |
| Lariat FWD | $80 |
| Lariat AWD | $80 |
| Tremor Lariat AWD | $80 |
| Tremor XLT AWD | $80 |
| XL AWD | $80 |
| XL FWD | $80 |
| XLT AWD | $80 |
| XLT FWD | $80 |
| Tailgate Lock |
| Lariat FWD | $40 |
| Lariat AWD | $40 |
| Tremor Lariat AWD | $40 |
| Tremor XLT AWD | $40 |
| XL AWD | $40 |
| XL FWD | $40 |
| XLT AWD | $40 |
| XLT FWD | $40 |
| Tool Box Swing Case - Driver Side |
| Lariat FWD | $320 |
| Lariat AWD | $320 |
| Tremor Lariat AWD | $320 |
| Tremor XLT AWD | $320 |
| XL AWD | $320 |
| XL FWD | $320 |
| XLT AWD | $320 |
| XLT FWD | $320 |
| Tool Box Swing Case - Passenger Side |
| Lariat FWD | $320 |
| Lariat AWD | $320 |
| Tremor Lariat AWD | $320 |
| Tremor XLT AWD | $320 |
| XL AWD | $320 |
| XL FWD | $320 |
| XLT AWD | $320 |
| XLT FWD | $320 |
| TOUCHLINK Truck Bed Lighting by Lumens |
| Lariat FWD | $320 |
| Lariat AWD | $320 |
| Tremor Lariat AWD | $320 |
| Tremor XLT AWD | $320 |
| XL AWD | $320 |
| XL FWD | $320 |
| XLT AWD | $320 |
| XLT FWD | $320 |
| Wheel Lock Kit |
| Lariat FWD | $75 |
| Lariat AWD | $75 |
| Tremor Lariat AWD | $75 |
| Tremor XLT AWD | $75 |
| XL AWD | $75 |
| XL FWD | $75 |
| XLT AWD | $75 |
| XLT FWD | $75 |
| Window Air Deflector (4-piece) |
| Lariat FWD | $150 |
| Lariat AWD | $150 |
| Tremor Lariat AWD | $150 |
| Tremor XLT AWD | $150 |
| XL AWD | $150 |
| XL FWD | $150 |
| XLT AWD | $150 |
| XLT FWD | $150 |
| Yakima® Bed Rail Mounted Cross Bars |
| Lariat FWD | $680 |
| Lariat AWD | $680 |
| Tremor Lariat AWD | $680 |
| Tremor XLT AWD | $680 |
| XL AWD | $680 |
| XL FWD | $680 |
| XLT AWD | $680 |
| XLT FWD | $680 |
| Exterior Paint Options |
| Hot Pepper Red Tinted Clearcoat Metallic |
| Lariat FWD | $495 |
| Lariat AWD | $495 |
| Tremor Lariat AWD | $495 |
| Tremor XLT AWD | $495 |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | $495 |
| XLT FWD | $495 |
| Alto Blue Tinted Clearcoat Metallic |
| Lariat FWD | $495 |
| Lariat AWD | $495 |
| Tremor Lariat AWD | NA |
| Tremor XLT AWD | NA |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | $495 |
| XLT FWD | $495 |
| Cyber Orange Tri-Coat |
| Lariat FWD | $495 |
| Lariat AWD | $495 |
| Tremor Lariat AWD | NA |
| Tremor XLT AWD | NA |
| XL AWD | NA |
| XL FWD | NA |
| XLT AWD | $495 |
| XLT FWD | $495 |
How to Calculate The Dealer Cost of a Ford Maverick
Formula for Calculating Dealer Cost:
- Example: Base Ford Maverick invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Ford Maverick MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
