2023 Ford Mustang Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Ford Mustang Price Guide Below Includes:
- The Ford Mustang pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2023 Mustang - Trim: EcoBoost, 2-Door Coupe. RWD Powertrain: 2.3 L, 4 CYL, Gas Powered, Manual.
2023 Mustang - Trim: EcoBoost Premium, 2-Door Coupe. RWD Powertrain: 2.3 L, 4 CYL, Gas Powered, Manual.
2023 Mustang - Trim: EcoBoost, 2-Door Convertible. RWD Powertrain: 2.3 L, 4 CYL, Gas Powered, Manual.
2023 Mustang - Trim: EcoBoost Premium, 2-Door Convertible. RWD Powertrain: 2.3 L, 4 CYL, Gas Powered, Manual.
2023 Mustang - Trim: GT, 2-Door Coupe. RWD Powertrain: 5 L, 8 CYL, Gas Powered, Manual.
2023 Mustang - Trim: GT Premium, 2-Door Coupe. RWD Powertrain: 5 L, 8 CYL, Gas Powered, Manual.
2023 Mustang - Trim: GT Premium, 2-Door Convertible. RWD Powertrain: 5 L, 8 CYL, Gas Powered, Manual.
2023 Mustang - Trim: Mach 1, 2-Door Coupe. RWD Powertrain: 5 L, 8 CYL, Gas Powered, Manual.
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Engine Options |
| 2.3L High Performance EcoBoost Engine |
| EcoBoost Convertible | $0 |
| EcoBoost Coupe | $0 |
| EcoBoost Premium Convertible | $0 |
| EcoBoost Premium Coupe | $0 |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Transmission Options |
| 10-Speed SelectShift Automatic Transmission |
| EcoBoost Convertible | $1,595 |
| EcoBoost Coupe | $1,595 |
| EcoBoost Premium Convertible | $1,595 |
| EcoBoost Premium Coupe | $1,595 |
| GT Coupe | $1,595 |
| GT Premium Coupe | $1,595 |
| GT Premium Convertible | $1,595 |
| Mach 2 Coupe | $1,595 |
| Package Options |
| Equipment Group 100A - Standard Package |
| EcoBoost Convertible | $0 |
| EcoBoost Coupe | $0 |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Equipment Group 101A - High Package |
| EcoBoost Convertible | $2,600 |
| EcoBoost Coupe | $2,600 |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| 2.3L High Performance Package |
| EcoBoost Convertible | $6,150 |
| EcoBoost Coupe | $6,150 |
| EcoBoost Premium Convertible | $6,150 |
| EcoBoost Premium Coupe | $6,150 |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Wheel and Stripe Package |
| EcoBoost Convertible | $895 |
| EcoBoost Coupe | $895 |
| EcoBoost Premium Convertible | $895 |
| EcoBoost Premium Coupe | $895 |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Mustang Nite Pony Package |
| EcoBoost Convertible | $1,195 |
| EcoBoost Coupe | $1,195 |
| EcoBoost Premium Convertible | $1,195 |
| EcoBoost Premium Coupe | $1,195 |
| GT Coupe | $1,195 |
| GT Premium Coupe | $1,195 |
| GT Premium Convertible | $1,195 |
| Mach 2 Coupe | NA |
| Ford Safe and Smart Package |
| EcoBoost Convertible | $725 |
| EcoBoost Coupe | $725 |
| EcoBoost Premium Convertible | $725 |
| EcoBoost Premium Coupe | $725 |
| GT Coupe | $725 |
| GT Premium Coupe | $725 |
| GT Premium Convertible | $725 |
| Mach 2 Coupe | NA |
| EcoBoost Handling Package (Available on Fastback only) |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | $1,995 |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | $1,995 |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Security Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | $500 |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | $500 |
| GT Coupe | $500 |
| GT Premium Coupe | $500 |
| GT Premium Convertible | $500 |
| Mach 2 Coupe | $500 |
| Equipment Group 200A - Standard Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | $0 |
| EcoBoost Premium Coupe | $0 |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Equipment Group 201A - High Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | $2,800 |
| EcoBoost Premium Coupe | $2,800 |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Coastal Limited Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | $1,995 |
| EcoBoost Premium Coupe | $1,995 |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Stealth Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | $1,995 |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Mustang Ice White Appearance Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | $1,995 |
| GT Coupe | NA |
| GT Premium Coupe | $1,995 |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Equipment Group 300A - Standard Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | $0 |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Equipment Group 301A - High Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | $2,500 |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| GT Performance Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | $6,700 |
| GT Premium Coupe | $6,700 |
| GT Premium Convertible | $6,700 |
| Mach 2 Coupe | NA |
| Equipment Group 400A - Standard Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | $0 |
| GT Premium Convertible | $0 |
| Mach 2 Coupe | NA |
| Equipment Group 401A - High Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | $2,700 |
| GT Premium Convertible | $2,700 |
| Mach 2 Coupe | NA |
| California Special Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | $1,995 |
| GT Premium Convertible | $1,995 |
| Mach 2 Coupe | NA |
| California Special Package - with (67G) GT Performance Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | $2,495 |
| GT Premium Convertible | $2,495 |
| Mach 2 Coupe | NA |
| Equipment Group 600A - High Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | $0 |
| Equipment Group 700A - Deluxe Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | $2,095 |
| Mach 1 Handling Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | $4,500 |
| Mach 1 Elite Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | $1,550 |
| Mach 1 Appearance Package |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | $1,250 |
| Other Options |
| 4G LTE Wi-Fi Hostpot Removal |
| EcoBoost Convertible | -$20 |
| EcoBoost Coupe | -$20 |
| EcoBoost Premium Convertible | -$20 |
| EcoBoost Premium Coupe | -$20 |
| GT Coupe | -$20 |
| GT Premium Coupe | -$20 |
| GT Premium Convertible | -$20 |
| Mach 2 Coupe | -$20 |
| Active Valve Performance Exhaust |
| EcoBoost Convertible | $1,225 |
| EcoBoost Coupe | $1,225 |
| EcoBoost Premium Convertible | $1,225 |
| EcoBoost Premium Coupe | $1,225 |
| GT Coupe | $1,225 |
| GT Premium Coupe | $1,225 |
| GT Premium Convertible | $1,225 |
| Mach 2 Coupe | NA |
| "Over the Top" Racing Stripe |
| EcoBoost Convertible | $475 |
| EcoBoost Coupe | $475 |
| EcoBoost Premium Convertible | $475 |
| EcoBoost Premium Coupe | $475 |
| GT Coupe | $475 |
| GT Premium Coupe | $475 |
| GT Premium Convertible | $475 |
| Mach 2 Coupe | NA |
| Stripe Delete |
| EcoBoost Convertible | $0 |
| EcoBoost Coupe | $0 |
| EcoBoost Premium Convertible | $0 |
| EcoBoost Premium Coupe | $0 |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Spoiler Delete |
| EcoBoost Convertible | $0 |
| EcoBoost Coupe | $0 |
| EcoBoost Premium Convertible | $0 |
| EcoBoost Premium Coupe | $0 |
| GT Coupe | $0 |
| GT Premium Coupe | $0 |
| GT Premium Convertible | $0 |
| Mach 2 Coupe | NA |
| Premium Floor Liners Front and Rear (with Carpet Mats) |
| EcoBoost Convertible | $170 |
| EcoBoost Coupe | $170 |
| EcoBoost Premium Convertible | $170 |
| EcoBoost Premium Coupe | $170 |
| GT Coupe | $170 |
| GT Premium Coupe | $170 |
| GT Premium Convertible | $170 |
| Mach 2 Coupe | NA |
| Premium Floor Liners Front and Rear (without Carpet Mats) |
| EcoBoost Convertible | $200 |
| EcoBoost Coupe | $200 |
| EcoBoost Premium Convertible | $200 |
| EcoBoost Premium Coupe | $200 |
| GT Coupe | $200 |
| GT Premium Coupe | $200 |
| GT Premium Convertible | $200 |
| Mach 2 Coupe | NA |
| Engine Block Heater |
| EcoBoost Convertible | $150 |
| EcoBoost Coupe | $150 |
| EcoBoost Premium Convertible | $150 |
| EcoBoost Premium Coupe | $150 |
| GT Coupe | $150 |
| GT Premium Coupe | $150 |
| GT Premium Convertible | $150 |
| Mach 2 Coupe | NA |
| MagneRide Damping System |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | $1,695 |
| GT Premium Coupe | $1,695 |
| GT Premium Convertible | $1,695 |
| Mach 2 Coupe | NA |
| Voice-Activated Touchscreen Navigation System with Pinch-to-Zoom Capability, SiriusXM Traffic and Travel Link® |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | $595 |
| Red Painted Brake Calipers |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | $495 |
| Full Vehicle Cover |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | $450 |
| Wheel Options |
| 18" Machined-Face Aluminum with Low-Gloss Ebony Black-Painted Pockets Wheels |
| EcoBoost Convertible | $350 |
| EcoBoost Coupe | $350 |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | $350 |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| 19" x 9" Luster Nickel-Painted Forged Aluminum Wheels |
| EcoBoost Convertible | $850 |
| EcoBoost Coupe | $850 |
| EcoBoost Premium Convertible | $850 |
| EcoBoost Premium Coupe | $850 |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | NA |
| Mini Spare Wheel and Tire |
| EcoBoost Convertible | $415 |
| EcoBoost Coupe | $415 |
| EcoBoost Premium Convertible | $415 |
| EcoBoost Premium Coupe | $415 |
| GT Coupe | $415 |
| GT Premium Coupe | $415 |
| GT Premium Convertible | $415 |
| Mach 2 Coupe | NA |
| 20" Premium-Painted Aluminum Wheels |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | $1,350 |
| EcoBoost Premium Coupe | $1,350 |
| GT Coupe | NA |
| GT Premium Coupe | $1,350 |
| GT Premium Convertible | $1,350 |
| Mach 2 Coupe | NA |
| 19" x 9" (Front) 19" x 9.5" (Rear) Luster Nickel-Painted Forged Aluminum Wheels |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | $850 |
| GT Premium Coupe | $850 |
| GT Premium Convertible | $850 |
| Mach 2 Coupe | NA |
| 19" X 9.5" (Front) 19" X 10" (Rear) Magnetic-painted Aluminum Wheel |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | $450 |
| Exterior Paint Options |
| Rapid Red Metallic Tinted Clearcoat |
| EcoBoost Convertible | $495 |
| EcoBoost Coupe | $495 |
| EcoBoost Premium Convertible | $495 |
| EcoBoost Premium Coupe | $495 |
| GT Coupe | $495 |
| GT Premium Coupe | $495 |
| GT Premium Convertible | $495 |
| Mach 2 Coupe | NA |
| Audio Options |
| B&O Sound System by Bang and Olufsen, 12 Speakers |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | $995 |
| EcoBoost Premium Coupe | $995 |
| GT Coupe | NA |
| GT Premium Coupe | $995 |
| GT Premium Convertible | $995 |
| Mach 2 Coupe | NA |
| Seat Options |
| RECARO® Leather-Trimmed Sport Seats |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | $1,650 |
| GT Coupe | NA |
| GT Premium Coupe | $1,650 |
| GT Premium Convertible | $1,650 |
| Mach 2 Coupe | $1,650 |
| RECARO® Cloth Sport Seats |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | $1,650 |
| Rear-Seat Delete |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | $250 |
| Axle Options |
| 3.55 Limited-slip Rear Axle |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | $795 |
| GT Premium Coupe | $795 |
| GT Premium Convertible | $795 |
| Mach 2 Coupe | NA |
| Taxes And Fees |
| Additional Taxes |
| EcoBoost Convertible | NA |
| EcoBoost Coupe | NA |
| EcoBoost Premium Convertible | NA |
| EcoBoost Premium Coupe | NA |
| GT Coupe | NA |
| GT Premium Coupe | NA |
| GT Premium Convertible | NA |
| Mach 2 Coupe | $1,000 |
How to Calculate The Dealer Cost of a Ford Mustang
Formula for Calculating Dealer Cost:
- Example: Base Ford Mustang invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Ford Mustang MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
