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2019 Ford Ranger Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford Ranger pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.

2019 Ford Ranger 4WD

See 2WD Below
2019 Ranger - Trim: XL SuperCab and 6' Box w/ 4WD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$28,460
Invoice Price
$27,607
Destination Fee
$1,195
Holdback
$854
Dealer Cost
$27,948
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2019 Ranger - Trim: XL SuperCrew 5' Box w/ 4WD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$30,680
Invoice Price
$29,759
Destination Fee
$1,195
Holdback
$920
Dealer Cost
$30,034
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2019 Ranger - Trim: XLT SuperCab and 6' Box w/ 4WD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$31,940
Invoice Price
$30,662
Destination Fee
$1,195
Holdback
$958
Dealer Cost
$30,899
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2019 Ranger - Trim: XLT SuperCrew 5' Box w/ 4WD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$34,115
Invoice Price
$32,750
Destination Fee
$1,195
Holdback
$1,023
Dealer Cost
$32,922
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2019 Ranger - Trim: LARIAT SuperCab and 6' Box w/ 4WD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$36,210
Invoice Price
$34,761
Destination Fee
$1,195
Holdback
$1,086
Dealer Cost
$34,870
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2019 Ranger - Trim: LARIAT SuperCrew 5' Box w/ 4WD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$38,385
Invoice Price
$36,850
Destination Fee
$1,195
Holdback
$1,152
Dealer Cost
$36,893
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2019 Ford Ranger 2WD

2019 Ranger - Trim: XL SuperCab and Pickup Box Delete w/ RWD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$24,000
Invoice Price
$23,280
Destination Fee
$1,195
Holdback
$720
Dealer Cost
$23,755
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2019 Ranger - Trim: XL SuperCab and 6' Box w/ RWD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$24,300
Invoice Price
$23,572
Destination Fee
$1,195
Holdback
$729
Dealer Cost
$24,038
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2019 Ranger - Trim: XL SuperCrew 5' Box w/ RWD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$26,520
Invoice Price
$25,725
Destination Fee
$1,195
Holdback
$796
Dealer Cost
$26,124
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2019 Ranger - Trim: XLT SuperCab and 6' Box w/ RWD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$27,940
Invoice Price
$26,822
Destination Fee
$1,195
Holdback
$838
Dealer Cost
$27,179
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2019 Ranger - Trim: XLT SuperCrew 5' Box w/ RWD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$30,115
Invoice Price
$28,910
Destination Fee
$1,195
Holdback
$903
Dealer Cost
$29,202
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2019 Ranger - Trim: LARIAT SuperCab and 6' Box w/ RWD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$32,210
Invoice Price
$30,921
Destination Fee
$1,195
Holdback
$966
Dealer Cost
$31,150
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2019 Ranger - Trim: LARIAT SuperCrew 5' Box w/ RWD. Powered by a 2.3L. Transmission: Auto w/10-Spd W/Selectshift. Horsepower: 270 @ 5500 RPM. Torque: 310 @ 3000 RPM
MSRP
$34,385
Invoice Price
$33,010
Destination Fee
$1,195
Holdback
$1,032
Dealer Cost
$33,173
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford Ranger, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
2019 Ford Ranger Overview:

The Ford Ranger is back in the U.S. market and it's the perfect size for people interested in off-road adventure. The new Ford Ranger was developed with a little help from Mazda and has sold well overseas. It's now part of the Ranger's fourth generation that's being introduced in the U.S. for 2019. It features a powerful turbocharged engine, a 10-speed automatic transmission, has the latest in infotainment and communications technology, lots of available modern safety features, a long list of excellent available options and a roomy, comfortable, quiet, interior.

Key Features

The 2019 Ford Ranger has well-shaped, very comfortable seating for 5 adults and adequate head, shoulder and leg room. Available with either rear-wheel or four-wheel-drive, the midsize Ranger comes in two different body styles, the extended cab and the crew cab. Both have Trail Control technology, excellent ground clearance and bolted down skid plates protecting the exhaust, undercarriage and engine. That lets the 2019 Ford Ranger venture off the paved roads to the ATV mud holes and fishing spots other trucks can't reach. With a 7,500 towing capacity, you can take anything you want with you as the truck adapts to and works the most rugged terrain.

Trim Levels

There are three available trim levels of the midsize 2019 Ford Ranger pickup truck. The XL, XLT and the Lariat. They are available with two different cab configurations. There's the extended cab featuring a 6-foot bed and the crew cab which comes with a 5-foot bed. All models of the new 2019 Ford Ranger are powered by a turbocharged 2.3-liter 270 horsepower four-cylinder engine that produces 310 pound-feet of torque. It works in tandem with a beautiful 10-speed automatic transmission.

The Ranger XL

The base model Ranger XL comes with standard equipment that includes automatic headlights, power windows, a manually locking tailgate and 16-inch steel wheels. Inside there's cloth upholstery, a 3.5-inch center screen, telescoping steering wheel, a four-speaker stereo system featuring an AM/FM radio, along with a rearview camera, USB port, an auxiliary jack and air conditioning. Safety features on the XL trim include forward collision warning featuring automatic emergency braking.

Ranger XLT

This trim has all the standard equipment of the XL model along with keyless entry, remote tailgate locking, an upgraded grille, automatic high beam headlights, foglights, parking sensors in the front and rear and 17-inch alloy wheels. Inside, there's a 4.2-inch center screen, a six-speaker stereo, a 4G Wi-Fi hotspot, a 110 volt power outlet and an extra USB port. Additional safety technology include Ford's Co-Pilot360 system featuring cruise control, blind-spot monitoring featuring rear cross-traffic alert and lane keeping assist.

The Ranger Lariat

The 2019 Ford Ranger top trim level has all the equipment on the XLT, plus LED headlights and taillights, LED cargo lamp and 18-inch alloy wheels. Slide inside and you'll find leather upholstery, heated, power-adjustable front seats, an 8-inch center touchscreen featuring Ford's Sync 3 interface as well as Android Auto and Apple CarPlay connectivity and there's also dual-zone automatic climate control. A premium Bang & Olufsen sound system and a navigation system are available options.

Available Options And Packages

Most of the equipment found on the upper trim levels are available as optional equipment on the new Ford Ranger's lower trims. Some of the available optional packages are the FX4 Off-Road package featuring Trail Control with low-speed crawl control, front tow hooks, underbody skid plates, upgraded suspension tuning and shocks, electronically locking rear axle, a terrain management system and off-road tires. There's also the Trailer Tow package which adds Ford's Class IV trailer hitch, as well as a wiring harness with four-pin/seven-pin connection.

Driving Experience

The 2019 Ford Ranger has a stout, impressive, 2.3-liter turbocharged engine. While it's only near the top in horsepower in its class, it easily produces the most torque. Put it in Sport mode and it delivers dragstrip-like acceleration going from zero to 60 in a quick 6.8 seconds. Plus, it has good stopping power, tracks well, has good straight-ahead stability and handles steadily and accurately through corners. The Ranger's punchy engine feels nicely responsive especially when in Sport mode. Off-road, the Ranger has good approach and departure clearances and can handle any obstacle.

Overall Impression

With a starting price of $24,000 and costing $38,385 fully-loaded, the new, midsize, Ford Ranger is ideal for people who want a go anywhere, do anything, pickup truck that's not too large and has all the latest creature comforts and safety, communication and entertainment technologies. This pickup truck holds its own nicely in the now highly-competitive midsize-truck field. It absorbs coarse road texture and small cracks well, mutes road noise and emits a pleasing growl when the accelerator is depressed powerfully. Broad door openings make getting in and out it a breeze and the nicely placed driver's seat, sloping hood and large outside mirrors make visibility great.

An Excellent Value

With giant, gas guzzling pickup trucks dominating the American market today, the re-release of the midsize Ford Ranger is like the return of an old friend. One who knows how to navigate hill, dale and rough terrain and get to the hidden spots for off-road excitement and adventure. Its roomy, technologically advanced interior can help you relax, play the tunes you like and keep you aware of the weather and what the rest of the world is doing. The 2019 Ford Ranger is an excellent value for the price.

How to Calculate The Dealer Cost of a Ford Ranger

Formula for Calculating Dealer Cost:

  • Example: Base Ford Ranger invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Ranger MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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