2021 Ford Ranger Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
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Owning a pickup truck can be a great option for both personal and commercial purposes. Those that have a pickup will have a safe mode of transportation that is also strong enough to tow heavy trailers and payloads. One great pickup truck option is the 2021 Ford Ranger, which is a compact pickup and offers a variety of amenities and benefits to its owners.
What’s New for 2021?
For the most part, the 2021 Ford Ranger shares many of the similar features that were available in the prior model year. However, there have been some upgrades to both the exterior style and interior features. These include having access to certain standard tech and safety features that were only available in higher trims the prior year. There is also a new Tremor off-road package, which gives you some additional control when driving in tougher conditions.
The 2021 Ford Ranger has a very rugged and impressive exterior. It looks like a strong pickup truck and the grill and headlights help it stand out. Buyers will have a variety of exterior styling options to choose including color, tire rims and grill options. This can help you personalize it based on what you are looking for.
Interior Features and Technology
The Ranger has a variety of impressive interior features. The base trim level will come with cloth upholstery. Those that upgrade to the higher trims can receive either vinyl or leather upholstery and will receive heated front seats.
The 2021 Ford Ranger also has an impressive mix of technology features. The base trim will come with a 4 inch touchscreen display that is used to access the entertainment system and use the rearview camera. Standard features also include a USB port, WiFi hotspot, and impressive speaker system. Those that upgrade to higher trims will enjoy the smart phone integration, larger eight-inch screen and 10-speaker B&O audio system.
Engine performance continues to be one of the selling points when it comes to the 2021 Ford Ranger. All drivers of the Ranger will receive the standard four-cylinder turbocharged engine that can produce around 270 horsepower. The engine can come with either the standard rear-wheel drive or it can be upgraded to all-wheel drive and it is always paired with a standard ten speed transmission, which offers great control when driving.
For a subcompact pickup truck, the 2021 Ranger offers some impressive towing capacity. The pickup can handle a total tow of around 7,500 pounds. It can also handle a payload of around 1,700 pounds in the bed of the truck. This is the highest among other compact pickup trucks available with the 2021 model year.
Quality and Comfort
Overall, the interior of the 2021 Ranger is considered to be quite comfortable. If you choose the standard SuperCab model you will be able to fit four passengers. Those that upgrade to the SuperCrew trim can fit five. There is plenty of space for all passengers and drivers have great visibility when behind the wheel.
Overall cargo space is comparable to other pickups in the same class. The standard SuperCab model will have a six foot bed while the SuperCrew has a five foot bed. There is also space in the cabin to store baggage and other small items when nobody is sitting in the back row.
One of the selling points of the 2021 Ford Ranger is the overall safety. The NHTSA and IIHS have both provided very positive overall ratings for this model. One of the reasons for this is the wide range of features that you will receive that can make it safer to drive. Some of these features include airbags throughout the cabin, anti lock brakes, brake assist and electronic stability control. Those that would like the most control possible should consider upgrading to the all-wheel drive drivetrain, which is ideal when driving in some weather conditions.
There are also some tech safety features that can help keep you safe behind the wheel. Some of these standard features include a standard rearview camera, emergency braking, and the impressive MyKey system, which allows you to set certain controls for less experienced drivers. With upgraded trims you can also receive blind spot monitoring, lane departure warning and lane keep assist.
Overall fuel efficiency for the Ranger is also rather impressive. When getting this SUV, you will receive up to 21 MPG when driving in the city and 27 MPG on the highway if you pair it with a rear-wheel drive drivetrain. If you choose to upgrade to all-wheel drive, the 2021 Ranger will get around 22 MPG on a blended and average basis.Overall, the 2021 Ford Ranger is widely expected to be one of the top selling compact pickup trucks in the class. The pickup is a leader in the class when it comes to engine performance and towing capacity. It also has a great set of features that help it stand out against the competition.
How to Calculate The Dealer Cost of a Ford Ranger
Formula for Calculating Dealer Cost:
- Example: Base Ford Ranger invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Ford Ranger MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.