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2017, 2018 Ford Taurus Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford Taurus pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.

Ford Taurus Prices - How Much is a Ford Taurus?

2017 Prices
2018 Prices
2017 Taurus Price - Limited 4dr AWD Sdn. With 3.5L Gas Engine - 6 Cylinders
MSRP
$38,705
Invoice Price
$36,576
Destination Fee
$875
Holdback
$1,161
Dealer Cost
$36,290
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2017 Taurus Price - Limited 4dr FWD Sdn. With 3.5L Gas Engine - 6 Cylinders
MSRP
$36,855
Invoice Price
$34,829
Destination Fee
$875
Holdback
$1,106
Dealer Cost
$34,598
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2017 Taurus Price - SE 4dr FWD Sdn. With 3.5L Gas Engine - 6 Cylinders
MSRP
$27,345
Invoice Price
$25,840
Destination Fee
$875
Holdback
$820
Dealer Cost
$25,895
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2017 Taurus Price - SEL 4dr FWD Sdn. With 3.5L Gas Engine - 6 Cylinders
MSRP
$29,775
Invoice Price
$28,137
Destination Fee
$875
Holdback
$893
Dealer Cost
$28,119
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2017 Taurus Price - SEL 4dr AWD Sdn. With 3.5L Gas Engine - 6 Cylinders
MSRP
$31,625
Invoice Price
$29,886
Destination Fee
$875
Holdback
$949
Dealer Cost
$29,812
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2017 Taurus Price - SHO 4dr AWD Sdn. With 3.5L Gas Engine - 6 Cylinders
MSRP
$42,520
Invoice Price
$40,182
Destination Fee
$875
Holdback
$1,276
Dealer Cost
$39,781
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2018 Ford Taurus SE Price - Horse Power: 288 - City, Hwy. MPG: 19 / 29 - FWD
MSRP
$27,595
Invoice Price
$26,077
Destination Fee
$875
Holdback
$828
Dealer Cost
$26,124
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2018 Ford Taurus SEL Price - Horse Power: 288 - City, Hwy. MPG: 19 / 29 - FWD
MSRP
$30,025
Invoice Price
$28,374
Destination Fee
$875
Holdback
$901
Dealer Cost
$28,348
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2018 Ford Taurus SEL Price - Horse Power: 288 - City, Hwy. MPG: 18 / 26 - AWD
MSRP
$31,875
Invoice Price
$30,122
Destination Fee
$875
Holdback
$956
Dealer Cost
$30,041
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2018 Ford Taurus Limited Price - Horse Power: 288 - City, Hwy. MPG: 19 / 29 - FWD
MSRP
$37,105
Invoice Price
$35,064
Destination Fee
$875
Holdback
$1,113
Dealer Cost
$34,826
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2018 Ford Taurus Limited Price - Horse Power: 288 - City, Hwy. MPG: 18 / 26 - AWD
MSRP
$38,955
Invoice Price
$36,813
Destination Fee
$875
Holdback
$1,169
Dealer Cost
$36,519
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2018 Ford Taurus SHO Price - Horse Power: 365 - City, Hwy. MPG: 17 / 25 - AWD
MSRP
$42,770
Invoice Price
$40,418
Destination Fee
$875
Holdback
$1,283
Dealer Cost
$40,010
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Price Tip:
To avoid overpaying on a new Ford Taurus, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
2017 Ford Taurus Overview:
The 2017 Ford Taurus is a sixth generation vehicle that is a 4-door, 5-passenger, full-sized fastback sedan. It has a front engine and either front-wheel drive or four-wheel drive. This quiet and comfortable cruiser has wide front seats and a huge trunk. It also earned the highest overall rating of 5-stars in the government's crash tests. 

What's new for the 2017 Ford Taurus? The answer is not a whole lot. It has new colors along with new optional 20 inch wheels. For the most part it is identical to the 2016 model. That is not a bad thing since it is such a great car anyway. From 2016 it has a vastly improved Sync 3 infotainment system with a big 8-inch touchscreen. 

The Ford Taurus comes in 3 trim levels: SE, SEL, and Limited. Sometimes the SHO (Super High Output) variant is regarded as the top trim level. The base SE has a 3.5 liter DOHC Duratec V6 engine with a 6-speed automatic transmission. The SE was basically built for fleet and rental use so it has few bells and whistles. It does have an AM/FM stereo, MP3 capability, Ford's MyKey system, a clock, cruise control, a tilt/telescopic steering wheel, and AdvanceTrac electronic stability control. 

The SEL trim has the same engine as the SE, but the 6-speed transmission is a SelectShift automatic with paddle activation. It also has Sirius satellite radio, leather-wrapped steering wheel, rear parking sensors, automatic temperature control, body-color heated mirrors, auto-dimming rearview mirror, remote start, and an anti-theft alarm. 

The luxurious Taurus Limited gives you the Equipment Group 201A package which is optional on the SEL. This includes keyless entry, power-adjustable pedals, and a Sync 3 infotainment system. The Limited also has 19-inch alloy wheels, perforated leather upholstery, heated second-row seats, automatic high beams, ambient interior lighting, blind-spot monitoring, and a Sony audio system. 

The SHO version or top trim level has most of the same standard equipment as the Limited. It has a more powerful 3.5 liter turbocharged EcoBoost V6 engine, a sport-tuned SR1 suspension setup, all-wheel drive, and 20-inch wheels. It also has a stability control system, a steering wheel with simulated-suede trim, upgraded brake pads, and chrome exhaust tips. 

Driving the 2017 Ford Taurus with the 288 hp 3.5-liter V6 engine gives you plenty of power. You will have no problem getting up a steep hill or merging into traffic on the Interstate. The V6 delivers fuel efficiency of 18 mpg in city driving and 27 mpg on the highway. The other engine is the turbocharged 2.0 liter EcoBoost 4-cylinder engine. This one gets better fuel economy with an EPA rating of 20 mpg in city driving and 29 mpg on the highway.

How to Calculate The Dealer Cost of a Ford Taurus

Formula for Calculating Dealer Cost:

  • Example: Base Ford Taurus invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Taurus MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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