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2018 Ford Taurus Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford Taurus pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.

Ford Taurus Prices - How Much is a Ford Taurus?

2018 Taurus - Trim: Limited in AWD. Powered by a 3.5 Liter TI-VCT V6 (FFV) w/6-Speed Selectshift Automatic
MSRP
$38,955
Invoice Price
$36,813
Destination Fee
$875
Holdback
$1,169
Dealer Cost
$36,519
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2018 Taurus - Trim: Limited in FWD. Powered by a 3.5 Liter TI-VCT V6 (FFV) w/6-Speed Selectshift Automatic
MSRP
$37,105
Invoice Price
$35,064
Destination Fee
$875
Holdback
$1,113
Dealer Cost
$34,826
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2018 Taurus - Trim: SE in FWD. Powered by a 3.5 Liter TI-VCT V6 (FFV) w/6-Speed Selectshift Automatic
MSRP
$27,595
Invoice Price
$26,077
Destination Fee
$875
Holdback
$828
Dealer Cost
$26,124
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2018 Taurus - Trim: SEL in AWD. Powered by a 3.5 Liter TI-VCT V6 (FFV) w/6-Speed Selectshift Automatic
MSRP
$31,875
Invoice Price
$30,122
Destination Fee
$875
Holdback
$956
Dealer Cost
$30,041
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2018 Taurus - Trim: SEL in FWD. Powered by a 3.5 Liter TI-VCT V6 (FFV) w/6-Speed Selectshift Automatic
MSRP
$30,025
Invoice Price
$28,374
Destination Fee
$875
Holdback
$901
Dealer Cost
$28,348
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2018 Taurus - Trim: SHO in AWD. Powered by a 3.5 Liter V6 ECOBOOST w/6-Speed Selectshift Automatic
MSRP
$42,770
Invoice Price
$40,418
Destination Fee
$875
Holdback
$1,283
Dealer Cost
$40,010
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Price Tip:
To avoid overpaying on a new Ford Taurus, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
2018 Ford Taurus Overview:
Impressive safety scores and a soft ride make the 2018 Ford Taurus a good choice for hauling around your family. The higher trim levels come loaded with plenty of modern features. Ford's automated parking system is a must for city dwellers. While the Taurus is due for a styling refresh, it has aged quite well over the years.

What’s New for 2018?

Ford decided to do away with the sedan’s optional EcoBoost four-cylinder engine.

What Styles Does It Come In?

Like always, the 2018 Ford Taurus is available in the form of a four-door family sedan. Its full-size interior can seat up to five people. While front-wheel drive is found on most trims, the powerful SHO model comes exclusively with an AWD setup.

What Trims Are Available?

If you don’t need any extra bells and whistles, the base SE model may meet your expectations. Its standard V6 engines pumps out 288 horsepower, which should keep the average driver happy. A reverse camera, Bluetooth integration, and dual USB ports come standard.

Driving Experience

  • Boasting LED running lights and remote engine start, the SEL trim is a step above the base Taurus. You can also opt for some of Ford’s most popular high-tech features. Ssmartphone users will like the high-resolution Sync 3 infotainment system. Leather upholstery can also be added to the SEL trim.

 

  • The Taurus Limited feels like a full-fledged luxury car. You will love relaxing in the sedan’s heated and ventilated front seats. Meanwhile, the amplified Sony sound system allows you to listen to your favorite songs with enhanced clarity. A lot of drivers will appreciate the optional safety features, which include forward collision warning and adaptive cruise control.
  • For the drivers who demand more power, Ford offers the top-of-the-line Taurus SHO. Its turbocharged V6 engine pushes out a more exhilarating 365 horsepower. Aside from packing more muscle under its hood, the Taurus SHO’s handling is bolstered by sports-tuned suspension dampers and performance tires.

 

  • Buyers who don’t need the turbocharged V6’s extra power can opt for a SHO performance package. It gives you the same performance upgrades as the SHO model.

 

Despite being such a heavy sedan, the 2018 Ford Taurus doesn’t feel sluggish around town. Although the base engine gets the job done, upgrading to the SHO model’s 3.5-liter EcoBoost engine will allow you enjoy very strong acceleration. While the Taurus offers decent handling, it excels as a smooth-riding highway cruiser. You will not mind taking the Taurus on a lengthy trip across the country. The driver’s seat provides just the right amount of snugness.

How’s the Fuel Economy?

While the 2018 Ford Taurus is not a leader in fuel economy, the base engine will be efficient enough for the purpose of driving your family around on a daily basis. According to the EPA, it returns a reasonable 18 mpg in town and 27 on the highway. In exchange for the SHO’s surplus of power, you will be forced to give up some gas mileage. It should average around 17 mpg in the city and 24 mpg when cruising along the freeway.

How to Calculate The Dealer Cost of a Ford Taurus

Formula for Calculating Dealer Cost:

  • Example: Base Ford Taurus invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Taurus MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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