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2017 Hyundai Azera Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Hyundai Azera pricing report below does not include rebates or incentives. View Hyundai Rebates and Incentives.

Hyundai Azera Prices - How Much is a Hyundai Azera?

2017 Azera Price - 3.3L V6 4dr FWD Sdn. With 3.3L Gas Engine - 4 Cylinders
Invoice Price
Destination Fee
Dealer Cost
Find the Best Price
2017 Azera Price - 3.3L V6 Limited 4dr FWD Sdn. With 3.3L Gas Engine - 4 Cylinders
Invoice Price
Destination Fee
Dealer Cost
Find the Best Price
Price Tip:
To avoid overpaying on a new Hyundai Azera, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
2017 Hyundai Azera Overview:

Luxury and sporty performance define the innovative design of the 2017 Hyundai Azera. This premium car runs on a powerful V6 engine that's synced with the SHIFTRONIC automatic transmission. An 8-inch infotainment system and 14-speaker sound system are some of the vehicle's advanced interior amenities.


As a luxurious full-size sedan with five seats, the 2017 Hyundai Azera has a reasonable starting price of just over $34,000. Offering advanced accident-avoidance features and other premium amenities, the Limited trim costs more than $39,000. Both models come standard with heated and ventilated front seats that are wrapped in genuine leather.


Using Gasoline Direct Injection (GDI) technology, the 3.3 L V6 engine in the 2017 Hyundai Azera generates just under 300 horsepower. This six-cylinder engine block is paired with a six-speed automatic transmission system that's managed by the SHIFTRONIC technology. A motor-driven power steering system controls a traditional front-wheel drive. 

This premium Hyundai sedan is fitted with the SACHS shock absorbers that include the Amplitude Selective Damping technology. Thanks to these patented installations, a smooth ride is guaranteed as the car's advanced suspension system responds to real-time road conditions. Classic MacPherson struts support the front suspension, and multi-link components bolster the rear suspension.


Based on EPA evaluation, the 2017 Hyundai Azera offers a maximum fuel economy of 28 MPG on the highway and 20 MPG in the city. After filling the 18.5-gallon fuel tank with premium gasoline, the driver can cruise for up to 520 miles without stopping at a gas station. The Active ECO System plays an important role in optimizing the efficiency of this luxurious sedan. Additionally, the D-CVVT (Dual Continuous Variable Valve Timing) mechanism ensures smooth combustion in all of the 24 DOHC valves.


The Electroluminescent Gauge Cluster, ambient lighting and illuminated door sill plates add some modern sophistication to the Hyundai Azera. Carbon fiber also decorates the vehicle's spacious cabin. Controlled by a memory system, a 12-way power driver's seat offers superb ergonomics. A power rear sunshade is another sophisticated amenity that's installed in the Limited model.


Featuring a touch-screen interface, an 8-inch LCD display is standard in the 2017 Hyundai Azera. GPS navigation software with SiriusXM Travel Link is integrated into the car's infotainment system. A 14-speaker sound system by Infinity plays songs on HD Radio and SiriusXM Satellite Radio. This advanced audio system includes the Logic 7 Surround Sound technology that delivers great acoustics. Compatible with smartphones, the Blue Link Connected Care service is fully synced with the Azera's infotainment platform.


The Hyundai Azera's Forward Collision Warning informs the driver when there's a high risk of a front crash. Merging into another lane should be simple with some help from the Lane Departure Warning and Lane Change Assist. The driver is encouraged to use the Blind Spot Detection to ensure that an adjacent lane is clear. Installed in the car's rear bumper, rear parking sensors are very useful for precise reverse movements. Capturing a wide-angle perspective, a rear view camera is also installed in this luxurious Hyundai sedan.

How to Calculate The Dealer Cost of a Hyundai Azera

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Azera invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Azera MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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