Car Buying Strategies

2021 Hyundai Ioniq Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Elantra - Style: 2.0L SE - 4-Door Sedan w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$19,650
Invoice Price
$19,075
Destination Fee
$1,005
Holdback
$590
Dealer Cost
$19,491
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2021 Elantra - Style: 2.0L SE - 4-Door Sedan w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$19,650
Invoice Price
$19,075
Destination Fee
$1,005
Holdback
$590
Dealer Cost
$19,491
Find the Best Price
2021 Elantra - Style: 2.0L SULEV SE - 4-Door Sedan w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$19,650
Invoice Price
$19,075
Destination Fee
$1,005
Holdback
$590
Dealer Cost
$19,491
Find the Best Price
2021 Elantra - Style: 2.0L SEL - 4-Door Sedan w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$20,900
Invoice Price
$20,078
Destination Fee
$1,005
Holdback
$627
Dealer Cost
$20,456
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2021 Elantra - Style: 2.0L SEL - 4-Door Sedan w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$20,900
Invoice Price
$20,078
Destination Fee
$1,005
Holdback
$627
Dealer Cost
$20,456
Find the Best Price
2021 Elantra - Style: 2.0L SULEV SEL - 4-Door Sedan w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$20,900
Invoice Price
$20,078
Destination Fee
$1,005
Holdback
$627
Dealer Cost
$20,456
Find the Best Price
2021 Elantra - Style: 1.6L SEL Hybrid - 4-Door Sedan w/FWD. Powered by a 1.6L, 4 Cylinder, Gas/Electric Engine w/ Automatic Transmission.
MSRP
$23,550
Invoice Price
$22,622
Destination Fee
$1,005
Holdback
$707
Dealer Cost
$22,921
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2021 Elantra - Style: 1.6L Turbo N Line - 4-Door Sedan w/FWD. Powered by a 1.6L, 4 Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$24,100
Invoice Price
$23,150
Destination Fee
$1,005
Holdback
$723
Dealer Cost
$23,432
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2021 Elantra - Style: 1.6L Turbo N Line - 4-Door Sedan w/FWD. Powered by a 1.6L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$25,200
Invoice Price
$24,206
Destination Fee
$1,005
Holdback
$756
Dealer Cost
$24,455
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2021 Elantra - Style: 2.0L Limited - 4-Door Sedan w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$25,450
Invoice Price
$24,446
Destination Fee
$1,005
Holdback
$764
Dealer Cost
$24,688
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2021 Elantra - Style: 2.0L Limited - 4-Door Sedan w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$25,450
Invoice Price
$24,446
Destination Fee
$1,005
Holdback
$764
Dealer Cost
$24,688
Find the Best Price
2021 Elantra - Style: 2.0L SULEV Limited - 4-Door Sedan w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$25,450
Invoice Price
$24,446
Destination Fee
$1,005
Holdback
$764
Dealer Cost
$24,688
Find the Best Price
2021 Elantra - Style: 1.6L Limited Hybrid - 4-Door Sedan w/FWD. Powered by a 1.6L, 4 Cylinder, Gas/Electric Engine w/ Automatic Transmission.
MSRP
$28,100
Invoice Price
$26,990
Destination Fee
$1,005
Holdback
$843
Dealer Cost
$27,152
Find the Best Price
Price Tip:
To avoid overpaying on a new Hyundai Ioniq, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
Hyundai Ioniq Overview:

The Hyundai Ioniq has been determined to outclass the older established hybrids and electric autos like the Prius or the Nissan Leaf. While it has done well for itself, the Ioniq can rise above in the 2020 model year. For the 2020 Hyundai Ioniq is not only redesigned but the electric version now has a longer trim.

Why is this important, besides driving longer before a charge? It means Hyundai isn't afraid of competitors like Tesla. They're ready to present a low-cost hybrid or electric vehicle to the market.

What's New for 2020?

The 2020 Hyundai Ioniq has an updated exterior across all trims. In addition, new packages provide upgraded wheels and other sporty enhancements. In technology, the safety and infotainment offerings have also been improved.

Styles and Trims

There are two styles to the 2020 Hyundai Ioniq -- Hybrid and Electric. Both come as a four-door sedan. The hybrid has four trims to choose from. At the low end is the blue with a starting MSRP of $23,000. The SE and SEL are the mid-range trims at $25,000 and $28,000, respectively. At the top is the $31,000 Limited.

Exterior Styling

There's a sporty style to the 2020 Ioniq that you don't see on hybrids. The long-front end starts with an active shutter grille that helps maintain proper airflow for increased aerodynamics and efficiency. Solar control glass around the vehicle absorbs excess heat to keep the inside cool

Interior Features

The Ioniq's technology and infotainment have been updated so the driver has a clearer sense of available options. The size of the touchscreen for the Blue, SE, and SEL trims has increased to eight-inches while the Limited gets a 10.25-inch screen.

This Hyundai is also Android Auto and Apple CarPlay compatible to permit the use of smartphone apps on the touchscreen. It also permits connectivity to Bluetooth for hands-free phone operations.

Performance

The 2020 Hyundai Ioniq hybrid has a combination of gas-powered engine and battery that make it an efficient competitor on the road. The standard powertrain is a 1.6L 16-valve engine. When partnered with a 32 kilowatt electric motor and a six-speed EcoShift transmission, the Ioniq gets a median rate of 139 horsepower.

The electric-only model receives a delivery increase in the 2020 model year. It can now go nearly three hours without a charge.

Quality and Comfort

The Ioniq's lower trims feature premium cloth upholstery, heated front seats, and steering wheel controls for hands-free calling. The Limited is upgraded in the form of leather seating and floor vents in the front and rear of the vehicle.

Both rows of the 2020 Hyundai Ioniq have enough head and leg room for occupants to feel comfortable on any length of drive. In addition, the 55 inches of shoulder room should allow everybody to feel they're not sitting on each other.

Safety

The Ioniq doesn't strip its trims bare of safety options to keep the price low. Even in the Blue trim, the vehicle provides proximity key engine startup to promote security and ease of access. Every trim comes standard with driver aids like forward collision alert, lane keeping assist, and driver attention warning. Blind zone warning and highway drive assist are included in higher-end trims.

Fuel Economy

In 2019, the electric-only Ioniq could travel 124 miles before its battery required a charge. In the 2020 version, travelers can trek nearly three hours, about 170 miles, before the car needs a boost.

On the hybrid end, the 2020 Hyundai Ioniq has one of the highest fuel efficiency ratings in the market. It gets a combined 58 mpg in the city and on the highway with the combination of gas engine and battery.

Conclusion

There's a good chance the hybrid and electric styles of the 2020 Hyundai Ioniq can breach the top of their respective categories. With its sleeker design, updated infotainment system, and multiple driver assist aids as standards, the sedan matches or exceeds the features of its direct competitors, particularly the Prius.

What also helps is the heightened efficiency of both powertrains. For the hybrid, an average of 58 mpg with regenerative braking ranks high. On the electric side, the jump to 170 miles on a fully-charged battery can't be ignored.

While these are prime reasons to purchase an Ioniq, what could draw consumers is the comfort and quality of the sedan's other features. In the end, they'll be happy to drive a four-door sedan that doesn't feel so stripped down.

How to Calculate The Dealer Cost of a Hyundai Ioniq

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Ioniq invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Ioniq MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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