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2018, 2019 Hyundai Ioniq Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Hyundai Ioniq pricing report below does not include rebates or incentives. View Hyundai Rebates and Incentives.

Hyundai Ioniq Prices - How Much is a Hyundai Ioniq?

2019 Prices
2018 Prices
2019 Ioniq Hybrid 1.6L GDI 4-Cyl Auto Trans. Blue 4-Dr FWD Sedan - Powered by a 1.6L, 4 Cylinder Gas Engine
MSRP
$22,400
Invoice Price
$21,694
Destination Fee
$885
Holdback
$672
Dealer Cost
$21,907
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2019 Ioniq Hybrid 1.6L GDI 4-Cyl Auto Trans. Limited 4-Dr FWD Sedan - Powered by a 1.6L, 4 Cylinder Gas Engine
MSRP
$28,550
Invoice Price
$27,251
Destination Fee
$885
Holdback
$857
Dealer Cost
$27,279
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2019 Ioniq Hybrid 1.6L GDI 4-Cyl Auto Trans. SEL 4-Dr FWD Sedan - Powered by a 1.6L, 4 Cylinder Gas Engine
MSRP
$24,950
Invoice Price
$23,867
Destination Fee
$885
Holdback
$749
Dealer Cost
$24,003
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2019 Ioniq Plug-In Hybrid 1.6L GDI 4-Cyl Auto Trans. 4-Dr FWD Sedan - Powered by a 1.6L, 4 Cylinder Gas Engine
MSRP
$25,350
Invoice Price
$24,497
Destination Fee
$885
Holdback
$761
Dealer Cost
$24,621
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2019 Ioniq Plug-In Hybrid 1.6L GDI 4-Cyl Auto Trans. Limited 4-Dr FWD Sedan - Powered by a 1.6L, 4 Cylinder Gas Engine
MSRP
$29,350
Invoice Price
$28,003
Destination Fee
$885
Holdback
$881
Dealer Cost
$28,007
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2018 Ioniq Hybrid - Trim: Blue Hatchback in FWD. Powered by a 1.6 Liter Gas/ELiterectric I-4 w/6 speed Manual Auto-Shift
MSRP
$22,200
Invoice Price
$21,504
Destination Fee
$885
Holdback
$666
Dealer Cost
$21,723
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2018 Ioniq Hybrid - Trim: Limited Hatchback in FWD. Powered by a 1.6 Liter Gas/ELiterectric I-4 w/6 speed Manual Auto-Shift
MSRP
$27,550
Invoice Price
$26,311
Destination Fee
$885
Holdback
$827
Dealer Cost
$26,369
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2018 Ioniq Hybrid - Trim: SEL Hatchback in FWD. Powered by a 1.6 Liter Gas/ELiterectric I-4 w/6 speed Manual Auto-Shift
MSRP
$24,000
Invoice Price
$22,974
Destination Fee
$885
Holdback
$720
Dealer Cost
$23,139
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2018 Ioniq Plug-In Hybrid - Trim: Hatchback in FWD. Powered by a 1.6 Liter Gas/ELiterectric I-4 w/6 speed Manual Auto-Shift
MSRP
$24,950
Invoice Price
$24,117
Destination Fee
$885
Holdback
$749
Dealer Cost
$24,253
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2018 Ioniq Plug-In Hybrid - Trim: Limited Hatchback in FWD. Powered by a 1.6 Liter Gas/ELiterectric I-4 w/6 speed Manual Auto-Shift
MSRP
$28,300
Invoice Price
$27,016
Destination Fee
$885
Holdback
$849
Dealer Cost
$27,052
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Price Tip:
To avoid overpaying on a new Hyundai Ioniq, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
2017 Hyundai Ioniq Overview:
Hyundai has more ecofriendly powertrain options than ever before. In 2017, the brand introduced the all-new Ioniq, a compact car with both hybrid and electric models. The 2018 Hyundai Ioniq will also be available as a plug-in hybrid. If you're shopping for a fuel-saving small car, here's what you need to know about the impressive Ioniq, an innovative vehicle that received the prestigious Red Dot Design award upon its release.

What's New for the 2018 Hyundai Ioniq?

The biggest news for the second year of the Ioniq is the introduction of the plug-in hybrid model. This vehicle offers 164 horsepower and a range of up to 29 miles on a fully charged battery and up to 58 miles per gallon as estimated by the EPA.

This year, paddle shifters are standard on electric models of the Ioniq as well as on the SEL and Limited trims of the hybrid models. The lane departure warning system has been upgraded with lane-keeping assistance.

Performance

The hybrid and plug-in hybrid models of the 2018 Hyundai Ioniq are powered by an electric motor paired with a four-cylinder engine, a combination that provides 139 horsepower. Both come with a fast-accelerating dual-clutch six-speed transmission that allows you to toggle between Eco and Sport driving modes. With the electric version, you'll have a 118-hp electric motor paired with a single-speed transmission. This vehicle can travel up to 114 miles on a single charge. Regardless of model, reviewers praise the Ioniq's strong speed and fun to drive spirit.

Trims and Features

All models of the Ioniq seat up to five passengers. The interior is constructed with green materials such as recycled plastics that provide a high-quality, upscale atmosphere. Depending on the model, you'll enjoy class-leading cargo space ranging from 23.8 to 26.5 cubic feet. The 2018 Hyundai Ioniq comes in three trims, though the mid-range trim is not available in electric models.

In the base model, simply called Ioniq, standard features include a 7-inch touchscreen infotainment system with Apple CarPlay and Android Auto functionality, two-zone automatic climate control, proximity key with push-button start, a USB port, Bluetooth connectivity, and satellite and HD radio.

Upgrade to the SEL trim to enjoy a leather-wrapped steering wheel, heated front seats and side mirrors, a power driver's seat with lumbar support, and blind spot detection. You can also add a driver assistance package with additional high-tech safety features.

The top-of-the-line Limited trim is equipped with leather upholstery and a sunroof. It also provides access to Hyundai's BlueLink telematics system and the ability to add all available driver assistance equipment.

Safety

The 2018 Hyundai Ioniq is a Top Safety Pick+ of the Insurance Institute for Highway Safety, the agency's highest designation. All trims come with a rearview camera, while higher-end models can be updated with active driver assistance tech including automatic emergency braking with pedestrian detection, rear parking sensors, blind spot detection, lane change assist, rear cross traffic alert, lane departure warning, and adaptive cruise control and headlights.

How to Calculate The Dealer Cost of a Hyundai Ioniq

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Ioniq invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Ioniq MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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