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2019 Hyundai Ioniq Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Hyundai Ioniq pricing report below does not include rebates or incentives. View Hyundai Rebates and Incentives.

Hyundai Ioniq Prices - How Much is a Hyundai Ioniq?

2019 Ioniq Electric - Trim: HatcHatch w/ FWD. Powered by an Electric Motor
MSRP
$30,315
Invoice Price
$29,214
Destination Fee
$920
Holdback
$909
Dealer Cost
$29,225
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2019 Ioniq Electric - Trim: Limited HatcHatch w/ FWD. Powered by an Electric Motor
MSRP
$36,815
Invoice Price
$35,021
Destination Fee
$920
Holdback
$1,104
Dealer Cost
$34,837
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2019 Ioniq Hybrid - Trim: Blue HatcHatch w/ FWD. Powered by a 1.6L I-4 - Runs on Gas and Electric
MSRP
$22,400
Invoice Price
$21,694
Destination Fee
$920
Holdback
$672
Dealer Cost
$21,942
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2019 Ioniq Hybrid - Trim: SEL HatcHatch w/ FWD. Powered by a 1.6L I-4 - Runs on Gas and Electric
MSRP
$24,950
Invoice Price
$23,867
Destination Fee
$920
Holdback
$749
Dealer Cost
$24,038
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2019 Ioniq Hybrid - Trim: Limited HatcHatch w/ FWD. Powered by a 1.6L I-4 - Runs on Gas and Electric
MSRP
$28,550
Invoice Price
$27,251
Destination Fee
$920
Holdback
$857
Dealer Cost
$27,314
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2019 Ioniq Plug-In Hybrid - Trim: HatcHatch w/ FWD. Powered by a 1.6L I-4 - Runs on Gas and Electric
MSRP
$25,350
Invoice Price
$24,497
Destination Fee
$920
Holdback
$761
Dealer Cost
$24,656
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2019 Ioniq Plug-In Hybrid - Trim: Limited HatcHatch w/ FWD. Powered by a 1.6L I-4 - Runs on Gas and Electric
MSRP
$29,350
Invoice Price
$28,003
Destination Fee
$920
Holdback
$881
Dealer Cost
$28,042
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Price Tip:
To avoid overpaying on a new Hyundai Ioniq, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
Hyundai Ioniq Overview:

The 2019 Hyundai Ioniq is an efficient sedan that can be a smart investment for anyone interested in minimizing their gas consumption. New for this model year is automatic emergency braking on the SEL trim, adding to its slew of safety features. Other than that, most design elements have remained the same from last year; Hyundai has found a formula that works well and is sticking with it.

Options for the 2019 Hyundai Ioniq

This car has three trims. Blue is the basic model listed at the most affordable price. As a modern vehicle, it still has several advanced features like a seven-inch color touchscreen that can wirelessly communicate with a smartphone. It also comes with a push-button start so that keys can stay securely in a pocket or bag compartment.

The next level is the SEL. In this version of the 2019 Hyundai Ioniq, the driver and front passenger can enjoy heated front seats when the temperatures dip, and the driver's seat can be adjusted with the touch of a few buttons. Enhanced safety measures can provide an extra pair of eyes when the car is put in reverse or when a forward collision is predicted.

At the highest position in the line-up is the Ioniq Limited. It rides on sleek, 17" alloy wheels as opposed to the 15" or 16" wheels in the other trims. Rather than covered in a cloth material, the seats are leather, with the ones up front being heated. When the weather is nice, everyone can appreciate having some fresh air and sunlight stream in through the power sunroof that can both tilt and slide open.

The Engine

Under the hood of a 2019 Hyundai Ioniq, there could be a few different set-ups. In the standard Ioniq, which can get up to an estimated 59 miles per gallon, a 1.6-liter hybrid engine can be found. It has four cylinders and is used in combination with a 240V battery. The system can generate a combined 139 horsepower, enough to propel this compact car easily around the city or on the highway.

There's also the choice to go with a Ioniq Plug-In hybrid. With this type of engine, which uses a larger battery system than the regular Ioniq, drivers can see their MPGe shoot up to 119. 29 miles can be driven solely relying on electric power. These vehicles can be driven in hybrid mode if more appropriate for any given day, and in this mode, they can get an estimated 52 miles per gallon.

A third choice is to go with the Ioniq Electric. This car can travel 124 miles on a single charge, and it's sold on a limited basis in certain markets.

Design

The 2019 Hyundai Ioniq offers a sense of sportiness while being a practical car to drive around town. On the outside of the Ioniq Blue are active grille shutters that help bring air into the area around the engine as well as an integrated rear spoiler that can reduce drag. The solar control glass can go a long way in keeping internal temperatures comfortable, as does the dual climate control system that can automatically defog as necessary. The projector headlights come with daytime running lights to improve visibility at all hours.

Passengers can ride in comfort on the premium cloth seats. Since the back seat comes in a 60/40 split fold-down layout, various configurations can be set up to accommodate larger pieces of cargo. The driver can maintain focus where it's needed by using controls mounted on the steering wheel and certain voice commands.

At the next trim - the SEL - there are a few other conveniences. For example, heated side mirrors can make winter mornings go a bit more smoothly, and LED daytime running lights and taillights offer a brighter light. A leather-wrapped steering wheel and knob used for shifting both add an air of elegance to the car's interior.

With the 2019 Hyundai Ioniq Limited, there are even more high-end advantages. The headlights are HID in design, lighting things up very clearly right when they're turned on. Moldings on the doors and chrome accents can add some interesting visual elements. LED lights inside the sedan help make the interior environment more pleasant and provide the right amount of light to see at night.

Safety

The car comes standard with a rearview camera and a tire pressure monitoring system so that drivers can keep an eye on more things at once. Mechanisms like electronic stability control and anti-lock brakes help the car maintain proper grip with the road, even in slippery conditions. A full suite of air bags and crumple zones are also in place to protect people inside the car in case of impact.

To prevent those impacts from happening in the first place, there are a few features that come in the Ioniq, generally starting at the SEL level. For instance, blind spot detection can warn drivers of vehicles they cannot see, and there's another system that alerts drivers if they start veering in a different lane without signaling.

How to Calculate The Dealer Cost of a Hyundai Ioniq

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Ioniq invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Hyundai Ioniq MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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