2023 Jeep Cherokee MSRP vs Invoice vs True Dealer Cost

2023 Jeep Cherokee Invoice Price Guide - Holdback - Dealer Cost - MSRP

The Jeep Cherokee Price Guide Below Includes:

The Jeep Cherokee pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

2023 Cherokee - Trim: Altitude Lux - 4-Door SUV with 4WD. Powered by a 2.4L, 4 Cylinder, Gas Engine w/ Automatic Transmission.

MSRP

$37,695

Invoice Price

$37,017

Destination Fee

$1,595

Holdback

$1,131

Dealer Cost

$37,481

2023 Cherokee - Trim: Trailhawk - 4-Door SUV with 4WD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.

MSRP

$41,295

Invoice Price

$40,304

Destination Fee

$1,595

Holdback

$1,239

Dealer Cost

$40,660

Price Tip:
To find the best possible price on a new Jeep Cherokee, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds, Rydeshopper, CarsDirect, Motortrend & J.D Power

These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Trim Level Pricing and Overview

(MSRP includes the Destination fee of $1,595)

Here are the key features for the 2023 Jeep Cherokee Altitude Lux and Trailhawk trim levels:

Altitude Lux:

MSRP starting at $39,290
2.4L 4-cylinder engine
9-speed automatic transmission
Front-wheel drive
Dual zone automatic climate control
Heated front seats
Leatherette seats
Remote start
18" gloss black aluminum wheels
Blacked out exterior accents

Trailhawk:

MSRP starting at $42,890
3.2L V6 engine
4x4 four-wheel drive system
Unique off-road suspension
All-terrain tires
Skid plates
Tow hooks
Hill descent control
Leather seats
8.4" touchscreen display
Off-road pages display

In summary, the Altitude Lux is more focused on style with its blacked out accents and interior luxury features. The Trailhawk gets specialized off-road equipment like 4x4, beefed up suspension, all-terrain tires and dedicated off-road tech.

How to Calculate The Dealer Cost of a Jeep Cherokee

Formula for Calculating Dealer Cost:

Example: Base Jeep Cherokee invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)