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2018 Jeep Cherokee Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Jeep Cherokee pricing report below does not include rebates or incentives. View Jeep Rebates and Incentives.

Jeep Cherokee Prices - How Much is a Jeep Cherokee?

2018 Cherokee - Trim: Latitude in 4WD. Powered by a 2.4 Liter I4 MULiterTIAIR FLiterEXFUE Liter w/9-Speed Automatic
MSRP
$25,895
Invoice Price
$25,730
Destination Fee
$1,095
Holdback
$777
Dealer Cost
$26,048
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2018 Cherokee - Trim: Latitude in FWD. Powered by a 2.4 Liter I4 MULiterTIAIR FLiterEXFUE Liter w/9-Speed Automatic
MSRP
$24,395
Invoice Price
$24,240
Destination Fee
$1,095
Holdback
$732
Dealer Cost
$24,603
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2018 Cherokee - Trim: Latitude Plus in 4WD. Powered by a 2.4 Liter I4 MULiterTIAIR FLiterEXFUE Liter w/9-Speed Automatic
MSRP
$27,795
Invoice Price
$27,258
Destination Fee
$1,095
Holdback
$834
Dealer Cost
$27,519
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2018 Cherokee - Trim: Latitude Plus in FWD. Powered by a 2.4 Liter I4 MULiterTIAIR FLiterEXFUE Liter w/9-Speed Automatic
MSRP
$26,295
Invoice Price
$25,783
Destination Fee
$1,095
Holdback
$789
Dealer Cost
$26,089
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2018 Cherokee - Trim: Latitude Tech Connect in 4WD. Powered by a 2.4 Liter I4 MULiterTIAIR FLiterEXFUE Liter w/9-Speed Automatic
MSRP
$25,895
Invoice Price
$25,730
Destination Fee
$1,095
Holdback
$777
Dealer Cost
$26,048
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2018 Cherokee - Trim: Latitude Tech Connect in FWD. Powered by a 2.4 Liter I4 MULiterTIAIR FLiterEXFUE Liter w/9-Speed Automatic
MSRP
$24,395
Invoice Price
$24,240
Destination Fee
$1,095
Holdback
$732
Dealer Cost
$24,603
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2018 Cherokee - Trim: Limited in 4WD. Powered by a 2.4 Liter I4 MULiterTIAIR FLiterEXFUE Liter w/9-Speed Automatic
MSRP
$31,295
Invoice Price
$30,548
Destination Fee
$1,095
Holdback
$939
Dealer Cost
$30,704
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2018 Cherokee - Trim: Limited in FWD. Powered by a 2.4 Liter I4 MULiterTIAIR FLiterEXFUE Liter w/9-Speed Automatic
MSRP
$29,795
Invoice Price
$29,073
Destination Fee
$1,095
Holdback
$894
Dealer Cost
$29,274
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2018 Cherokee - Trim: Overland in 4WD. Powered by a 3.2 Liter V6 24VW/ESS w/9-Speed Automatic
MSRP
$37,340
Invoice Price
$36,229
Destination Fee
$1,095
Holdback
$1,120
Dealer Cost
$36,204
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2018 Cherokee - Trim: Overland in FWD. Powered by a 2.4 Liter I4 MULiterTIAIR FLiterEXFUE Liter w/9-Speed Automatic
MSRP
$34,095
Invoice Price
$33,115
Destination Fee
$1,095
Holdback
$1,023
Dealer Cost
$33,187
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2018 Cherokee - Trim: Trailhawk in 4WD. Powered by a 2.4 Liter I4 MULiterTIAIR w/9-Speed Automatic
MSRP
$30,995
Invoice Price
$30,266
Destination Fee
$1,095
Holdback
$930
Dealer Cost
$30,431
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Price Tip:
To avoid overpaying on a new Jeep Cherokee, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Jeep Price Guides::
2018 Jeep Cherokee Overview:
The Jeep Cherokee has been on the market for many years and has been a favorite SUV among those who like to travel off of the beaten path. The 2018 Jeep Cherokee is a crossover SUV that provides drivers with both a comfortable ride and thrilling off-road performance. While its base engine is not terribly exciting and the amount of cargo space is subpar, the Jeep Cherokee remains one of the best off-roading options in its class and looks stunning inside and out.

What's New For 2018?

Aside from a few minor adjustments made to some of the trim levels, almost everything from the outgoing model year carries over on the 2018 Jeep Cherokee.

Available Styles

The 2018 Jeep Cherokee is only available as a crossover SUV capable of toting five passengers.

Available Trims

Five different trim levels are available for the 2018 Jeep Cherokee. The base trim is known as the Sport, and featured on its list of standard equipment is remote keyless entry, a 6-speaker sound system, and a 5-inch LCD touchscreen display. The next level up, the Latitude trim, incorporates more physical features, such as roof rails and alloy wheels. It also adds a 115-volt outlet to the cabin. The mid-level Trailhawk features Jeep's Active Drive II four-wheel drive system, all-terrain tires for your off-roading needs, and an upgraded 8.4-inch touchscreen display. The Limited trim gets bigger wheels, chic leather upholstery, and a heated steering wheel and front seats. The line-topping Overland trim boasts a power liftgate, upgraded leather upholstery, more leather along the dash, and HD radio. Many of the features that come standard on these upper-level trims are available as optional packages for the lower trim levels. There is an optional towing package which, when equipped on a V6 model, gets a solid 4,500 towing capacity.

Driving Impressions

The 2018 Jeep Cherokee gets an underwhelming performance from the base 2.4-L 4-cylinder engine, which only generates 184 hp and 171 lb-ft of torque. However, when you opt up to the 3.2-L V6 engine, you get a lot more power (271 hp and 239 lb-ft of torque, to be precise). This is a hefty vehicle, which is why the 2.4-L engine tends to feel sluggish and uninspired. The V6, on the other hand, packs enough punch to get the Cherokee up and moving without too many issues. The V6 also creates a more relaxed and refined ride quality, which can be difficult to find in this segment. The 9-speed automatic transmission makes smooth shifts between gears when paired with the V6, and, should you equip AWD, you will have an incredibly secure-feeling ride while you go off-roading. The Cherokee has impressively accurate steering that gives ample feedback to the driver, and the Cherokee can handle difficult turns and corners without too much body roll. The Trailhawk is the trim that truly stands out as the best off-roader since it is the best equipped for such adventures.

Fuel Economy

Fuel economy is where the Jeep Cherokee takes a hit. Of course, it is difficult to expect a vehicle in this class to produce good EPA ratings, but the Cherokee's are pretty low compared to some competitors. At its best, you can get 21 mpg city/30 mpg highway from the 2.4-L with FWD. The V6 will drop you down a little bit to 21 mpg city/29 mpg highway. Unfortunately, this does not best the fuel economy you get on competitors like the Honda CR-V or Subaru Forester.

The new Jeep Cherokee offers a huge amount of off-roading abilities, especially on the Trailhawk trim. While it puts in a decent performance and looks well-designed, fuel economy suffers. However, the Trailhawk trim is definitely worth taking out for an off-road adventure.

How to Calculate The Dealer Cost of a Jeep Cherokee

Formula for Calculating Dealer Cost:

  • Example: Base Jeep Cherokee invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Jeep Cherokee MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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