2023 Jeep Gladiator Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Jeep Gladiator Price Guide Below Includes:
- The Jeep Gladiator pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2023 Gladiator - Trim: Sport, 4-Door Pickup. 4WD Powertrain: 3.6 L, 6 CYL, Gas Powered, Manual.
2023 Gladiator - Trim: Overland, 4-Door Pickup. 4WD Powertrain: 3.6 L, 6 CYL, Gas Powered, Automatic.
2023 Gladiator - Trim: Mojave, 4-Door Pickup. 4WD Powertrain: 3.6 L, 6 CYL, Gas Powered, Manual.
2023 Gladiator - Trim: Rubicon, 4-Door Pickup. 4WD Powertrain: 3.6 L, 6 CYL, Gas Powered, Manual.
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Package Options |
| 2-D Quick Order Package |
| Mojave | $0 |
| Overland | NA |
| Rubicon | NA |
| Sport | NA |
| Advanced Safety Group |
| Mojave | $945 |
| Overland | $945 |
| Rubicon | $945 |
| Sport | $945 |
| Auxiliary Switch Group |
| Mojave | $395 |
| Overland | $395 |
| Rubicon | $395 |
| Sport | $395 |
| Cold Weather Group |
| Mojave | $1,195 |
| Overland | $1,195 |
| Rubicon | $1,195 |
| Sport | $1,195 |
| Cold Weather Group - Requires manual transmission |
| Mojave | $895 |
| Overland | NA |
| Rubicon | $895 |
| Sport | $895 |
| Dual Top Group |
| Mojave | $2,545 |
| Overland | $2,545 |
| Rubicon | $2,545 |
| Sport | $2,545 |
| LED Lighting Group |
| Mojave | $1,595 |
| Overland | $1,595 |
| Rubicon | $1,595 |
| Sport | NA |
| Safety Group |
| Mojave | $1,045 |
| Overland | $1,045 |
| Rubicon | $1,045 |
| Sport | $1,095 |
| Smoker's Group |
| Mojave | $30 |
| Overland | $30 |
| Rubicon | $30 |
| Sport | $30 |
| Trailer Tow Package |
| Mojave | $695 |
| Overland | $695 |
| Rubicon | $695 |
| Sport | $645 |
| Trail Rail Management System |
| Mojave | $895 |
| Overland | $895 |
| Rubicon | NA |
| Sport | $895 |
| 2-G Quick Order Package |
| Mojave | NA |
| Overland | $0 |
| Rubicon | NA |
| Sport | NA |
| 2-N High Altitude Quick Order Package |
| Mojave | NA |
| Overland | $7,500 |
| Rubicon | NA |
| Sport | NA |
| Capability Package |
| Mojave | NA |
| Overland | $1,795 |
| Rubicon | NA |
| Sport | NA |
| Dual Top Group - Requires (2-N) |
| Mojave | NA |
| Overland | $1,250 |
| Rubicon | NA |
| Sport | NA |
| Popular Equipment Package |
| Mojave | NA |
| Overland | $3,745 |
| Rubicon | NA |
| Sport | $1,495 |
| 2-R Quick Order Package |
| Mojave | NA |
| Overland | NA |
| Rubicon | $0 |
| Sport | NA |
| 4:1 Rock-Trac HD Full Time 4WD system |
| Mojave | NA |
| Overland | NA |
| Rubicon | $795 |
| Sport | NA |
| 2-B Quick Order Package |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $0 |
| 2-K Willy's Sport Quick Order Package |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $2,310 |
| 2-S Sport S Quick Order Package |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $3,400 |
| 2-W Willy's Quick Order Package |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $7,445 |
| 2-J Texas Trail Edition Quick Order Package |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $6,545 |
| 2-F Freedom Quick Order Package |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $6,695 |
| 8.4" Radio and Premium Audio Group |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $2,195 |
| Convenience Group |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $0 |
| Dual Top Group - Requires (AEH) Popular Equipment Package |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $1,250 |
| LED Headlamp and Fog Lamp Group |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $1,295 |
| Max Tow Package with 4.10 Axle Ratio |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $1,695 |
| Technology Group |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $1,095 |
| Transmission Options |
| 8-speed Auto 850RE transmission |
| Mojave | $2,000 |
| Overland | NA |
| Rubicon | $2,000 |
| Sport | $2,000 |
| 8-speed Auto 8HP75 transmission |
| Mojave | NA |
| Overland | $500 |
| Rubicon | $2,500 |
| Sport | $2,500 |
| Wheel Options |
| 17x7.5 Low Gloss Black Polished wheels |
| Mojave | $1,095 |
| Overland | NA |
| Rubicon | NA |
| Sport | NA |
| 17x7.5 Polished black aluminum wheels |
| Mojave | NA |
| Overland | NA |
| Rubicon | $1,095 |
| Sport | NA |
| 17x7.5 Gloss Black Aluminum wheels |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $395 |
| Other Options |
| Black 3-piece Hard Top |
| Mojave | $1,695 |
| Overland | $1,695 |
| Rubicon | $1,695 |
| Sport | $1,695 |
| Black 3-piece Hard Top - Requires (AEH) or (AEN) |
| Mojave | $0 |
| Overland | $0 |
| Rubicon | $0 |
| Sport | $0 |
| Body Color 3-piece Hard Top |
| Mojave | $2,695 |
| Overland | $2,695 |
| Rubicon | $2,695 |
| Sport | NA |
| Body Color Fender Flares (2-piece) |
| Mojave | $995 |
| Overland | NA |
| Rubicon | $995 |
| Sport | NA |
| Dual Door Group (Lowers Only) |
| Mojave | $3,695 |
| Overland | $3,695 |
| Rubicon | $3,695 |
| Sport | $3,695 |
| Dual Door Group (Base Uppers) |
| Mojave | $3,995 |
| Overland | $3,995 |
| Rubicon | $3,995 |
| Sport | $3,995 |
| Dual Door Group with Premium Uppers |
| Mojave | $4,395 |
| Overland | $4,395 |
| Rubicon | $4,395 |
| Sport | $4,395 |
| Front License Plate Bracket |
| Mojave | $0 |
| Overland | $0 |
| Rubicon | $0 |
| Sport | $0 |
| Integrated Off-Road Camera |
| Mojave | $695 |
| Overland | $695 |
| Rubicon | $695 |
| Sport | NA |
| Jeep Trail Rated Kit |
| Mojave | $200 |
| Overland | $200 |
| Rubicon | $200 |
| Sport | $200 |
| Locking Lug Nuts |
| Mojave | $65 |
| Overland | $65 |
| Rubicon | $65 |
| Sport | $65 |
| Premium Black Sunrider Soft Top |
| Mojave | $595 |
| Overland | $595 |
| Rubicon | $595 |
| Sport | $595 |
| Roll-up Tonneau Cover |
| Mojave | $625 |
| Overland | $625 |
| Rubicon | $625 |
| Sport | $625 |
| Selec-Trac Full Time 4WD system |
| Mojave | $795 |
| Overland | $795 |
| Rubicon | NA |
| Sport | $795 |
| Soft Top Window Storage Bag |
| Mojave | $75 |
| Overland | $75 |
| Rubicon | $75 |
| Sport | $75 |
| Wireless Speaker - Bluetooth |
| Mojave | $345 |
| Overland | $345 |
| Rubicon | $345 |
| Sport | $345 |
| Mopar All-weather Slush Mats |
| Mojave | $170 |
| Overland | $170 |
| Rubicon | $170 |
| Sport | $170 |
| Mopar Black Hood Graphic |
| Mojave | $245 |
| Overland | NA |
| Rubicon | NA |
| Sport | NA |
| Mopar Black Tubular Steps |
| Mojave | $625 |
| Overland | $625 |
| Rubicon | NA |
| Sport | $625 |
| Mopar Bright Door Sills |
| Mojave | $195 |
| Overland | $195 |
| Rubicon | $195 |
| Sport | $195 |
| Mopar Chrome Tubular Side Steps |
| Mojave | $745 |
| Overland | $745 |
| Rubicon | NA |
| Sport | $745 |
| Mopar Doors Off Mirror Kit |
| Mojave | $195 |
| Overland | $195 |
| Rubicon | $195 |
| Sport | $195 |
| Mopar Grab Handle Kit |
| Mojave | $95 |
| Overland | $95 |
| Rubicon | $95 |
| Sport | $95 |
| Mopar Hardtop Headliner |
| Mojave | $555 |
| Overland | $555 |
| Rubicon | $555 |
| Sport | $555 |
| Mopar Hard Tri-Fold Tonneau cover |
| Mojave | $995 |
| Overland | $995 |
| Rubicon | $995 |
| Sport | $995 |
| Mopar HD Rock Slider with Step Assist |
| Mojave | $1,050 |
| Overland | $1,050 |
| Rubicon | NA |
| Sport | $1,050 |
| Mopar Mesh Sunbonnet Top |
| Mojave | $150 |
| Overland | $150 |
| Rubicon | $150 |
| Sport | $150 |
| Mopar Perforated Leather Upgrade - Black |
| Mojave | $1,750 |
| Overland | $1,750 |
| Rubicon | $1,750 |
| Sport | $1,750 |
| Mopar Plastic Door Sill Guards |
| Mojave | $125 |
| Overland | $125 |
| Rubicon | $125 |
| Sport | $125 |
| Mopar Satin Black Grille |
| Mojave | $195 |
| Overland | $195 |
| Rubicon | $195 |
| Sport | $195 |
| Mopar Soft Tri-fold Tonneau cover |
| Mojave | $595 |
| Overland | $595 |
| Rubicon | $595 |
| Sport | $595 |
| Mopar Solid Sunbonnet Top |
| Mojave | $250 |
| Overland | $250 |
| Rubicon | $250 |
| Sport | $250 |
| Mopar Spray in Bedliner |
| Mojave | $525 |
| Overland | $525 |
| Rubicon | $525 |
| Sport | $525 |
| Mopar Stitched Leather Upgrade - Black |
| Mojave | $1,750 |
| Overland | $1,750 |
| Rubicon | $1,750 |
| Sport | $1,750 |
| Mopar Sunrider Fliptop for Hardtop |
| Mojave | $895 |
| Overland | $895 |
| Rubicon | $895 |
| Sport | $895 |
| Mopar Windshield Tie Down Strap |
| Mojave | $40 |
| Overland | $40 |
| Rubicon | $40 |
| Sport | $40 |
| Anti-spin Differential Rear Axle |
| Mojave | NA |
| Overland | $695 |
| Rubicon | NA |
| Sport | $695 |
| Body Color 3-piece Hard Top - Requires (AEH) Popular Equipment Package |
| Mojave | NA |
| Overland | $1,695 |
| Rubicon | NA |
| Sport | NA |
| Side Steps |
| Mojave | NA |
| Overland | $125 |
| Rubicon | NA |
| Sport | $695 |
| Mopar Body Side Graphic - Hex |
| Mojave | NA |
| Overland | $400 |
| Rubicon | $400 |
| Sport | $400 |
| Mopar Body Side Graphic - Retro |
| Mojave | NA |
| Overland | $400 |
| Rubicon | $400 |
| Sport | $400 |
| Mopar Body Side Graphic - Star |
| Mojave | NA |
| Overland | $400 |
| Rubicon | $400 |
| Sport | $400 |
| Mopar Cold Air Intake System |
| Mojave | NA |
| Overland | $525 |
| Rubicon | $525 |
| Sport | $525 |
| Mopar Diesel Hood Graphic 3.0L |
| Mojave | NA |
| Overland | $245 |
| Rubicon | $245 |
| Sport | $245 |
| Mopar Hood decal: 1941 |
| Mojave | NA |
| Overland | $245 |
| Rubicon | NA |
| Sport | $245 |
| Mopar Hood Decal with American Flag |
| Mojave | NA |
| Overland | $245 |
| Rubicon | NA |
| Sport | $245 |
| Steel Front Bumper |
| Mojave | NA |
| Overland | NA |
| Rubicon | $995 |
| Sport | NA |
| Mopar Jeep Grille Hood Graphic |
| Mojave | NA |
| Overland | NA |
| Rubicon | $245 |
| Sport | NA |
| 2-Door Passive Entry, Front Door Locks |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $695 |
| Mopar Rear Splash Guards |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $150 |
| Mopar Splash Guards - Vehicle Set |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $225 |
| Tire Options |
| LT285/70R17C BSW M/T tires |
| Mojave | $295 |
| Overland | NA |
| Rubicon | $295 |
| Sport | NA |
| 255/70R18 BSW all terrain tires |
| Mojave | NA |
| Overland | $295 |
| Rubicon | NA |
| Sport | NA |
| 245/75R17 BSW all terrain dueler tires |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $0 |
| Seat Options |
| Leather Trimmed Bucket seats |
| Mojave | $1,995 |
| Overland | $0 |
| Rubicon | $0 |
| Sport | $0 |
| Leather Trimmed Cloth Bucket seats |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $0 |
| Exterior Paint Options |
| Black Clear Coat |
| Mojave | $395 |
| Overland | $395 |
| Rubicon | $395 |
| Sport | $395 |
| Firecracker Red Clear Coat |
| Mojave | $395 |
| Overland | $395 |
| Rubicon | $395 |
| Sport | $395 |
| Granite Crystal Metallic Clear Coat |
| Mojave | $395 |
| Overland | $395 |
| Rubicon | $395 |
| Sport | $395 |
| High Velocity Clear Coat |
| Mojave | $395 |
| Overland | $395 |
| Rubicon | $395 |
| Sport | $395 |
| Hydro Blue Pearl Coat |
| Mojave | $395 |
| Overland | $395 |
| Rubicon | $395 |
| Sport | $395 |
| Sarge Green Clear Coat |
| Mojave | $395 |
| Overland | $395 |
| Rubicon | $395 |
| Sport | $395 |
| Silver Zynith Clear Coat |
| Mojave | $395 |
| Overland | $395 |
| Rubicon | $395 |
| Sport | $395 |
| Sting-Gray Clear Coat |
| Mojave | $395 |
| Overland | $395 |
| Rubicon | $395 |
| Sport | $395 |
| Regional Price Adjustment |
| Increased Destination Charge - Hawaii |
| Mojave | $50 |
| Overland | $50 |
| Rubicon | $50 |
| Sport | $50 |
| Engine Options |
| 3.0L V6 Turbo Diesel engine |
| Mojave | NA |
| Overland | $4,000 |
| Rubicon | $4,000 |
| Sport | $4,000 |
| Audio Options |
| Alpine Premium Audio System |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | $1,295 |
| Specifications |
| Base Price |
| Mojave | $50,995 |
| Overland | $46,580 |
| Rubicon | $50,995 |
| Sport | $38,775 |
| Drive |
| Mojave | 4WD |
| Overland | 4WD |
| Rubicon | 4WD |
| Sport | 4WD |
| Bodystyle |
| Mojave | Pickup |
| Overland | Pickup |
| Rubicon | Pickup |
| Sport | Pickup |
| Doors |
| Mojave | 4 |
| Overland | 4 |
| Rubicon | 4 |
| Sport | 4 |
| Height |
| Mojave | 75 |
| Overland | 75 |
| Rubicon | 75 |
| Sport | 75 |
| Length |
| Mojave | 218 |
| Overland | 218 |
| Rubicon | 218 |
| Sport | 218 |
| Wheelbase |
| Mojave | 137.3 |
| Overland | 137.3 |
| Rubicon | 137.3 |
| Sport | 137.3 |
| Width |
| Mojave | 73.8 |
| Overland | 73.8 |
| Rubicon | 73.8 |
| Sport | 73.8 |
| Cargo Volume |
| Mojave | 35.5 |
| Overland | 35.5 |
| Rubicon | 35.5 |
| Sport | 35.5 |
| Seating Capacity |
| Mojave | 5 |
| Overland | 5 |
| Rubicon | 5 |
| Sport | 5 |
| Front Head Room |
| Mojave | 42.8 |
| Overland | 42.8 |
| Rubicon | 42.8 |
| Sport | 42.8 |
| Center Head Room |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | NA |
| Front Leg Room |
| Mojave | 41.2 |
| Overland | 41.2 |
| Rubicon | 41.2 |
| Sport | 41.2 |
| Center Leg Room |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | NA |
| Front Shoulder Room |
| Mojave | 55.7 |
| Overland | 55.7 |
| Rubicon | 55.7 |
| Sport | 55.7 |
| Center Shoulder Room |
| Mojave | NA |
| Overland | NA |
| Rubicon | NA |
| Sport | NA |
| Interior Volume |
| Mojave | 103 |
| Overland | 103 |
| Rubicon | 103 |
| Sport | 103 |
| Fuel Tank Capacity |
| Mojave | 22 |
| Overland | 22 |
| Rubicon | 22 |
| Sport | 22 |
| Engine Type |
| Mojave | Gas |
| Overland | Gas |
| Rubicon | Gas |
| Sport | Gas |
| Engine Size |
| Mojave | 3.6 |
| Overland | 3.6 |
| Rubicon | 3.6 |
| Sport | 3.6 |
| Cylinders |
| Mojave | 6 |
| Overland | 6 |
| Rubicon | 6 |
| Sport | 6 |
| Camshaft |
| Mojave | DOHC |
| Overland | DOHC |
| Rubicon | DOHC |
| Sport | DOHC |
| Compression Ratio |
| Mojave | 11.3:1 |
| Overland | 11.3:1 |
| Rubicon | 11.3:1 |
| Sport | 11.3:1 |
| Horsepower |
| Mojave | 285 |
| Overland | 285 |
| Rubicon | 285 |
| Sport | 285 |
| Torque |
| Mojave | 260 |
| Overland | 260 |
| Rubicon | 260 |
| Sport | 260 |
| Fuel Type |
| Mojave | Unleaded |
| Overland | Unleaded |
| Rubicon | Unleaded |
| Sport | Unleaded |
| MPG City |
| Mojave | 16 |
| Overland | 16 |
| Rubicon | 16 |
| Sport | 16 |
| MPG Highway |
| Mojave | 23 |
| Overland | 23 |
| Rubicon | 23 |
| Sport | 23 |
| Towing |
| Mojave | 4000 |
| Overland | 4000 |
| Rubicon | 4000 |
| Sport | 4000 |
| GVWR (Gross Vehicle Weight Rating) |
| Mojave | 6250 |
| Overland | 6250 |
| Rubicon | 6250 |
| Sport | 6250 |
| Payload |
| Mojave | 1600 |
| Overland | 1600 |
| Rubicon | 1600 |
| Sport | 1600 |
| Curb Weight |
| Mojave | 4650 |
| Overland | 4650 |
| Rubicon | 4650 |
| Sport | 4650 |
| Transmission |
| Mojave | Manual |
| Overland | Automatic |
| Rubicon | Manual |
| Sport | Manual |
How to Calculate The Dealer Cost of a Jeep Gladiator
Formula for Calculating Dealer Cost:
- Example: Base Jeep Gladiator invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Jeep Gladiator MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
