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2021 Jeep Grand Cherokee Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Grand Cherokee - Style: Laredo - 4 Dr SUV w/RWD. Powered by a 3.6 L, 6 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$32,545
Invoice Price
$32,236
Destination Fee
$1,495
Holdback
$976
Dealer Cost
$32,755
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2021 Grand Cherokee - Style: Laredo - 4 Dr SUV w/4WD. Powered by a 3.6 L, 6 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$34,845
Invoice Price
$34,538
Destination Fee
$1,495
Holdback
$1,045
Dealer Cost
$34,988
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2021 Grand Cherokee - Style: Limited - 4 Dr SUV w/RWD. Powered by a 3.6 L, 6 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$40,375
Invoice Price
$38,963
Destination Fee
$1,495
Holdback
$1,211
Dealer Cost
$39,247
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2021 Grand Cherokee - Style: Limited - 4 Dr SUV w/4WD. Powered by a 3.6 L, 6 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$42,375
Invoice Price
$40,938
Destination Fee
$1,495
Holdback
$1,271
Dealer Cost
$41,162
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2021 Grand Cherokee - Style: Trailhawk - 4 Dr SUV w/4WD. Powered by a 3.6 L, 6 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$45,575
Invoice Price
$43,946
Destination Fee
$1,495
Holdback
$1,367
Dealer Cost
$44,074
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2021 Grand Cherokee - Style: Overland - 4 Dr SUV w/RWD. Powered by a 3.6 L, 6 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$46,915
Invoice Price
$45,109
Destination Fee
$1,495
Holdback
$1,407
Dealer Cost
$45,197
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2021 Grand Cherokee - Style: Overland - 4 Dr SUV w/4WD. Powered by a 3.6 L, 6 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$49,915
Invoice Price
$48,024
Destination Fee
$1,495
Holdback
$1,497
Dealer Cost
$48,022
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2021 Grand Cherokee - Style: Summit - 4 Dr SUV w/RWD. Powered by a 3.6 L, 6 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$52,915
Invoice Price
$50,749
Destination Fee
$1,495
Holdback
$1,587
Dealer Cost
$50,657
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2021 Grand Cherokee - Style: Summit - 4 Dr SUV w/4WD. Powered by a 3.6 L, 6 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$55,915
Invoice Price
$53,664
Destination Fee
$1,495
Holdback
$1,677
Dealer Cost
$53,482
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2021 Grand Cherokee - Style: SRT - 4 Dr SUV w/4WD. Powered by a 6.4 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$69,365
Invoice Price
$66,780
Destination Fee
$1,495
Holdback
$2,081
Dealer Cost
$66,194
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2021 Grand Cherokee - Style: Trackhawk - 4 Dr SUV w/4WD. Powered by a 6.2 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$87,870
Invoice Price
$83,990
Destination Fee
$1,495
Holdback
$2,636
Dealer Cost
$82,849
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Price Tip:
To avoid overpaying on a new Jeep Grand Cherokee, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Jeep Price Guides::
Jeep Grand Cherokee Overview:

The 2021 Jeep Grand Cherokee can do it all. Not only is this SUV great for towing and traveling off-road, but it’s also a rewarding everyday family hauler. Jeep offers two high-performance versions of the Grand Cherokee, which deliver pure driving fun. Let’s find out why you should consider the new Grand Cherokee as your next vehicle.

What’s New for 2021?

A new 80th Anniversary model with exclusive interior and exterior upgrades has arrived. Jeep has also introduced a value-packed Laredo X trim.

What Styles Does It Come In?

The 2021 Jeep Grand Cherokee is a midsize SUV with room for five. While some models offer a 4WD system as an option, others comes standard with one.

What Are the Available Trims?

Your least expensive option in the base Grand Cherokee Laredo. Despite being a base model, it does not feel like a downgrade at all. It comes standard with an excellent 7.0-inch Uconnect touchscreen and dual-zone automatic climate control. Buyers will also receive 17-inch alloy wheels as opposed to less attractive steel wheels.

New for 2021 is the Laredo X trim. It comes loaded with cold-weather upgrades, including remote start and heated front seats. Drivers will also enjoy the upgraded 8.4-inch infotainment screen with navigation. Another highlight is the SUV’s automated parking system.

Featuring a power sunroof, the leather-appointed Limited trim brings more luxury. Although the Grand Cherokee Limited X is similar, blacked-out exterior treatments set it apart. Another notch up the trim ladder is the 80th Anniversary edition with exclusive 20-inch alloy wheels and adaptive cruise control.

Drivers who yearn for off-road adventure will want the Grand Cherokee Trailhawk. It comes equipped with many rugged features, such as a Quadra-Lift air suspension and an upgraded 4WD system.

While the Overland trim isn’t quite as adventurous, Nappa leather upholstery and dual-pane panoramic sunroof make it feel like a serious luxury vehicle. The Summit model, which features active noise cancellation and a stunning 19-speaker premium sound system, is even nicer on the inside.

Drivers who want a legitimate muscle truck can choose between the high-performance SRT and Trackhawk models. While the SRT model pushes out 475 horsepower, the supercharged Trackhawk model develops an eye-popping 707 horsepower. Both of these exciting models feature an adaptive sport suspension.

The Grand Cherokee’s Exterior Styling

Over the years, the Grand Cherokee’s exterior styling has barely changed. Nevertheless, it’s still a good-looking SUV. Many drivers love the Grand Cherokee’s muscular physique.

Buyers have an opportunity to choose a trim level that matches their specific lifestyle. While the Trailhawk model has an especially rugged exterior, the SRT and Trackhawk models feature a sleeker body kit. Meanwhile, extra chrome accents help the luxurious Summit trim to stand out.

Interior Features

Regardless of which trim level a person chooses, they will be rewarded with Jeep’s coveted Uconnect infotainment system. This touchscreen interface’s simplicity and quickness make it a pleasure to use. High-performance models provide a cool Performance Pages app. Drivers can use this app to extract performance data and adjust the SUV’s driving characteristics. Powered by an 825-watt amplifier, the optional Harman Kardon audio system with 19 speakers is a must for avid music listeners.

Driving Experience

The 2021 Jeep Grand Cherokee comes standard with a popular Pentastar V6 engine. Its 295-horsepower output is good for commuting. Drivers who desire more muscle for towing can upgrade to a Hemi V8 engine with 360 horsepower. Jeep equips the high-performance SRT model with a stronger 475-horsepower Hemi engine. Atop the lineup is the mighty Trackhawk model. A 0-60 mph time of 3.5 seconds enables it to hang with some supercars.

On the road, the Grand Cherokee handles and brakes extremely well. Its ride comfort will also please most passengers. A specialized AWD system helps the high-performance models to deliver a sportier driving experience. When it comes to facing rough terrain, few SUVs in the segment can outshine the adventure-ready Grand Cherokee Trailhawk.

Fuel Economy

When equipped with the standard V6 engine, the Grand Cherokee returns a suitable 19 mpg town/26 mpg highway on regular gas. To no surprise, fuel economy for the V8-powered models is lower. Estimates for the supercharged model stand at only 11 mpg in the city.

Quality and Comfort

Passengers will be thoroughly satisfied with the Grand Cherokee’s comfort. Like the front seats, the backseat provides good legroom. Drivers seeking a genuine luxury vehicle will like the Summit model.

Safety

When tested by the federal government’s crash-testing agency, the 2021 Jeep Grand Cherokee scored a five-star overall rating. To further enhance safety, Jeep provides a blind-spot monitor at every trim level. Automatic emergency braking is available for drivers who desire more protection. Meanwhile, an available self-parking system makes the SUV easier to maneuver.

The new 2021 Jeep Grand Cherokee is a multi-purpose tool. A wide range of trims enables car shoppers to find the perfect model. Be sure to at least take the Grand Cherokee for a test drive.

How to Calculate The Dealer Cost of a Jeep Grand Cherokee

Formula for Calculating Dealer Cost:

  • Example: Base Jeep Grand Cherokee invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Jeep Grand Cherokee MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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