2023 Jeep Wrangler 4xe Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Jeep Wrangler 4xe Price Guide Below Includes:
- The Jeep Wrangler 4xe pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Jeep Wrangler 4xe Pricing for the Sport, Sport S, Willys, Rubicon, 392 and Sahara Trims
2023 Wrangler 4xe - Trim: Sahara 4xe, 4-Door SUV. 4WD Powertrain: 2 L, 4 CYL, Gas/Electric Powered, Automatic.
2023 Wrangler 4xe - Trim: Rubicon 4xe, 4-Door SUV. 4WD Powertrain: 2 L, 4 CYL, Gas/Electric Powered, Automatic.
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Package Options |
| 2-V Quick Order Package |
| Rubicon 4xe | $0 |
| Sahara 4xe | NA |
| Advanced Safety Group |
| Rubicon 4xe | $945 |
| Sahara 4xe | $945 |
| Cold Weather Group |
| Rubicon 4xe | $1,195 |
| Sahara 4xe | $1,195 |
| Dual Door Group with Base Uppers |
| Rubicon 4xe | $3,995 |
| Sahara 4xe | $3,995 |
| Dual Door Group with Premium Uppers |
| Rubicon 4xe | $4,395 |
| Sahara 4xe | $4,395 |
| Dual Top Group |
| Rubicon 4xe | $3,745 |
| Sahara 4xe | $3,745 |
| Safety Group |
| Rubicon 4xe | $1,145 |
| Sahara 4xe | $1,145 |
| Smoker's Group |
| Rubicon 4xe | $30 |
| Sahara 4xe | $30 |
| Steel Bumper Group |
| Rubicon 4xe | $1,845 |
| Sahara 4xe | NA |
| Trailer Tow and HD Electrical Group |
| Rubicon 4xe | $995 |
| Sahara 4xe | $995 |
| 2-N High Altitude Quick Order Package |
| Rubicon 4xe | NA |
| Sahara 4xe | $5,775 |
| 2-P Quick Order Package |
| Rubicon 4xe | NA |
| Sahara 4xe | $0 |
| Dual Top Group - Requires (2-N) High Altitude Quick Order Package |
| Rubicon 4xe | NA |
| Sahara 4xe | $1,350 |
| Other Options |
| Body color 3-Piece Hard Top |
| Rubicon 4xe | $2,695 |
| Sahara 4xe | $2,695 |
| Body color 3-Piece Hard Top - Requires (AEN) Dual Top Group |
| Rubicon 4xe | $1,600 |
| Sahara 4xe | $1,600 |
| Body Color Rubicon Highline Flare |
| Rubicon 4xe | $995 |
| Sahara 4xe | NA |
| Dual Door Group (lowers only) |
| Rubicon 4xe | $3,695 |
| Sahara 4xe | $3,695 |
| Front License Plate Bracket |
| Rubicon 4xe | $0 |
| Sahara 4xe | $0 |
| Integrated Off-Road Camera |
| Rubicon 4xe | $695 |
| Sahara 4xe | $695 |
| Jeep Trail Rated Kit |
| Rubicon 4xe | $195 |
| Sahara 4xe | $195 |
| Premium Black Sunrider Soft Top |
| Rubicon 4xe | $595 |
| Sahara 4xe | $595 |
| Sky One-Touch Power Top |
| Rubicon 4xe | $4,145 |
| Sahara 4xe | $4,145 |
| Soft Top Window Storage Bag |
| Rubicon 4xe | $75 |
| Sahara 4xe | $75 |
| Mopar All-weather Floor Mats |
| Rubicon 4xe | $170 |
| Sahara 4xe | $170 |
| Mopar Cargo Tub Liner |
| Rubicon 4xe | $45 |
| Sahara 4xe | $45 |
| Mopar Doors Off Mirror Kit |
| Rubicon 4xe | $195 |
| Sahara 4xe | $195 |
| Mopar Grab Handle Kit |
| Rubicon 4xe | $80 |
| Sahara 4xe | $80 |
| Mopar Hardtop Headliner |
| Rubicon 4xe | $525 |
| Sahara 4xe | $525 |
| Mopar Hinge-gate Reinforcement |
| Rubicon 4xe | $675 |
| Sahara 4xe | $675 |
| Mopar Mesh Sunbonnet Top |
| Rubicon 4xe | $175 |
| Sahara 4xe | $175 |
| Mopar Plastic Door Sill Guards |
| Rubicon 4xe | $125 |
| Sahara 4xe | $125 |
| Mopar Satin Black Grille |
| Rubicon 4xe | $325 |
| Sahara 4xe | NA |
| Mopar Solid Sunbonnet Top |
| Rubicon 4xe | $295 |
| Sahara 4xe | $295 |
| Mopar Stainless Door Sill Guards |
| Rubicon 4xe | $195 |
| Sahara 4xe | $195 |
| Mopar Sunrider Fliptop for Hardtop |
| Rubicon 4xe | $895 |
| Sahara 4xe | $895 |
| Mopar Windshield Tie Down |
| Rubicon 4xe | $40 |
| Sahara 4xe | $40 |
| Anti-Spin Differential Rear Axle |
| Rubicon 4xe | NA |
| Sahara 4xe | $695 |
| Black 3-Piece Hard Top |
| Rubicon 4xe | NA |
| Sahara 4xe | $1,695 |
| Side Steps |
| Rubicon 4xe | NA |
| Sahara 4xe | $95 |
| Sky One-Touch Power Top - Requires (2-N) High Altitude Quick Order Package |
| Rubicon 4xe | NA |
| Sahara 4xe | $2,050 |
| Mopar 1941 Hood Graphic |
| Rubicon 4xe | NA |
| Sahara 4xe | $245 |
| Mopar American Flag Hood Graphic |
| Rubicon 4xe | NA |
| Sahara 4xe | $245 |
| Mopar Black Tube Steps |
| Rubicon 4xe | NA |
| Sahara 4xe | $495 |
| Mopar Chrome Tube Steps |
| Rubicon 4xe | NA |
| Sahara 4xe | $650 |
| Wheel Options |
| LT285/70R17C OWL Off-road tires |
| Rubicon 4xe | $295 |
| Sahara 4xe | NA |
| Seat Option |
| Leather Trimmed Bucket seats |
| Rubicon 4xe | $1,995 |
| Sahara 4xe | $0 |
| Exterior Paint Options |
| Black Clear Coat |
| Rubicon 4xe | $395 |
| Sahara 4xe | $395 |
| Earl Clear Coat |
| Rubicon 4xe | $395 |
| Sahara 4xe | $395 |
| Firecracker Red Clear Coat |
| Rubicon 4xe | $395 |
| Sahara 4xe | $395 |
| Granite Crystal Metallic Clear Coat |
| Rubicon 4xe | $395 |
| Sahara 4xe | $395 |
| High Velocity Clear Coat |
| Rubicon 4xe | $395 |
| Sahara 4xe | $395 |
| Hydro Blue Pearl Coat |
| Rubicon 4xe | $395 |
| Sahara 4xe | $395 |
| Limited Edition Reign |
| Rubicon 4xe | $495 |
| Sahara 4xe | $495 |
| Sarge Green Clear Coat |
| Rubicon 4xe | $395 |
| Sahara 4xe | $395 |
| Silver Zynith Clear Coat |
| Rubicon 4xe | $395 |
| Sahara 4xe | $395 |
| Sting-Gray Clear Coat |
| Rubicon 4xe | $395 |
| Sahara 4xe | $395 |
| Regional Price Adjustment |
| Increased Destination Charge- Hawaii |
| Rubicon 4xe | $50 |
| Sahara 4xe | $50 |
| Specifications |
| Base Price |
| Rubicon 4xe | $60,585 |
| Sahara 4xe | $56,845 |
| Drive |
| Rubicon 4xe | 4WD |
| Sahara 4xe | 4WD |
| Bodystyle |
| Rubicon 4xe | SUV |
| Sahara 4xe | SUV |
| Doors |
| Rubicon 4xe | 4 |
| Sahara 4xe | 4 |
| Height |
| Rubicon 4xe | 73.5 |
| Sahara 4xe | 73.5 |
| Length |
| Rubicon 4xe | 188.4 |
| Sahara 4xe | 188.4 |
| Wheelbase |
| Rubicon 4xe | 118.4 |
| Sahara 4xe | 118.4 |
| Width |
| Rubicon 4xe | 73.9 |
| Sahara 4xe | 73.9 |
| Cargo Volume |
| Rubicon 4xe | 27.7 |
| Sahara 4xe | 27.7 |
| Seating Capacity |
| Rubicon 4xe | 5 |
| Sahara 4xe | 5 |
| Front Head Room |
| Rubicon 4xe | 42.6 |
| Sahara 4xe | 42.6 |
| Center Head Room |
| Rubicon 4xe | NA |
| Sahara 4xe | NA |
| Front Leg Room |
| Rubicon 4xe | 40.8 |
| Sahara 4xe | 40.8 |
| Center Leg Room |
| Rubicon 4xe | NA |
| Sahara 4xe | NA |
| Front Shoulder Room |
| Rubicon 4xe | 55.8 |
| Sahara 4xe | 55.8 |
| Center Shoulder Room |
| Rubicon 4xe | NA |
| Sahara 4xe | NA |
| Interior Volume |
| Rubicon 4xe | 103.3 |
| Sahara 4xe | 103.3 |
| Fuel Tank Capacity |
| Rubicon 4xe | 17.2 |
| Sahara 4xe | 17.2 |
| Engine Type |
| Rubicon 4xe | Gas/Electric |
| Sahara 4xe | Gas/Electric |
| Engine Size |
| Rubicon 4xe | 2 |
| Sahara 4xe | 2 |
| Cylinders |
| Rubicon 4xe | 4 |
| Sahara 4xe | 4 |
| Camshaft |
| Rubicon 4xe | DOHC |
| Sahara 4xe | DOHC |
| Compression Ratio |
| Rubicon 4xe | 10.0:1 |
| Sahara 4xe | 10.0:1 |
| Horsepower |
| Rubicon 4xe | 270 |
| Sahara 4xe | 270 |
| Torque |
| Rubicon 4xe | 295 |
| Sahara 4xe | 295 |
| Fuel Type |
| Rubicon 4xe | Unleaded |
| Sahara 4xe | Unleaded |
| MPG City |
| Rubicon 4xe | 49e |
| Sahara 4xe | 49e |
| MPG Highway |
| Rubicon 4xe | 20 combined |
| Sahara 4xe | 20 combined |
| Towing |
| Rubicon 4xe | 3500 |
| Sahara 4xe | 3500 |
| GVWR (Gross Vehicle Weight Rating) |
| Rubicon 4xe | NA |
| Sahara 4xe | NA |
| Payload |
| Rubicon 4xe | 1271 |
| Sahara 4xe | 1191 |
| Curb Weight |
| Rubicon 4xe | 5222 |
| Sahara 4xe | 5100 |
| Transmission |
| Rubicon 4xe | Automatic |
| Sahara 4xe | Automatic |
How to Calculate The Dealer Cost of a Jeep Wrangler 4xe
Formula for Calculating Dealer Cost:
- Example: Base Jeep Wrangler 4xe invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Jeep Wrangler 4xe MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
