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2023 Jeep Wrangler 4xe Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Jeep Wrangler 4xe Pricing for the Sport, Sport S, Willys, Rubicon, 392 and Sahara Trims

2023 Wrangler 4xe - Trim: Sahara 4xe, 4-Door SUV. 4WD Powertrain: 2 L, 4 CYL, Gas/Electric Powered, Automatic.
MSRP
$54,765
Invoice Price
$53,670
Destination Fee
$1,595
Holdback
$1,643
Dealer Cost
$53,622
Find the Best Price
2023 Wrangler 4xe - Trim: Rubicon 4xe, 4-Door SUV. 4WD Powertrain: 2 L, 4 CYL, Gas/Electric Powered, Automatic.
MSRP
$58,595
Invoice Price
$57,277
Destination Fee
$1,595
Holdback
$1,758
Dealer Cost
$57,114
Find the Best Price
Price Tip:
To find the best possible price on a new Jeep Wrangler 4xe, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Package Options
2-V Quick Order Package
Rubicon 4xe$0
Sahara 4xeNA
Advanced Safety Group
Rubicon 4xe$945
Sahara 4xe$945
Cold Weather Group
Rubicon 4xe$1,195
Sahara 4xe$1,195
Dual Door Group with Base Uppers
Rubicon 4xe$3,995
Sahara 4xe$3,995
Dual Door Group with Premium Uppers
Rubicon 4xe$4,395
Sahara 4xe$4,395
Dual Top Group
Rubicon 4xe$3,745
Sahara 4xe$3,745
Safety Group
Rubicon 4xe$1,145
Sahara 4xe$1,145
Smoker's Group
Rubicon 4xe$30
Sahara 4xe$30
Steel Bumper Group
Rubicon 4xe$1,845
Sahara 4xeNA
Trailer Tow and HD Electrical Group
Rubicon 4xe$995
Sahara 4xe$995
2-N High Altitude Quick Order Package
Rubicon 4xeNA
Sahara 4xe$5,775
2-P Quick Order Package
Rubicon 4xeNA
Sahara 4xe$0
Dual Top Group - Requires (2-N) High Altitude Quick Order Package
Rubicon 4xeNA
Sahara 4xe$1,350
Other Options
Body color 3-Piece Hard Top
Rubicon 4xe$2,695
Sahara 4xe$2,695
Body color 3-Piece Hard Top - Requires (AEN) Dual Top Group
Rubicon 4xe$1,600
Sahara 4xe$1,600
Body Color Rubicon Highline Flare
Rubicon 4xe$995
Sahara 4xeNA
Dual Door Group (lowers only)
Rubicon 4xe$3,695
Sahara 4xe$3,695
Front License Plate Bracket
Rubicon 4xe$0
Sahara 4xe$0
Integrated Off-Road Camera
Rubicon 4xe$695
Sahara 4xe$695
Jeep Trail Rated Kit
Rubicon 4xe$195
Sahara 4xe$195
Premium Black Sunrider Soft Top
Rubicon 4xe$595
Sahara 4xe$595
Sky One-Touch Power Top
Rubicon 4xe$4,145
Sahara 4xe$4,145
Soft Top Window Storage Bag
Rubicon 4xe$75
Sahara 4xe$75
Mopar All-weather Floor Mats
Rubicon 4xe$170
Sahara 4xe$170
Mopar Cargo Tub Liner
Rubicon 4xe$45
Sahara 4xe$45
Mopar Doors Off Mirror Kit
Rubicon 4xe$195
Sahara 4xe$195
Mopar Grab Handle Kit
Rubicon 4xe$80
Sahara 4xe$80
Mopar Hardtop Headliner
Rubicon 4xe$525
Sahara 4xe$525
Mopar Hinge-gate Reinforcement
Rubicon 4xe$675
Sahara 4xe$675
Mopar Mesh Sunbonnet Top
Rubicon 4xe$175
Sahara 4xe$175
Mopar Plastic Door Sill Guards
Rubicon 4xe$125
Sahara 4xe$125
Mopar Satin Black Grille
Rubicon 4xe$325
Sahara 4xeNA
Mopar Solid Sunbonnet Top
Rubicon 4xe$295
Sahara 4xe$295
Mopar Stainless Door Sill Guards
Rubicon 4xe$195
Sahara 4xe$195
Mopar Sunrider Fliptop for Hardtop
Rubicon 4xe$895
Sahara 4xe$895
Mopar Windshield Tie Down
Rubicon 4xe$40
Sahara 4xe$40
Anti-Spin Differential Rear Axle
Rubicon 4xeNA
Sahara 4xe$695
Black 3-Piece Hard Top
Rubicon 4xeNA
Sahara 4xe$1,695
Side Steps
Rubicon 4xeNA
Sahara 4xe$95
Sky One-Touch Power Top - Requires (2-N) High Altitude Quick Order Package
Rubicon 4xeNA
Sahara 4xe$2,050
Mopar 1941 Hood Graphic
Rubicon 4xeNA
Sahara 4xe$245
Mopar American Flag Hood Graphic
Rubicon 4xeNA
Sahara 4xe$245
Mopar Black Tube Steps
Rubicon 4xeNA
Sahara 4xe$495
Mopar Chrome Tube Steps
Rubicon 4xeNA
Sahara 4xe$650
Wheel Options
LT285/70R17C OWL Off-road tires
Rubicon 4xe$295
Sahara 4xeNA
Seat Option
Leather Trimmed Bucket seats
Rubicon 4xe$1,995
Sahara 4xe$0
Exterior Paint Options
Black Clear Coat
Rubicon 4xe$395
Sahara 4xe$395
Earl Clear Coat
Rubicon 4xe$395
Sahara 4xe$395
Firecracker Red Clear Coat
Rubicon 4xe$395
Sahara 4xe$395
Granite Crystal Metallic Clear Coat
Rubicon 4xe$395
Sahara 4xe$395
High Velocity Clear Coat
Rubicon 4xe$395
Sahara 4xe$395
Hydro Blue Pearl Coat
Rubicon 4xe$395
Sahara 4xe$395
Limited Edition Reign
Rubicon 4xe$495
Sahara 4xe$495
Sarge Green Clear Coat
Rubicon 4xe$395
Sahara 4xe$395
Silver Zynith Clear Coat
Rubicon 4xe$395
Sahara 4xe$395
Sting-Gray Clear Coat
Rubicon 4xe$395
Sahara 4xe$395
Regional Price Adjustment
Increased Destination Charge- Hawaii
Rubicon 4xe$50
Sahara 4xe$50
Specifications
Base Price
Rubicon 4xe$60,585
Sahara 4xe$56,845
Drive
Rubicon 4xe4WD
Sahara 4xe4WD
Bodystyle
Rubicon 4xeSUV
Sahara 4xeSUV
Doors
Rubicon 4xe4
Sahara 4xe4
Height
Rubicon 4xe73.5
Sahara 4xe73.5
Length
Rubicon 4xe188.4
Sahara 4xe188.4
Wheelbase
Rubicon 4xe118.4
Sahara 4xe118.4
Width
Rubicon 4xe73.9
Sahara 4xe73.9
Cargo Volume
Rubicon 4xe27.7
Sahara 4xe27.7
Seating Capacity
Rubicon 4xe5
Sahara 4xe5
Front Head Room
Rubicon 4xe42.6
Sahara 4xe42.6
Center Head Room
Rubicon 4xeNA
Sahara 4xeNA
Front Leg Room
Rubicon 4xe40.8
Sahara 4xe40.8
Center Leg Room
Rubicon 4xeNA
Sahara 4xeNA
Front Shoulder Room
Rubicon 4xe55.8
Sahara 4xe55.8
Center Shoulder Room
Rubicon 4xeNA
Sahara 4xeNA
Interior Volume
Rubicon 4xe103.3
Sahara 4xe103.3
Fuel Tank Capacity
Rubicon 4xe17.2
Sahara 4xe17.2
Engine Type
Rubicon 4xeGas/Electric
Sahara 4xeGas/Electric
Engine Size
Rubicon 4xe2
Sahara 4xe2
Cylinders
Rubicon 4xe4
Sahara 4xe4
Camshaft
Rubicon 4xeDOHC
Sahara 4xeDOHC
Compression Ratio
Rubicon 4xe10.0:1
Sahara 4xe10.0:1
Horsepower
Rubicon 4xe270
Sahara 4xe270
Torque
Rubicon 4xe295
Sahara 4xe295
Fuel Type
Rubicon 4xeUnleaded
Sahara 4xeUnleaded
MPG City
Rubicon 4xe49e
Sahara 4xe49e
MPG Highway
Rubicon 4xe20 combined
Sahara 4xe20 combined
Towing
Rubicon 4xe3500
Sahara 4xe3500
GVWR (Gross Vehicle Weight Rating)
Rubicon 4xeNA
Sahara 4xeNA
Payload
Rubicon 4xe1271
Sahara 4xe1191
Curb Weight
Rubicon 4xe5222
Sahara 4xe5100
Transmission
Rubicon 4xeAutomatic
Sahara 4xeAutomatic

How to Calculate The Dealer Cost of a Jeep Wrangler 4xe

Formula for Calculating Dealer Cost:

  • Example: Base Jeep Wrangler 4xe invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Jeep Wrangler 4xe MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.



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