2024 Jeep Wrangler 4xe MSRP vs Invoice vs True Dealer Cost

Starting at $52,590

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The Jeep Wrangler 4xe Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,895] – [Holdback ( 3% of the Total MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,895 is included in the prices below.

Jeep Wrangler 4xe Prices	MSRP	Invoice	Dealer Cost
Sport 4xe Hybrid \| 2L \| 4 Cyl. \| Automatic \| 4WD	$52,590	$51,830	$50,252
Sahara 4xe Hybrid \| 2L \| 4 Cyl. \| Automatic \| 4WD	$59,590	$58,725	$56,937
Rubicon 4xe Hybrid \| 2L \| 4 Cyl. \| Automatic \| 4WD	$63,290	$62,062	$60,163
High Altitude 4xe Hybrid \| 2L \| 4 Cyl. \| Automatic \| 4WD	$69,690	$68,673	$66,582

Available Optionss and Package Pricing
Package Options
2-W Willys Quick Order Package (Sport)	$4,265
2-X Rubicon X Quick Order Package (Rubicon)	$8,100
Convenience Group (Rubicon)	$896
Convenience Group (Sport)	$1,796
Dual Door Group with Premium Uppers (Rubico, Saharan)	$4,856
Dual Top Group (Rubicon, Sahara, Sport)	$2,246
Safety Group (Rubicon, Sahara, Sport)	$1,166
Smoker's Group	$27
Steel Bumper and Winch Group (Rubicon)	$3,146
Technology Group (Rubicon, Sahara)	$2,066
Technology Group (Sport)	$1,166
Trailer Tow and Auxiliary Switch (Sahara, Sport, High Altitude)	$1,076

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