2019 Jeep Wrangler Unlimited Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback
MSRP Invoice Price Destination Fee Holdback Dealer Cost
Jeep Wrangler Unlimited Prices
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The Jeep Wrangler is the supreme off-road vehicle, and although its design and overall appearance have changed a bit over the years, there's no mistaking this model when it sits side-by-side a competitor. Its rugged, truck-based SUV build, superior off-road capability, and long list of standard convenience and high-tech features make it a must for the shopping short list. The 2019 Jeep Wrangler Unlimited, the name of the four-door version, comes in five trim levels, each of which has its own special appeal.
Besides being a great choice for those who plan on doing a lot of off-pavement travel, the 2019 Jeep Wrangler Unlimited can hold its own as an everyday commuter. So long as the priority isn't a cushy, noiseless ride, this model should suit the shopper's fancy because of its nicely designed interior, cargo capability, and overall performance. Below, the various trims and the features they contain are detailed.
The base trim 2019 Jeep Wrangler Unlimited is a four-door SUV that seats five individuals plus a healthy amount of cargo in the rear storage area. Known as the Sport trim, this version features removable full metal doors and a fold-down windshield. The rear seat is one-piece folding, and the top is the buyer's choice of soft- or hard-top. The soft-top version is much like an SUV convertible, and the hard-top model offers a safer ride.
The Sport S trim adds on some exterior refinements, and it also comes with automatic headlights and remote unlocking. The Sahara is the midlevel trim and is uniquely designed as a four-door, meaning that it's only available as an Unlimited model. The Moab trim comes with some distinct exterior accents such as a rock rail and a steel front bumper. The range-topping Rubicon is by far the most off-road capable trim and comes with special tires, heavy-duty front and rear axles, and shorter axle gearing.
Engine And Performance
Three engines are available on the 2019 Jeep Wrangler Unlimited. These are a:
- 3.6L V6 rated at 285 horsepower
- Turbocharged 2.0L four-cylinder rated at 270 horsepower
- 3.0L diesel engine
The diesel engine debuts later in 2019, and full specs are not yet available. Buyers should check the dealership for the latest information including arrival dates.
Six-speed manual transmission is standard with the V6, but an eight-speed automatic is optional. The automatic is standard with the turbocharged engine. The turbocharged engine features the mild hybrid eTorque system. Regardless of engine choice, the 2019 Jeep Wrangler Unlimited accelerates nicely, and it has plenty of passing power on the highway. If fuel efficiency is important, the turbocharged engine is the right choice. It provides plenty of punch while at the same time offering better highway mileage than the V6, especially when driving at high altitudes.
The eight-speed automatic transmission is well-designed, and it always seems to find the right gear on its own. The shifter has a level-action manual mode for those who want to downshift at will. With its big 33-inch tires, the Rubicon tackles the off-road trails better than just about any rival, and its lockable front and rear differentials really help out when traveling over uneven terrain.
The 2019 Jeep Wrangler Unlimited has that familiar boxy shape, but it also keeps pace with the competition by introducing some much-needed changes to the body contours. It's more appealing than ever in terms of its exterior design, and buyers get quite a bit for the price paid, even on the base trim. The Sport comes with 17-inch steel wheels, a full-size spare tire, skid plates, and tow hooks. Foglights are also standard. On the inside, one finds high-quality cloth upholstery, a tilt-and-telescopic steering wheel, and two-way lumbar adjustment for the driver's seat.
The Sport S adds on air conditioning, automatic headlights, and alloy wheels. Also standard are power windows, heated power mirrors, and a leather-wrapped steering wheel. The Sport S also features remote locking and unlocking.
If the Sahara trim is chosen, the rewards are many and include larger wheels, upgraded brakes, automatic climate control, and specially painted body panels and trim. The Moab comes with black wheels, LED exterior lighting, and full-time all-wheel drive. This version also gets a body-colored hard-top. The Rubicon is similarly appointed as the Sahara but gets the special off-road tires.
All trims are eligible for a set of stand-alone options. Heated seats, a heated steering wheel, and leather upholstery are just a few of the options that can be added to the lower trims without the purchase of a full package.
It's an SUV designed for the off-road travel crowd, but the 2019 Jeep Wrangler Unlimited is nicely adorned with the latest in high-tech and safety features. The base Sport trim comes with a 5-inch Uconnect screen display, Bluetooth, and a rearview camera. Also included are a USB port, an auxiliary audio jack, and an eight-speaker sound system. The Sahara trim gets a larger screen display, smartphone app integration, and 115-volt power outlet. Also included are an additional USB port and satellite radio.
The Moab comes with a nine-speaker Alpine stereo system, navigation, and several driver aids such as blind-spot monitoring and rear parking sensors. The Rubicon has the same features as the Sahara but is eligible for the Advanced Safety Group package that adds on adaptive cruise control and forward collision warning.
You're sure to be pleased with the recent changes and upgrades to the 2019 Jeep Wrangler Unlimited. This is a serious off-roader that is also feature-packed. Very few competing models can match what this nicely designed SUV has to offer. See it today on the dealer lot, and take it for a test drive. If you like adventure on the roads or off-roads, the Wrangler Unlimited may be just the model you've been dreaming about.
How to Calculate The Dealer Cost of a Jeep Wrangler Unlimited
Formula for Calculating Dealer Cost:
- Example: Base Jeep Wrangler Unlimited invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Jeep Wrangler Unlimited MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.