2017 Jeep Wrangler Unlimited Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback
MSRP Invoice Price Destination Fee Holdback Dealer Cost
Jeep Wrangler Unlimited Prices
To avoid overpaying on a new Jeep Wrangler Unlimited, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
New For 2017
The 2017 Jeep Wrangler Unlimited has a few new optional features such as LED headlights, foglights, and heated seats. The Cold Weather package is available on all three trim levels and includes all-weather floor mats and remote start.
Performance And Handling
Every 2017 Jeep Wrangler Unlimited is powered by a 3.6L V6 that produces a total of 285 horsepower. The standard four-wheel drive includes both high- and low-range gearing. Buyers have the option of either six-speed manual or five-speed automatic transmission. The former has standard hill start assist, and the automatic can be purchased with both hill start assist and hill descent control as an optional add-on feature.
Acceleration on the Unlimited is about average for this engine size, with the vehicle going from zero to 60 mph in 8.1 seconds. However, this is better than many of the competing SUVs in its segment. One of the reasons the acceleration is slightly hampered is the bigger fuel tank, meaning a heavier vehicle when the tank is full. Off-road capability can't be beat. The rather lazy steering is perfect for maintaining control when traveling over large rocks or bumps.
Trim Levels And Standard Features
The 2017 Jeep Wrangler Unlimited is available in three trims. The base Sport trim comes with 16-inch steel wheels, off-road tires, skid plates, and tow hooks. The interior is modestly appointed with cloth upholstery, a height-adjustable driver's seat, and a one-piece folding, tumble-down back seat. The eight-speaker sound system is very nice, and there's a CD player plus an auxiliary audio jack.
The uplevel Sahara trim adds on power accessories, heated mirrors, and an auto-dimming mirror. Other standard features include 18-inch alloy wheels, automatic LED headlights, and sound-dampening hood insulation. This trim also features a leather-wrapped steering wheel, satellite radio, and tubular side steps. There's also a nicely placed set of grab handles for the rear passengers.
The Rubicon trim is the cream of the crop, featuring a heavy-duty front axle, shorter axle gearing, and an upgraded transfer case with an extremely low crawl ratio. All of the Power Convenience group options are standard on the Unlimited Rubicon.
The Sport trim has few exciting electronics features, although the sound system is one of the best considering the affordable price paid for this base Unlimited version. The Sahara trim can be purchased with Bluetooth phone connectivity, trip computer, and the Uconnect 430 screen display with its huge media storage capability. This system also features full navigation and a USB port. These additional features are either optional or standard on the Rubicon depending on which packages are chosen.
The Jeep Wrangler Unlimited is a well-built, off-road capable machine that retains its value better than most any other vehicle in its segment. It's a great investment and should be at the top of the shopping list of any fun-loving, adventurous buyer looking for a solid SUV pick.
How to Calculate The Dealer Cost of a Jeep Wrangler Unlimited
Formula for Calculating Dealer Cost:
- Example: Base Jeep Wrangler Unlimited invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Jeep Wrangler Unlimited MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.