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2018 Jeep Wrangler Unlimited Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Jeep Wrangler Unlimited pricing report below does not include rebates or incentives. View Jeep Rebates and Incentives.

Jeep Wrangler Unlimited Prices


2018 Wrangler Unlimited - Trim: Rubicon in 4WD. Powered by a 3.6 Liter V6 24VUPG I W/ESS w/6-Speed Manual
MSRP
$40,495
Invoice Price
$38,546
Destination Fee
$1,195
Holdback
$1,215
Dealer Cost
$38,526
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2018 Wrangler Unlimited - Trim: Sahara in 4WD. Powered by a 3.6 Liter V6 24VUPG I W/ESS w/6-Speed Manual
MSRP
$37,345
Invoice Price
$35,647
Destination Fee
$1,195
Holdback
$1,120
Dealer Cost
$35,722
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2018 Wrangler Unlimited - Trim: Sport in 4WD. Powered by a 3.6 Liter V6 24VUPG I W/ESS w/6-Speed Manual
MSRP
$30,495
Invoice Price
$29,956
Destination Fee
$1,195
Holdback
$915
Dealer Cost
$30,236
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2018 Wrangler Unlimited - Trim: Sport S in 4WD. Powered by a 3.6 Liter V6 24VUPG I W/ESS w/6-Speed Manual
MSRP
$30,495
Invoice Price
$29,956
Destination Fee
$1,195
Holdback
$915
Dealer Cost
$30,236
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Price Tip:
To avoid overpaying on a new Jeep Wrangler Unlimited, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Jeep Price Guides::
2018 Jeep Wrangler Unlimited Overview:
The 2018 Jeep Wrangler Unlimited is the 4-door version of Jeep's popular, all-terrain vehicle. The Unlimited model is considered a mid-size vehicle, whereas the 2-door Wrangler is a compact. Jeep has been manufacturing their popular Wrangler line of vehicles since 1986.

The Jeep Wrangler is characterized by its ability to go anywhere. The 2018 Unlimited is no exception to this rule. This year's model has lines that evoke the famous Jeep body shape that's been on the road in one form or another since 1941. The classic look and 4X4 capabilities return once again for 2018.

What's New in 2018?

The 2018 Jeep Wrangler Unlimited gets its first major overhaul in a long time. This vehicle has a cult-like following. Every major update is anticipated by Jeep fans from around the world. This year's model receives a stronger crawl ratio and an upgraded turning radius. The overall dimensions have been enlarged. The interior has been redesigned with comfort in mind.

For 2018, Jeep has added more modern safety features. They have also provided a better infotainment system with a larger screen and Bluetooth connectivity. Jeep had to balance giving something new to Jeep fans while retaining all of the things they love about this long-lasting vehicle. The fold-down windshield, removable tops and removable doors have all been retained. Weight has been reduced this year with the use of aluminum hoods and doors.

Available Styles and Trims

You can purchase a Wrangler Unlimited with two different top styles. A three-piece hardtop is available. This can be had in black or in the body color of your Jeep. There is also the option of a soft top in tan or black. Both top styles can easily be removed. All trim levels of the Unlimited are 4-door models with 4X4 capabilities. Here are the three trim levels:

Sport - The base model comes with a 3.6 L V6 engine paired with a 6-speed manual transmission with overdrive. All trim levels share this same engine and come in a 4WD configuration. As far as features go, this is as basic as it gets.

Sahara - The Sahara adds 18" aluminum wheels and side steps. The interior gets embroidered cloth seats and a leather-wrapped steering wheel. Jeep also includes LED headlights and fog lamps on the Sahara.

Rubicon - This is the priciest trim level, but also the most rugged and the best off-road Jeep available. Huge, 32" mud tires are standard on the 17" aluminum wheels. Leather, heated seats are added as well. The Rock-Trac 4×4 system and locking axles round out the package.

All trim levels are available in these five colors:

Performance and Fuel Economy

  • Billit Silver Metallic Clearcoat
  • Bright White Clearcoat
  • Black Clearcoat
  • Firecracker Red Clearcoat
  • Granite Crystal Metallic Clearcoat

The 2018 Jeep Wrangler Unlimited has a V6 engine that cranks out 285 horsepower. It also produces 260 lb-ft of torque. The combined, fuel-economy rating is 19 mpg. The Wrangler Unlimited can haul up to 3,500 lbs. Off-road traction and performance is amazing.

Driving Impressions

The Jeep has never been one for great ride quality. The 2018 models have worked to alleviate a lot of prior issues, though. This is Jeep's most comfortable ride yet. Off-road driving is something that must be experiences to be appreciated. This is where the Keep really shines. Steering, braking and handling are all great on or off the road. The ride is still a bit bumpy and noisy, as all Jeeps tend to be.

Conclusion

If you're looking for an off-road super vehicle, nothing can come close to a 2018 Jeep Wrangler Unlimited. It's not the most comfortable ride when it comes to daily driving and long commutes. It is, however, the best off-roader around and a lot of fun to drive.

How to Calculate The Dealer Cost of a Jeep Wrangler Unlimited

Formula for Calculating Dealer Cost:

  • Example: Base Jeep Wrangler Unlimited invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Jeep Wrangler Unlimited MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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