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2020 Kia Optima Hybrid Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2020 Optima Hybrid - EX, 4-Door Sedan. Powered by a 2.0 L, 4 Cylinder, Gas/Electric Engine w/ FWD and Automatic Transmission
MSRP
$29,310
Invoice Price
$27,803
Destination Fee
$925
Holdback
$834
Dealer Cost
$27,894
Find the Best Price
2020 Optima Plug-In Hybrid - Style: EX, 4-Door Sedan. Powered by a 2.0 L, 4 Cylinder, Gas/Electric Engine w/ FWD and Automatic Transmission
MSRP
$36,090
Invoice Price
$34,105
Destination Fee
$925
Holdback
$1,023
Dealer Cost
$34,007
Find the Best Price
Price Tip:
To avoid overpaying on a new Kia Optima Hybrid, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Kia Price Guides::

How to Calculate The Dealer Cost of a Kia Optima Hybrid

Formula for Calculating Dealer Cost:

  • Example: Base Kia Optima Hybrid invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Optima Hybrid MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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