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2018 Kia Optima Hybrid Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Kia Optima Hybrid pricing report below does not include rebates or incentives. View Kia Rebates and Incentives.
2018 Optima Hybrid - Trim: EX Auto in FWD. Powered by a 2.0 Liter Gas/ELiterectric I-4 w/6 speed Automatic
MSRP
$30,990
Invoice Price
$28,867
Destination Fee
$895
Holdback
$866
Dealer Cost
$28,896
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2018 Optima Hybrid - Trim: Premium Auto in FWD. Powered by a 2.0 Liter Gas/ELiterectric I-4 w/6 speed Automatic
MSRP
$25,995
Invoice Price
$24,390
Destination Fee
$895
Holdback
$732
Dealer Cost
$24,553
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2018 Optima Plug-In Hybrid - Trim: EX Auto in FWD. Powered by a 2.0 Liter Gas/ELiterectric I-4 w/6 speed Automatic
MSRP
$35,210
Invoice Price
$32,921
Destination Fee
$895
Holdback
$988
Dealer Cost
$32,828
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Price Tip:
To avoid overpaying on a new Kia Optima Hybrid, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2015 Price Guides::

How to Calculate The Dealer Cost of a Kia Optima Hybrid

Formula for Calculating Dealer Cost:

  • Example: Base Kia Optima Hybrid invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Optima Hybrid MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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