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2018 Kia Optima Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Kia Optima pricing report below does not include rebates or incentives. View Kia Rebates and Incentives.

Kia Optima Prices - How Much is a Kia Optima?

2018 Optima - Trim: EX Auto in FWD. Powered by a 2.4 Liter I-4 w/6 speed Automatic
MSRP
$25,700
Invoice Price
$24,030
Destination Fee
$895
Holdback
$721
Dealer Cost
$24,204
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2018 Optima - Trim: LX Auto in FWD. Powered by a 2.4 Liter I-4 w/6 speed Automatic
MSRP
$22,600
Invoice Price
$21,823
Destination Fee
$895
Holdback
$655
Dealer Cost
$22,063
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2018 Optima - Trim: LX 1.6T DCT in FWD. Powered by a 1.6 Liter Turbo I-4 w/7 speed Manual Auto-Shift
MSRP
$24,400
Invoice Price
$23,058
Destination Fee
$895
Holdback
$692
Dealer Cost
$23,261
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2018 Optima - Trim: S Auto in FWD. Powered by a 2.4 Liter I-4 w/6 speed Automatic
MSRP
$23,600
Invoice Price
$22,750
Destination Fee
$895
Holdback
$683
Dealer Cost
$22,962
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2018 Optima - Trim: SX Auto in FWD. Powered by a 2.0 Liter Turbo I-4 w/6 speed Automatic
MSRP
$30,600
Invoice Price
$28,580
Destination Fee
$895
Holdback
$857
Dealer Cost
$28,618
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Price Tip:
To avoid overpaying on a new Kia Optima, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Kia Price Guides::
2018 Kia Optima Overview:
Affordability often means having to forego things like luxury and performance when buying a vehicle. That is not the case for the 2018 Kia Optima. Instead, the new Optima offers a balance between an upscale interior design, numerous desirable safety and infotainment features, and a respectable performance from the components under the hood. This results in the Optima elbowing its way to the front of the pack and being stiff competition for the likes of usual favorites Toyota and Honda.

What's New For 2018?

The 2018 Kia Optima features a massive list of changes. Thankfully, this is due to a cut-back in the list of available packages, feature, and trim options that used to overwhelm buyers. New standard features now include smartphone app integration, blindspot monitoring, and parking sensors for the rear. Also, an all-new sporty S trim has been inserted into the line-up while the SXL has received the ax.

Available Styles

The 2018 Kia Optima is only available as a midsized sedan.

Available Trims

There are now just five trim levels available for the Kia Optima. The base trim is the LX, which is powered by a 2.4-L 4-cylinder engine capable of generating 185 hp and 178 lb-ft of torque. Features include remote locks, heated mirrors, and two-way-adjustable lumbar support in the driver's seat. The next level up is the 1.6T. This version of the LX has a 7-speed dual-clutch automatic transmission matched with a 1.6-L 4-cylinder engine. Standard features on this trim include the Convenience package elements and a front windshield that minimizes external sounds in the cabin. The new S trim has the LX's powertrain along with many elements found on the 1.6T. It adds a rear spoiler, LED taillights, and the optional Panoramic Sunroof and Panoramic Sport packages. The EX adds front seats that are heated and air vents in the rear.The line-topping SX has a high-powered 2.0-L turbocharged 4-cylinder engine capable of generating 245 hp and 260 lb-ft of torque. It adds larger wheels, a suspension that is sport-tuned, and 18-inch wheels.

Driving Impressions

The 2018 Kia Optima has some pros and cons when it comes to certain powertrains. The 1.6T's powertrain is highly unconventional and just doesn't create an inspiring and engaging acceleration. It isn't very responsive, either. The 2.0-L turbo bests the 1.6-L in acceleration by an entire second, getting from 0 to 60 mph in 6.7 seconds versus the 1.6's 7.7. The brake pedal is much softer than it should be, and the brakes struggle to get the vehicle to make a panic stop in a reasonable distance. Although steering is fairly reliable, there is not much feedback to the driver. If you end up driving along a road or highway with rain grooves in it, the tires on the 1.6T will feel wiggly. Handling, however, feels secure and mostly refined, although there is some minor growling that will come from the tires. While the 1.6T struggles to make smooth shifts and is rough around the edges, the 2.0T feels effortless and transitions smoothly between gears.

Fuel Economy

The Optima's fuel economy is one of the car's big selling points. At the best, you can get a combined 31 mpg (28 city/37 highway) from the 1.6T. However, the S's 28 mpg combined (24 city/34 highway) is the most attractive overall since the 1.6T has performance issues. The lowest EPA ratings are on the turbo-4 engines, which get 25 mpg combined (22 city/31 highway).

Overall, the 2018 Kia Optima has a lot to offer. The new S trim promises a lot of exciting features and a strong performance, not to mention its decent gas mileage. This new trim is defintely worth taking out for a spin.

How to Calculate The Dealer Cost of a Kia Optima

Formula for Calculating Dealer Cost:

  • Example: Base Kia Optima invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Kia Optima MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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