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2020 Kia Rio 5-Door Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 Kia Rio 5-Door Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
2020 Rio5 Trim: 5-Door 1.6L GDI I4 S Automatic Hatchback. Powered by a 1.6L 4 Cylinder w/FWD - Gas Engine
MSRP
$16,690
Invoice Price
$16,197
Destination Fee
$925
Holdback
$486
Dealer Cost
$16,636
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Price Tip:
To avoid overpaying on a new Kia Rio 5-Door, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
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Kia Rio 5-Door Overview:

Over the years, Kia has earned a reputation for developing some of the best compact vehicles on the market. Drivers seeking a low-cost hatchback should consider the 2020 Kia Rio5. A long warranty and attractive pricing make the Rio5 perfect for bargain hunters. Roomy front seats promote a relaxing drive. On the road, it’s also more fun than some people may think.

What’s New for 2020?

Some significant upgrades are found on the 2020 Kia Rio5. Many people will enjoy the car’s newly standard touchscreen interface. A more efficient powertrain has also arrived this year.

What Styles Does It Come In?

The Rio5 is a hatchback version of the Rio sedan. While both models seat up to five people, there’s more cargo space in the Rio5. Front-wheel drive is equipped on every trim.

What Are the Available Trims?

There are only two trims available for the 2020 Kia Rio5. Luckily, both bring a lot of value to the table. The base LX trim comes loaded with more premium features than before. The biggest upgrade is its new 7.0-inch touchscreen. Apple CarPlay and Android Auto are no longer an extra cost, which is great news for smartphone users. Sirius Eye Free allows iPhone users to make voice-activated commands. Other standard tech includes hands-free Bluetooth, a reversing camera, and a single USB port.

More conveniences are found on the Rio5 S. Folks seeking in the back can keep their phone charged using the rear USB port. Meanwhile, remote keyless entry brings more security. Cruise control is another perk found on the S trim.

Stepping up to the S trim gives buyers access to a Technology package, which adds modern safety innovations. Kia's Uvo eServices communications system is included as well. It enables drivers to contact emergency support and obtain navigation directions. LED headlamps replaced the standard halogen lights.

The Exterior

While the Rio5 is an economy car, it still has a lot of style. Younger car shoppers will especially appreciate the Rio5's overall sportiness. Its front fascia is especially sleek, which features a “tiger nose” grille design and multi-reflector projector headlamps. Many people prefer the Rio5 over the sedan version. Kia offers six paint options, including favorites like Currant Red.

From a standpoint of styling, test drivers won’t notice any big differences between the base LX and S trims. They both come equipped with the same wheels and exterior treatments. However, only the Rio5 S offers LED headlights.

Driving Experience

Last year’s powertrain has been axed. The 2020 Kia Rio5 returns with a new four-cylinder engine, which develops slightly less power. Kia estimates a total output of 120 hp and 112 lb-ft of torque. A new automatic CVT also replaces the hatchback’s previous six-speed automatic transmission. These changes seek to bolster fuel efficiency.

On the road, the new Rio5 delivers an adequate level of performance. Although few people will describe the Rio5 as being a fast car, it accelerates quickly enough to zoom past vehicles on the highway. Above-average handling is what gives this small hatchback an advantage over the competition. It feels completely confident when taking curves. Ride comfort is also impressive for an inexpensive commuter vehicle.

Fuel Economy

When comparing the 2020 Kia Rio to some of today’s other subcompact hatchbacks, you’ll find that it ranks among the best in fuel economy. According to the EPA, drivers can expect to average 33 mpg town/41 mpg freeway. Kia also tuned the engine to run on regular gasoline.

Quality and Comfort

With the Rio5 being such a low-cost ride, no one expects it to have a luxurious interior. However, it has a nicely constructed cabin. Some of its rivals feel far cheaper on the inside. A 4.5 out of 5.0 rating in J.D. Power’s dependability test also attests to the Rio5’s build quality.

Very few people will have any complaints about the Rio5’s interior space, especially in the front. Meanwhile, the rear seat is more fulfilling for kids as opposed to grown-ups. Excellent cargo space makes the Rio5 great for college students and people who need to transport extra gear.

Safety

The 2020 Kia Rio5 received good crash scores in all of the most critical categories. The S trim also offers precision warning with automatic braking.

It’s hard not to mention the Rio5 as one of today’s elite values. Aside from being affordable, the 2020 Kia Rio5 also benefits from 100,000 miles of warranty coverage. A surprisingly fun-to-drive character gives shoppers more reason to sample the new Rio5.
How to Calculate The Dealer Cost of a Kia Rio 5-Door:

Formula for Calculating Dealer Cost:

  • Example: Base Kia Rio 5-Door invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Kia Rio 5-Door MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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