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2021 Land Rover Defender Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2021 Land Rover Defender Invoice Price Guide - Holdback - Dealer Cost - MSRP
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Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

2021 Defender - Style: 90 w/AWD. Powered by a turbocharged 2.0 L, 4 Cylinder Gas Engine w/Automatic Transmission
MSRP
$46,100
Invoice Price
$43,334
Destination Fee
$1,350
Holdback
No Holdback
Dealer Cost
$44,684
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2021 Defender - Style: 90 S w/AWD. Powered by a turbocharged 2.0 L, 4 Cylinder Gas Engine w/Automatic Transmission
MSRP
$49,400
Invoice Price
$46,436
Destination Fee
$1,350
Holdback
No Holdback
Dealer Cost
$47,786
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2021 Defender - Style: 110 w/AWD. Powered by a turbocharged 2.0 L, 4 Cylinder Gas Engine w/Automatic Transmission
MSRP
$50,500
Invoice Price
$47,470
Destination Fee
$1,350
Holdback
No Holdback
Dealer Cost
$48,820
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2021 Defender - Style: 110 S w/AWD. Powered by a turbocharged 2.0 L, 4 Cylinder Gas Engine w/Automatic Transmission
MSRP
$53,800
Invoice Price
$50,572
Destination Fee
$1,350
Holdback
No Holdback
Dealer Cost
$51,922
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2021 Defender - Style: 90 X-Dynamic S w/AWD. Powered by a turbocharged 3.0 L, 6 Cylinder Gas/Electric Engine w/Automatic Transmission
MSRP
$57,800
Invoice Price
$54,332
Destination Fee
$1,350
Holdback
No Holdback
Dealer Cost
$55,682
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2021 Defender - Style: 110 SE w/AWD. Powered by a turbocharged 3.0 L, 6 Cylinder Gas/Electric Engine w/Automatic Transmission
MSRP
$62,700
Invoice Price
$58,938
Destination Fee
$1,350
Holdback
No Holdback
Dealer Cost
$60,288
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2021 Defender - Style: 90 First Edition w/AWD. Powered by a turbocharged 3.0 L, 6 Cylinder Gas/Electric Engine w/Automatic Transmission
MSRP
$64,100
Invoice Price
$60,254
Destination Fee
$1,350
Holdback
No Holdback
Dealer Cost
$61,604
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2021 Defender - Style: 110 X-Dynamic SE w/AWD. Powered by a turbocharged 3.0 L, 6 Cylinder Gas/Electric Engine w/Automatic Transmission
MSRP
$65,500
Invoice Price
$61,570
Destination Fee
$1,350
Holdback
No Holdback
Dealer Cost
$62,920
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2021 Defender - Style: 110 X-Dynamic HSE w/AWD. Powered by a turbocharged 3.0 L, 6 Cylinder Gas/Electric Engine w/Automatic Transmission
MSRP
$71,600
Invoice Price
$67,304
Destination Fee
$1,350
Holdback
No Holdback
Dealer Cost
$68,654
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2021 Defender - Style: 90 X w/AWD. Powered by a turbocharged 3.0 L, 6 Cylinder Gas/Electric Engine w/Automatic Transmission
MSRP
$80,500
Invoice Price
$75,670
Destination Fee
$1,350
Holdback
No Holdback
Dealer Cost
$77,020
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2021 Defender - Style: 110 X w/AWD. Powered by a turbocharged 3.0 L, 6 Cylinder Gas/Electric Engine w/Automatic Transmission
MSRP
$83,000
Invoice Price
$78,020
Destination Fee
$1,350
Holdback
No Holdback
Dealer Cost
$79,370
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Price Tip:
To avoid overpaying on a new Land Rover Defender, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   NADAguides,   MotorTrend &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Land Rover Price Guides::
Land Rover Defender Overview:

The Defender is a perfect vehicle for anyone who has a thirst for adventure. It's rugged, durable, and well-equipped, and as a Land Rover, it has a refined style. With this SUV, the company has done an excellent job blending modern innovations with classic style. The result is a truly unique vehicle that's ready for anything.

Updates for 2021

Since the Land Rover Defender was just brought back to the market in 2020, there haven't been too many changes made for 2021. One thing that has changed is that there are now more two-door trims available. There's also a new four-door trim called the X-Dynamic, giving people an option that's not as expensive as the X trim but still equipped with a lot of fancy components.

Styles

As this guide just alluded to, the Defender can come as a two-door or four-door model. The two-doors go by the model name of Defender 90, and their larger counterparts are called Defender 110s.

The two-door model has a wheelbase of 101.9 inches, and it has an overall length of 170.2 inches. Inside its cabin, people in the front have 39 inches of leg room, with there being 36.6 inches of leg room in the second row. The area behind the back seat has a volume of 15.6 cubic feet. That can be expanded to 58.3 cubic feet by folding those back seats down.

In comparison, the wheelbase of the four-door model is 118.9 inches and the overall length is 187.4 inches. Leg room in the back increases to 39.1 inches, and maximum cargo capacity is about 70 cubic feet.

These numbers just described are applicable to the four-door Defender when it's configured as an SUV. What may intrigue some buyers is that the Defender 110 can have a third row put in. This would increase seating capacity to seven, though the back seats would be on the smaller size in terms of leg room. Simply having this option can really increase the Defender's appeal in the market.

Performance

The Defender can run on two different engines. The first is a two-liter engine with four cylinders that offers plenty of excitement, with 296 horsepower. If this isn't enough for anyone, some of the Defenders can be equipped with a three-liter engine with six cylinders. This larger engine can generate about 100 more horsepower than the standard engine can, and this boost in capability can attract a lot of attention from drivers who really value performance. The three-liter engine uses a mild hybrid system, and it has about the same fuel economy as the other engine has.

All models come with all-wheel drive so they can more easily handle challenges that they may be faced with. Whenever the Defender senses that traction could be at risk, it can make the appropriate adjustments to maintain a good grip with the road or trail. In addition, the SUV has locking differentials so that it can handle itself well even when the terrain gets treacherous. Different terrain modes can be selected in order to prime the SUV for doing well in snow, mud, sand, or other extreme conditions.

Built with toughness in mind, the Defender has a coil suspension. An available upgrade is an air suspension that lets the SUV adjust its height depending on the situation. Note that the ground clearance on the Land Rove is 11.5 inches, so it can clear a lot of obstacles and may be able to cross some bodies of water if necessary.

Technology

Given that the Defender is made by a premium automotive company, it makes sense that it comes with all sorts of high-tech features. Even in the base model, there's a 3D Surround Camera that can be really useful when drivers are navigating around small spaces. There is also emergency braking to make frontal collisions less likely, a speed limiter that can take into account traffic signs, and lane keep assist.

Apple CarPlay and Android Auto are standard in the Defender, allowing people to stay connected even as they go exploring. The SUV's ten-inch touchscreen and Pivi Pro interface are easy to use, and having SiriusXM and HD Radio really expands the entertainment options. On the higher trims, the sound system can be upgraded to consist of ten or 14 speakers and a subwoofer.

The Cabin

Land Rover has definitely made its Defender feel stylish and sophisticated. Most trims have leather in multiple places, to include the steering wheel, gearshift, and seats. Those seats can be heated and cooled, and even the second-row seats can come with a heating element. Ambient lighting, a heated steering wheel, a digital rearview mirror, and metal treadplates are some other features that the Defender can have.

Exterior Components

The boxy frame of the Land Rover Defender can certainly remind people of the company's long history. Retro details like the round headlights are a nice touch as well. At the same time, the SUV feels modern. It has LED headlights and heated side mirrors, and certain trims may come with special badging to hope them stand out.

If anyone likes the idea of open-air driving, there is an available fabric roof. This can be folded back to really give people a fun experience. There's also a panoramic roof that can be installed in the Defender if people prefer that instead.

How to Calculate The Dealer Cost of a Land Rover Defender:

Formula for Calculating Dealer Cost:

  • Example: Base Land Rover Defender invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Land Rover Defender MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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