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2021 Land Rover Discovery Sport Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2021 Land Rover Discovery Sport Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

2021 Discovery Sport - Style: S 4WD w/4WD. Powered by a turbocharged 2.0 L, 4 Cylinder Gas Engine w/Automatic Transmission
MSRP
$41,900
Invoice Price
$39,386
Destination Fee
$1,050
Holdback
No Holdback
Dealer Cost
$40,436
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2021 Discovery Sport - Style: S R-Dynamic 4WD w/4WD. Powered by a turbocharged 2.0 L, 4 Cylinder Gas Engine w/Automatic Transmission
MSRP
$43,600
Invoice Price
$40,984
Destination Fee
$1,050
Holdback
No Holdback
Dealer Cost
$42,034
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2021 Discovery Sport - Style: SE 4WD w/4WD. Powered by a turbocharged 2.0 L, 4 Cylinder Gas Engine w/Automatic Transmission
MSRP
$45,350
Invoice Price
$42,629
Destination Fee
$1,050
Holdback
No Holdback
Dealer Cost
$43,679
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2021 Discovery Sport - Style: SE R-Dynamic 4WD w/4WD. Powered by a turbocharged 2.0 L, 4 Cylinder Gas Engine w/Automatic Transmission
MSRP
$46,950
Invoice Price
$44,133
Destination Fee
$1,050
Holdback
No Holdback
Dealer Cost
$45,183
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Price Tip:
To avoid overpaying on a new Discovery Sport, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Land Rover Price Guides::
Discovery Sport Overview:

The smallest offering in the Land Rover SUV family is called the Discovery Sport. Like the rest of the lineup, the Discovery Sport has impressive off-roading capability and a cabin that is packed with luxury. This vehicle received many significant upgrades last year. That said, the 2021 Land Rover Discovery Sport has so many tech upgrades that it seems like a brand-new SUV.

What's New for 2021?

A new infotainment system, called Pivi Pro, has become standard for the Discovery Sport in 2021. It is much easy to use and includes standard Android Auto and Apple CarPlay integration. For even more high-tech features, buyers can add the Online Pack package. This bundles a wireless charging pad, satellite radio, and a Wi-Fi hotspot.

There are fewer options to consider for the Discovery Sport in 2021. The SUV drops its more powerful engine, meaning there is only one available powertrain. Two trim levels have been dropped, which leaves four to choose from.

Performance Stats

Luckily, the one remaining engine for the Discovery Sport in 2021 is decently powerful. The turbocharged 2.0L four-cylinder generates 246-horsepower along with 269 lb-ft of torque and gets paired with a nine-speed automatic transmission. According to Land Rover, this is enough power to get the Discovery Sport from zero to 60 in just 7.1 seconds. The maximum towing capacity is just over 4,400 pounds.

Fuel Efficiency Estimates

The 2021 Discovery Sport is only available with all-wheel drive. Since there is also now only one powertrain, all models are estimated to get 19mpg in the city and 24mpg on the highway. These numbers are decent, but many competitors do better.

Off-Road Capability

On top of all-wheel drive, all Discovery Sport models are equipped with hill-descent control. They also have what Land Rover calls All-Terrain Progress Control, which operates like cruise control when off the pavement. The Discovery Sport also benefits from Terrain Response 2, which gives drivers four selectable modes to choose from. This advanced system monitors changing conditions and can select the proper mode automatically.

Advanced Safety Features

As one would expect from a brand like Land Rover, the 2021 Discovery Sport comes equipped with several driver aids. They include both front and rear parking sensors, lane-keeping assist, driver drowsiness monitoring, and a 360-degree camera system. The Discovery Sport also has unique driver assistance features that speak to its off-road readiness, including wade sensing. It monitors water depth and warns the driver if they are getting close to the maximum depth the SUV can handle.

Infotainment System

A 10.1-inch touchscreen is standard in 2021 for the Discovery Sport. Smartphone integration tools are also included, as well as Bluetooth. The Pivi Pro infotainment system even includes integrated navigation. As far as music goes, there is a six-speaker audio system. Multiple USB ports can be found throughout the cabin for convenient access to charging.

Interior Space & Quality

There are many desirable interior features standard in the Discovery Sport, including black leather upholstery, power-adjustment for the front seats, privacy glass, and dual-zone automatic climate control. The R-Dynamic trim levels also have aluminum interior accents along with contrast stitching on their upholstery.

The 2021 Discovery Sport is a two-row SUV with seating for up to five. A third-row is optional. The first and second rows offer plenty of space and comfortable seats. As for the third-row, it may due in a pinch, but adults will not be happy to sit back there for any significant length of time.

Cargo space is impressive for this vehicle, especially when buyers go without the optional third row. Behind the second-row of seats, there are 34.6 cubic feet, and there are 60 cubic feet behind the first row. It is worth noting that models with the third row have only 6.8 cubic feet in their cargo area when all of the seats are up.

Trim Levels

There are technically four different trim levels when it comes to the Discovery Sport, although their names are a bit confusing. There is an S and an SE, as well as an R-Design S and R-Design SE. It is mostly cosmetic changes that separate the R-Design models from their standard counterparts.

For the Discovery Sport S, LED headlights and taillights come standard. This model also has alloy wheels, along with all of the standard tech and safety features mentioned above. The SE adds automatic high beams and automatic headlight leveling. It also gets a power liftgate, memory for the front seats, and a virtual instrument cluster.

The R-Design S has chrome wheels, black fender vents, and a mesh grille on the outside. Inside, there are metal scuff plates and bright metal pedal covers. The R-Design SE looks similar but has 20-inch rather than 18-inch chrome wheels.

Buyers who want an off-road-ready SUV that does not sacrifice luxury will be well-served by the 2021 Land Rover Discovery Sport.
How to Calculate The Dealer Cost of a Discovery Sport:

Formula for Calculating Dealer Cost:

  • Example: Base Discovery Sport invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Discovery Sport MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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