2020 Lincoln Aviator Prices: MSRP vs Dealer Invoice vs True Dealer Cost
MSRP
Invoice Price Destination Fee Holdback Dealer Cost 
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To some it may feel like the SUV market is already bursting at the seams. Still, Lincoln has a feeling that its new Aviator has enough appeal to earn a large fan base. Based roughly on the new Ford Explorer, the 2020 Lincoln Aviator is a three-row SUV that is full of luxury and performance features.
Performance Facts
There is essentially just one engine for the Aviator. The upper trims, however, add a hybrid motor to up the power. For most models, there is a 3.0L V6 that will generate 400-horsepower as well as 415 lb-ft of torque. Paired with this is a ten-speed automatic transmission. For the upper three trims, the plug-in hybrid ups the output to 494-horsepower and 630 lb-ft of torque.
Most models come standard with rear-wheel-drive. All-wheel-drive is available on all models as well. The top-of-the-line Grand Touring Black Label trim is the exception because it comes exclusively with AWD. Drivers who decide to add towing features can bring along up to 6,700 pounds. This is considered average for the class.
The Reserve trim with all-wheel-drive gets upgraded to an adaptive suspension. An available Dynamic Handling package can add road preview to that suspension. This feature scans the road ahead so it can make adjustments before they are necessary, resulting in a smoother ride.
Interior Features
Being a luxury vehicle, it is not surprising that all five trim levels of the 2020 Lincoln Aviator are packed with popular features. The entry-level model gives buyers simulated-leather upholstery as well as a leather-wrapped steering wheel. Other features include tri-zone automatic climate control, heated front seats with 12-way power adjustment, and a frameless auto-dimming rearview mirror.
Going with the Reserve trim or above means getting four-zone automatic climate control as well as premium leather seats. Features get super fancy as buyers look toward the upper trims. The Grand Touring adds 30-way power adjustment for the front seats, for example. Music fans will want to go with this trim or higher in order to enjoy the 28-speaker Revel sound system.
Technology
All five trim levels of the 2020 Lincoln Aviator have the latest and greatest when it comes to tech features. Standard is a 12.3-inch digital instrument cluster. Consumers also get a 10.1-inch infotainment system. Smartphone integration through either Apple CarPlay or Android Auto is also standard. If that isn't enough, this SUV also gives buyers standard navigation and a WiFi hotspot.
Charging is a breeze inside this vehicle. There are both USB and the increasingly popular USB-C ports for the front and second rows. Drivers also get a 110-voltl outlet in the second row as well as two 12-volt outlets. The available convenience package adds a wireless charging pad to select models of the 2020 Lincoln Aviator. This also adds a head's up display and a fancy feature that allows drivers to use their smartphone as their key.
Safety
Safety-conscious consumers will love the long list of standard driver aids for the 2020 Lincoln Aviator. All models get a blind spot monitor featuring rear cross traffic alert. Also standard is a rearview camera, forward collision alert with pedestrian detection, automatic emergency braking, lane-keeping assist, and lane departure warning.
The Elements Package Plus adds even more driver aids. With this, the Aviator gets adaptive cruise control, a lane-centering feature, and active parking assist. It also adds reverse braking assist as well as the cutting-edge evasive-steering assist.
Fuel Economy
While fuel economy numbers are not mind-blowing for the 2020 Lincoln Aviator, they are certainly respectable. Standard for the vehicle is 18mpg in the city and 26mpg on the highway. Deciding to go with all-wheel-drive will result in a bit of a drop, down to 17mpg in the city and 24mpg when on the highway. The hybrid model is estimated to get 56mpg when combining electric with gas usage.
Exterior Features
Just as the inside of the 2020 Lincoln Aviator is loaded, the exterior is as well. Standard for the entry-level model are roof rails, a power-liftgate, LED headlights, rain-sensing wipers, power-folding mirrors, and proximity entry. Going up just one trim level to the Reserve means getting a hands-free power liftgate. As for the Grand Touring trim, it gains a panoramic sunroof as well as its own exterior accent touches.
Driving Impressions
The Lincoln Aviator is a joy to drive, especially if buyers opt for one of the available suspension upgrades. Despite being on the larger side, drivers will find it handles very well. Passengers will enjoy the ride as well, even on longer drives. Even without an upgrade to the suspension, the Aviator glides over most bumps in the road.
For many consumers, the 2020 Lincoln Aviator will be a smart choice. Although on the pricier side, it lives up to its luxury name with a long list of standard and available features. The impressive powertrain options are also worth exploring by taking this SUV for a test drive.Formula for Calculating Dealer Cost:
- Example: Base Lincoln Aviator invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)
Note: All Lincoln Aviator MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
