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2020 Lincoln Continental Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 Lincoln Continental Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2020 Continental - Style: 4-Door Sedan. Powered by a 3.7 L, 6 Cylinder, Gas Engine w/ FWD and Automatic Transmission
MSRP
$46,305
Invoice Price
$44,222
Destination Fee
$995
Holdback
$0
Dealer Cost
$45,217
Find the Best Price
2020 Continental - Style: 4-Door Sedan. Powered by a 3.7 L, 6 Cylinder, Gas Engine w/ AWD and Automatic Transmission
MSRP
$48,305
Invoice Price
$46,132
Destination Fee
$995
Holdback
$0
Dealer Cost
$47,127
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2020 Continental - Style: Reserve, 4-Door Sedan. Powered by a 3.7 L, 6 Cylinder, Gas Engine w/ FWD and Automatic Transmission
MSRP
$59,870
Invoice Price
$56,876
Destination Fee
$995
Holdback
$0
Dealer Cost
$57,871
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2020 Continental - Style: Reserve, 4-Door Sedan. Powered by a 2.7 L, 6 Cylinder, Gas Engine w/ AWD and Automatic Transmission
MSRP
$61,870
Invoice Price
$58,776
Destination Fee
$995
Holdback
$0
Dealer Cost
$59,771
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2020 Continental - Style: Black Label, 4-Door Sedan. Powered by a 3.7 L, 6 Cylinder, Gas Engine w/ FWD and Automatic Transmission
MSRP
$70,205
Invoice Price
$66,286
Destination Fee
$995
Holdback
$0
Dealer Cost
$67,281
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2020 Continental - Style: Black Label, 4-Door Sedan. Powered by a 3.0 L, 6 Cylinder, Gas Engine w/ AWD and Automatic Transmission
MSRP
$75,470
Invoice Price
$71,182
Destination Fee
$995
Holdback
$0
Dealer Cost
$72,177
Find the Best Price
Price Tip:
To avoid overpaying on a 2016 Lincoln Continental, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Lincoln Price Guides:
Lincoln Continental Overview:

Lincoln specifically designed the Continental to compete against the best European luxury sedans. The 2020 Lincoln Continental has many cool features that help separate it from the pack. Bold styling enables the Continental to captivate onlookers. Meanwhile, exceptional rear-seat legroom ensures a limousine-like ride. Although the Continental may not offer aggressive handling, it packs enough power to pin you back into your seat.

What’s New for 2020?

For 2020, Lincoln has reduced the Continental lineup to only three main trims. You can also choose from new paint options like Red Carpet Metallic Tinted Clearcoat and Pristine White Metallic Tri-Coat.

What Styles Does It Come In?

The 2020 Lincoln Continental is a full-size luxury sedan. It easily seats five average-sized adults with no trouble. While power is sent to the front wheels, all-wheel drive is offered on all trims.

What Are the Available Trims?

If you’re looking to spend less than $50,000, choose the base Continental. It undercuts the competition by a lot of money. However, buyers are still rewarded with a great selection of features. Designed with an 8.0-inch touchscreen, Lincoln’s Sync 3 infotainment system is easy to operate and links to your smartphone in just a few seconds. Other features include a 10-speaker stereo system with satellite radio, adaptive headlamps, and heated front seats.

Although the Continental Reserve is more expensive, it still proves to be a good deal. You’ll receive upgraded amenities like tri-zone automatic climate control and 24-way power seats with ventilation. The Reserve trim’s list of high-tech features consists of a head-up display, a surround-view parking camera, and a 13-speaker premium sound system. For an extra $3,000, you can equip the sedan with a Rear Seat Amenities package. Passengers will enjoy power-reclining rear seats, which feature heating and ventilation.

The priciest trim in the lineup is the range-topping Continental Black Label. It features the best of the best. Drivers rave about the comfort of the Black Label trim’s massaging front seats. Venetian leather upholstery adds more class.

The Continental’s Exterior Styling

The Continental’s exterior styling makes a major statement. Whether you’re driving through the mall parking lot or stopping by the gas station to refuel, look forward to getting plenty of attention. Lincoln gave the Continental several unique styling cues. Its striking headlights and massive grille stand out.

Because it looks so cool, even the base Continental draws attention. However, larger 19-inch wheels are found on the upper trims. They effectively give the car a more athletic stance.

Driving Experience

There are three different powertrains available for the 2020 Lincoln Continental. If you prefer laid-back driving as opposed to aggressive acceleration, stick with the standard V6 engine. You can also pick your favorite turbocharged V6 engine. While the 2.7-liter engine cranks out 335 horsepower, performance-hungry drivers will want the larger 3.0-liter engine. Its 400-horsepower production enables the big sedan to hit 60 mph in a brisk 5.4 seconds.

Despite its long length, the new 2020 Lincoln Continental is easier to park than you may think. It also handles well around curves. Although the Continental offers a smooth highway ride, you may feel a few bumps on battered streets.

Fuel Economy

Fuel economy with the standard V6 engine is rated at 17 mpg in town and 26 mpg on the highway. Although this isn’t great fuel economy, you can save money by using regular gas. The mid-level turbo engine is actually just a tad more economical.

Quality and Comfort

Lincoln did a fine job of designing the Continental’s interior. This high-end sedan nearly matches the quality of its European counterparts for less money. Many people also like the car’s sleek and modern cabin.

Even tall NBA players can comfortably fit inside of the 2020 Lincoln Continental. Its rear seat provides top-notch legroom for everyone. However, headroom could be better. If you really want to relax, choose the upgraded massaging front seats.

Safety

When it comes to protecting passengers, the 2020 Lincoln Continental is on an elite level. It mastered the NHTSA’s crash tests. Lincoln's standard Co-Pilot360 safety system adds more security. You’ll enjoy several active safety features, including automated panic braking and blind-spot detection. LED headlights, which are standard on the Black Label trim, promote better visibility after dark. For city dwellers who hate trying to squeeze into tight spots, Ford offers an automatic parking system.

The new Continental is among the best American-made luxury cars. Although the 2020 Lincoln Continental may not offer the sportiness of its European competitors, it’s a genuine bargain.

How to Calculate The Dealer Cost of a Lincoln Continental:

Formula for Calculating Dealer Cost:

  • Example: Base Lincoln Continental invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Lincoln Continental MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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