2019 Lincoln Continental Prices: MSRP vs Dealer Invoice vs True Dealer Cost
MSRP Invoice Price Destination Fee Holdback Dealer Cost
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Few vehicles have as iconic a nameplate as the Lincoln Continental does. First introduced in the late 1930s, the Continental has had a few production breaks over time but remains strong for 2019. At first, it was a luxury car meant to reflect the sensible styling of Europe, and it held on to the V12 engine for as long as possible.
Since then, the brand name has lost a little bit of its sheen due to sluggish sales during the '60s. Lincoln decided to capitalize on earlier nostalgia with its most recent generation, which debuted two years ago.
The 2019 Lincoln Continental has the same platform as Lincoln's MKZ, though the Continental has more wheelbase. It's roomy for all passengers, and there is a seemingly endless list of features available, which includes a powerful 400-hp V6 engine and 30-way adjustable front seats.
Still, the Continental struggles on the market. The lower trims don't have confident engines, and the features aren't as plentiful as competing sedans. The higher trims get those features, but it comes at a severe financial cost that doesn't happen from competing luxury brands.
Contrary to its origins, this year's Lincoln contrasts European sedans in its steering and handling. In a similar vein, the cabin haphazardly puts together features that look older than they are. At the end of the day, other choices may be better for drivers seeking a midsize luxury sedan.
What's New for 2019?
The tenth Continental generation released in 2017, and the 2019 Lincoln Continental is part of that line. The only changes this year are changes to which trims get which features.
A midsize luxury sedan, the 2019 Lincoln Continental offers the best balance of features and price at the Reserve trim level. Here you get the 2.7L turbo V6 engine, which is a marked improvement over the default engine for a small upcharge. Additionally, you get heated back seats and more adjustment options for the driver's seat and front passenger seat. This year, the Reserve also receives the contents of the Technology package.
There are four trim choices available for the 2019 Lincoln Continental: the base, the Select, the Reserve, and the Black Label. At the core, you get some of the luxuries available on the upper trims but hardly any optional upgrades. The Select only has a few additions but lots of options. The Reserve gets a significant update, and the Black Label has all the luxuries.
There are three choices of engines available. The engine in the base and Select trims is a 3.7L V6 engine that generates 305 hp and 280 pound-feet of torque. On the Reserve and Black Label trims, you get a 2.7L turbo V6 engine. In all cases, you can choose between front- and all-wheel drive, but you only get a six-speed auto.
The Reserve and Black Label trims can upgrade to a 3.0L turbo V6 engine, which puts out 400 horses and pound-feet. This engine only gets an all-wheel-drive system tuned for torque, and you still get the six-speed.
As far as features go, the base gets dual-zone climate control, the Sync 3 infotainment system by Ford, front and rear parking sensors, and a 10-speaker sound system. The Select trim gives you an extra inch on the wheels, adds USB ports to the rears, and upgrades the upholstery to leather.
The Reserve trim is where the first real round of features show up, which include an upgrade to the sound system, a heated steering wheel, the 2.7L engine mentioned above, and 24-way power-adjustable front seats.
The Black Lable gives you several luxuries along with membership to the lifestyle service by Lincoln. This means free car washes and car transportation for service. The perks also include a 50,000 mile/four-year maintenance plan.
The 2019 Lincoln Continental is competent on the road, but not all configurations and trims are equal. The most robust acceleration and stability come from the Reserve outfitted with the turbo V6, the adaptive suspension option, and all-wheel drive. Any other configuration will fail to impress you as much.
Under normal circumstances, the 3.0L turbo V6 has a robust and authoritative sound and delivers positive feedback. Through the midrange, it's an aggressive unit, but it starts to lose its oomph around 6,000 rpm. From a standstill, the Continental takes a fast but average 5.5 seconds to reach 60 miles per hour.
The Lincoln is not a lightweight sedan, but powerful brakes bring the Continental to a complete stop in just 111 feet. The pedals themselves are firm, and you will quickly master modulation in the city. You won't miss when ABS engages, though, because it's a noisy event.
There isn't much feedback from the steering, but it's well-weighted nonetheless. Still, it's hard to predict when you're about to reach the tires' limits. In theory, the variable ratio offers lots of benefits, but it's not very consistent in actual practice. The Lincoln handles itself well, but you might find it hard to trust the steering.
At cruising speeds, the Continental remains composed and straight. Opting for the all-wheel drive gets you even better handling than the front-wheel drive. Sometimes you can understeer substantially, but the Lincoln self-corrects in no time.
Overall, it's easy to drive the 2019 Lincoln Continental. In parking lots, the steering is quick, and the transmission is always smooth. The paddle shifting has some delay, though.
Select: 17 city / 26 hwy
Reserve: 18 city / 27 hwy
Black Label: 18 city / 27 hwy
Formula for Calculating Dealer Cost:
- Example: Base Lincoln Continental invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)
Note: All Lincoln Continental MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.