2023 Lincoln Nautilus Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Lincoln Nautilus Price Guide Below Includes:
- The Lincoln Nautilus pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Lincoln Nautilus Pricing for the Standard, Reserve and Black Label Trims
2023 Nautilus - Trim: Standard, 4-Door Crossover. FWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Nautilus - Trim: Standard, 4-Door Crossover. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Nautilus - Trim: Reserve, 4-Door Crossover. FWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Nautilus - Trim: Reserve, 4-Door Crossover. AWD Powertrain: 2 L, 4 CYL, Gas Powered, Automatic.
2023 Nautilus - Trim: Black Label, 4-Door Crossover. AWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Package Options |
| Equipment Group 800A |
| Black Label AWD | $0 |
| Reserve FWD | NA |
| Reserve AWD | NA |
| Standard FWD | NA |
| Standard AWD | NA |
| Cargo Utility Package |
| Black Label AWD | $365 |
| Reserve FWD | $365 |
| Reserve AWD | $365 |
| Standard FWD | NA |
| Standard AWD | NA |
| Class II Trailer Tow Package |
| Black Label AWD | $630 |
| Reserve FWD | $630 |
| Reserve AWD | $630 |
| Standard FWD | NA |
| Standard AWD | NA |
| Cargo Accessories and Mat Package |
| Black Label AWD | $400 |
| Reserve FWD | $260 |
| Reserve AWD | $260 |
| Standard FWD | $260 |
| Standard AWD | $260 |
| Chalet Theme |
| Black Label AWD | $0 |
| Reserve FWD | NA |
| Reserve AWD | NA |
| Standard FWD | NA |
| Standard AWD | NA |
| Flight Theme |
| Black Label AWD | $0 |
| Reserve FWD | NA |
| Reserve AWD | NA |
| Standard FWD | NA |
| Standard AWD | NA |
| Equipment Group 200A |
| Black Label AWD | NA |
| Reserve FWD | $0 |
| Reserve AWD | $0 |
| Standard FWD | NA |
| Standard AWD | NA |
| Equipment Group 201A |
| Black Label AWD | NA |
| Reserve FWD | $4,785 |
| Reserve AWD | $4,785 |
| Standard FWD | NA |
| Standard AWD | NA |
| Equipment Group 201A Discount |
| Black Label AWD | NA |
| Reserve FWD | -$250 |
| Reserve AWD | -$250 |
| Standard FWD | NA |
| Standard AWD | NA |
| Lincoln Co-Pilot360 Plus Package |
| Black Label AWD | NA |
| Reserve FWD | $2,500 |
| Reserve AWD | $2,500 |
| Standard FWD | NA |
| Standard AWD | NA |
| Monochromatic Package |
| Black Label AWD | NA |
| Reserve FWD | $2,095 |
| Reserve AWD | $2,095 |
| Standard FWD | NA |
| Standard AWD | NA |
| Monochromatic Package - Requires Equipment Group 201A |
| Black Label AWD | NA |
| Reserve FWD | $1,895 |
| Reserve AWD | $1,895 |
| Standard FWD | NA |
| Standard AWD | NA |
| Luxury Package |
| Black Label AWD | NA |
| Reserve FWD | $1,995 |
| Reserve AWD | $1,995 |
| Standard FWD | NA |
| Standard AWD | NA |
| Equipment Group 202A |
| Black Label AWD | NA |
| Reserve FWD | NA |
| Reserve AWD | $10,180 |
| Standard FWD | NA |
| Standard AWD | NA |
| Equipment Group 202A Discount |
| Black Label AWD | NA |
| Reserve FWD | NA |
| Reserve AWD | -$1,250 |
| Standard FWD | NA |
| Standard AWD | NA |
| Monochromatic Package - Requires Equipment Group 202A |
| Black Label AWD | NA |
| Reserve FWD | NA |
| Reserve AWD | $1,895 |
| Standard FWD | NA |
| Standard AWD | NA |
| Equipment Group 100A |
| Black Label AWD | NA |
| Reserve FWD | NA |
| Reserve AWD | NA |
| Standard FWD | $0 |
| Standard AWD | $0 |
| Premium Package |
| Black Label AWD | NA |
| Reserve FWD | NA |
| Reserve AWD | NA |
| Standard FWD | $1,155 |
| Standard AWD | $1,155 |
| Wheel Options |
| 18" Mini Spare Wheel with Spare Tire - T155/70R18 |
| Black Label AWD | $150 |
| Reserve FWD | $150 |
| Reserve AWD | $150 |
| Standard FWD | $150 |
| Standard AWD | $150 |
| 20" Premium Painted Bright Machined Aluminum Wheel - P245/50R20 All-Season BSW Tire |
| Black Label AWD | NA |
| Reserve FWD | $1,000 |
| Reserve AWD | $1,000 |
| Standard FWD | NA |
| Standard AWD | NA |
| 21" Premium Painted Ultra Bright Machined Aluminum Wheel - 265/40R21 All-Season Gen 2 Tire |
| Black Label AWD | NA |
| Reserve FWD | $2,000 |
| Reserve AWD | $2,000 |
| Standard FWD | NA |
| Standard AWD | NA |
| Other Options |
| Satin Roof Rack Side Rails without Crossbars |
| Black Label AWD | $195 |
| Reserve FWD | $195 |
| Reserve AWD | $195 |
| Standard FWD | $195 |
| Standard AWD | $195 |
| Front License Plate Bracket |
| Black Label AWD | $0 |
| Reserve FWD | $0 |
| Reserve AWD | $0 |
| Standard FWD | $0 |
| Standard AWD | $0 |
| Engine Block Heater |
| Black Label AWD | $100 |
| Reserve FWD | $100 |
| Reserve AWD | $100 |
| Standard FWD | $100 |
| Standard AWD | $100 |
| Linear Brushed Aluminum Appliqué |
| Black Label AWD | NA |
| Reserve FWD | $0 |
| Reserve AWD | $0 |
| Standard FWD | NA |
| Standard AWD | NA |
| Seat Options |
| Ultra Comfort Seats (16-Way) with Active Motion®, Front 4-Way Head Restraint and Power Thigh Extender |
| Black Label AWD | $1,250 |
| Reserve FWD | $1,250 |
| Reserve AWD | $1,250 |
| Standard FWD | NA |
| Standard AWD | NA |
| Exterior Paint Options |
| Chroma Caviar Dark Gray Metallic Clearcoat Paint |
| Black Label AWD | $2,000 |
| Reserve FWD | NA |
| Reserve AWD | NA |
| Standard FWD | NA |
| Standard AWD | NA |
| Asher Gray Metallic Clearcoat |
| Black Label AWD | NA |
| Reserve FWD | $750 |
| Reserve AWD | $750 |
| Standard FWD | $750 |
| Standard AWD | $750 |
| Gilded Green Metallic Clearcoat |
| Black Label AWD | NA |
| Reserve FWD | $750 |
| Reserve AWD | $750 |
| Standard FWD | $750 |
| Standard AWD | $750 |
| Jewel Sandston Metallic Premium Colorant |
| Black Label AWD | NA |
| Reserve FWD | $750 |
| Reserve AWD | $750 |
| Standard FWD | $750 |
| Standard AWD | $750 |
| Burgundy Velvet Paint |
| Black Label AWD | NA |
| Reserve FWD | $750 |
| Reserve AWD | $750 |
| Standard FWD | $750 |
| Standard AWD | $750 |
| Ceramic Pearl Paint |
| Black Label AWD | NA |
| Reserve FWD | $750 |
| Reserve AWD | $750 |
| Standard FWD | $750 |
| Standard AWD | $750 |
| Flight Blue Paint |
| Black Label AWD | NA |
| Reserve FWD | $750 |
| Reserve AWD | $750 |
| Standard FWD | $750 |
| Standard AWD | $750 |
| Pristine White Paint |
| Black Label AWD | NA |
| Reserve FWD | $750 |
| Reserve AWD | $750 |
| Standard FWD | $750 |
| Standard AWD | $750 |
| Dealer Installed Options |
| Cargo Organizer - Soft-Side Standard Pop-Up with Logo |
| Black Label AWD | $85 |
| Reserve FWD | $85 |
| Reserve AWD | $85 |
| Standard FWD | $85 |
| Standard AWD | $85 |
| Cargo Organizer - Soft-Side Large Pop-Up with Logo |
| Black Label AWD | $95 |
| Reserve FWD | $95 |
| Reserve AWD | $95 |
| Standard FWD | $95 |
| Standard AWD | $95 |
| Cargo Organizer - Soft-Side Cooler Bag |
| Black Label AWD | $40 |
| Reserve FWD | $40 |
| Reserve AWD | $40 |
| Standard FWD | $40 |
| Standard AWD | $40 |
| Hidden Locking Lug Nut Kit |
| Black Label AWD | $80 |
| Reserve FWD | NA |
| Reserve AWD | NA |
| Standard FWD | NA |
| Standard AWD | NA |
| First Aid Kit |
| Black Label AWD | $50 |
| Reserve FWD | $50 |
| Reserve AWD | $50 |
| Standard FWD | $50 |
| Standard AWD | $50 |
| Roadside Assistance Kit |
| Black Label AWD | $70 |
| Reserve FWD | $70 |
| Reserve AWD | $70 |
| Standard FWD | $70 |
| Standard AWD | $70 |
| Splash Guards - Front and Rear |
| Black Label AWD | $180 |
| Reserve FWD | $180 |
| Reserve AWD | $180 |
| Standard FWD | $180 |
| Standard AWD | $180 |
| Exposed Locking Lug Nut Kit |
| Black Label AWD | NA |
| Reserve FWD | $80 |
| Reserve AWD | $80 |
| Standard FWD | $80 |
| Standard AWD | $80 |
| Engine Options |
| Twin-Turbocharged 2.7L V6 Engine with Auto Start-Stop Technology |
| Black Label AWD | NA |
| Reserve FWD | NA |
| Reserve AWD | $2,200 |
| Standard FWD | NA |
| Standard AWD | NA |
| Specifications |
| Base Price |
| Black Label AWD | $67,245 |
| Reserve FWD | $51,040 |
| Reserve AWD | $53,535 |
| Standard FWD | $44,825 |
| Standard AWD | $47,325 |
| Drive |
| Black Label AWD | AWD |
| Reserve FWD | FWD |
| Reserve AWD | AWD |
| Standard FWD | FWD |
| Standard AWD | AWD |
| Bodystyle |
| Black Label AWD | Crossover |
| Reserve FWD | Crossover |
| Reserve AWD | Crossover |
| Standard FWD | Crossover |
| Standard AWD | Crossover |
| Doors |
| Black Label AWD | 4 |
| Reserve FWD | 4 |
| Reserve AWD | 4 |
| Standard FWD | 4 |
| Standard AWD | 4 |
| Height |
| Black Label AWD | 66.2 |
| Reserve FWD | 66.2 |
| Reserve AWD | 66.2 |
| Standard FWD | 66.2 |
| Standard AWD | 66.2 |
| Length |
| Black Label AWD | 190 |
| Reserve FWD | 190 |
| Reserve AWD | 190 |
| Standard FWD | 190 |
| Standard AWD | 190 |
| Wheelbase |
| Black Label AWD | 112.2 |
| Reserve FWD | 112.2 |
| Reserve AWD | 112.2 |
| Standard FWD | 112.2 |
| Standard AWD | 112.2 |
| Width |
| Black Label AWD | 76.1 |
| Reserve FWD | 76.1 |
| Reserve AWD | 76.1 |
| Standard FWD | 76.1 |
| Standard AWD | 76.1 |
| Cargo Volume |
| Black Label AWD | 37.2 |
| Reserve FWD | 37.2 |
| Reserve AWD | 37.2 |
| Standard FWD | 37.2 |
| Standard AWD | 37.2 |
| Seating Capacity |
| Black Label AWD | 5 |
| Reserve FWD | 5 |
| Reserve AWD | 5 |
| Standard FWD | 5 |
| Standard AWD | 5 |
| Front Head Room |
| Black Label AWD | 39.9 |
| Reserve FWD | 39.9 |
| Reserve AWD | 39.9 |
| Standard FWD | 39.9 |
| Standard AWD | 39.9 |
| Center Head Room |
| Black Label AWD | NA |
| Reserve FWD | NA |
| Reserve AWD | NA |
| Standard FWD | NA |
| Standard AWD | NA |
| Front Leg Room |
| Black Label AWD | 42.8 |
| Reserve FWD | 42.8 |
| Reserve AWD | 42.8 |
| Standard FWD | 42.8 |
| Standard AWD | 42.8 |
| Center Leg Room |
| Black Label AWD | NA |
| Reserve FWD | NA |
| Reserve AWD | NA |
| Standard FWD | NA |
| Standard AWD | NA |
| Front Shoulder Room |
| Black Label AWD | 58.9 |
| Reserve FWD | 58.9 |
| Reserve AWD | 58.9 |
| Standard FWD | 58.9 |
| Standard AWD | 58.9 |
| Center Shoulder Room |
| Black Label AWD | NA |
| Reserve FWD | NA |
| Reserve AWD | NA |
| Standard FWD | NA |
| Standard AWD | NA |
| Interior Volume |
| Black Label AWD | 108.3 |
| Reserve FWD | 108.3 |
| Reserve AWD | 108.3 |
| Standard FWD | 108.3 |
| Standard AWD | 108.3 |
| Fuel Tank Capacity |
| Black Label AWD | 18 |
| Reserve FWD | 18 |
| Reserve AWD | 18 |
| Standard FWD | 18 |
| Standard AWD | 18 |
| Engine Size |
| Black Label AWD | 2.7 |
| Reserve FWD | 2 |
| Reserve AWD | 2 |
| Standard FWD | 2 |
| Standard AWD | 2 |
| Engine Type |
| Black Label AWD | Gas |
| Reserve FWD | Gas |
| Reserve AWD | Gas |
| Standard FWD | Gas |
| Standard AWD | Gas |
| Cylinders |
| Black Label AWD | 6 |
| Reserve FWD | 4 |
| Reserve AWD | 4 |
| Standard FWD | 4 |
| Standard AWD | 4 |
| Camshaft |
| Black Label AWD | DOHC |
| Reserve FWD | DOHC |
| Reserve AWD | DOHC |
| Standard FWD | DOHC |
| Standard AWD | DOHC |
| Compression Ratio |
| Black Label AWD | 10.0:1 |
| Reserve FWD | 10.0:1 |
| Reserve AWD | 10.0:1 |
| Standard FWD | 10.0:1 |
| Standard AWD | 10.0:1 |
| Horsepower |
| Black Label AWD | 335 |
| Reserve FWD | 250 |
| Reserve AWD | 250 |
| Standard FWD | 250 |
| Standard AWD | 250 |
| Torque |
| Black Label AWD | 380 |
| Reserve FWD | 280 |
| Reserve AWD | 280 |
| Standard FWD | 280 |
| Standard AWD | 280 |
| Fuel Type |
| Black Label AWD | Unleaded |
| Reserve FWD | Unleaded |
| Reserve AWD | Unleaded |
| Standard FWD | Unleaded |
| Standard AWD | Unleaded |
| MPG City |
| Black Label AWD | 19 |
| Reserve FWD | 21 |
| Reserve AWD | 20 |
| Standard FWD | 21 |
| Standard AWD | 20 |
| MPG Highway |
| Black Label AWD | 25 |
| Reserve FWD | 26 |
| Reserve AWD | 25 |
| Standard FWD | 26 |
| Standard AWD | 25 |
| Towing |
| Black Label AWD | 3500 |
| Reserve FWD | 3500 |
| Reserve AWD | 3500 |
| Standard FWD | 2000 |
| Standard AWD | 2000 |
| GVWR (Gross Vehicle Weight Rating) |
| Black Label AWD | NA |
| Reserve FWD | NA |
| Reserve AWD | NA |
| Standard FWD | NA |
| Standard AWD | NA |
| Payload |
| Black Label AWD | NA |
| Reserve FWD | NA |
| Reserve AWD | NA |
| Standard FWD | NA |
| Standard AWD | NA |
| Curb Weight |
| Black Label AWD | 4545 |
| Reserve FWD | 4165 |
| Reserve AWD | 4545 |
| Standard FWD | 4165 |
| Standard AWD | 4545 |
| Transmission |
| Black Label AWD | Automatic |
| Reserve FWD | Automatic |
| Reserve AWD | Automatic |
| Standard FWD | Automatic |
| Standard AWD | Automatic |
How to Calculate The Dealer Cost of a Lincoln Nautilus:
Formula for Calculating Dealer Cost:
- Example: Base Lincoln Nautilus invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)
Note: All Lincoln Nautilus MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
