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2023 Lincoln Navigator Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 Lincoln Navigator Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2023 Navigator - Trim: Standard, 4-Door SUV. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$77,635
Invoice Price
$74,141
Destination Fee
$1,695
Holdback
$0
Dealer Cost
$75,836
Find the Best Price
2023 Navigator - Trim: Standard, 4-Door SUV. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$80,635
Invoice Price
$77,006
Destination Fee
$1,695
Holdback
$0
Dealer Cost
$78,701
Find the Best Price
2023 Navigator - Trim: Reserve, 4-Door SUV. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$89,825
Invoice Price
$84,885
Destination Fee
$1,695
Holdback
$0
Dealer Cost
$86,580
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2023 Navigator - Trim: Reserve, 4-Door SUV. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$92,525
Invoice Price
$87,436
Destination Fee
$1,695
Holdback
$0
Dealer Cost
$89,131
Find the Best Price
2023 Navigator - Trim: Reserve L, 4-Door SUV. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$92,855
Invoice Price
$87,748
Destination Fee
$1,695
Holdback
$0
Dealer Cost
$89,443
Find the Best Price
2023 Navigator - Trim: Reserve L, 4-Door SUV. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$95,550
Invoice Price
$90,295
Destination Fee
$1,695
Holdback
$0
Dealer Cost
$91,990
Find the Best Price
2023 Navigator - Trim: Black Label, 4-Door SUV. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$106,075
Invoice Price
$99,711
Destination Fee
$1,695
Holdback
$0
Dealer Cost
$101,406
Find the Best Price
2023 Navigator - Trim: Black Label L, 4-Door SUV. 4WD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$109,120
Invoice Price
$102,573
Destination Fee
$1,695
Holdback
$0
Dealer Cost
$104,268
Find the Best Price
Price Tip:
To find the best possible price on a new Lincoln Navigator, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Package Options
Chalet Theme
Black Label 4WD$0
Black Label L 4WD$0
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WDNA
Standard RWDNA
Yacht Club Theme
Black Label 4WD$0
Black Label L 4WD$0
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WDNA
Standard RWDNA
Invitation Theme
Black Label 4WD$0
Black Label L 4WD$0
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WDNA
Standard RWDNA
Central Park Theme
Black Label 4WD$0
Black Label L 4WD$0
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WDNA
Standard RWDNA
Black Label Equipment Group 800A
Black Label 4WD$0
Black Label L 4WD$0
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WDNA
Standard RWDNA
Black Label Special Edition Package
Black Label 4WD$6,695
Black Label L 4WD$6,695
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WDNA
Standard RWDNA
Heavy-Duty Trailer Tow Package
Black Label 4WD$2,600
Black Label L 4WD$2,600
Reserve 4WD$2,600
Reserve RWD$2,600
Reserve L 4WD$2,600
Reserve L RWD$2,600
Standard 4WDNA
Standard RWDNA
Equipment Group 200A
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WD$0
Reserve RWD$0
Reserve L 4WD$0
Reserve L RWD$0
Standard 4WDNA
Standard RWDNA
Equipment Group 201A
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WD$6,310
Reserve RWD$6,310
Reserve L 4WD$6,310
Reserve L RWD$6,310
Standard 4WDNA
Standard RWDNA
Monochromatic Package
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WD$1,995
Reserve RWD$1,995
Reserve L 4WD$1,995
Reserve L RWD$1,995
Standard 4WDNA
Standard RWDNA
Equipment Group 100A
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WD$0
Standard RWD$0
Navigator Plus Exterior Package
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WD$1,895
Standard RWD$1,895
Other Options
Hands-Free Liftgate Delete
Black Label 4WD-$55
Black Label L 4WD-$55
Reserve 4WD-$55
Reserve RWD-$55
Reserve L 4WD-$55
Reserve L RWD-$55
Standard 4WD-$55
Standard RWD-$55
Lincoln Play (Rear Seat Entertainment System with Wireles Headphones)
Black Label 4WD$2,195
Black Label L 4WD$2,195
Reserve 4WD$2,195
Reserve RWD$2,195
Reserve L 4WD$2,195
Reserve L RWD$2,195
Standard 4WDNA
Standard RWDNA
Chrome Roof Rack with Black Crossbars
Black Label 4WD$250
Black Label L 4WD$250
Reserve 4WD$250
Reserve RWD$250
Reserve L 4WD$250
Reserve L RWD$250
Standard 4WD$250
Standard RWD$250
Front License Plate Bracket
Black Label 4WD$0
Black Label L 4WD$0
Reserve 4WD$0
Reserve RWD$0
Reserve L 4WD$0
Reserve L RWD$0
Standard 4WD$0
Standard RWD$0
All-Weather Floor Liners with Front and Rear Carpet Floor Mats
Black Label 4WD$200
Black Label L 4WD$200
Reserve 4WD$200
Reserve RWD$200
Reserve L 4WD$200
Reserve L RWD$200
Standard 4WD$200
Standard RWD$200
All-Weather Floor Liners without Front and Rear Carpet Floor Mats
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WD$160
Reserve RWD$160
Reserve L 4WD$160
Reserve L RWD$160
Standard 4WD$160
Standard RWD$160
Lincoln Co-Pilot360 2.0 Drive
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WD$2,100
Standard RWD$2,100
Seat Options
Second Row - Heated/Ventilated Dual Captain's Chairs with PowerFold®, Tilt and Slide Functionality and 40/Console/40 Seat Structure
Black Label 4WD$0
Black Label L 4WD$0
Reserve 4WD$0
Reserve RWD$0
Reserve L 4WD$0
Reserve L RWD$0
Standard 4WDNA
Standard RWDNA
Second Row Heated/Ventilated 40/20/40 Split Bench with PowerFold®
Black Label 4WD$0
Black Label L 4WD$0
Reserve 4WD$0
Reserve RWD$0
Reserve L 4WD$0
Reserve L RWD$0
Standard 4WD$0
Standard RWD$0
Second Row Enhanced Massage - Heated/Ventilated for Multi-Contour Seats without Console
Black Label 4WD$625
Black Label L 4WD$625
Reserve 4WD$625
Reserve RWD$625
Reserve L 4WD$625
Reserve L RWD$625
Standard 4WDNA
Standard RWDNA
Second Row Enhanced Massage - Heated/Ventilated for Multi-Contour Seats with Console
Black Label 4WD$625
Black Label L 4WD$625
Reserve 4WD$625
Reserve RWD$625
Reserve L 4WD$625
Reserve L RWD$625
Standard 4WDNA
Standard RWDNA
Exterior Paint Options
Pristine White Metallic Tri-Coat Paint
Black Label 4WD$750
Black Label L 4WD$750
Reserve 4WD$750
Reserve RWD$750
Reserve L 4WD$750
Reserve L RWD$750
Standard 4WD$750
Standard RWD$750
Chroma Crystal Blue Premium Paint
Black Label 4WD$2,000
Black Label L 4WD$2,000
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WDNA
Standard RWDNA
Chroma Caviar Dark Gray Metallic Clearcoat Paint
Black Label 4WD$2,000
Black Label L 4WD$2,000
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WDNA
Standard RWDNA
Manhattan Green Metallic Premium Paint
Black Label 4WD$750
Black Label L 4WD$750
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WDNA
Standard RWDNA
Ceramic Pearl Metallic Tri-Coat Paint
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WD$750
Reserve RWD$750
Reserve L 4WD$750
Reserve L RWD$750
Standard 4WD$750
Standard RWD$750
Diamond Red Tri-Coat Paint
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WD$750
Reserve RWD$750
Reserve L 4WD$750
Reserve L RWD$750
Standard 4WD$750
Standard RWD$750
Ocean Drive Blue Metallic Tinted Clearcoat Paint
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WD$750
Reserve RWD$750
Reserve L 4WD$750
Reserve L RWD$750
Standard 4WD$750
Standard RWD$750
Starlight Gray Premium Colorant
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WD$750
Reserve RWD$750
Reserve L 4WD$750
Reserve L RWD$750
Standard 4WD$750
Standard RWD$750
Dealer Installed Options
Cargo Organizer - Soft-Side Large Pop-Up with Logo
Black Label 4WD$110
Black Label L 4WD$110
Reserve 4WD$110
Reserve RWD$110
Reserve L 4WD$110
Reserve L RWD$110
Standard 4WD$110
Standard RWD$110
Cargo Area Protector SWB
Black Label 4WD$250
Black Label L 4WDNA
Reserve 4WD$250
Reserve RWD$250
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WD$250
Standard RWD$250
Wheel Lock Kit
Black Label 4WD$75
Black Label L 4WD$75
Reserve 4WD$75
Reserve RWD$75
Reserve L 4WD$75
Reserve L RWD$75
Standard 4WD$75
Standard RWD$75
Storage - Cooler Bag
Black Label 4WD$45
Black Label L 4WD$45
Reserve 4WD$45
Reserve RWD$45
Reserve L 4WD$45
Reserve L RWD$45
Standard 4WD$45
Standard RWD$45
Cargo Organizer - Soft-Side Standard Pop-Up with Logo
Black Label 4WD$100
Black Label L 4WD$100
Reserve 4WD$100
Reserve RWD$100
Reserve L 4WD$100
Reserve L RWD$100
Standard 4WD$100
Standard RWD$100
Cargo Area Protector LWB
Black Label 4WDNA
Black Label L 4WD$250
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WD$250
Reserve L RWD$250
Standard 4WDNA
Standard RWDNA
Wheel Options
22" 12-Spoke Bright Machined Aluminum Wheel with Ebony Black Painted Pockets
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WD$995
Reserve RWD$995
Reserve L 4WD$995
Reserve L RWD$995
Standard 4WDNA
Standard RWDNA
Specifications
Base Price
Black Label 4WD$109,255
Black Label L 4WD$112,300
Reserve 4WD$94,635
Reserve RWD$91,935
Reserve L 4WD$97,660
Reserve L RWD$94,965
Standard 4WD$82,725
Standard RWD$79,725
Drive
Black Label 4WD4WD
Black Label L 4WD4WD
Reserve 4WD4WD
Reserve RWDRWD
Reserve L 4WD4WD
Reserve L RWDRWD
Standard 4WD4WD
Standard RWDRWD
Bodystyle
Black Label 4WDSUV
Black Label L 4WDSUV
Reserve 4WDSUV
Reserve RWDSUV
Reserve L 4WDSUV
Reserve L RWDSUV
Standard 4WDSUV
Standard RWDSUV
Doors
Black Label 4WD4
Black Label L 4WD4
Reserve 4WD4
Reserve RWD4
Reserve L 4WD4
Reserve L RWD4
Standard 4WD4
Standard RWD4
Height
Black Label 4WD76.3
Black Label L 4WD76.1
Reserve 4WD76.3
Reserve RWD76.4
Reserve L 4WD76.1
Reserve L RWD76.2
Standard 4WD76.3
Standard RWD76.4
Length
Black Label 4WD210
Black Label L 4WD221.9
Reserve 4WD210
Reserve RWD210
Reserve L 4WD221.9
Reserve L RWD221.9
Standard 4WD210
Standard RWD210
Wheelbase
Black Label 4WD122.5
Black Label L 4WD131.6
Reserve 4WD122.5
Reserve RWD122.5
Reserve L 4WD131.6
Reserve L RWD131.6
Standard 4WD122.5
Standard RWD122.5
Width
Black Label 4WD83.6
Black Label L 4WD83.6
Reserve 4WD83.6
Reserve RWD83.6
Reserve L 4WD83.6
Reserve L RWD83.6
Standard 4WD83.6
Standard RWD83.6
Cargo Volume
Black Label 4WD20.9
Black Label L 4WD36
Reserve 4WD20.9
Reserve RWD20.9
Reserve L 4WD36
Reserve L RWD36
Standard 4WD20.9
Standard RWD20.9
Seating Capacity
Black Label 4WD7
Black Label L 4WD7
Reserve 4WD7
Reserve RWD7
Reserve L 4WD7
Reserve L RWD7
Standard 4WD7
Standard RWD7
Front Head Room
Black Label 4WD41.8
Black Label L 4WD41.8
Reserve 4WD41.8
Reserve RWD41.8
Reserve L 4WD41.8
Reserve L RWD41.8
Standard 4WD41.8
Standard RWD41.8
Center Head Room
Black Label 4WD40
Black Label L 4WD40
Reserve 4WD40
Reserve RWD40
Reserve L 4WD40
Reserve L RWD40
Standard 4WD40
Standard RWD40
Front Leg Room
Black Label 4WD43.9
Black Label L 4WD43.9
Reserve 4WD43.9
Reserve RWD43.9
Reserve L 4WD43.9
Reserve L RWD43.9
Standard 4WD43.9
Standard RWD43.9
Center Leg Room
Black Label 4WD42.3
Black Label L 4WD42.3
Reserve 4WD42.3
Reserve RWD42.3
Reserve L 4WD42.3
Reserve L RWD42.3
Standard 4WD42.3
Standard RWD42.3
Front Shoulder Room
Black Label 4WD65.2
Black Label L 4WD65.2
Reserve 4WD65.2
Reserve RWD65.2
Reserve L 4WD65.2
Reserve L RWD65.2
Standard 4WD65.2
Standard RWD65.2
Center Shoulder Room
Black Label 4WD65.1
Black Label L 4WD65.1
Reserve 4WD65.1
Reserve RWD65.1
Reserve L 4WD65.1
Reserve L RWD65.1
Standard 4WD65.1
Standard RWD65.1
Interior Volume
Black Label 4WD172
Black Label L 4WD172.1
Reserve 4WD172
Reserve RWD172
Reserve L 4WD172.1
Reserve L RWD172.1
Standard 4WD172
Standard RWD172
Fuel Tank Capacity
Black Label 4WD23.6
Black Label L 4WD27.8
Reserve 4WD23.6
Reserve RWD23.6
Reserve L 4WD27.8
Reserve L RWD27.8
Standard 4WD23.6
Standard RWD23.6
Engine Size
Black Label 4WD3.5
Black Label L 4WD3.5
Reserve 4WD3.5
Reserve RWD3.5
Reserve L 4WD3.5
Reserve L RWD3.5
Standard 4WD3.5
Standard RWD3.5
Engine Type
Black Label 4WDGas
Black Label L 4WDGas
Reserve 4WDGas
Reserve RWDGas
Reserve L 4WDGas
Reserve L RWDGas
Standard 4WDGas
Standard RWDGas
Cylinders
Black Label 4WD6
Black Label L 4WD6
Reserve 4WD6
Reserve RWD6
Reserve L 4WD6
Reserve L RWD6
Standard 4WD6
Standard RWD6
Camshaft
Black Label 4WDDOHC
Black Label L 4WDDOHC
Reserve 4WDDOHC
Reserve RWDDOHC
Reserve L 4WDDOHC
Reserve L RWDDOHC
Standard 4WDDOHC
Standard RWDDOHC
Compression Ratio
Black Label 4WD10.5:1
Black Label L 4WD10.5:1
Reserve 4WD10.5:1
Reserve RWD10.5:1
Reserve L 4WD10.5:1
Reserve L RWD10.5:1
Standard 4WD10.5:1
Standard RWD10.5:1
Horsepower
Black Label 4WD440
Black Label L 4WD440
Reserve 4WD440
Reserve RWD440
Reserve L 4WD440
Reserve L RWD440
Standard 4WD440
Standard RWD440
Torque
Black Label 4WD510
Black Label L 4WD510
Reserve 4WD510
Reserve RWD510
Reserve L 4WD510
Reserve L RWD510
Standard 4WD510
Standard RWD510
Fuel Type
Black Label 4WDUnleaded
Black Label L 4WDUnleaded
Reserve 4WDUnleaded
Reserve RWDUnleaded
Reserve L 4WDUnleaded
Reserve L RWDUnleaded
Standard 4WDUnleaded
Standard RWDUnleaded
MPG City
Black Label 4WD16
Black Label L 4WD16
Reserve 4WD16
Reserve RWD17
Reserve L 4WD16
Reserve L RWD17
Standard 4WD16
Standard RWD17
MPG Highway
Black Label 4WD22
Black Label L 4WD22
Reserve 4WD22
Reserve RWD23
Reserve L 4WD22
Reserve L RWD23
Standard 4WD22
Standard RWD23
Towing
Black Label 4WD8300
Black Label L 4WD8100
Reserve 4WD8300
Reserve RWD8700
Reserve L 4WD8100
Reserve L RWD8400
Standard 4WD8300
Standard RWD8700
GVWR (Gross Vehicle Weight Rating)
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WDNA
Standard RWDNA
Payload
Black Label 4WDNA
Black Label L 4WDNA
Reserve 4WDNA
Reserve RWDNA
Reserve L 4WDNA
Reserve L RWDNA
Standard 4WDNA
Standard RWDNA
Curb Weight
Black Label 4WD5755
Black Label L 4WD5980
Reserve 4WD5854
Reserve RWD5633
Reserve L 4WD5980
Reserve L RWD5755
Standard 4WD5854
Standard RWD5633
Transmission
Black Label 4WDAutomatic
Black Label L 4WDAutomatic
Reserve 4WDAutomatic
Reserve RWDAutomatic
Reserve L 4WDAutomatic
Reserve L RWDAutomatic
Standard 4WDAutomatic
Standard RWDAutomatic
How to Calculate The Dealer Cost of a Lincoln Navigator:

Formula for Calculating Dealer Cost:

  • Example: Base Lincoln Navigator invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Lincoln Navigator MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.