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2020 Mercedes-Benz A-Class Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 Mercedes-Benz A-Class Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
2020 A-Class Trim: A 220 Sedan - Powered by a I-4, 2.0L, Intercooled Turbo Premium Unleaded Engine with Front Wheel Drive
MSRP
$32,800
Invoice Price
$30,832
Destination Fee
$995
Holdback
$328
Dealer Cost
$31,499
Find the Best Price
2020 A-Class Trim: A 220 4MATIC - Powered by a I-4, 2.0L, Intercooled Turbo Premium Unleaded Engine with All Wheel Drive
MSRP
$34,800
Invoice Price
$32,712
Destination Fee
$995
Holdback
$348
Dealer Cost
$33,359
Find the Best Price
Price Tip:
To avoid overpaying on a new Mercedes-Benz A-Class, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Mercedes-Benz Price Guides:
Mercedes-Benz A-Class Overview:

The 2020 Mercedes-Benz A-Class is an interesting option for those seeking out a new luxury small car. The A-Class is a new line from Mercedes-Benz-- the 2019 model year was its first in production.

The goal of the A-Class is to create an affordable alternative to the other luxury cars in the Benz lineup. It is the least expensive choice from the manufacturer. It is priced at the bottom of its class, but has a wonderful array of features and touches to solidify its luxury status.

In this review, you will learn what the 2020 Mercedes-Benz A-Class has to offer and why you should put it on your list if you want a new luxury small car.

What’s New for 2020?

Because the A-Class is brand new, there haven't been any major changes in design or shifts in offerings since last year. Instead, the new aspect of the 2020 model is the addition of the AMG trim. As with other cars from Mercedes-Benz, the AMG designation signifies a performance-oriented set of features and a slightly expanded set of options. If you don't think you will want the AMG trim, then there is no reason you can't find a 2019 A-Class instead.

Style and Trim Choices

The A-Class comes in just one style, the sedan. This is in contrast to the S-Class or C-Class, which have coupe and convertible styles. The standard trim is called the 220. As mentioned above, the 2020 Mercedes-Benz A-Class now has an AMG trim with a set of performance enhancements-- there will be more about that in the next section. The AMG trim is called the 35. In addition to the AMG trim, the A-Class also has an alternative all-wheel drive upgrade to the 220 called the 220 4Matic. Note that the 35 also comes with all-wheel drive, plus specially tuned suspension and other addons to emphasize the performance element of this trim line.

Notable Features and Packages

With luxury vehicles, the add-ons can make a big difference to the experience, and the A-Class is no exception.

The most appealing package is probably the Premium. The 2020 Mercedes-Benz A-Class comes with a set of dual 7-inch screens for infotainment and controls, and the Premium package upgrades them to 10.25 inches each. The Premium also includes mirror upgrades, keyless entry, and hands-free trunk opening.

Driver Assistance is the next most attractive package because it simply includes so much. This is where Mercedes-Benz placed all the automation and additional safety tech like adaptive cruise control. There are several features related to lane safety and speed governance as well. Among all the packages, this one has the longest list of features.

Parking Assistance is just what it sounds like- automatic parking and a set of surround cameras which you can use if you want to manually park the car.

There are several options aside from the packages. The leather, the sound system, and the seats will probably be a the top of your list because they can significantly improve the ride and drive. The rest of the options are primarily for the interior and the infotainment. If you opted for the AMG trim, you will find some extra performance options, and some of the original options are build into the base AMG model.

Driving the 2020 Mercedes-Benz A-Class

The A-Class really delivers a luxury experience, and a big part of that is the high quality of the drive. The base engine might seem small at 188 horsepower, but it actually feels excellent because the car and engine are on the lighter side. The upgraded AMG engine puts out 302 horsepower and really transforms the ride, giving it much more power and acceleration.

In both trims the handling is very good, and the car feels nimble. The Driver Assistance tools give it an extra edge and help make it feel truly luxurious. The back row might feel a little small, but it should still be comfortable for adults depending on how tall they are.

The Fuel Efficiency of the 2020 Mercedes-Benz A-Class

Because the A-Class is among the smaller luxury cars on the market, it gets outstanding gas mileage, especially compared to its expensive peers. You should expect about 35 miles per gallon on highways and around 24 on city roads. You might see a dip in efficiency if you go for the AMG model because of the heavier engine.
How to Calculate The Dealer Cost of a Mercedes-Benz A-Class:

Formula for Calculating Dealer Cost:

  • Example: Base Mercedes-Benz A-Class invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Mercedes-Benz A-Class MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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