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2021 Mercedes-Benz CLA Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2021 Mercedes-Benz CLA Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 CLA Coupe - Style: CLA250 - 4-Door Coupe w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
Invoice Price
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2021 CLA Coupe - Style: CLA250 4MATIC® - 4-Door Coupe w/AWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
Invoice Price
Destination Fee
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2021 CLA Coupe - Style: AMG® CLA35 - 4-Door Coupe w/AWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
Invoice Price
Destination Fee
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2021 CLA Coupe - Style: AMG® CLA45 - 4-Door Coupe w/AWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
Invoice Price
Destination Fee
Dealer Cost
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Price Tip:
To avoid overpaying on a new Mercedes-Benz CLA, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   NADAguides,   Motortrend &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Mercedes-Benz CLA Overview:

When the CLA-Class was first introduced to the market, many drivers were immediately drawn to its budget-friendly pricing. While the redesigned 2020 Mercedes-Benz CLA-Class is still quite affordable, major improvements make it an even more rewarding option. Not only does the latest CLA-Class pack a more formidable punch under the hood, but it also provides noticeably more passenger room. New technologies further enhance the 2020 CLA-Class.

What’s New for 2020?

As mentioned earlier, the 2020 Mercedes-Benz CLA-Class is fully redesigned. It’s roomier on the inside, packs more power, and comes loaded with upgraded features. Of course, an edgy new look also helps the new CLA-Class to remain competitive in a cutthroat segment.

What Styles Does It Come In?

The 2020 Mercedes-Benz CLA-Class is a compact luxury sedan. A five-passenger seating capacity makes it a worthy family car. While front-wheel drive is standard, Mercedes-Benz’s 4MATIC AWD system is optional.

What Are the Available Trims?

The 2020 Mercedes-Benz CLA-Class is offered in three trim levels. Most people will likely choose the CLA 250, which has the most affordable MSRP. Its upgraded turbo four-cylinder engine ensures greater performance. You’ll also receive plenty of nice amenities. Designed with twin 7.0-inch infotainment screens, Mercedes-Benz’s new MBUX infotainment features a touchpad on the steering wheel for easier use. Dual-zone automatic climate control is standard as well.

Driving enthusiasts will be interested in the AMG CLA 35. Aside from a stronger four-cylinder engine, it also benefits from a racier suspension. On the inside, the AMG CLA 35 feels more like a serious performance sedan. A sport steering wheel is standard.

In terms of overall driving excitement, the AMG rests atop the trim ladder. It’s motivated by a high-output version of the sedan’s four-cylinder engine. You’ll also enjoy a few additional standard features, including blind-spot monitoring and keyless ignition.

Remember, all CLA-Class trims offer premium options. Some of the most notable upgrades include front-seat ventilation, a Burmester sound system, and wide-screen displays.

The CLA-Class’ Exterior Styling

From a styling standpoint, the 2020 Mercedes-Benz CLA-Class looks like a smaller replica of the new CLS-Class. A sloping roofline helps give the CLA-Class the appearance of a four-door coupe. A wider stance also elevates the model’s sportiness. Sun Yellow and Jupiter Red are two of the boldest paint options.

If you desire a more powerful look, opt for the AMG Line package. It adds five-spoke alloy wheels and sportier exterior treatments. Along with the package comes a lowered suspension, which enhances the car’s stance.

Driving Experience

The 2020 Mercedes-Benz CLA-Class is a bit quicker off the line. You can contribute the car’s improved performance to its new four-cylinder engine. Output has increased to 221 horsepower, which is 13 more ponies than before. An updated automatic transmission also helps the sedan’s performance. If you desire rocket-like acceleration, step up to the 382-horsepower AMG 45 model. It gets you to 60 mph in only 4.1 seconds.

On the road, the new CLA-Class quickly displays its improved ride and handling. Although the optional sports-tuned suspension causes the car to sit lower to the ground, you'll only feel a few bumps in the road.

Fuel Economy

Because of the sedan’s small four-cylinder engine, it’s able to return above-average fuel economy for the segment. With combined city and highway driving, you can anticipate getting about 28 mpg. However, Mercedes-Benz strongly advises the use of premium gasoline. Models equipped with a high-output engine will force you to spend a bit more money at the pump.

Quality and Comfort

The 2020 Mercedes-Benz CLA-Class offers a lot of luxury for the money. In terms of build quality, it definitely meets Mercedes-Benz’s high standards. You’ll find the standard MB-Tex upholstery to be almost as nice as genuine leather.

A roomier cabin helps the new CLA-Class to better accommodate families. The extra legroom is a big help. However, a sleek roof still limits headroom for passengers sitting in the back.


Although the new CLA-Class has not been put through the federal government’s crash tests, it’s expected to be among the segment’s leaders in impact protection. Automatic panic braking is standard, which means you don’t need to spend extra money for this popular safety technology. Attention Assist is also standard. This feature watches the driver's behavior to detect signs of drowsiness. Blind-spot monitoring is available for folks who spend a lot of time on multiple-lane roadways.

The 2020 Mercedes-Benz CLA-Class still shines as one of the segment’s greatest values. However, it now delivers more driving enjoyment. Although the CLA 250 is perfect for most people, thrill-seekers should pick one of the high-output AMG models. Meanwhile, your family can appreciate the interior’s more comfortable accommodations.
How to Calculate The Dealer Cost of a Mercedes-Benz CLA:

Formula for Calculating Dealer Cost:

  • Example: Base Mercedes-Benz CLA invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Mercedes-Benz CLA MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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