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2021 Mercedes-Benz GLA Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2021 Mercedes-Benz GLA Class Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 GLA SUV - Style: GLA250 - 4-Door SUV w/FWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$36,230
Invoice Price
$34,056
Destination Fee
$1,050
Holdback
$362
Dealer Cost
$34,744
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2021 GLA SUV - Style: GLA250 4MATIC® - 4-Door SUV w/AWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$38,230
Invoice Price
$35,936
Destination Fee
$1,050
Holdback
$382
Dealer Cost
$36,604
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2021 GLA SUV - Style: AMG® GLA35 - 4-Door SUV w/AWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$47,550
Invoice Price
$44,697
Destination Fee
$1,050
Holdback
$476
Dealer Cost
$45,272
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2021 GLA SUV - Style: AMG® GLA45 - 4-Door SUV w/AWD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$54,500
Invoice Price
$51,230
Destination Fee
$1,050
Holdback
$545
Dealer Cost
$51,735
Find the Best Price
Price Tip:
To avoid overpaying on a new Mercedes-Benz GLA Class, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Mercedes-Benz Price Guides:
Mercedes-Benz GLA Class Overview:

The 2020 Mercedes-Benz GLA-class is a versatile crossover SUV. It is a classy vehicle that will serve any prospective buyers for years to come thanks to its innovative design, durable construction, and impeccable performance. The 2020 Mercedes-Benz GLA-class is everything we would expect from a Mercedes-Benz. It is classy, luxurious, and powerful, and for those reasons, it bears the prestigious Mercedes Benz badge with pride.

What’s New for 2020?

The 2020 Mercedes-Benz GLA model year is the last vehicle in the current generation of the GLA, and Mercedes-Benz made it as competitive and customizable as ever. With the impending arrival of the new generation GLA-Class, the 2020 model has left big shoes to fill. The 2020 GLA-class is designed for luxury and performance. The AMG model is unavailable for this year, but the overall performance of the model for 2020 has been optimized.

The 2020 Mercedes-Benz GLA-class features a roomy interior, excellent safety features, and racecar-like handling. All-wheel drive is available, making the GLA a stand out performer in wet, slippery, or rough roads. Other safety and convenience features are available at an extra cost.

2020 Mercedes-Benz GLA-class’ exterior styling

The Mercedes-Benz GLA-class has a raised profile thanks to a higher suspension and a taller body. It features a prominent grille and optional LED headlights. The short overhangs and the lower overall height make the GLA feel more like a hatchback than a crossover. Large 18-inch wheels come as standard, but buyers can upgrade to 19-inch wheels. Aluminum and chrome accents are added to the roof, front and rear bumpers to give the GLA an aggressive and sporty look.

Interior Features

The interior of the GLA is stylish, sleek, and spacious. The interior quality and finish are what you would expect in a Mercedes-Benz. The front seats are snug and comfortable, while the rear seats are roomy and snug. The GLA features a sleek dashboard that has conspicuous but attractive x-shaped air-inlet vents. An 8.0-inch infotainment touchscreen is perched on top of the front dash.

The cargo bay can hold an impressive 17 cubic-feet of cargo space. The rear seats can be folded flat, increasing the cargo space to 43.6 cubic-feet. That equates to around 16 carry-on cases. The legroom afforded by the front seats is more than adequate. However, the rear seats are slightly less spacious but have plenty of headroom to spare.

Performance Facts and Figures

The 2020 Mercedes-Benz GLA comes powered by a 2.0L turbocharged 4-cylinder engine that produces 208HP. The engine features a self-tuning direct injection system and multi-spark ignition to increase performance and reduce fuel consumption. It comes linked to a 7-speed automatic transmission with a dual-clutch system. Front-wheel drive is standard, while all-wheel drive is optional. An off-road mode allows the GLA to perform vigorously on country roads.

The GLA is also very quick off the mark. It boasts a zero to 60mph time of only 7.3-seconds thanks to standard launch control. This time makes the GLA much faster than most vehicles in its class. The adaptive suspension and optional all-wheel-drive help to reduce body roll when cornering. The steering wheel feels agile and responsive, while the braking is as precise as can be.

Trim Levels

The Mercedes-Benz GLA-class is available in two distinct trims, the GLA 250 and the GLA 250 4matic. Both models are available in a wide array of colors such as night black, polar white, iridium silver, and denim blue metallic, among others. An 8.0-inch infotainment touchscreen with navigation and hands-free Bluetooth navigation is equipped on both models. An in-dash SD-card reader is also standard in both models. Features such as SiriusXM traffic and weather service, voice control, Apple CarPlay, Android Auto compatibility as well as a Harman-Kardon audio system are optional.

Additional customization is available in the form of packages such as the AMG Line Exterior Package, Premium Package, Smartphone Integration Package, Parking Assistance Package, and the Multimedia Package.

Safety Features

The 2020 Mercedes-Benz GLA is integrated with a comprehensive list of active and passive safety features. The body is constructed using high-strength and ultra-high-strength steel. Front and rear crumple zones are designed to deform progressively to help dissipate the energy created during impact. 3-point seat belts outfitted with Emergency Tensioning Devices are also standard. An 8-airbag system consisting of two dual-stage front airbags, dual front knee airbags, side curtain airbags, and front side impact airbags.

An adaptive braking system is also available. This advances system anticipates the braking action by bringing the brake pads closer to the discs if the driver lifts their foot off the accelerator quickly. Other impressive safety features include an optional blindspot monitoring, a surround-view system, lane-keeping assist, and lane departure warning.

All in all, the Mercedes-Benz GLA-class is an elegant and luxurious crossover SUV. It offers luxurious features, comfort, and superb performance. The 2020 Mercedes-Benz GLA provides an excellent choice for buyers who want a classy crossover, which has the reliability and capability to last for years. The 2020 Mercedes-Benz GLA-class is available in several different trims, with customizable packages, as well as optional all-wheel drive. The standard and optional safety features on the 2020 GLA make it one of the safest crossover SUVs available today.

How to Calculate The Dealer Cost of a Mercedes-Benz GLA Class:

Formula for Calculating Dealer Cost:

  • Example: Base Mercedes-Benz GLA Class invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Mercedes-Benz GLA Class MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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