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2019 Nissan Armada Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Nissan Armada pricing report below does not include rebates or incentives. View Nissan Rebates and Incentives.

Nissan Armada Prices - How Much is a Nissan Armada?

2019 Armada - Trim: SV w/ RWD. Powered by a 5.6L V-8
MSRP
$47,100
Invoice Price
$43,708
Destination Fee
$1,395
Holdback
$874
Dealer Cost
$44,229
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2019 Armada - Trim: SV w/ AWD. Powered by a 5.6L V-8
MSRP
$50,100
Invoice Price
$46,489
Destination Fee
$1,395
Holdback
$930
Dealer Cost
$46,954
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2019 Armada - Trim: SL w/ RWD. Powered by a 5.6L V-8
MSRP
$51,900
Invoice Price
$48,157
Destination Fee
$1,395
Holdback
$963
Dealer Cost
$48,589
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2019 Armada - Trim: SL w/ AWD. Powered by a 5.6L V-8
MSRP
$54,900
Invoice Price
$50,937
Destination Fee
$1,395
Holdback
$1,019
Dealer Cost
$51,313
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2019 Armada - Trim: Platinum w/ RWD. Powered by a 5.6L V-8
MSRP
$60,100
Invoice Price
$55,758
Destination Fee
$1,395
Holdback
$1,115
Dealer Cost
$56,038
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2019 Armada - Trim: Platinum w/ AWD. Powered by a 5.6L V-8
MSRP
$63,100
Invoice Price
$58,539
Destination Fee
$1,395
Holdback
$1,171
Dealer Cost
$58,763
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Price Tip:
To avoid overpaying on a new Nissan Armada, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Nissan Price Guides:
Nissan Armada Overview:

The 2019 Nissan Armada is Nissan's most recent entry into the large SUV segment of the auto market. It has enough seating for 8 people across three rows, a strong engine for its size, and an affordable price tag compared to other SUVs in its class. As a family vehicle, it is well suited for just about any type of driving, especially if you opt for an all-wheel drive style. The price ranges from about $47,000 to nearly $60,000 at the top end with all the options, so there is plenty of room to fit it into your budget.

What’s new for 2019

The latest model year brings in a collection of driver assistance tools that are now standard. The car industry is moving in the direction of including more and more of these features in all of their trims, and the 2019 Nissan Armada is ahead of the trend in terms of what is included. This design for the Armada debuted in 2017, so it is still fairly new.

The new features include some to notify you of impending problems, like a forward collision warning, and others to help you drive, like automatic emergency braking. Adaptive cruise control is the most luxurious of these.

If these features do not appeal to you, then you can find an older model for less money, but the 2019 Nissan Armada adds a significant number of these features standard in all trims, so it does provide a good value improvement over previous years.

Available Styles

There are two styles for the 2019 Nissan Armada. The baseline for each trim is a rear-wheel drive. You can transform that into an all-wheel drive model for an additional $3,000. Please note that the AWD engine is slightly heavier and will have a small decrease in fuel efficiency.

Available Trims

The 2019 Nissan Armada comes in three trim levels.

The starting trim is the SV. It has cloth upholstery and a large group of advanced standard features, like a Bose sound system, dual-zone climate controls, and a fully-equipped and connective infotainment system with an 8-inch touchscreen console. This is already a significant concentration of standard offerings in a basic trim level.

The second trim is the SL. The SL includes everything from the SV and adds a small group of additional, but notable features. For convenience, it has a powered rear liftgate and a remote start tool. For comfort, it upgrades all of the cloth upholstery to leather. This change significantly alters the feel of the vehicle, giving it an upscale atmosphere for a small increase in price.

The last trim is called the Premium. The Premium is a significant step up from the SL, both in price and in quality. It adds on a greater selection of driver assistance tools, a moonroof, an extra screen in the rear seats for entertainment, and a full surround camera system. There is also a greater array of comfort touches, like heated seats, a heated steering wheel, and improved ventilation.

The SL probably delivers the best value among the three levels, and the Premium is a borderline luxury investment. Take a look at the list of features and consider a test drive of the Premium to see how the upgrades feel. They generally won't provide any change in performance, but the driving experience will feel quite different, especially on highways or in cold weather where the heating can kick in.

Driving experience/Driving Impressions

Large SUVs typically feel slow and clunky, but the 2019 Nissan Armada does not. The engine is 390 horsepower, so it is powerful and responsive. It accelerates quickly and is easy to handle across lanes of traffic or in suburban intersections and parking lots. Turns are smooth and easy.

Fuel Economy / MPG

If there is a weak point to the 2019 Nissan Armada, it is that it does not get as much distance per tank of gas than its competition. For a large SUV, that can mean a notable increase in gas spending over the course of a year. The Armada makes about 19 MPG on highway roads and 14 locally, with one or two points coming off that for the all-wheel drive models. Other large SUVs tend to be a little more efficient. The difference is not that high and large SUvs are generally heavy on gas in any case, but it is worth taking into account that the low cost of the Armada will be partially offset by more frequent trips to the gas station.

How to Calculate The Dealer Cost of a Nissan Armada

Formula for Calculating Dealer Cost:

  • Example: Base Nissan Armada invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Nissan Armada MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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