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2023 Nissan Armada Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Nissan Armada Pricing for the S, SV, SL, Midnight Edition and Platinum Trims

2023 Armada - Trim: S 4-Door SUV. Powertrain: RWD, 5.6L, 8 CYL, Gas Powered, Automatic
MSRP
$50,400
Invoice Price
$46,721
Destination Fee
$1,695
Holdback
$934
Dealer Cost
$47,482
Find the Best Price
2023 Armada - Trim: S 4-Door SUV. Powertrain: 4WD, 5.6L, 8 CYL, Gas Powered, Automatic
MSRP
$53,400
Invoice Price
$49,502
Destination Fee
$1,695
Holdback
$990
Dealer Cost
$50,207
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2023 Armada - Trim: SV 4-Door SUV. Powertrain: RWD, 5.6L, 8 CYL, Gas Powered, Automatic
MSRP
$54,950
Invoice Price
$50,939
Destination Fee
$1,695
Holdback
$1,019
Dealer Cost
$51,615
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2023 Armada - Trim: SV 4-Door SUV. Powertrain: 4WD, 5.6L, 8 CYL, Gas Powered, Automatic
MSRP
$57,950
Invoice Price
$53,720
Destination Fee
$1,695
Holdback
$1,074
Dealer Cost
$54,341
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2023 Armada - Trim: SL 4-Door SUV. Powertrain: RWD, 5.6L, 8 CYL, Gas Powered, Automatic
MSRP
$58,370
Invoice Price
$54,109
Destination Fee
$1,695
Holdback
$1,082
Dealer Cost
$54,722
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2023 Armada - Trim: SL 4-Door SUV. Powertrain: 4WD, 5.6L, 8 CYL, Gas Powered, Automatic
MSRP
$61,370
Invoice Price
$56,890
Destination Fee
$1,695
Holdback
$1,138
Dealer Cost
$57,447
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2023 Armada - Trim: Platinum 4-Door SUV. Powertrain: RWD, 5.6L, 8 CYL, Gas Powered, Automatic
MSRP
$66,720
Invoice Price
$61,849
Destination Fee
$1,695
Holdback
$1,237
Dealer Cost
$62,307
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2023 Armada - Trim: Platinum 4-Door SUV. Powertrain: 4WD, 5.6L, 8 CYL, Gas Powered, Automatic
MSRP
$69,720
Invoice Price
$64,630
Destination Fee
$1,695
Holdback
$1,293
Dealer Cost
$65,032
Find the Best Price
Price Tip:
To find the best possible price on a new Nissan Armada, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
VPC-Installed Accessories
Roof Rail Cross Bars [BAR]
Platinum 4WD$380
Platinum RWD$380
S 4WDNA
S RWDNA
SL 4WD$380
SL RWD$380
SV 4WDNA
SV RWDNA
Carpeted Floor Mats (3 Row) - Bench Seat [FL2]
Platinum 4WD$380
Platinum RWD$380
S 4WD$380
S RWD$380
SL 4WD$380
SL RWD$380
SV 4WD$380
SV RWD$380
Illuminated Kick Plates [IKP]
Platinum 4WD$390
Platinum RWD$390
S 4WDNA
S RWDNA
SL 4WD$390
SL RWD$390
SV 4WD$390
SV RWD$390
Illuminated Scuff Plate [ISP]
Platinum 4WD$375
Platinum RWD$375
S 4WDNA
S RWDNA
SL 4WDNA
SL RWDNA
SV 4WDNA
SV RWDNA
Carpeted Floor Mats (3 Row) - Captains Seats [FL3]
Platinum 4WD$380
Platinum RWD$380
S 4WDNA
S RWDNA
SL 4WD$380
SL RWD$380
SV 4WDNA
SV RWDNA
Cargo Package [CAR]
Platinum 4WD$230
Platinum RWD$230
S 4WDNA
S RWDNA
SL 4WD$230
SL RWD$230
SV 4WD$230
SV RWD$230
USB Charging Cable Set [USB]
Platinum 4WD$90
Platinum RWD$90
S 4WD$90
S RWD$90
SL 4WD$90
SL RWD$90
SV 4WD$90
SV RWD$90
Welcome Lighting [LGT]
Platinum 4WD$395
Platinum RWD$395
S 4WDNA
S RWDNA
SL 4WDNA
SL RWDNA
SV 4WDNA
SV RWDNA
Factory-Installed Options
Captain's Chairs Package [SEA]
Platinum 4WD$750
Platinum RWD$750
S 4WDNA
S RWDNA
SL 4WD$750
SL RWD$750
SV 4WDNA
SV RWDNA
SL Audio Adjustment
Platinum 4WDNA
Platinum RWDNA
S 4WDNA
S RWDNA
SL 4WD-$1,090
SL RWD-$1,090
SV 4WDNA
SV RWDNA
Midnight Edition Package [MID]
Platinum 4WDNA
Platinum RWDNA
S 4WDNA
S RWDNA
SL 4WD$1,990
SL RWD$1,990
SV 4WDNA
SV RWDNA
Exterior Paint Options
Platinum 4WD
Platinum RWD
S 4WD
S RWD
SL 4WD
SL RWD
SV 4WD
SV RWD
Premium Paint [-E10]
Platinum 4WD$395
Platinum RWD$395
S 4WDNA
S RWDNA
SL 4WD$395
SL RWD$395
SV 4WD$395
SV RWD$395
Specifications
Base Price
Platinum 4WD$69,720
Platinum RWD$66,720
S 4WD$53,400
S RWD$50,400
SL 4WD$61,370
SL RWD$58,370
SV 4WD$57,950
SV RWD$54,950
Drive
Platinum 4WD4WD
Platinum RWDRWD
S 4WD4WD
S RWDRWD
SL 4WD4WD
SL RWDRWD
SV 4WD4WD
SV RWDRWD
Bodystyle
Platinum 4WDSUV
Platinum RWDSUV
S 4WDSUV
S RWDSUV
SL 4WDSUV
SL RWDSUV
SV 4WDSUV
SV RWDSUV
Doors
Platinum 4WD4
Platinum RWD4
S 4WD4
S RWD4
SL 4WD4
SL RWD4
SV 4WD4
SV RWD4
Height
Platinum 4WD75.8
Platinum RWD75.8
S 4WD75.8
S RWD75.8
SL 4WD75.8
SL RWD75.8
SV 4WD75.8
SV RWD75.8
Length
Platinum 4WD208.9
Platinum RWD208.9
S 4WD208.9
S RWD208.9
SL 4WD208.9
SL RWD208.9
SV 4WD208.9
SV RWD208.9
Wheelbase
Platinum 4WD121.1
Platinum RWD121.1
S 4WD121.1
S RWD121.1
SL 4WD121.1
SL RWD121.1
SV 4WD121.1
SV RWD121.1
Width
Platinum 4WD79.9
Platinum RWD79.9
S 4WD79.9
S RWD79.9
SL 4WD79.9
SL RWD79.9
SV 4WD79.9
SV RWD79.9
Cargo Volume
Platinum 4WD16.5
Platinum RWD16.5
S 4WD16.5
S RWD16.5
SL 4WD16.5
SL RWD16.5
SV 4WD16.5
SV RWD16.5
Seating Capacity
Platinum 4WD8
Platinum RWD8
S 4WD8
S RWD8
SL 4WD8
SL RWD8
SV 4WD8
SV RWD8
Front Head Room
Platinum 4WD39.8
Platinum RWD39.8
S 4WD40.9
S RWD40.9
SL 4WD39.8
SL RWD39.8
SV 4WD40.9
SV RWD40.9
Center Head Room
Platinum 4WD40
Platinum RWD40
S 4WD40
S RWD40
SL 4WD40
SL RWD40
SV 4WD40
SV RWD40
Front Leg Room
Platinum 4WD41.9
Platinum RWD41.9
S 4WD41.9
S RWD41.9
SL 4WD41.9
SL RWD41.9
SV 4WD41.9
SV RWD41.9
Center Leg Room
Platinum 4WD41
Platinum RWD41
S 4WD41
S RWD41
SL 4WD41
SL RWD41
SV 4WD41
SV RWD41
Front Shoulder Room
Platinum 4WD63.8
Platinum RWD63.8
S 4WD63.8
S RWD63.8
SL 4WD63.8
SL RWD63.8
SV 4WD63.8
SV RWD63.8
Center Shoulder Room
Platinum 4WD63.4
Platinum RWD63.4
S 4WD63.4
S RWD63.4
SL 4WD63.4
SL RWD63.4
SV 4WD63.4
SV RWD63.4
Interior Volume
Platinum 4WD153
Platinum RWD153
S 4WD154.5
S RWD154.5
SL 4WD153
SL RWD153
SV 4WD154.5
SV RWD154.5
Fuel Tank Capacity
Platinum 4WD26
Platinum RWD26
S 4WD26
S RWD26
SL 4WD26
SL RWD26
SV 4WD26
SV RWD26
Engine Type
Platinum 4WDGas
Platinum RWDGas
S 4WDGas
S RWDGas
SL 4WDGas
SL RWDGas
SV 4WDGas
SV RWDGas
Engine Size
Platinum 4WD5.6
Platinum RWD5.6
S 4WD5.6
S RWD5.6
SL 4WD5.6
SL RWD5.6
SV 4WD5.6
SV RWD5.6
Cylinders
Platinum 4WD8
Platinum RWD8
S 4WD8
S RWD8
SL 4WD8
SL RWD8
SV 4WD8
SV RWD8
Camshaft
Platinum 4WDDOHC
Platinum RWDDOHC
S 4WDDOHC
S RWDDOHC
SL 4WDDOHC
SL RWDDOHC
SV 4WDDOHC
SV RWDDOHC
Compression Ratio
Platinum 4WDNA
Platinum RWDNA
S 4WDNA
S RWDNA
SL 4WDNA
SL RWDNA
SV 4WDNA
SV RWDNA
Horsepower
Platinum 4WD400
Platinum RWD400
S 4WD400
S RWD400
SL 4WD400
SL RWD400
SV 4WD400
SV RWD400
Torque
Platinum 4WD413
Platinum RWD413
S 4WD413
S RWD413
SL 4WD413
SL RWD413
SV 4WD413
SV RWD413
Fuel Type
Platinum 4WDUnleaded
Platinum RWDUnleaded
S 4WDUnleaded
S RWDUnleaded
SL 4WDUnleaded
SL RWDUnleaded
SV 4WDUnleaded
SV RWDUnleaded
MPG City
Platinum 4WD13
Platinum RWD14
S 4WD13
S RWD14
SL 4WD13
SL RWD14
SV 4WD13
SV RWD14
MPG Highway
Platinum 4WD18
Platinum RWD19
S 4WD18
S RWD19
SL 4WD18
SL RWD19
SV 4WD18
SV RWD19
Towing
Platinum 4WD8500
Platinum RWD8500
S 4WD8500
S RWD8500
SL 4WD8500
SL RWD8500
SV 4WD8500
SV RWD8500
GVWR (Gross Vehicle Weight Rating)
Platinum 4WD7500
Platinum RWD7300
S 4WD7500
S RWD7300
SL 4WD7500
SL RWD7300
SV 4WD7500
SV RWD7300
Payload
Platinum 4WD1466
Platinum RWD1511
S 4WD1582
S RWD1649
SL 4WD1484
SL RWD1529
SV 4WD1569
SV RWD1636
Curb Weight
Platinum 4WD6034
Platinum RWD5789
S 4WD5918
S RWD5651
SL 4WD6016
SL RWD5771
SV 4WD5931
SV RWD5664
Transmission
Platinum 4WDAutomatic
Platinum RWDAutomatic
S 4WDAutomatic
S RWDAutomatic
SL 4WDAutomatic
SL RWDAutomatic
SV 4WDAutomatic
SV RWDAutomatic

How to Calculate The Dealer Cost of a Nissan Armada

Formula for Calculating Dealer Cost:

  • Example: Base Nissan Armada invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Nissan Armada MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.