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2019 Subaru Ascent Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Subaru Ascent pricing report below does not include rebates or incentives. View Rebates, Deals and Discounts from Subaru.

Subaru Ascent Prices - How Much is a Subaru Ascent?

2019 Ascent - Trim: 2.4T 8-Passenger w/ AWD. Powered by a Turbo Engine - 2.4L H-4
MSRP
$31,995
Invoice Price
$30,027
Destination Fee
$975
Holdback
$640
Dealer Cost
$30,362
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2019 Ascent - Trim: 2.4T Premium 7-Passenger w/ AWD. Powered by a Turbo Engine - 2.4L H-4
MSRP
$34,195
Invoice Price
$32,028
Destination Fee
$975
Holdback
$684
Dealer Cost
$32,319
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2019 Ascent - Trim: 2.4T Premium 8-Passenger w/ AWD. Powered by a Turbo Engine - 2.4L H-4
MSRP
$34,195
Invoice Price
$32,028
Destination Fee
$975
Holdback
$684
Dealer Cost
$32,319
Find the Best Price
2019 Ascent - Trim: 2.4T Limited 7-Passenger w/ AWD. Powered by a Turbo Engine - 2.4L H-4
MSRP
$38,995
Invoice Price
$36,414
Destination Fee
$975
Holdback
$780
Dealer Cost
$36,609
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2019 Ascent - Trim: 2.4T Limited 8-Passenger w/ AWD. Powered by a Turbo Engine - 2.4L H-4
MSRP
$38,995
Invoice Price
$36,414
Destination Fee
$975
Holdback
$780
Dealer Cost
$36,609
Find the Best Price
2019 Ascent - Trim: 2.4T Touring 7-Passenger w/ AWD. Powered by a Turbo Engine - 2.4L H-4
MSRP
$44,695
Invoice Price
$41,601
Destination Fee
$975
Holdback
$894
Dealer Cost
$41,682
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Price Tip:
To avoid overpaying on a new Subaru Ascent, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
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Subaru Ascent Overview:

The Subaru Ascent is the car for adventurous families, built with an eight-person capacity in all its all-wheel-drive glory. Sure, there are SUVs that have these features, but the Ascent is marketed uniquely and its popularity is increasingly becoming evident in its class. Its many innovative features are paired with a highly functional interior for the convenience of families always on the go. The 2019 Subaru Ascent’s powertrain can be quite loud, but its smooth and satisfying drive makes up for it. It can even tow up to 5000 lbs! Some have commented how bulky this SUV is, but its offbeat personality and wonderful versatility makes it a car you’d want to have.

What’s New for 2019?

The all-new 2019 Subaru Ascent is not the company’s first three-row SUV. They previously introduced the Tribeca, which has then been discontinued. The Ascent marks Subaru’s second try. This new SUV comes fully stocked with some impressive infotainment and driver-assistance features. The exterior isn’t all that great, but the interior makes up for it with its generous passenger space and attractive materials. Each trim level comes with an all-wheel-drive system that’s paired with a turbocharged flat-four engine capable of delivering 260 of horsepower.

A Huge Crossover SUV

With the 2019 Subaru Ascent, the company finally has a large crossover SUV complete its outdoor-ready range of sedan, wagons, and smaller crossovers, built in Lafayette, Indiana.

It’s a fairly new car, but the styling isn’t that hard to recognize. Much of it exterior looks are taken from the Outback, including its window kind closer to the rear roof pillar and its wagon size. However, the nose of the Ascent is definitely taller and bigger. It also has a bigger grille that’s also more upright than the Outback. Hawkish headlights flank the trapezoid-like grille, and on top trims, LED headlights are featured.

2019 Subaru Ascent Trim Levels and Available Options

Subaru offers its typical menu of trim levels with the Ascent: base, Premium, Limited, and Touring.
 
Drivers in search of a reliable family car will find the base Ascent sufficient. The base model offers lots of cargo and passenger space, and the Subaru EyeSight with its lane assist and emergency braking to keep the whole family safe.

 
Up next is the Premium trim level. Taking the features of the base trim, the Premium level obviously has more advanced safety features such as rear cross-traffic alert and lane change assist, which are both part of its blind-spot detection system. The second row has captain chairs, adding to its appeal. It comes with an available power rear gate with height memory, and a panoramic roof.
 
If you want something that’s guaranteed to stand out from the crowd, your choice should either be the Limited or the Touring. Both are considered luxury models while maintaining its family-friendly SUV features with safety as their priority. The Limited takes all the features of the Premium trim but with additional keyless access with push-button start and reverse automatic braking. For its top trim level Touring, the interior gets a leather upgrade and there are eight USB ports all in all to keep the whole family connected in long drives.
 
The additional features such as the keyless ignition, rear automatic emergency braking, power liftgate, and second-row captain chairs cost $1,500, which is a great deal if you want to upgrade to higher trim levels – something that you won’t find anywhere else in this class.

Driving Impressions
 
The 2019 Subaru Ascent has all the power every driver could ever need, and the CVT automatic is responsive enough when compared to other traditional automatic transmissions. When accelerated gently, the Ascent speeds up quite gracefully. Stepping on for more pedal pressure will give the CVT automatic a boost and gear changes will follow in order to reduce the engine drone that comes with these transmissions.
 
As for the suspension, it does a great job of isolating passengers from rough road conditions to moderate undulations. The Ascent will remain confident and composed in sharp road curves and present a good balance of handling and comfort. What’s noticeable is the road noise, but you can easily drown it with the car’s impressive audio system.

Fuel Economy/MPG

The 2019 Subaru Ascent has good ratings for three-row SUV. What’s lacking though is a hybrid powertrain, but it could be added in the near future.

As per EPA calculations, the new Ascent rates a decent 27 mpg on the highway, 21 mpg city in the city and 23 combines for most of its trim levels. It’s a good rating when you’re looking to save on fuel costs. As for the top trims – Limited and Touring – they’re rated 20-26-22 due to its larger wheels of 20 inches.
 
Driving around beaches and forests for 140 miles, the test managed to come up with a 22.6 mpg. This doesn’t include driving along with city traffic, but the mileage should be similar or close.

Conclusion

The new Ascent is a solid entry to the midsize SUV class. It targets family-oriented vehicle shoppers with its great standard safety features, innovative design, and spacious cargo. As for the performance, it’s not much, but most expectations will be satiated.

The 2019 Subaru Ascent makes a tough competition to the class-leading Toyota Highlander, Mazda CX-9, Ford Explorer, and Honda Pilot. It has drawbacks for sure, but overall, it’s a great car to drive.

How to Calculate The Dealer Cost of a Subaru Ascent

Formula for Calculating Dealer Cost:

  • Example: Base Subaru Ascent invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Subaru Ascent MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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