Car Buying Strategies

2021 Subaru Ascent Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

2021 Subaru Ascent Invoice Price Guide - Holdback - Dealer Cost - MSRP
Find New Car Deals Near You
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Ascent - Style: 8-Passenger Ascent - 4-Door SUV w/AWD. Powered by a 2.4L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$32,295
Invoice Price
$30,304
Destination Fee
$1,050
Holdback
$646
Dealer Cost
$30,708
Find the Best Price
2021 Ascent - Style: 7-Passenger Premium - 4-Door SUV w/AWD. Powered by a 2.4L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$34,795
Invoice Price
$32,579
Destination Fee
$1,050
Holdback
$696
Dealer Cost
$32,933
Find the Best Price
2021 Ascent - Style: 8-Passenger Premium - 4-Door SUV w/AWD. Powered by a 2.4L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$34,795
Invoice Price
$32,579
Destination Fee
$1,050
Holdback
$696
Dealer Cost
$32,933
Find the Best Price
2021 Ascent - Style: 7-Passenger Limited - 4-Door SUV w/AWD. Powered by a 2.4L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$39,595
Invoice Price
$36,964
Destination Fee
$1,050
Holdback
$792
Dealer Cost
$37,222
Find the Best Price
2021 Ascent - Style: 8-Passenger Limited - 4-Door SUV w/AWD. Powered by a 2.4L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$39,595
Invoice Price
$36,964
Destination Fee
$1,050
Holdback
$792
Dealer Cost
$37,222
Find the Best Price
2021 Ascent - Style: 7-Passenger Touring - 4-Door SUV w/AWD. Powered by a 2.4L, 4 Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$45,445
Invoice Price
$42,290
Destination Fee
$1,050
Holdback
$909
Dealer Cost
$42,431
Find the Best Price
Price Tip:
To avoid overpaying on a new Subaru Ascent, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   NADAguides,   MotorTrend &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Subaru Price Guides:
Subaru Ascent Overview:

The eight-passenger Subaru Ascent is perfect for drivers who need more space for their family and friends. Not only is the new Ascent great for taking road trips, but it’s also efficient enough to drive daily. Meanwhile, solid off-road capabilities enable the Ascent to handle muddy trails. Let’s take a closer look at what Subaru’s biggest SUV has to offer.

What’s New for 2021?

Subaru updated the SUV’s standard EyeSight safety package with more features, including LED Steering Responsive Headlights. Meanwhile, the range-topping Touring trim now offers black leather upholstery with silver stitching as an option.

What Styles Does It Come In?

The 2021 Subaru Ascent is a large, three-row crossover. All trims benefit from Subaru’s Symmetrical All-Wheel Drive system.

What Are the Available Trims?

The base Ascent will save buyers some money. Like the rest of the lineup, it’s powered by a turbo four-cylinder engine. Some of the standard equipment includes a 6.5-inch touch display with smartphone support, tri-zone automatic climate control, and Bluetooth.

A step above the base model is the Premium trim. A nicer set of 18-inch alloy wheels enhance its appearance. There are also more creature comforts on the inside, such as heated front seats and second-row independent climate control. Everyone passenger can make use of the 4G Wi-Fi hotspot.

Featuring 20-inch alloy wheels and LED fog lights, the Ascent Limited sits near the top of the lineup. While a powered tailgate makes loading stuff easier, additional USB ports enable passengers to keep their phones charged. Other niceties found on this trim include leather upholstery, heated second-row seats, and keyless entry.

The range-topping Touring trim is especially plush. No other trim in the lineup receives front-seat ventilation and perforated leather upholstery. A panoramic sunroof also helps create a relaxing mood. A Harman Kardon surround-sound system and an 8.0-inch touchscreen with navigation further highlight this model’s luxuriousness.

The Ascent’s Exterior Styling

While the 2021 Subaru Ascent may not look as bold as some other SUVs, many drivers will appreciate its sensible styling. Standard roof rails accentuate the Ascent's adventurous nature. Higher trim levels feature a few more chrome accents. Paint options, like Abyss Blue Pearl and Crimson Red Pearl, help the Ascent to stand out a bit more.

Interior Features

Subaru’s Starlink Multimedia infotainment system is a favorite feature. Although this interface may not be as sophisticated as some other systems, most people enjoy its simple operation. Apple CarPlay and Android Auto handle smartphone integration. The only downside to the system is its standard 6.5-inch touchscreen is a bit small. Subaru’s available Wi-Fi hotspot is a must for families who spend a lot of time on the road.

Driving Experience

The Ascent’s BOXER turbo four-cylinder engine pushes out 260 horsepower. This engine’s unique design allows it to sit lower in the engine bay, thus promoting better handling. Although there are quicker models in the class, drivers will have no issues with the Ascent getting up to freeway speeds. Soccer moms and dads will love how well the Ascent drives. Not only does this big crossover handle extremely well, but it also offers great outward visibility.

Another part of the Ascent’s appeal is its ability to go off-road. Subaru’s Symmetrical AWD system and good ground clearance help this crossover to confidently manage most trails. When extra traction and control are needed, drivers can activate the Ascent’s X-Mode system. A 5,000-pound tow rating also proves the Ascent can pull a decent load.

Fuel Economy

The 2021 Subaru Ascent is more efficient that some of today’s other three-row SUVs. According to the EPA’s fuel economy estimates, drivers can expect the Ascent to return up to 21 mpg town/27 mpg freeway. Furthermore, this vehicle’s engine takes regular unleaded gas.

Quality and Comfort

The Ascent’s interior has a quality feel. Spill-proof cloth comes standard, which enables parents to easily clean up any mess. There are a total of 19 cup holders found throughout the cabin. Seat comfort is excellent in the first two rows. While the crossover’s third-row seat is a tight fit for some adults, it’s a perfect match for kids. Cargo space is plentiful as well.

Safety

When put through the federal government’s crash tests, the 2021 Subaru Ascent received a five-star overall rating. Subaru’s standard EyeSight safety package is also a major plus. It helps minimize driver error with features like pre-collision braking and sway warning. A front-view camera is on the list of options, which helps drivers to park. A head-up display, reverse automatic braking, and blind-spot warning are also available.

It’s easy to recommend the new 2021 Subaru Ascent. It offers everything that today’s drivers would want in a family vehicle. Experience the new Ascent today!

How to Calculate The Dealer Cost of a Subaru Ascent

Formula for Calculating Dealer Cost:

  • Example: Base Subaru Ascent invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Subaru Ascent MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

Featured Buying Guide
Dealer Invoice Price
Save Thousands on a New Car! Start Your Own Online Price War

Get local dealers to compete for your business. Get a free - no obligation price quote from the following online pricing services:

Best Price
• Car Clearance Deals
CarsDirect
NADAguides
MotorTrend
They Compete - You Win! See who has the lowest price & save.
Dealer Cost Calculator:
Dealer Cost Calculator