2024 Subaru BRZ MSRP vs Invoice vs True Dealer Cost

Starting at $31,315

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The Subaru BRZ Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,120] – [Holdback ( 2% of the Total MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,120 is included in the prices below.

Subaru BRZ Prices	MSRP	Invoice	Dealer Cost
Premium 2.4L \| 4 Cyl. \| Manual \| RWD	$31,315	$29,830	$28,891
Limited 2.4L \| 4 Cyl. \| Manual \| RWD	$33,815	$32,066	$31,052
Limited 2.4L \| 4 Cyl. \| Automatic \| RWD	$34,765	$32,815	$31,772
tS 2.4L \| 4 Cyl. \| Manual \| RWD	$36,465	$34,530	$33,436

Available Options and Package Pricing
Package Options
Popular Package 2	$1,107
Popular Package 1	$1,117
Dealer Installed Options
Auto-Dimming Mirror with Compass and HomeLink	$405
Black Wheel Lug Nut / Lock Set	$288
Cargo Net	$92
Cargo Tray	$132
Door Edge Molding/Trim - Crystal Black Silica	$105
Door Edge Molding/Trim - Crystal White Pearl	$105
Door Edge Molding/Trim - Ice Silver Metallic	$105
Door Edge Molding/Trim - Ignition Red	$105
Door Edge Molding/Trim - Magnetite Gray	$105
Door Edge Molding/Trim - Sapphire Blue	$105
Door Edge Molding/Trim - WR Blue Pearl	$105
Door Scuff Protector	$138
Exterior Graphics Kit - Side	$228
Floor Liners - All-Weather	$67
Footwell Illumination	$210
LED Upgrade	$152
Rear Bumper Applique	$141
STI Leather Shift Knob - AT	$216
STI Shift Knob - 6MT (Not Available on Base)	$215
STI Short Throw Shifter - 6MT (Not Available on Base)	$495
Sunshade	$81
Vortex Generator	$144
Wheel Locks - Alloy	$102

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