2023 Subaru BRZ Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Subaru BRZ Price Guide Below Includes:
- The Subaru BRZ pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Subaru BRZ Pricing for the Premium and Limited Trims
2023 BRZ - Trim: Premium 2-Door Coupe. Powertrain: RWD, 2.4L, 4 CYL, Gas Powered, Manual
2023 BRZ - Trim: Premium 2-Door Coupe. Powertrain: RWD, 2.4L, 4 CYL, Gas Powered, Automatic
2023 BRZ - Trim: Limited 2-Door Coupe. Powertrain: RWD, 2.4L, 4 CYL, Gas Powered, Manual
2023 BRZ - Trim: Limited 2-Door Coupe. Powertrain: RWD, 2.4L, 4 CYL, Gas Powered, Automatic
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Package Options |
| Popular Package #1 |
| Limited Manual | $1,103 |
| Limited Auto | $1,103 |
| Premium Auto | $1,103 |
| Premium Manual | $1,103 |
| Standard Model: Limited |
| Limited Manual | $0 |
| Limited Auto | $0 |
| Premium Auto | NA |
| Premium Manual | NA |
| Popular Package #2 |
| Limited Manual | $1,001 |
| Limited Auto | $1,001 |
| Premium Auto | $1,001 |
| Premium Manual | $1,001 |
| Standard Model: Premium |
| Limited Manual | NA |
| Limited Auto | NA |
| Premium Auto | $0 |
| Premium Manual | $0 |
| Port Installed Options |
| Auto-Dimming Mirror with Compass and HomeLink |
| Limited Manual | $403 |
| Limited Auto | $403 |
| Premium Auto | $403 |
| Premium Manual | $403 |
| Cargo Net |
| Limited Manual | $90 |
| Limited Auto | $90 |
| Premium Auto | $90 |
| Premium Manual | $90 |
| Cargo Tray |
| Limited Manual | $120 |
| Limited Auto | $120 |
| Premium Auto | $120 |
| Premium Manual | $120 |
| Sunshade |
| Limited Manual | $80 |
| Limited Auto | $80 |
| Premium Auto | $80 |
| Premium Manual | $80 |
| All-Weather Floor Liners |
| Limited Manual | $65 |
| Limited Auto | $65 |
| Premium Auto | $65 |
| Premium Manual | $65 |
| Door Edge Guards - Crystal Black Silica |
| Limited Manual | $110 |
| Limited Auto | $110 |
| Premium Auto | $110 |
| Premium Manual | $110 |
| Door Edge Guards - Crystal White Pearl |
| Limited Manual | $110 |
| Limited Auto | $110 |
| Premium Auto | $110 |
| Premium Manual | $110 |
| Door Edge Guards - Ice Silver Metallic |
| Limited Manual | $110 |
| Limited Auto | $110 |
| Premium Auto | $110 |
| Premium Manual | $110 |
| Door Edge Guards - Ignition Red |
| Limited Manual | $110 |
| Limited Auto | $110 |
| Premium Auto | $110 |
| Premium Manual | $110 |
| Door Edge Guards - Magnetite Gray |
| Limited Manual | $110 |
| Limited Auto | $110 |
| Premium Auto | $110 |
| Premium Manual | $110 |
| Door Edge Guards - Sapphire Blue |
| Limited Manual | $110 |
| Limited Auto | $110 |
| Premium Auto | $110 |
| Premium Manual | $110 |
| Door Edge Guards - WR Blue Pearl |
| Limited Manual | $110 |
| Limited Auto | $110 |
| Premium Auto | $110 |
| Premium Manual | $110 |
| Door Scuff Protector |
| Limited Manual | $110 |
| Limited Auto | $110 |
| Premium Auto | $110 |
| Premium Manual | $110 |
| Rear Bumper Applique |
| Limited Manual | $130 |
| Limited Auto | $130 |
| Premium Auto | $130 |
| Premium Manual | $130 |
| Wheel Locks - Alloy |
| Limited Manual | $85 |
| Limited Auto | $85 |
| Premium Auto | $85 |
| Premium Manual | $85 |
| Wheel Lug Nut and Lock Set - Black |
| Limited Manual | $264 |
| Limited Auto | $264 |
| Premium Auto | $264 |
| Premium Manual | $264 |
| STI Shift Knob - 6MT |
| Limited Manual | $216 |
| Limited Auto | NA |
| Premium Auto | NA |
| Premium Manual | $216 |
| STI Short Throw Shifter - 6MT |
| Limited Manual | $510 |
| Limited Auto | NA |
| Premium Auto | NA |
| Premium Manual | $510 |
| Exterior Graphics Kit - Side |
| Limited Manual | $255 |
| Limited Auto | $255 |
| Premium Auto | $255 |
| Premium Manual | $255 |
| Footwell Illumination |
| Limited Manual | $213 |
| Limited Auto | $213 |
| Premium Auto | $213 |
| Premium Manual | $213 |
| LED Upgrade - Dome Light |
| Limited Manual | $70 |
| Limited Auto | $70 |
| Premium Auto | $70 |
| Premium Manual | $70 |
| Vortex Generator |
| Limited Manual | $130 |
| Limited Auto | $130 |
| Premium Auto | $130 |
| Premium Manual | $130 |
| STI Leather Shift Knob - AT |
| Limited Manual | NA |
| Limited Auto | $216 |
| Premium Auto | $216 |
| Premium Manual | NA |
| Specifications |
| Base Price |
| Limited Manual | $31,095 |
| Limited Auto | $32,795 |
| Premium Auto | $30,095 |
| Premium Manual | $28,595 |
| Drive |
| Limited Manual | RWD |
| Limited Auto | RWD |
| Premium Auto | RWD |
| Premium Manual | RWD |
| Bodystyle |
| Limited Manual | Coupe |
| Limited Auto | Coupe |
| Premium Auto | Coupe |
| Premium Manual | Coupe |
| Doors |
| Limited Manual | 2 |
| Limited Auto | 2 |
| Premium Auto | 2 |
| Premium Manual | 2 |
| Height |
| Limited Manual | 51.6 |
| Limited Auto | 51.6 |
| Premium Auto | 51.6 |
| Premium Manual | 51.6 |
| Length |
| Limited Manual | 167.9 |
| Limited Auto | 167.9 |
| Premium Auto | 167.9 |
| Premium Manual | 167.9 |
| Wheelbase |
| Limited Manual | 101.4 |
| Limited Auto | 101.4 |
| Premium Auto | 101.4 |
| Premium Manual | 101.4 |
| Width |
| Limited Manual | 69.9 |
| Limited Auto | 69.9 |
| Premium Auto | 69.9 |
| Premium Manual | 69.9 |
| Cargo Volume |
| Limited Manual | 6.3 |
| Limited Auto | 6.3 |
| Premium Auto | 6.3 |
| Premium Manual | 6.3 |
| Seating Capacity |
| Limited Manual | 4 |
| Limited Auto | 4 |
| Premium Auto | 4 |
| Premium Manual | 4 |
| Front Head Room |
| Limited Manual | 37 |
| Limited Auto | 37 |
| Premium Auto | 37 |
| Premium Manual | 37 |
| Center Head Room |
| Limited Manual | NA |
| Limited Auto | NA |
| Premium Auto | NA |
| Premium Manual | NA |
| Front Leg Room |
| Limited Manual | 41.5 |
| Limited Auto | 41.5 |
| Premium Auto | 41.5 |
| Premium Manual | 41.5 |
| Center Leg Room |
| Limited Manual | NA |
| Limited Auto | NA |
| Premium Auto | NA |
| Premium Manual | NA |
| Front Shoulder Room |
| Limited Manual | 53.6 |
| Limited Auto | 53.6 |
| Premium Auto | 53.6 |
| Premium Manual | 53.6 |
| Center Shoulder Room |
| Limited Manual | NA |
| Limited Auto | NA |
| Premium Auto | NA |
| Premium Manual | NA |
| Interior Volume |
| Limited Manual | 77.2 |
| Limited Auto | 77.2 |
| Premium Auto | 77.2 |
| Premium Manual | 77.2 |
| Fuel Tank Capacity |
| Limited Manual | 13.2 |
| Limited Auto | 13.2 |
| Premium Auto | 13.2 |
| Premium Manual | 13.2 |
| Engine Size |
| Limited Manual | 2.4 |
| Limited Auto | 2.4 |
| Premium Auto | 2.4 |
| Premium Manual | 2.4 |
| Engine Type |
| Limited Manual | Gas |
| Limited Auto | Gas |
| Premium Auto | Gas |
| Premium Manual | Gas |
| Cylinders |
| Limited Manual | 4 |
| Limited Auto | 4 |
| Premium Auto | 4 |
| Premium Manual | 4 |
| Camshaft |
| Limited Manual | DOHC |
| Limited Auto | DOHC |
| Premium Auto | DOHC |
| Premium Manual | DOHC |
| Compression Ratio |
| Limited Manual | NA |
| Limited Auto | NA |
| Premium Auto | NA |
| Premium Manual | NA |
| Horsepower |
| Limited Manual | 228 |
| Limited Auto | 228 |
| Premium Auto | 228 |
| Premium Manual | 228 |
| Torque |
| Limited Manual | 184 |
| Limited Auto | 184 |
| Premium Auto | 184 |
| Premium Manual | 184 |
| Fuel Type |
| Limited Manual | Premium Unleaded |
| Limited Auto | Premium Unleaded |
| Premium Auto | Premium Unleaded |
| Premium Manual | Premium Unleaded |
| MPG City |
| Limited Manual | 20 |
| Limited Auto | 21 |
| Premium Auto | 21 |
| Premium Manual | 20 |
| MPG Highway |
| Limited Manual | 27 |
| Limited Auto | 30 |
| Premium Auto | 30 |
| Premium Manual | 27 |
| Towing |
| Limited Manual | NA |
| Limited Auto | NA |
| Premium Auto | NA |
| Premium Manual | NA |
| GVWR (Gross Vehicle Weight Rating) |
| Limited Manual | NA |
| Limited Auto | NA |
| Premium Auto | NA |
| Premium Manual | NA |
| Payload |
| Limited Manual | NA |
| Limited Auto | NA |
| Premium Auto | NA |
| Premium Manual | NA |
| Curb Weight |
| Limited Manual | 2835 |
| Limited Auto | 2881 |
| Premium Auto | 2864 |
| Premium Manual | 2815 |
| Transmission |
| Limited Manual | Manual |
| Limited Auto | Automatic |
| Premium Auto | Automatic |
| Premium Manual | Manual |
| Regional Price Adjustment |
| Increased Destination and Delivery to Alaska |
| Limited Manual | $150 |
| Limited Auto | $150 |
| Premium Auto | $150 |
| Premium Manual | $150 |
How to Calculate The Dealer Cost of a Subaru BRZ
Formula for Calculating Dealer Cost:
- Example: Base Subaru BRZ invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Subaru BRZ MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
