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2018 Subaru BRZ Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Subaru BRZ pricing report below does not include rebates or incentives. View Rebates, Deals and Discounts from Subaru.

Subaru BRZ Prices - How Much is a Subaru BRZ?

2018 BRZ - Trim: Limited Auto in RWD. Powered by a 2.0 Liter H-4 (Premium Gas) w/6 speed Automatic
MSRP
$29,545
Invoice Price
$27,900
Destination Fee
$860
Holdback
$591
Dealer Cost
$28,169
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2018 BRZ - Trim: Limited Manual in RWD. Powered by a 2.0 Liter H-4 (Premium Gas) w/6 speed Manual
MSRP
$28,445
Invoice Price
$26,995
Destination Fee
$860
Holdback
$569
Dealer Cost
$27,286
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2018 BRZ - Trim: Premium Manual in RWD. Powered by a 2.0 Liter H-4 (Premium Gas) w/6 speed Manual
MSRP
$25,595
Invoice Price
$24,421
Destination Fee
$860
Holdback
$512
Dealer Cost
$24,769
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2018 BRZ - Trim: tS Manual in RWD. Powered by a 2.0 Liter H-4 (Premium Gas) w/6 speed Manual
MSRP
$33,495
Invoice Price
$31,690
Destination Fee
$860
Holdback
$670
Dealer Cost
$31,880
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Price Tip:
To avoid overpaying on a new Subaru BRZ, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Subaru Price Guides:
2017 Subaru BRZ Overview:
With an attractive starting price of $25,500, the 2017 Subaru BRZ is one of the least expensive sports cars on the market. It is an excellent choice for the drivers who desire world-class handling at a bargain price. Because of the BRZ's efficient engine, you won't have to shell out extra money at the fuel pump. Even the base model comes equipped with a satisfying list of features. 

What's New for 2017?

This year, a slightly more powerful engine sits under the hood. Meanwhile, updated exterior styling helps give the new BRZ a more modern appearance. Subaru also tweaked the coupe's suspension and refined the available manual transmission. 

What Style Does It Come In?

Like a traditional sports car, the 2017 Subaru BRZ features a rear-wheel-drive platform. A backseat enables up to four people to climb inside. All trims come equipped with a four-cylinder engine, which pushes out up to 205 horsepower and 156 pound-feet of torque. You can choose from a total of six exterior colors, include Race Red and WR Blue Pearl. 

What Are the Available Trims?

  • BRZ Premium

For most drivers, the base Premium trim will keep them satisfied. Noted for its user-friendly design, Subaru's Starlink infotainment system remains one of the most notable standard components. Some of the other useful features include navigation, Bluetooth technology, and an eight-speaker sound system. 

  • BRZ Limited

While a stylish rear spoiler comes standard on the BRZ Limited, the optional Performance package gives you a sportier suspension and a set of black wheels. On the inside, leather upholstery makes the cabin look more luxurious. You can also take advantage of the performance gauge cluster. 

  • BRZ Series.Yellow

The BRZ Series.Yellow is a special edition trim. Blacked-out exterior badges help set it apart from the rest of the lineup. The interior also features some exclusive touches. 

Driving Impressions

Although the 2017 Subaru BRZ is less powerful than a lot of sports cars, it still recorded a competitive 0-60 time of 6.3 seconds. The BRZ's true claim-to-fame is its unbelievable handling. It can be easily transformed into a capable track car. Drivers will feel in total harmony with the BRZ. If you decide to take an out-of-town road trip, the well-bolstered seats promise to keep you comfortable. 

Fuel Economy

Expect the automatic version to return an excellent 24 mpg in the city and 33 mpg on the open road. Meanwhile, the manual BRZ tops out at 29 mpg. In order to experience the best performance, you must use premium unleaded fuel.

How to Calculate The Dealer Cost of a Subaru BRZ

Formula for Calculating Dealer Cost:

  • Example: Base Subaru BRZ invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Subaru BRZ MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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