2023 Subaru Forester Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Subaru Forester Price Guide Below Includes:
- The Subaru Forester pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Subaru Forester Pricing for the Base, Premium, Sport, Wilderness, Limited and Touring Trims
2023 Forester - Trim: 4-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, CVT
2023 Forester - Trim: Premium 4-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, CVT
2023 Forester - Trim: Sport 4-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, CVT
2023 Forester - Trim: Limited 4-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, CVT
2023 Forester - Trim: Wilderness 4-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, CVT
2023 Forester - Trim: Touring 4-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, CVT
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Regional Price Adjustment |
| Additional Destination and Delivery to dealers in Alaska |
| Base | $150 |
| Limited | $150 |
| Premium | $150 |
| Sport | $150 |
| Touring | $150 |
| Wilderness | $150 |
| Package Options |
| Standard Model |
| Base | $0 |
| Limited | $0 |
| Premium | $0 |
| Sport | $0 |
| Touring | $0 |
| Wilderness | $0 |
| Alloy Wheel Package |
| Base | $625 |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Reverse Automatic Braking + 8-inch Multimedia Navigation System + Harman Kardon® Speaker System + Heated Steering Wheel |
| Base | NA |
| Limited | $1,695 |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Blind Spot Detection with Rear Cross Traffic Alert + Power Rear Gate |
| Base | NA |
| Limited | NA |
| Premium | $1,165 |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Reverse Automatic Braking + 8-inch Multimedia Plus Audio + Harman Kardon Amplifier and Speakers + Power Rear Gate |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | $1,645 |
| Touring | NA |
| Wilderness | NA |
| 8-inch Multimedia Navigation System + Harman Kardon Amplifier and Speakers + Power Rear Gate |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $1,850 |
| Port Installed Options |
| Popular Package #2 |
| Base | $1,027 |
| Limited | $1,027 |
| Premium | $1,027 |
| Sport | $1,027 |
| Touring | $1,027 |
| Wilderness | NA |
| Popular Package #1 |
| Base | $1,107 |
| Limited | NA |
| Premium | $1,107 |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Popular Package #3 |
| Base | $1,128 |
| Limited | $1,128 |
| Premium | $1,128 |
| Sport | $1,128 |
| Touring | $1,128 |
| Wilderness | NA |
| Exterior and Interior Auto-Dimming Mirror with Homelink |
| Base | $681 |
| Limited | $681 |
| Premium | $681 |
| Sport | $681 |
| Touring | $681 |
| Wilderness | $681 |
| Tweeter Kit |
| Base | $100 |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| USB Charging Ports |
| Base | $210 |
| Limited | NA |
| Premium | $210 |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Auto-Dimming Interior Mirror with Compass and HomeLink |
| Base | $403 |
| Limited | $403 |
| Premium | $403 |
| Sport | $403 |
| Touring | $403 |
| Wilderness | $403 |
| Cargo Cover |
| Base | $227 |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Cargo Net |
| Base | $52 |
| Limited | $52 |
| Premium | $52 |
| Sport | $52 |
| Touring | $52 |
| Wilderness | $52 |
| Cargo Separator |
| Base | $421 |
| Limited | $421 |
| Premium | $421 |
| Sport | $421 |
| Touring | $421 |
| Wilderness | $421 |
| Cargo Tray |
| Base | $132 |
| Limited | NA |
| Premium | $132 |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Remote Engine Starter - Key Start |
| Base | $394 |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Sunshade - Windshield |
| Base | $76 |
| Limited | $76 |
| Premium | $76 |
| Sport | $76 |
| Touring | $76 |
| Wilderness | $76 |
| Crossbar Set - Aero |
| Base | $252 |
| Limited | $252 |
| Premium | $252 |
| Sport | $252 |
| Touring | $252 |
| Wilderness | $252 |
| Crossbar Set - Fixed |
| Base | $252 |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
|
| Auto-Dimming Exterior Mirror with Approach Light |
| Base | $278 |
| Limited | $278 |
| Premium | $278 |
| Sport | $278 |
| Touring | $278 |
| Wilderness | $278 |
| Body Side Molding - Cascade Green Metallic |
| Base | $307 |
| Limited | $307 |
| Premium | $307 |
| Sport | NA |
| Touring | $307 |
| Wilderness | NA |
| Body Side Molding - Horizon Blue Pearl |
| Base | $307 |
| Limited | $307 |
| Premium | $307 |
| Sport | NA |
| Touring | $307 |
| Wilderness | NA |
| Body Side Molding - Magnetite Gray Metallic |
| Base | $307 |
| Limited | $307 |
| Premium | $307 |
| Sport | $307 |
| Touring | $307 |
| Wilderness | $307 |
| Body Side Molding - Crystal White Pearl |
| Base | $307 |
| Limited | $307 |
| Premium | $307 |
| Sport | NA |
| Touring | NA |
| Wilderness | $307 |
| Cargo Sidewall Protector |
| Base | $105 |
| Limited | $105 |
| Premium | $105 |
| Sport | $105 |
| Touring | $105 |
| Wilderness | $105 |
| Door Edge Guards - Cascade Green Metallic |
| Base | $185 |
| Limited | $185 |
| Premium | $185 |
| Sport | NA |
| Touring | $185 |
| Wilderness | NA |
| Door Edge Guards - Crystal White Pearl |
| Base | $185 |
| Limited | $185 |
| Premium | $185 |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Door Edge Guards - Horizon Blue Pearl |
| Base | $185 |
| Limited | $185 |
| Premium | $185 |
| Sport | NA |
| Touring | $185 |
| Wilderness | NA |
| Door Edge Guards - Magnetite Gray Metallic |
| Base | $185 |
| Limited | $185 |
| Premium | $185 |
| Sport | $185 |
| Touring | $185 |
| Wilderness | NA |
| Door Scuff Protector - Front |
| Base | $136 |
| Limited | $136 |
| Premium | $136 |
| Sport | $136 |
| Touring | $136 |
| Wilderness | NA |
| Fog Light Kit |
| Base | $378 |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Rear Bumper Cover |
| Base | $162 |
| Limited | $162 |
| Premium | $162 |
| Sport | $162 |
| Touring | $162 |
| Wilderness | $162 |
| Rear Seatback Protector |
| Base | $153 |
| Limited | $153 |
| Premium | $153 |
| Sport | $153 |
| Touring | $153 |
| Wilderness | NA |
| Splash Guards |
| Base | $196 |
| Limited | $196 |
| Premium | $196 |
| Sport | $196 |
| Touring | $196 |
| Wilderness | NA |
| Wheel Locks -Alloy |
| Base | $101 |
| Limited | $101 |
| Premium | $101 |
| Sport | $101 |
| Touring | $101 |
| Wilderness | $101 |
| Wheel Lug Nut and Lock Set - Black |
| Base | $284 |
| Limited | $284 |
| Premium | $284 |
| Sport | $284 |
| Touring | $284 |
| Wilderness | $284 |
| Footwell Illumination Kit |
| Base | $230 |
| Limited | $230 |
| Premium | $230 |
| Sport | $230 |
| Touring | $230 |
| Wilderness | $230 |
| Side Sill Plates - Front |
| Base | $142 |
| Limited | $142 |
| Premium | $142 |
| Sport | $142 |
| Touring | $142 |
| Wilderness | NA |
| Sport Grille |
| Base | $425 |
| Limited | $425 |
| Premium | $425 |
| Sport | $425 |
| Touring | $425 |
| Wilderness | $425 |
| Body Side Molding - Autumn Green Metallic |
| Base | NA |
| Limited | $307 |
| Premium | $307 |
| Sport | NA |
| Touring | $307 |
| Wilderness | $307 |
| Body Side Molding - Brilliant Bronze Metallic |
| Base | NA |
| Limited | $307 |
| Premium | $307 |
| Sport | NA |
| Touring | $307 |
| Wilderness | NA |
| Body Side Molding - Crimson Red Pearl |
| Base | NA |
| Limited | $307 |
| Premium | $307 |
| Sport | NA |
| Touring | $307 |
| Wilderness | NA |
| Body Side Molding - Crystal Black Silica |
| Base | NA |
| Limited | $307 |
| Premium | $307 |
| Sport | $307 |
| Touring | $307 |
| Wilderness | $307 |
| Body Side Molding - Ice Silver Metallic |
| Base | NA |
| Limited | $307 |
| Premium | $307 |
| Sport | $307 |
| Touring | $307 |
| Wilderness | $307 |
| Door Edge Guards - Autumn Green Metallic |
| Base | NA |
| Limited | $185 |
| Premium | $185 |
| Sport | NA |
| Touring | $185 |
| Wilderness | NA |
| Door Edge Guards - Brilliant Bronze Metallic |
| Base | NA |
| Limited | $185 |
| Premium | $185 |
| Sport | NA |
| Touring | $185 |
| Wilderness | NA |
| Door Edge Guards - Crimson Red Pearl |
| Base | NA |
| Limited | $185 |
| Premium | $185 |
| Sport | NA |
| Touring | $185 |
| Wilderness | NA |
| Door Edge Guards - Crystal Black Silica |
| Base | NA |
| Limited | $185 |
| Premium | $185 |
| Sport | $185 |
| Touring | $185 |
| Wilderness | NA |
| Door Edge Guards - Ice Silver Metallic |
| Base | NA |
| Limited | $185 |
| Premium | $185 |
| Sport | $185 |
| Touring | $185 |
| Wilderness | NA |
| Body Side Molding - Sapphire Blue Pearl |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | $307 |
| Touring | NA |
| Wilderness | NA |
| Door Edge Guards - Sapphire Blue Pearl |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | $185 |
| Touring | NA |
| Wilderness | NA |
| Wilderness Package |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $1,109 |
| Body Side Molding - Geyser Blue |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $307 |
| Carpeted Floor Mats - Wilderness |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $100 |
| Door Edge Guards - Wilderness - Autumn Green Metallic |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $185 |
| Door Edge Guards - Wilderness - Crystal Black Silica |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $185 |
| Door Edge Guards - Wilderness - Crystal White Pearl |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $185 |
| Door Edge Guards - Wilderness - Geyser Blue |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $185 |
| Door Edge Guard - Wilderness - Ice Silver Metallic |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $185 |
| Door Edge Guards - Wilderness - Magnetite Gray Metallic |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $185 |
| Door Scuff Protector - Wilderness |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $136 |
| Rear Seatback Protector - Wilderness |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $161 |
| Splash Guards - Wilderness |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $185 |
| Side Sill Plates - Wilderness |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | $144 |
| Specifications |
| Base Price |
| Base | $26,395 |
| Limited | $33,075 |
| Premium | $29,395 |
| Sport | $30,965 |
| Touring | $36,495 |
| Wilderness | $34,020 |
| Drive |
| Base | AWD |
| Limited | AWD |
| Premium | AWD |
| Sport | AWD |
| Touring | AWD |
| Wilderness | AWD |
| Bodystyle |
| Base | SUV |
| Limited | SUV |
| Premium | SUV |
| Sport | SUV |
| Touring | SUV |
| Wilderness | SUV |
| Doors |
| Base | 4 |
| Limited | 4 |
| Premium | 4 |
| Sport | 4 |
| Touring | 4 |
| Wilderness | 4 |
| Height |
| Base | 68.1 |
| Limited | 68.1 |
| Premium | 68.1 |
| Sport | 68.9 |
| Touring | 68.1 |
| Wilderness | 68.1 |
| Length |
| Base | 182.7 |
| Limited | 182.7 |
| Premium | 182.7 |
| Sport | 182.7 |
| Touring | 182.7 |
| Wilderness | 182.7 |
| Wheelbase |
| Base | 105.1 |
| Limited | 105.1 |
| Premium | 105.1 |
| Sport | 105.1 |
| Touring | 105.1 |
| Wilderness | 104.9 |
| Width |
| Base | 71.5 |
| Limited | 71.5 |
| Premium | 71.5 |
| Sport | 71.5 |
| Touring | 71.5 |
| Wilderness | 71.5 |
| Cargo Volume |
| Base | 28.9 |
| Limited | 26.9 |
| Premium | 26.9 |
| Sport | 26.9 |
| Touring | 26.9 |
| Wilderness | 26.9 |
| Seating Capacity |
| Base | 5 |
| Limited | 5 |
| Premium | 5 |
| Sport | 5 |
| Touring | 5 |
| Wilderness | 5 |
| Front Head Room |
| Base | 41.2 |
| Limited | 40.2 |
| Premium | 40.2 |
| Sport | 40.2 |
| Touring | 40.2 |
| Wilderness | 40.2 |
| Center Head Room |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Front Leg Room |
| Base | 43.3 |
| Limited | 43.3 |
| Premium | 43.3 |
| Sport | 43.3 |
| Touring | 43.3 |
| Wilderness | 43.3 |
| Center Leg Room |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Front Shoulder Room |
| Base | 58.1 |
| Limited | 58.1 |
| Premium | 58.1 |
| Sport | 58.1 |
| Touring | 58.1 |
| Wilderness | 58.1 |
| Center Shoulder Room |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Interior Volume |
| Base | 111.6 |
| Limited | 107.6 |
| Premium | 107.6 |
| Sport | 107.6 |
| Touring | 107.6 |
| Wilderness | 107.6 |
| Fuel Tank Capacity |
| Base | 16.6 |
| Limited | 16.6 |
| Premium | 16.6 |
| Sport | 16.6 |
| Touring | 16.6 |
| Wilderness | 16.6 |
| Engine Size |
| Base | 2.5 |
| Limited | 2.5 |
| Premium | 2.5 |
| Sport | 2.5 |
| Touring | 2.5 |
| Wilderness | 2.5 |
| Engine Type |
| Base | Gas |
| Limited | Gas |
| Premium | Gas |
| Sport | Gas |
| Touring | Gas |
| Wilderness | Gas |
| Cylinders |
| Base | 4 |
| Limited | 4 |
| Premium | 4 |
| Sport | 4 |
| Touring | 4 |
| Wilderness | 4 |
| Camshaft |
| Base | DOHC |
| Limited | DOHC |
| Premium | DOHC |
| Sport | DOHC |
| Touring | DOHC |
| Wilderness | DOHC |
| Compression Ratio |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Horsepower |
| Base | 182 |
| Limited | 182 |
| Premium | 182 |
| Sport | 182 |
| Touring | 182 |
| Wilderness | 182 |
| Torque |
| Base | 176 |
| Limited | 176 |
| Premium | 176 |
| Sport | 176 |
| Touring | 176 |
| Wilderness | 176 |
| Fuel Type |
| Base | Unleaded |
| Limited | Unleaded |
| Premium | Unleaded |
| Sport | Unleaded |
| Touring | Unleaded |
| Wilderness | Unleaded |
| MPG City |
| Base | 26 |
| Limited | 26 |
| Premium | 26 |
| Sport | 26 |
| Touring | 26 |
| Wilderness | 25 |
| MPG Highway |
| Base | 33 |
| Limited | 33 |
| Premium | 33 |
| Sport | 33 |
| Touring | 33 |
| Wilderness | 28 |
| Towing |
| Base | 1500 |
| Limited | 1500 |
| Premium | 1500 |
| Sport | 1500 |
| Touring | 1500 |
| Wilderness | 3000 |
| GVWR (Gross Vehicle Weight Rating) |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Payload |
| Base | NA |
| Limited | NA |
| Premium | NA |
| Sport | NA |
| Touring | NA |
| Wilderness | NA |
| Curb Weight |
| Base | 3454 |
| Limited | 3552 |
| Premium | 3528 |
| Sport | 3538 |
| Touring | 3594 |
| Wilderness | 3620 |
| Transmission |
| Base | CVT |
| Limited | CVT |
| Premium | CVT |
| Sport | CVT |
| Touring | CVT |
| Wilderness | CVT |
How to Calculate The Dealer Cost of a Subaru Forester
Formula for Calculating Dealer Cost:
- Example: Base Subaru Forester invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Subaru Forester MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
