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2023 Subaru Forester Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Subaru Forester Pricing for the Base, Premium, Sport, Wilderness, Limited and Touring Trims

2023 Forester - Trim: 4-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, CVT
MSRP
$26,395
Invoice Price
$24,847
Destination Fee
$1,225
Holdback
$528
Dealer Cost
$25,544
Find the Best Price
2023 Forester - Trim: Premium 4-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, CVT
MSRP
$29,395
Invoice Price
$27,591
Destination Fee
$1,225
Holdback
$588
Dealer Cost
$28,228
Find the Best Price
2023 Forester - Trim: Sport 4-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, CVT
MSRP
$30,965
Invoice Price
$29,033
Destination Fee
$1,225
Holdback
$619
Dealer Cost
$29,639
Find the Best Price
2023 Forester - Trim: Limited 4-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, CVT
MSRP
$33,075
Invoice Price
$30,877
Destination Fee
$1,225
Holdback
$662
Dealer Cost
$31,441
Find the Best Price
2023 Forester - Trim: Wilderness 4-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, CVT
MSRP
$34,020
Invoice Price
$31,842
Destination Fee
$1,225
Holdback
$680
Dealer Cost
$32,387
Find the Best Price
2023 Forester - Trim: Touring 4-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, CVT
MSRP
$36,495
Invoice Price
$34,008
Destination Fee
$1,225
Holdback
$730
Dealer Cost
$34,503
Find the Best Price
Price Tip:
To avoid overpaying on a Subaru Forester, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Regional Price Adjustment
Additional Destination and Delivery to dealers in Alaska
Base$150
Limited$150
Premium$150
Sport$150
Touring$150
Wilderness$150
Package Options
Standard Model
Base$0
Limited$0
Premium$0
Sport$0
Touring$0
Wilderness$0
Alloy Wheel Package
Base$625
LimitedNA
PremiumNA
SportNA
TouringNA
WildernessNA
Reverse Automatic Braking + 8-inch Multimedia Navigation System + Harman Kardon® Speaker System + Heated Steering Wheel
BaseNA
Limited$1,695
PremiumNA
SportNA
TouringNA
WildernessNA
Blind Spot Detection with Rear Cross Traffic Alert + Power Rear Gate
BaseNA
LimitedNA
Premium$1,165
SportNA
TouringNA
WildernessNA
Reverse Automatic Braking + 8-inch Multimedia Plus Audio + Harman Kardon Amplifier and Speakers + Power Rear Gate
BaseNA
LimitedNA
PremiumNA
Sport$1,645
TouringNA
WildernessNA
8-inch Multimedia Navigation System + Harman Kardon Amplifier and Speakers + Power Rear Gate
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$1,850
Port Installed Options
Popular Package #2
Base$1,027
Limited$1,027
Premium$1,027
Sport$1,027
Touring$1,027
WildernessNA
Popular Package #1
Base$1,107
LimitedNA
Premium$1,107
SportNA
TouringNA
WildernessNA
Popular Package #3
Base$1,128
Limited$1,128
Premium$1,128
Sport$1,128
Touring$1,128
WildernessNA
Exterior and Interior Auto-Dimming Mirror with Homelink
Base$681
Limited$681
Premium$681
Sport$681
Touring$681
Wilderness$681
Tweeter Kit
Base$100
LimitedNA
PremiumNA
SportNA
TouringNA
WildernessNA
USB Charging Ports
Base$210
LimitedNA
Premium$210
SportNA
TouringNA
WildernessNA
Auto-Dimming Interior Mirror with Compass and HomeLink
Base$403
Limited$403
Premium$403
Sport$403
Touring$403
Wilderness$403
Cargo Cover
Base$227
LimitedNA
PremiumNA
SportNA
TouringNA
WildernessNA
Cargo Net
Base$52
Limited$52
Premium$52
Sport$52
Touring$52
Wilderness$52
Cargo Separator
Base$421
Limited$421
Premium$421
Sport$421
Touring$421
Wilderness$421
Cargo Tray
Base$132
LimitedNA
Premium$132
SportNA
TouringNA
WildernessNA
Remote Engine Starter - Key Start
Base$394
LimitedNA
PremiumNA
SportNA
TouringNA
WildernessNA
Sunshade - Windshield
Base$76
Limited$76
Premium$76
Sport$76
Touring$76
Wilderness$76
Crossbar Set - Aero
Base$252
Limited$252
Premium$252
Sport$252
Touring$252
Wilderness$252
Crossbar Set - Fixed
Base$252
LimitedNA
PremiumNA
SportNA
TouringNA
WildernessNA
Auto-Dimming Exterior Mirror with Approach Light
Base$278
Limited$278
Premium$278
Sport$278
Touring$278
Wilderness$278
Body Side Molding - Cascade Green Metallic
Base$307
Limited$307
Premium$307
SportNA
Touring$307
WildernessNA
Body Side Molding - Horizon Blue Pearl
Base$307
Limited$307
Premium$307
SportNA
Touring$307
WildernessNA
Body Side Molding - Magnetite Gray Metallic
Base$307
Limited$307
Premium$307
Sport$307
Touring$307
Wilderness$307
Body Side Molding - Crystal White Pearl
Base$307
Limited$307
Premium$307
SportNA
TouringNA
Wilderness$307
Cargo Sidewall Protector
Base$105
Limited$105
Premium$105
Sport$105
Touring$105
Wilderness$105
Door Edge Guards - Cascade Green Metallic
Base$185
Limited$185
Premium$185
SportNA
Touring$185
WildernessNA
Door Edge Guards - Crystal White Pearl
Base$185
Limited$185
Premium$185
SportNA
TouringNA
WildernessNA
Door Edge Guards - Horizon Blue Pearl
Base$185
Limited$185
Premium$185
SportNA
Touring$185
WildernessNA
Door Edge Guards - Magnetite Gray Metallic
Base$185
Limited$185
Premium$185
Sport$185
Touring$185
WildernessNA
Door Scuff Protector - Front
Base$136
Limited$136
Premium$136
Sport$136
Touring$136
WildernessNA
Fog Light Kit
Base$378
LimitedNA
PremiumNA
SportNA
TouringNA
WildernessNA
Rear Bumper Cover
Base$162
Limited$162
Premium$162
Sport$162
Touring$162
Wilderness$162
Rear Seatback Protector
Base$153
Limited$153
Premium$153
Sport$153
Touring$153
WildernessNA
Splash Guards
Base$196
Limited$196
Premium$196
Sport$196
Touring$196
WildernessNA
Wheel Locks -Alloy
Base$101
Limited$101
Premium$101
Sport$101
Touring$101
Wilderness$101
Wheel Lug Nut and Lock Set - Black
Base$284
Limited$284
Premium$284
Sport$284
Touring$284
Wilderness$284
Footwell Illumination Kit
Base$230
Limited$230
Premium$230
Sport$230
Touring$230
Wilderness$230
Side Sill Plates - Front
Base$142
Limited$142
Premium$142
Sport$142
Touring$142
WildernessNA
Sport Grille
Base$425
Limited$425
Premium$425
Sport$425
Touring$425
Wilderness$425
Body Side Molding - Autumn Green Metallic
BaseNA
Limited$307
Premium$307
SportNA
Touring$307
Wilderness$307
Body Side Molding - Brilliant Bronze Metallic
BaseNA
Limited$307
Premium$307
SportNA
Touring$307
WildernessNA
Body Side Molding - Crimson Red Pearl
BaseNA
Limited$307
Premium$307
SportNA
Touring$307
WildernessNA
Body Side Molding - Crystal Black Silica
BaseNA
Limited$307
Premium$307
Sport$307
Touring$307
Wilderness$307
Body Side Molding - Ice Silver Metallic
BaseNA
Limited$307
Premium$307
Sport$307
Touring$307
Wilderness$307
Door Edge Guards - Autumn Green Metallic
BaseNA
Limited$185
Premium$185
SportNA
Touring$185
WildernessNA
Door Edge Guards - Brilliant Bronze Metallic
BaseNA
Limited$185
Premium$185
SportNA
Touring$185
WildernessNA
Door Edge Guards - Crimson Red Pearl
BaseNA
Limited$185
Premium$185
SportNA
Touring$185
WildernessNA
Door Edge Guards - Crystal Black Silica
BaseNA
Limited$185
Premium$185
Sport$185
Touring$185
WildernessNA
Door Edge Guards - Ice Silver Metallic
BaseNA
Limited$185
Premium$185
Sport$185
Touring$185
WildernessNA
Body Side Molding - Sapphire Blue Pearl
BaseNA
LimitedNA
PremiumNA
Sport$307
TouringNA
WildernessNA
Door Edge Guards - Sapphire Blue Pearl
BaseNA
LimitedNA
PremiumNA
Sport$185
TouringNA
WildernessNA
Wilderness Package
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$1,109
Body Side Molding - Geyser Blue
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$307
Carpeted Floor Mats - Wilderness
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$100
Door Edge Guards - Wilderness - Autumn Green Metallic
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$185
Door Edge Guards - Wilderness - Crystal Black Silica
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$185
Door Edge Guards - Wilderness - Crystal White Pearl
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$185
Door Edge Guards - Wilderness - Geyser Blue
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$185
Door Edge Guard - Wilderness - Ice Silver Metallic
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$185
Door Edge Guards - Wilderness - Magnetite Gray Metallic
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$185
Door Scuff Protector - Wilderness
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$136
Rear Seatback Protector - Wilderness
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$161
Splash Guards - Wilderness
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$185
Side Sill Plates - Wilderness
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
Wilderness$144
Specifications
Base Price
Base$26,395
Limited$33,075
Premium$29,395
Sport$30,965
Touring$36,495
Wilderness$34,020
Drive
BaseAWD
LimitedAWD
PremiumAWD
SportAWD
TouringAWD
WildernessAWD
Bodystyle
BaseSUV
LimitedSUV
PremiumSUV
SportSUV
TouringSUV
WildernessSUV
Doors
Base4
Limited4
Premium4
Sport4
Touring4
Wilderness4
Height
Base68.1
Limited68.1
Premium68.1
Sport68.9
Touring68.1
Wilderness68.1
Length
Base182.7
Limited182.7
Premium182.7
Sport182.7
Touring182.7
Wilderness182.7
Wheelbase
Base105.1
Limited105.1
Premium105.1
Sport105.1
Touring105.1
Wilderness104.9
Width
Base71.5
Limited71.5
Premium71.5
Sport71.5
Touring71.5
Wilderness71.5
Cargo Volume
Base28.9
Limited26.9
Premium26.9
Sport26.9
Touring26.9
Wilderness26.9
Seating Capacity
Base5
Limited5
Premium5
Sport5
Touring5
Wilderness5
Front Head Room
Base41.2
Limited40.2
Premium40.2
Sport40.2
Touring40.2
Wilderness40.2
Center Head Room
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
WildernessNA
Front Leg Room
Base43.3
Limited43.3
Premium43.3
Sport43.3
Touring43.3
Wilderness43.3
Center Leg Room
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
WildernessNA
Front Shoulder Room
Base58.1
Limited58.1
Premium58.1
Sport58.1
Touring58.1
Wilderness58.1
Center Shoulder Room
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
WildernessNA
Interior Volume
Base111.6
Limited107.6
Premium107.6
Sport107.6
Touring107.6
Wilderness107.6
Fuel Tank Capacity
Base16.6
Limited16.6
Premium16.6
Sport16.6
Touring16.6
Wilderness16.6
Engine Size
Base2.5
Limited2.5
Premium2.5
Sport2.5
Touring2.5
Wilderness2.5
Engine Type
BaseGas
LimitedGas
PremiumGas
SportGas
TouringGas
WildernessGas
Cylinders
Base4
Limited4
Premium4
Sport4
Touring4
Wilderness4
Camshaft
BaseDOHC
LimitedDOHC
PremiumDOHC
SportDOHC
TouringDOHC
WildernessDOHC
Compression Ratio
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
WildernessNA
Horsepower
Base182
Limited182
Premium182
Sport182
Touring182
Wilderness182
Torque
Base176
Limited176
Premium176
Sport176
Touring176
Wilderness176
Fuel Type
BaseUnleaded
LimitedUnleaded
PremiumUnleaded
SportUnleaded
TouringUnleaded
WildernessUnleaded
MPG City
Base26
Limited26
Premium26
Sport26
Touring26
Wilderness25
MPG Highway
Base33
Limited33
Premium33
Sport33
Touring33
Wilderness28
Towing
Base1500
Limited1500
Premium1500
Sport1500
Touring1500
Wilderness3000
GVWR (Gross Vehicle Weight Rating)
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
WildernessNA
Payload
BaseNA
LimitedNA
PremiumNA
SportNA
TouringNA
WildernessNA
Curb Weight
Base3454
Limited3552
Premium3528
Sport3538
Touring3594
Wilderness3620
Transmission
BaseCVT
LimitedCVT
PremiumCVT
SportCVT
TouringCVT
WildernessCVT

How to Calculate The Dealer Cost of a Subaru Forester

Formula for Calculating Dealer Cost:

  • Example: Base Subaru Forester invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Subaru Forester MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.