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2024 Subaru Legacy Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Subaru Legacy Pricing for the Base, Premium, Limited, Sport and Touring XT Trims

Legacy Base 4-Door Sedan with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$24,895
Invoice Price
$23,463
Destination Fee
$1,090
Holdback
$498
Dealer Cost
$24,055
Find the Best Price
Legacy Premium 4-Door Sedan with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$27,195
Invoice Price
$25,618
Destination Fee
$1,090
Holdback
$544
Dealer Cost
$26,164
Find the Best Price
Legacy Limited 4-Door Sedan with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$31,945
Invoice Price
$29,937
Destination Fee
$1,090
Holdback
$639
Dealer Cost
$30,388
Find the Best Price
Legacy Sport 4-Door Sedan with AWD. Powered by a 2.5-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$34,495
Invoice Price
$32,264
Destination Fee
$1,090
Holdback
$690
Dealer Cost
$32,664
Find the Best Price
Legacy Touring XT 4-Door Sedan with AWD. Powered by a 2.4-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$38,195
Invoice Price
$35,635
Destination Fee
$1,090
Holdback
$764
Dealer Cost
$35,961
Find the Best Price
Price Tip:
To avoid overpaying on a Subaru Legacy, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Trim Level Pricing and Overview

(MSRP includes the Destination fee of $1,090)

Here are the detailed features for each 2024 Subaru Legacy trim level:

Base:

  • MSRP starting at $26,015
  • 2.5L 4-cylinder BOXER engine, CVT transmission, AWD
  • 17" alloy wheels
  • LED headlights
  • Cloth upholstery
  • 6.5" touchscreen
  • Apple CarPlay/Android Auto
  • Rearview camera
  • EyeSight driver assist technology

Premium:

  • MSRP starting at $28,285
  • Adds dual-zone automatic climate control
  • All-weather package
  • 10-way power driver's seat
  • Leather-wrapped steering wheel
  • Leather-wrapped shifter
  • Blind spot detection with lane change assist

Limited:

  • MSRP starting at $33,035
  • 18" alloy wheels
  • LED fog lights
  • Leather upholstery
  • Heated front/rear seats
  • Harman Kardon audio system
  • Power moonroof
  • Built-in navigation

Sport:

  • MSRP starting at $35,585
  • 2.4L turbo 4-cyl engine
  • 18" wheels
  • Active torque vectoring
  • SI-DRIVE performance tuning
  • Dual-mode X-MODE AWD
  • Alloy pedals
  • Sport cloth upholstery

Touring XT:

  • MSRP starting at $39,285
  • 2.4L turbo 4-cyl engine
  • Leather upholstery
  • Ventilated front seats
  • Heated steering wheel
  • 180-degree front view monitor
  • DriverFocus distraction mitigation

How to Calculate The Dealer Cost of a Subaru Legacy

Formula for Calculating Dealer Cost:

  • Example: Base Subaru Legacy invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Subaru Legacy MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.