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2019 Subaru WRX Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Subaru WRX pricing report below does not include rebates or incentives. View Rebates, Deals and Discounts from Subaru.

Subaru WRX Prices - How Much is a Subaru WRX?

2019 WRX - Trim: Manual w/ AWD. Powered by a Turbo Engine - 2.0L H-4. Uses Premium FueL. Transmission: Manual w/6-Spd. Horsepower: 268 @ 5600 RPM. Torque: 258 @ 2000 RPM
MSRP
$27,195
Invoice Price
$25,648
Destination Fee
$885
Holdback
$544
Dealer Cost
$25,989
Find the Best Price
2019 WRX - Trim: Premium w/ AWD. Powered by a Turbo Engine - 2.0L H-4. Uses Premium FueL. Transmission: Manual w/6-Spd. Horsepower: 268 @ 5600 RPM. Torque: 258 @ 2000 RPM
MSRP
$29,495
Invoice Price
$27,771
Destination Fee
$885
Holdback
$590
Dealer Cost
$28,066
Find the Best Price
2019 WRX - Trim: Premium Series.Gray w/ AWD. Powered by a Turbo Engine - 2.0L H-4. Uses Premium FueL. Transmission: Manual w/6-Spd. Horsepower: 268 @ 5600 RPM. Torque: 258 @ 2000 RPM
MSRP
$29,495
Invoice Price
$27,771
Destination Fee
$885
Holdback
$590
Dealer Cost
$28,066
Find the Best Price
2019 WRX - Trim: Premium CVT w/ AWD. Powered by a Turbo Engine - 2.0L H-4. Uses Premium FueL. Transmission: 8 speed Continuously Variable. Horsepower: 268 @ 5600 RPM. Torque: 258 @ 2000 RPM
MSRP
$31,395
Invoice Price
$29,518
Destination Fee
$885
Holdback
$628
Dealer Cost
$29,775
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2019 WRX - Trim: Limited w/ AWD. Powered by a Turbo Engine - 2.0L H-4. Uses Premium FueL. Transmission: Manual w/6-Spd. Horsepower: 268 @ 5600 RPM. Torque: 258 @ 2000 RPM
MSRP
$31,795
Invoice Price
$29,893
Destination Fee
$885
Holdback
$636
Dealer Cost
$30,142
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2019 WRX - Trim: Limited CVT w/ AWD. Powered by a Turbo Engine - 2.0L H-4. Uses Premium FueL. Transmission: 8 speed Continuously Variable. Horsepower: 268 @ 5600 RPM. Torque: 258 @ 2000 RPM
MSRP
$33,695
Invoice Price
$31,640
Destination Fee
$885
Holdback
$674
Dealer Cost
$31,851
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2019 WRX - Trim: STI w/ AWD. Powered by a Turbo Engine - 2.5L H-4. Uses Premium FueL. Transmission: Manual w/6-Spd. Horsepower: 310 @ 6000 RPM. Torque: 290 @ 4000 RPM
MSRP
$36,595
Invoice Price
$34,587
Destination Fee
$885
Holdback
$732
Dealer Cost
$34,740
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2019 WRX - Trim: STI Series.Gray w/ AWD. Powered by a Turbo Engine - 2.5L H-4. Uses Premium FueL. Transmission: Manual w/6-Spd. Horsepower: 310 @ 6000 RPM. Torque: 290 @ 4000 RPM
MSRP
$36,595
Invoice Price
$34,587
Destination Fee
$885
Holdback
$732
Dealer Cost
$34,740
Find the Best Price
2019 WRX - Trim: STI Limited - has Lip Spoiler w/ AWD. Powered by a Turbo Engine - 2.5L H-4. Uses Premium FueL. Transmission: Manual w/6-Spd. Horsepower: 310 @ 6000 RPM. Torque: 290 @ 4000 RPM
MSRP
$41,395
Invoice Price
$39,053
Destination Fee
$885
Holdback
$828
Dealer Cost
$39,110
Find the Best Price
2019 WRX - Trim: STI Limited - has Wing Spoiler w/ AWD. Powered by a Turbo Engine - 2.5L H-4. Uses Premium FueL. Transmission: Manual w/6-Spd. Horsepower: 310 @ 6000 RPM. Torque: 290 @ 4000 RPM
MSRP
$41,395
Invoice Price
$39,053
Destination Fee
$885
Holdback
$828
Dealer Cost
$39,110
Find the Best Price
Price Tip:
To avoid overpaying on a new Subaru WRX, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Subaru Price Guides::
Subaru WRX Overview:

The 2019 Subaru WRX is a quality hatchback sedan offering several features for one’s comfort and convenience. A 269 horsepower engine provides power while attention to detail gives this vehicle a sporty exterior appearance that isn’t overly showy. Special options such as heated seats and upgraded infotainment systems make it a joy to ride in while the estimated MPG keep it economical. With seven trim packages to pick from, there is sure to be something for everyone.

What’s New for 2019

The 2019 Subaru WRX includes some new features that come standard on this hatchback as well as an all-new limited edition version. All WRX models now have Android Auto and Apple CarPlay while the touchscreen has expanded from the traditional 6.2-inch screen to the larger 6.5-inch screen. In addition to the upgraded infotainment system, the WRX STI features a revised drivetrain with an increase in horsepower. Subaru has also included new advanced safety features and driver aids on all models.

Joining the Subaru WRX line-up is the limited edition variant with an exclusive Cool Gray Khaki exterior paint color. Black wheels and exterior trim give it a sporty appearance. Subaru is only manufacturing 750 of these exclusive models available with a manual gearbox only. It will also have the option of the Subaru performance package with special features like a sunroof, upgraded front-brake pads, and Recaro front seats.

An Aggressively Styled, Powerful Hatchback Sedan

The 2019 Subaru WRX has a sporty exterior look without being overly showy. 19-inch alloy wheels feature a striking Y-shaped design for the spokes that add interest to an otherwise common form. There are seven exterior colors to choose from ranging from a traditional Crystal White Pearl to the eye-catching Pure Red. The sleek shape of this sedan gives it a sporty look that matches its performance.

The 2019 Subaru WRX includes a 268 horsepower direct-injection turbocharged Subaru Boxer engine. The twin-scroll turbocharger gives one an almost instant boost response while Subaru’s all-wheel drive feature makes sure that all that power reaches each and every wheel in order to provide maximum traction. With a horsepower that can go up to 310 at 6000 rpm and 290 pound to foot torque at 4000 rpm, drivers can expect to get 27 miles per gallon cruising down the highway and 21 miles per gallon driving around the city.

In addition to the manual six-speed transmission found standard on the 2019 Subaru WRX, the variable automatic transmission is an option offered on the Premium and Limited models. This hatchback sedan has the ability to go from 0 to 60 miles per hour in just 5.5 seconds. The WRX’s chassis is most appreciated when the vehicle is being pushed hard. Electric assist steering kicks in with the standard all-wheel drive system to build driver confidence while ensuring the vehicle goes where it is directed.

The Subaru WRX is a Top Safety Pick by the Insurance Institute for Highway Safety. Seven airbags are standard on all versions. The WRX Limited also includes Subaru’s Eye Sight system which includes special safety features like forward collision warning and blind spot monitoring. The Limited even offers automated emergency braking and rear cross traffic alert to help drivers avoid collisions. Lane departure warning and lane-keep assist make driving the WRX a comforting experience.

Available Options and Trim Packages

The 2019 Subaru WRX is available in a four-door sedan only. The base model in this lineup has a comfortable interior with automatic climate control and cloth seats. Entertainment features like an infotainment system with a 6.5-inch touchscreen offer one Apple Car Play, Android Auto, and Sirius XM satellite radio. Passengers in the rear seats have access to dual USB ports for added convenience.

Stepping up to the WRX Premium, one discovers heated front seats and a windshield de-icer for those chilly days. A moon roof gives this sedan a sporty look and feel while the infotainment system is upgraded with a 7-inch touchscreen. The WRX Limited adds navigation to its offerings with leather trimmed upholstery for the interior. LED steering-responsive headlights and fog lights further assist the driver, and a driver seat with 10-way power and keyless access provide convenience.

The WRX Series Gray is a special model that steps things up a notch with 18-inch alloy wheels in black along with all of the features available on the Limited. The high-performance STI adds heated seats and mirrors to the mix as well. It also includes the Italian Brembo brakes designed for high-performance cars.

Moving into the WRX STI Limited trim level one finds Recaro eight-way power seats in the front as a standard feature. Rear cross traffic alert and blind spot monitoring add to the sedan’s safety. Inside, Subaru has installed a nine-speaker stereo from Harman Kardon and a useful navigation system. Leather-trimmed upholstery and a moon roof elevate this model above the others.

Wrapping up the trim levels available in the 2019 Subaru WRX, the STI Series Gray includes the Recaro eight-way seats and keyless access along with additional features that make this the luxury package. The 19-inch alloy wheels in black step up the sedan’s sporty exterior. A steering wheel covered in ultra-suede with red stitching elevates the interior to match.

How to Calculate The Dealer Cost of a Subaru WRX

Formula for Calculating Dealer Cost:

  • Example: Base Subaru WRX invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Subaru WRX MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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