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2017, 2018 Subaru WRX Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Subaru WRX pricing report below does not include rebates or incentives. View Rebates, Deals and Discounts from Subaru.

Subaru WRX Prices - How Much is a Subaru WRX?

2017 Prices
2018 Prices
2017 WRX Prices: 4-Door All Wheel Drive Sdn Manual w/ 2L Gas Engine - 4 Cylinders
MSRP
$26,695
Invoice Price
$25,186
Destination Fee
$820
Holdback
$534
Dealer Cost
$25,472
Find the Best Price

2017 WRX Prices: Premium 4-Door All Wheel Drive Sdn Manual w/ 2L Gas Engine - 4 Cylinders
MSRP
$28,995
Invoice Price
$27,309
Destination Fee
$820
Holdback
$580
Dealer Cost
$27,549
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2017 WRX Premium 4-Door All Wheel Drive Sdn CVT w/ 2L Gas Engine - 4 Cylinders
MSRP
$30,195
Invoice Price
$28,410
Destination Fee
$820
Holdback
$604
Dealer Cost
$28,626
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2017 WRX Prices: Limited 4-Door All Wheel Drive Sdn Manual w/ 2L Gas Engine - 4 Cylinders
MSRP
$30,995
Invoice Price
$29,154
Destination Fee
$820
Holdback
$620
Dealer Cost
$29,354
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2017 WRX Prices: Limited 4-Door All Wheel Drive Sdn CVT w/ 2L Gas Engine - 4 Cylinders
MSRP
$32,195
Invoice Price
$30,255
Destination Fee
$820
Holdback
$644
Dealer Cost
$30,431
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2017 WRX STI 4-Door All Wheel Drive Sdn Manual w/ 2.5L Gas Engine - 4 Cylinders
MSRP
$35,195
Invoice Price
$33,286
Destination Fee
$820
Holdback
$704
Dealer Cost
$33,402
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2017 WRX Prices: Low Profile Trunk Spoiler STI Limited 4-Door All Wheel Drive Sdn Manual w/ 2.5L Gas Engine - 4 Cylinders
MSRP
$39,995
Invoice Price
$37,750
Destination Fee
$820
Holdback
$800
Dealer Cost
$37,770
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2018 WRX Manual. Horse Power: 268 City, Hwy. MPG: 21 / 27 AWD
MSRP
$26,995
Invoice Price
$25,463
Destination Fee
$860
Holdback
$540
Dealer Cost
$25,783
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2018 WRX Premium Manual. Horse Power: 268 City, Hwy. MPG: 21 / 27 AWD
MSRP
$29,295
Invoice Price
$27,586
Destination Fee
$860
Holdback
$586
Dealer Cost
$27,860
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2018 WRX Premium CVT. Horse Power: 268 City, Hwy. MPG: 18 / 24 AWD
MSRP
$30,495
Invoice Price
$28,687
Destination Fee
$860
Holdback
$610
Dealer Cost
$28,937
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2018 WRX Limited Manual. Horse Power: 268 City, Hwy. MPG: 21 / 27 AWD
MSRP
$31,595
Invoice Price
$29,708
Destination Fee
$860
Holdback
$632
Dealer Cost
$29,936
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2018 WRX Limited CVT. Horse Power: 268 City, Hwy. MPG: 18 / 24 AWD
MSRP
$32,795
Invoice Price
$30,809
Destination Fee
$860
Holdback
$656
Dealer Cost
$31,013
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2018 WRX STI Manual. Horse Power: 305 City, Hwy. MPG: 17 / 22 AWD
MSRP
$36,095
Invoice Price
$34,123
Destination Fee
$860
Holdback
$722
Dealer Cost
$34,261
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2018 WRX STI Limited Manual w/Lip Spoiler. Horse Power: 305 City, Hwy. MPG: 17 / 22 AWD
MSRP
$40,895
Invoice Price
$38,587
Destination Fee
$860
Holdback
$818
Dealer Cost
$38,629
Find the Best Price
2018 WRX STI Limited Manual w/Wing Spoiler. Horse Power: 305 City, Hwy. MPG: 17 / 22 AWD
MSRP
$40,895
Invoice Price
$38,587
Destination Fee
$860
Holdback
$818
Dealer Cost
$38,629
Find the Best Price

Price Tip:
To avoid overpaying on a new Subaru WRX, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Subaru Price Guides::
2017 Subaru WRX Overview:

Known for being a fixture in rally racing, the 2017 Subaru WRX continues to leave drivers impressed. Car critics rave about the sports sedan's quick acceleration and athletic handling. With a starting price of $27,500, many consider the WRX to be a genuine bargain. Subaru's renowned Symmetrical AWD system gives you great traction in snowy weather. Several modern safety innovations are now available. 

What's New for 2017?

This year, you can now obtain reverse automatic braking. Subaru also installed automatic headlights on every trim. 

What Styles Does It Come In?

The 2017 Subaru WRX is a compact sports sedan. Up to five passengers will be able to fit inside. All versions of the WRX come standard with all-wheel drive. Power comes from a turbocharged four-cylinder engine, which can be mated to either a six-speed manual gearbox or a CVT automatic transmission. Buyers can choose from a total of seven paint colors, including Lapis Blue Pearl and Pure Red. 

What Are the Available Trims?

  • Base WRX

To no surprise, the base WRX is the least expensive trim. However, it comes loaded with a lot of modern conveniences. The standard Starlink infotainment system now benefits from a more responsive touch-screen display. Some of the other standard items include smartphone integration, Bluetooth technology, and a backup camera. 

  • WRX Limited

A larger set of 18-inch alloy wheels help give the WRX Limited a more aggressive stance. You can also take advantage of the heated front seats. Unlike the base model, the WRX Limited comes equipped with a sunroof. A powerful Harman Kardon sound system is optional. 

  • WRX Limited

The 2017 Subaru WRX Limited is the lineup's most luxurious trim. LED low-beam headlights come standard. It also boasts leather upholstery and a push-button ignition. You will be able to opt for several driving aids, including automatic braking technology. 

Driving Impressions

With a total production of 268 horsepower and 258 pound-feet of torque, the WRX's engine feels very strong. You can hit 60 mph in a brisk 5.4 seconds. While a CVT transmission is available, a lot of drivers will prefer the engaging manual transmission. Not only does the advanced AWD system enhance traction in wet weather, but it also promotes better handling. Seat comfort is especially good. 

Fuel Economy 

Because of the WRX's high-performance engine, it demands the use of premium unleaded gas. In regards to fuel economy, the manual version will return a rewarding 20 mpg in the city and 27 mpg on the highway. Shockingly, the continuous variable transmission is noticeably less efficient.

How to Calculate The Dealer Cost of a Subaru WRX

Formula for Calculating Dealer Cost:

  • Example: Base Subaru WRX invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Subaru WRX MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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