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2018 Toyota Avalon Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Avalon pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Avalon Prices - How Much is a Toyota Avalon?

2018 Avalon - Trim: Hybrid Limited in FWD. Powered by a 2.5 Liter Gas/ELiterectric I-4 w/1 speed CVT
MSRP
$42,800
Invoice Price
$38,520
Destination Fee
$895
Holdback
$856
Dealer Cost
$38,559
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2018 Avalon - Trim: Hybrid XLE Plus in FWD. Powered by a 2.5 Liter Gas/ELiterectric I-4 w/1 speed CVT
MSRP
$37,500
Invoice Price
$33,751
Destination Fee
$895
Holdback
$750
Dealer Cost
$33,896
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2018 Avalon - Trim: Hybrid XLE Premium in FWD. Powered by a 2.5 Liter Gas/ELiterectric I-4 w/1 speed CVT
MSRP
$38,950
Invoice Price
$35,056
Destination Fee
$895
Holdback
$779
Dealer Cost
$35,172
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2018 Avalon - Trim: Limited in FWD. Powered by a 3.5 Liter V-6 w/6 speed Automatic
MSRP
$41,300
Invoice Price
$37,171
Destination Fee
$895
Holdback
$826
Dealer Cost
$37,240
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2018 Avalon - Trim: Touring in FWD. Powered by a 3.5 Liter V-6 w/6 speed Automatic
MSRP
$37,900
Invoice Price
$34,111
Destination Fee
$895
Holdback
$758
Dealer Cost
$34,248
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2018 Avalon - Trim: XLE in FWD. Powered by a 3.5 Liter V-6 w/6 speed Automatic
MSRP
$33,500
Invoice Price
$30,151
Destination Fee
$895
Holdback
$670
Dealer Cost
$30,376
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2018 Avalon - Trim: XLE Plus in FWD. Powered by a 3.5 Liter V-6 w/6 speed Automatic
MSRP
$35,250
Invoice Price
$31,726
Destination Fee
$895
Holdback
$705
Dealer Cost
$31,916
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2018 Avalon - Trim: XLE Premium in FWD. Powered by a 3.5 Liter V-6 w/6 speed Automatic
MSRP
$36,700
Invoice Price
$33,032
Destination Fee
$895
Holdback
$734
Dealer Cost
$33,193
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Price Tip:

To avoid overpaying on a new Toyota Avalon, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2018 Toyota Avalon Overview:
Some automotive journalists consider the 2018 Toyota Avalon to be the top large sedan in its class. Not only is the Avalon a less expensive alternative to European luxury sedans like the BMW 5 Series, but it also comes standard with a plethora of advanced safety technologies. Outstanding reliability and a low cost of ownership make the new Avalon an even more gratifying choice. Fitted with a sports-tuned suspension, the Touring trim rewards drivers with especially responsive handling.

What New for the 2018 Model Year?

Nothing has been changed on the 2018 Toyota Avalon. The most notable updates occurred last year, which included the arrival of a standard Toyota Safety Sense package.

What Styles Does It Come In?

The 2018 Toyota Avalon is a spacious, full-size family sedan. Although all-wheel drive is not offered, the standard FWD system will perform well in most weather conditions. A six-speed automatic gearbox is also found on the new Avalon.

What Trims Does It Come In?

  • If the higher trim levels are out of your price range, the base Avalon XLE packs enough luxury. Advanced safety features, such as pre-collision braking and lane-keep assist, will help you to avoid danger on a daily basis. Some of the standard interior features include leather upholstery, an eight-speaker sound system, and Toyota’s well-designed Entune infotainment unit. You also can’t forget about the Avalon’s refined V6 engine, which smoothly develops 268 horsepower and 248 pound-feet of torque.
  • Although the Avalon XLE Plus does not include many upgrades, you will receive a sunroof and an auto-dimming rearview mirror.
  • The mid-level Premium trim is quite luxurious. While the built-in navigation system will come in handy on road trips, blind-spot monitoring makes maneuvering on the interstate less hectic. A nine-speaker sound system adds to the Avalon Premium’s charm.
  •  Toyota designed the Avalon Touring to have a sportier feel. Its stiffer suspension enables you to enjoy crisper handling on the road. On the exterior, a set of 18-inch alloy wheels and LED lighting give the Avalon Touring a sharper appearance.
  • Sitting atop the Avalon lineup is the Limited model. No other trim provides xenon headlamps and ventilated front seats. The Avalon Limited boasts heated rear seats as well. Music lovers will certainly like the premium JBL sound system’s forceful bass response.

How Does It Drive?

After their initial test drive, most people are thoroughly impressed by the Avalon's smoothness. Whether you are climbing a steep mountain road or darting down the freeway, the Avalon’s V6 engine will provide the necessary strength. If you desire just a bit more sportiness, the Touring trim will do the trick. A plush ride is yet another one of the Avalon’s standout qualities.

Fuel Economy

According to the EPA, the 2018 Toyota Avalon will give you 21 mpg in town and up to 30 mpg on the open highway. In contrast to some of its competitors, the Avalon does not demand the use of premium fuel. All trims provide a fuel-saving Eco driving mode, which can be activated at the touch of a button.

How to Calculate The Dealer Cost of a Toyota Avalon

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Avalon invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Avalon MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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