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2019 Toyota Camry Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Camry pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Camry Prices - How Much is a Toyota Camry?

2019 Camry - Trim: L w/ FWD. Powered by a 2.5L I-4
MSRP
$23,945
Invoice Price
$21,909
Destination Fee
$930
Holdback
$479
Dealer Cost
$22,360
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2019 Camry - Trim: LE w/ FWD. Powered by a 2.5L I-4
MSRP
$24,450
Invoice Price
$22,372
Destination Fee
$930
Holdback
$489
Dealer Cost
$22,813
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2019 Camry - Trim: SE w/ FWD. Powered by a 2.5L I-4
MSRP
$25,650
Invoice Price
$23,342
Destination Fee
$930
Holdback
$513
Dealer Cost
$23,759
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2019 Camry - Trim: Hybrid LE CVT w/ FWD. Powered by a 2.5L I-4 - Runs on Gas and Electric
MSRP
$28,250
Invoice Price
$25,991
Destination Fee
$930
Holdback
$565
Dealer Cost
$26,356
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2019 Camry - Trim: XLE w/ FWD. Powered by a 2.5L I-4
MSRP
$29,025
Invoice Price
$26,413
Destination Fee
$930
Holdback
$581
Dealer Cost
$26,762
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2019 Camry - Trim: XSE w/ FWD. Powered by a 2.5L I-4
MSRP
$29,575
Invoice Price
$26,915
Destination Fee
$930
Holdback
$592
Dealer Cost
$27,253
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2019 Camry - Trim: Hybrid SE CVT w/ FWD. Powered by a 2.5L I-4 - Runs on Gas and Electric
MSRP
$29,950
Invoice Price
$27,555
Destination Fee
$930
Holdback
$599
Dealer Cost
$27,886
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2019 Camry - Trim: Hybrid XLE CVT w/ FWD. Powered by a 2.5L I-4 - Runs on Gas and Electric
MSRP
$32,825
Invoice Price
$30,199
Destination Fee
$930
Holdback
$657
Dealer Cost
$30,472
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2019 Camry - Trim: XLE w/ FWD. Powered by a 3.5L V-6
MSRP
$34,150
Invoice Price
$31,077
Destination Fee
$930
Holdback
$683
Dealer Cost
$31,324
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2019 Camry - Trim: XSE w/ FWD. Powered by a 3.5L V-6
MSRP
$34,700
Invoice Price
$31,578
Destination Fee
$930
Holdback
$694
Dealer Cost
$31,814
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Price Tip:

To avoid overpaying on a new Toyota Camry, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Price Guides::
Toyota Camry Overview:

Although the Toyota Camry is labeled a mid-size sedan, it's interior dimensions and opulence would suggest something closer to full-size.

Camry Options

 The more modest 2019 Toyota Camry models come equipped with a smart 2.5-liter Dynamic Force inline-4 block knocking out 203 horsepower and working with an 8-speed automatic transmission for 29 mpg city and 41 mpg highway. In higher-end versions of the Camry, buyers wanting quick acceleration will find satisfaction in the 3.5-liter V6 machine that blasts out 301 horses with the aid of D-4S technology extracting more energy from every drop of fuel. Using the same 8-speed transmission, it gets a pleasant 22 mpg city and 32 mpg highway. The third alternative to these two regular internal combustion engines is hybrid technology. This system utilizes the 2.5-liter block and pairs it with an electric motor for fuel economy up to 52 mpg average.

Stability and Change

 With lots of people expressing their satisfaction with everything the 2019 Toyota Camry has to offer, the designers behind this sedan kept it steady. Still, there was one major update. There’s no shortage of iPhone user who’d also like to get behind the wheel of a Camry. Realizing this, Apple CarPlay is now part of the Camry’s Entune 3.0 infotainment system. The press of an icon turns the vehicle’s touchscreen into a mirror of the iPhone’s surface for safe, easy selection of the primary capabilities typically available on this smartphone through highly visible icons. Otherwise, riders can expect the same generous leeway as found in the 2018 model with front head and leg clearances, with a standard roof, at over 38 inches and 42 inches respectively. Second row commuters will relish upper and lower latitude at the same 38 inches.

Lining Up the Camrys

 A total of eight Camry trims, the L, LE, XLE, SE, XSE, LE Hybrid, SE Hybrid, and XLE Hybrid, means there’s a great chance one of them has everything a driver could want. They all work with the same basic frame built to the highest quality and furnished with the Toyota Safety Sense P array of technology such as forward collision alert with pedestrian recognition, lane drifting alert with automated correcting, automated high beams, and dynamic cruise control. All models also come with tire pressure monitoring, assisted hill start, and a rearview camera.

The Camry L Model

 Jumping into the 2019 Toyota Camry L trim is as simple as using the remote entry. Inside, front fabric-trimmed seats adjustable in 6 positions await while air conditioning stands ready to keep the interior temperature comfortable. A 7-inch touchscreen operates AM/FM/MP3 audio through 6 speakers and there’s Bluetooth compatibility. Control is normally performed with Toyota’s Entune 3.0 system, but iPhone fans now have the option of Apple CarPlay for a familiar display of icons. A USB port, power locks and windows, and a 12-volt outlet complete the list of features.

The Camry LE Model

 Taking up where the L edition leaves off, the 2019 Toyota Camry LE keeps unwanted visitors out with an anti-theft alarm. Front passengers have a choice of 8 adjustable positions for their seats. Rear seats come with a 60/40 seat back split that allows expansion of the 15.1 cubic feet of trunk space.

The Camry SE Model

 A sportier approach in the SE is evident in the inclusion of a black grille with sports mesh insert. The sport theme is also apparent with sport SofTex seat trim. Like the LE model, the 2019 Toyota Camry SE uses single-zone climate control, but the SE advances things a bit through automation.

The Camry XLE Model

 The Toyota Camry XLE shows the way with LED headlights accompanied by LED fog and tail lights. With the option of a 3.5-liter V6 block under the hood, the XLE also has the option of a panoramic power moonroof overhead. The leather upholstered seats are kept comfortable with a dual-zone climate control system, and the selection of USB ports goes from one to three. An 8-inch touchscreen takes control of the sound system that now includes a single-disc CD player. Helping to protect all of this is blind spot monitoring joining the Safety Sense P suite.

The Camry XSE Model

Like the 2019 Toyota Camry XLE, the XSE has the option of a V6 engine and panoramic moonroof. It also mirrors the XLE in interior opulence including the Qi wireless recharging system for compatible personal devices. It’s also very similar to the XLE in offering options like a surround camera and a 10-inch head up display.

Camry Hybrids

 The lineup includes three hybrid alternatives, the LE Hybrid, SE Hybrid, and XLE Hybrid, loaded with the same frills as their standard siblings. They part company regarding things under the hood. The 2.5 liter 4-cylinder gas-powered engine used in the standard Camry is used as the base with 175 horsepower, but it’s joined by a 650 volt electric motor with 118 horsepower or 88 kW of brawn for a combined output of 208 horsepower. It’s goal is to provide owners with maximum efficiency, and it doesn’t disappoint with up to 51 mpg city and 53 mpg highway in conjunction with a continuously variable transmission or CVT in the case of the LE Hybrid. Helping to make this possible is a nickel-metal-hydride battery pack.

How to Calculate The Dealer Cost of a Toyota Camry

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Camry invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Camry MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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