2024, 2025 Toyota Camry MSRP vs Invoice vs True Dealer Cost
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
| 2025 Trims | MSRP | Invoice | Dealer Cost | Dealer Pricing |
|---|---|---|---|---|
| LE Hybrid Sedan 2.5 L | 4 Cyl | CVT | FWD | $29,495 | $27,223 | $26,655 | |
| LE Hybrid Sedan 2.5 L | 4 Cyl | CVT | AWD | $31,020 | $28,627 | $28,029 | |
| SE Hybrid Sedan 2.5 L | 4 Cyl | CVT | FWD | $31,795 | $29,340 | $28,726 | |
| SE Hybrid Sedan 2.5 L | 4 Cyl | CVT | AWD | $33,320 | $30,742 | $30,098 | |
| XLE Hybrid Sedan 2.5 L | 4 Cyl | CVT | FWD | $34,495 | $31,823 | $31,155 | |
| XSE Hybrid Sedan 2.5 L | 4 Cyl | CVT | FWD | $35,695 | $32,927 | $32,235 | |
| XLE Hybrid Sedan 2.5 L | 4 Cyl | CVT | AWD | $36,020 | $33,227 | $32,529 | |
| XSE Hybrid Sedan 2.5 L | 4 Cyl | CVT | AWD | $37,220 | $34,331 | $33,609 |
| 2024 Trims | MSRP | Invoice | Dealer Cost |
|---|---|---|---|
| 2.5L 4-Cyl LE 2.5L | 4 Cyl. | Automatic | FWD |
$27,515 | $25,268 | $24,443 |
| 2.5L 4-Cyl LE 2.5L | 4 Cyl. | Automatic | AWD |
$28,915 | $26,549 | $25,682 |
| 2.5L 4-Cyl SE 2.5L | 4 Cyl. | Automatic | FWD |
$29,055 | $26,539 | $25,667 |
| 2.5L 4-Cyl SE Nightshade 2.5L | 4 Cyl. | Automatic | FWD |
$30,055 | $27,449 | $26,547 |
| 2.5L 4-Cyl SE 2.5L | 4 Cyl. | Automatic | AWD |
$30,455 | $27,813 | $26,899 |
| 2.5L 4-Cyl SE Nightshade 2.5L | 4 Cyl. | Automatic | AWD |
$31,455 | $28,723 | $27,779 |
| 2.5L 4-Cyl XLE 2.5L | 4 Cyl. | Automatic | FWD |
$32,265 | $29,460 | $28,492 |
| 2.5L 4-Cyl XSE 2.5L | 4 Cyl. | Automatic | FWD |
$32,815 | $29,960 | $28,976 |
| 2.5L 4-Cyl XLE 2.5L | 4 Cyl. | Automatic | AWD |
$33,665 | $30,734 | $29,724 |
| 2.5L 4-Cyl XSE 2.5L | 4 Cyl. | Automatic | AWD |
$34,215 | $31,234 | $30,208 |
| 3.5L V6 TRD 3.5L | 6 Cyl. | Automatic | FWD |
$34,580 | $31,567 | $30,530 |
| 3.5L V6 XLE 3.5L | 6 Cyl. | Automatic | FWD |
$37,390 | $34,123 | $33,001 |
| 3.5L V6 XSE 3.5L | 6 Cyl. | Automatic | FWD |
$37,940 | $34,624 | $33,486 |
| Available Options and Package Pricing | |
|---|---|
| Other Options | |
| Blind Spot Monitor with Rear Cross-Traffic Alert (LE, SE, SE Nightshade) | $680 |
| Power Tilt/Slide Moonroof (LE, SE) | $870 |
| Panoramic Glass Roof with front power tilt/slide moonroof (XLE, XSE) | $1,360 |
| Package Options | |
| Convenience Package (LE, SE, SE Nightshade) | $600 |
| Cold Weather Package (LE, SE, XLE, XSE) | $1,290 |
| Driver Assist Package (XLE, XSE) | $1,430 |
| Exterior Paint Options | |
| Special Colors (LE, SE, XLE, XSE, V6 TRD) | $425 |
| Two-Tone Midnight Black Metallic Roof (XSE, V6 TRD) | $500 |
| Audio Options | |
| Audio Upgrade Package (LE, SE) | $990 |
| Navigation Package (XLE, XSE) | $1,760 |
| TRD Premium Audio with Nine JBL Speakers | $1,585 |
| Available Options | |
| Alloy Wheel Locks | $75 |
| All-Weather Floor Liner Package | $259 |
| All-Weather Floor Liners | $169 |
| Cargo Tote | $51 |
| Cargo Tray | $90 |
| Carpet Floor Mats | $169 |
| Carpet Mat Package | $259 |
| Carpeted trunk mat | $90 |
| Coin Holder/Ashtray Cup | $29 |
| Door Edge Guards | $129 |
| Door Sill Protectors | $199 |
| Emergency Assistance Kit | $59 |
| First Aid Kit | $25 |
| Hideaway Cargo Net | $49 |
| Mudguards | $129 |
| Paint Protection Film | $395 |
| Preferred Accessory Package | $333 |
| Protection Package | $268 |
| TRD Oil Cap | $45 |
| TRD Oil Filter | $17 |
| Universal Tablet Holder | $99 |
| Camry Depreciation Value | |
|---|---|
| 1 Year Average | 19% |
| 3 Year Average | 28% |
| 5 Year Average | 38% |
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