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2018 Toyota Camry Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Camry pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Camry Prices - How Much is a Toyota Camry?

2018 Camry - Trim: Hybrid LE CVT in FWD. Powered by a 2.5 Liter Gas/ELiterectric I-4 w/1 speed CVT
MSRP
$27,800
Invoice Price
$25,576
Destination Fee
$895
Holdback
$556
Dealer Cost
$25,915
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2018 Camry - Trim: Hybrid SE CVT in FWD. Powered by a 2.5 Liter Gas/ELiterectric I-4 w/1 speed CVT
MSRP
$29,500
Invoice Price
$27,141
Destination Fee
$895
Holdback
$590
Dealer Cost
$27,446
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2018 Camry - Trim: Hybrid XLE CVT in FWD. Powered by a 2.5 Liter Gas/ELiterectric I-4 w/1 speed CVT
MSRP
$32,250
Invoice Price
$29,671
Destination Fee
$895
Holdback
$645
Dealer Cost
$29,921
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2018 Camry - Trim: L Auto in FWD. Powered by a 2.5 Liter I-4 w/8 speed Automatic
MSRP
$23,495
Invoice Price
$21,497
Destination Fee
$895
Holdback
$470
Dealer Cost
$21,922
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2018 Camry - Trim: LE Auto in FWD. Powered by a 2.5 Liter I-4 w/8 speed Automatic
MSRP
$24,000
Invoice Price
$21,960
Destination Fee
$895
Holdback
$480
Dealer Cost
$22,375
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2018 Camry - Trim: SE Auto in FWD. Powered by a 2.5 Liter I-4 w/8 speed Automatic
MSRP
$25,200
Invoice Price
$22,932
Destination Fee
$895
Holdback
$504
Dealer Cost
$23,323
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2018 Camry - Trim: XLE Auto in FWD. Powered by a 2.5 Liter I-4 w/8 speed Automatic
MSRP
$28,450
Invoice Price
$25,890
Destination Fee
$895
Holdback
$569
Dealer Cost
$26,216
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2018 Camry - Trim: XLE V6 Auto in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$34,400
Invoice Price
$31,304
Destination Fee
$895
Holdback
$688
Dealer Cost
$31,511
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2018 Camry - Trim: XSE Auto in FWD. Powered by a 2.5 Liter I-4 w/8 speed Automatic
MSRP
$29,000
Invoice Price
$26,390
Destination Fee
$895
Holdback
$580
Dealer Cost
$26,705
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2018 Camry - Trim: XSE V6 Auto in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$34,950
Invoice Price
$31,805
Destination Fee
$895
Holdback
$699
Dealer Cost
$32,001
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Price Tip:

To avoid overpaying on a new Toyota Camry, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Price Guides::
2018 Toyota Camry Overview:
Not only is it the best-selling car in America, the 2018 Toyota Camry has been redesigned for the new model year and is earning more accolades than ever. U.S. News and World Report has ranked it as the best midsize car for 2018 and J.D. Power and Associates has named it as the most dependable car in its class. If you're shopping for a new car this year, learn why the Toyota Camry is so highly regarded.

What's New for the 2018 Toyota Camry?

Dynamic design is the hallmark of the Camry's transformation, and you'll notice the difference right away in the enlarged front grille, sleek headlights, and aggressive lowered roofline and hood. In addition to this athletic silhouette, every trim has its own distinctive exterior accents.

The cockpit-style cabin has a modern, driver-centric design that takes the Camry a step beyond its traditionally minimalist aesthetic. You'll find high-quality materials and unique, trim-specific style touches throughout.

All-new engines give the 2018 Toyota Camry more power than ever before. The base model is a four-cylinder that provides 203 horses, compared with 176 for last year's model. If you opt for the V6, you'll enjoy a boost to 301 horsepower. Both engines are paired with a new eight-speed automatic transmission. A new double-wishbone suspension gives the Camry spirited driving appeal.

As with Toyota's other new models, the redesigned Camry will have advanced standard safety equipment across the lineup. This type of tech as standard fare is rare in the midsize car class. Toyota's Safety Sense P package equips each model with adaptive cruise control, pedestrian detection, automatic emergency braking, lane departure warning, and automatic headlights. Toyota's Entune infotainment system has also been upgraded in the 2018 Toyota Camry.

Fuel Economy

Despite the Camry's healthy performance boost, fuel economy has also improved for 2018. With the base model, you'll get an EPA-estimated 29 city/41 highway miles per gallon, and 22/33 with the V6. If you want even better numbers, a hybrid Camry is also available.

Trims and Features

2018 Toyota Camry drivers can select between five trims. The base model, L, is equipped with the 7-inch touchscreen infotainment system, USB and Bluetooth connectivity, Google voice control and Siri Eyes Free functionality, and a six-speaker stereo system. The LE model adds power-adjustable front seats and the availability of several options packages. The sporty SE is updated with a rear spoiler and synthetic leather seats, as well as automatic climate control and a leather-trimmed steering wheel with integrated paddle shifters.

The XLE comes with even more high-tech safety features than in the Safety Sense P package described above; it's equipped with blind spot monitoring, rear cross-traffic alert with automatic braking, and LED headlights. It's also the lowest trim that can be upgraded with the available V6, and is appointed with leather upholstery and heated front seats. It has a larger 8-inch touchscreen, a premium nine-speaker sound system, and HD and satellite radio.

The top-of-the-line XSE has all the features in the other four trims, plus two-zone automatic climate control, wireless charging, two additional USB ports, proximity key with push-button start, the ability to toggle between three driving modes, dual-tip exhaust, and a driver head-up display.

How to Calculate The Dealer Cost of a Toyota Camry

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Camry invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Camry MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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