2018, 2019 Toyota Corolla Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

While it may not be the most technologically advanced compact car on the market, or the fastest, the 2018 Toyota Corolla offers plenty when it comes to value, fuel economy and overall comfort. First introduced in 1966, it was the best-selling car worldwide in 1974. Its long, storied history continues in 2018, as the modern-day Corolla packs sporty handling, a roomy cabin and includes state-of-the-art safety features.

New for 2018

Changes are minor for the 2018 Corolla. For the SE and XLE trims, a leather-wrapped steering wheel is added to their list of features. Also, all trim levels receive an illuminated sun visor for both the driver and passenger. Everything else remains the same from the 2017 models.

A Reliable, Fuel Efficient Compact Car

While the 2018 Toyota Corolla may not be flashy or behave like a sports car, it does what it’s designed to do very well. It offers impressive fuel economy, getting between 27-30 mpg in the city and between 35-40 mpg for highway driving. Its predicted reliability is top of the line and it delivers what people expect from a daily driver --- a car that will safely get you from point A to point B without any hiccups or repairs in between. Under the hood, the Corolla’s equipped with a 1.8L inline four-cylinder engine mated to either a CVT or 6-speed manual transmission (depending on the trim). This no-frills engine makes between 132-140 horsepower.

Available Options and Trim Packages

Five trim levels are available for the 2018 Toyota Corolla, and while the base model L offers a host of features, for customers who are looking for a little bit extra, the upper level trims deliver.

L: This is the no-frills, base trim for the Corolla. But even on this model, the Corolla features Toyota’s suite of advanced safety features, including the Toyota Safety Sense and the Star Safety System. The L trim also features LED headlights, air conditioning and a rearview camera. The steering wheel also has Bluetooth and audio controls for adjusting the music while you keep your eyes on the road.

LE: This model features everything from the base, and adds automatic climate control and a multi-information display between the gauges as well as a nicer interior trim.

XLE: This trim level builds on the LE features, adding multi-LED headlights for increased visibility, a Smart Key System on both front doors and the trunk with a push button start, convenient for hands-free entry. It also comes with a sliding moonroof with sunshade, heated driver and passenger seats, and all the safety features of Toyota Safety Sense.

SE: The SE gets a sportier look than the other trims, as it adds a rear spoiler and its front fascia has an edgier appearance with a mesh-pattern grille. It also features 17-inch alloy wheels and a leather-trimmed steering wheel.

XSE: This trim level has all the bells and whistles, including a power moonroof, available premium audio system with integrated navigation, and heated, power-adjustable front seats.

Within the Toyota Corolla trim levels, there’s something for everyone to choose from --- whether you prefer a sportier appearance or just want something functional with a few creature comforts, the 2018 Toyota Corolla continues to be a reliable, fuel efficient car that makes an excellent daily driver.

How to Calculate The Dealer Cost of a Toyota Corolla

Formula for Calculating Dealer Cost:

• Example: Base Toyota Corolla invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
• What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Corolla MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.