2017, 2018 Toyota Corolla Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

The Toyota Corolla has been in production for more than 50 years and remains one of the most prized sedans on the market. Introduced to the car industry in 1966, the Corolla has earned a reputation for its reliability, sporty style, and ease of handling. Find out why the 2017 Toyota Corolla does not disappoint with its full array of safety and design features that are designed with car buyers in mind.


Key Features

The 2017 Toyota Corolla offers some of the most advanced safety and convenience design features available in the car industry today. Some of the most notable safety design features include:

• driver, passenger, and side airbags
• anti-lock brake system (ABS)
• daytime running lights
• child rear safety locks
• traction control
• built-in tire pressure monitor
• backup camera
• stability system
• lane departure warning
• forward collision warning
• pedestrian detection

Likewise, the 2017 Toyota Corolla comes with convenience features that make it fun and easy to drive. This technology includes:

• Bluetooth capability
• USB port
• six speaker audio system
• infotainment system with a 6.1 inch touchscreen panel
• Siri Eyes Free
• moonroof
• satellite and HD radio
• navigation system
• proximity key entry
• push button start

These design features come standard in all styles and trims of the 2017 Toyota Corolla.


Styles and Trims

As a compact sedan, the 2017 Corolla comes with four doors and can seat up to five passengers. It has a 1-4, 1.8 liter engine and a front wheel drivetrain. 

The CVT trims come with automatic transmissions and include the:

• LE Eco
• LE Eco with Package 1
• L
• SE
• XLE
• XSE

The SE is also available with a manual transmission. The base model for the 2017 Corolla is the L, which has an MSRP of $18,500. The high end 2017 Corolla is the CVT XSE, which retails for a suggested price of $22,680.

All of the available trims come with a 36,000-mile, three-year manufacturer's warranty as well as an unlimited corrosion warranty. New owners also get a 60,000-mile or five-year drivetrain warranty as well as five years of roadside assistance.


Driving Impressions and Experiences

Reviewers generally give the 2017 Corolla favorable ratings for its driving impression. They note that driving it is a positive experience because it offers a quiet and smooth ride. The cabin also has impressive leg room. 

However, they also note that the engine itself is not very powerful. Likewise, the backseat does not offer a lot of headroom for passengers.


Fuel Economy

The 2017 Toyota Corolla has a combined fuel economy of 32 MPG. It gets 28 miles to the gallon on city roads and 36 MPG on highway. It has a 13.2 gallon regular unleaded gas tank.

How to Calculate The Dealer Cost of a Toyota Corolla

Formula for Calculating Dealer Cost:

• Example: Base Toyota Corolla invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
• What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Corolla MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.