2023 Toyota Corolla Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 Toyota Corolla Invoice Price Guide - Holdback - Dealer Cost - MSRP

The Toyota Corolla Price Guide Below Includes:

The Toyota Corolla pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Toyota Corolla Pricing for the L, LE, SE, SE Nightshade, Apex Edition, XLE, XSE and XSE Apex Edition Trims

2023 Corolla - Trim: LE 4-Door Sedan. Powertrain: FWD, 2L, 4 CYL, Gas Powered, CVT

MSRP

$21,550

Invoice Price

$19,954

Destination Fee

$1,095

Holdback

$431

Dealer Cost

$20,618

2023 Corolla - Trim: SE 4-Door Sedan. Powertrain: FWD, 2L, 4 CYL, Gas Powered, CVT

MSRP

$23,950

Invoice Price

$22,176

Destination Fee

$1,095

Holdback

$479

Dealer Cost

$22,792

2023 Corolla - Trim: XSE 4-Door Sedan. Powertrain: FWD, 2L, 4 CYL, Gas Powered, CVT

MSRP

$26,700

Invoice Price

$24,723

Destination Fee

$1,095

Holdback

$534

Dealer Cost

$25,284

Price Tip:

To find the best possible price on a new Toyota Corolla, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper, Edmunds, NADAguides, Motortrend & CarsDirect

These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Package Options
LE Premium Package
LE	$2,030
SE	NA
XSE	NA
LE Convenience Package
LE	$1,180
SE	NA
XSE	NA
SE Premium Package
LE	NA
SE	$1,220
XSE	NA

Exterior Paint Options
Special Color
LE	$425
SE	$425
XSE	$425
Two-Tone Roof
LE	NA
SE	$500
XSE	$500

Audio Options
JBL® Premium Audio
LE	NA
SE	$600
XSE	NA
JBL® Premium Audio with wireless charger
LE	NA
SE	NA
XSE	$675

Specifications
Base Price
LE	$21,550
SE	$23,950
XSE	$26,700
Drive
LE	FWD
SE	FWD
XSE	FWD
Bodystyle
LE	Sedan
SE	Sedan
XSE	Sedan
Doors
LE	4
SE	4
XSE	4
Height
LE	56.5
SE	56.5
XSE	56.5
Length
LE	182.3
SE	182.5
XSE	182.5
Wheelbase
LE	106.3
SE	106.3
XSE	106.3
Width
LE	70.1
SE	70.1
XSE	70.1
Cargo Volume
LE	13.1
SE	13.1
XSE	13.1
Seating Capacity
LE	5
SE	5
XSE	5
Front Head Room
LE	38.3
SE	38.3
XSE	38
Center Head Room
LE	NA
SE	NA
XSE	NA
Front Leg Room
LE	42
SE	42
XSE	42
Center Leg Room
LE	NA
SE	NA
XSE	NA
Front Shoulder Room
LE	54
SE	54
XSE	54
Center Shoulder Room
LE	NA
SE	NA
XSE	NA
Interior Volume
LE	88.6
SE	88.6
XSE	88.6
Fuel Tank Capacity
LE	13.2
SE	13.2
XSE	13.2
Engine Type
LE	Gas
SE	Gas
XSE	Gas
Engine Size
LE	2
SE	2
XSE	2
Cylinders
LE	4
SE	4
XSE	4
Camshaft
LE	DOHC
SE	DOHC
XSE	DOHC
Compression Ratio
LE	13.0:1
SE	13.0:1
XSE	13.0:1
Horsepower
LE	169
SE	169
XSE	169
Torque
LE	151
SE	151
XSE	151
Fuel Type
LE	Unleaded
SE	Unleaded
XSE	Unleaded
Estimated MPG City
LE	32
SE	31
XSE	31
Estimated MPG Highway
LE	41
SE	40
XSE	40
Towing
LE	NA
SE	NA
XSE	NA
GVWR (Gross Vehicle Weight Rating)
LE	NA
SE	NA
XSE	NA
Payload
LE	NA
SE	NA
XSE	NA
Curb Weight
LE	2955
SE	3110
XSE	3150
Transmission
LE	CVT
SE	CVT
XSE	CVT

How to Calculate The Dealer Cost of a Toyota Corolla

Formula for Calculating Dealer Cost:

Example: Base Toyota Corolla invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Corolla MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.