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2024 Toyota Corolla Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Toyota Corolla Pricing for the L, LE, SE, SE Nightshade, Apex Edition, XLE, XSE and XSE Apex Edition Trims

Corolla LE 4-Door Sedan with FWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$21,900
Invoice Price
$20,278
Destination Fee
$1,095
Holdback
$438
Dealer Cost
$20,935
Find the Best Price
Corolla SE 4-Door Sedan with FWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$24,340
Invoice Price
$22,536
Destination Fee
$1,095
Holdback
$487
Dealer Cost
$23,144
Find the Best Price
Corolla Nightshade 4-Door Sedan with FWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$25,340
Invoice Price
$23,429
Destination Fee
$1,095
Holdback
$507
Dealer Cost
$24,017
Find the Best Price
Corolla XSE 4-Door Sedan with FWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$27,000
Invoice Price
$24,999
Destination Fee
$1,095
Holdback
$540
Dealer Cost
$25,554
Find the Best Price
Corolla Hatchback SE 5-Door Hatchback with FWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$23,355
Invoice Price
$21,625
Destination Fee
$1,095
Holdback
$467
Dealer Cost
$22,253
Find the Best Price
Corolla Hatchback Nightshade 5-Door Hatchback with FWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$24,355
Invoice Price
$22,551
Destination Fee
$1,095
Holdback
$487
Dealer Cost
$23,159
Find the Best Price
Corolla Hatchback XSE 5-Door Hatchback with FWD. Powered by a 2-Leter 4-Cylinder, Gas Engine w/ CVT Transmission.
MSRP
$26,655
Invoice Price
$24,681
Destination Fee
$1,095
Holdback
$533
Dealer Cost
$25,243
Find the Best Price
Price Tip:

To find the best possible price on a new Toyota Corolla, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Package Options
LE Premium Package
LE$2,030
SENA
XSENA
LE Convenience Package
LE$1,180
SENA
XSENA
SE Premium Package
LENA
SE$1,220
XSENA
Exterior Paint Options
Special Color
LE$425
SE$425
XSE$425
Two-Tone Roof
LENA
SE$500
XSE$500
Audio Options
JBL® Premium Audio
LENA
SE$600
XSENA
JBL® Premium Audio with wireless charger
LENA
SENA
XSE$675
Specifications
Base Price
LE$21,550
SE$23,950
XSE$26,700
Drive
LEFWD
SEFWD
XSEFWD
Bodystyle
LESedan
SESedan
XSESedan
Doors
LE4
SE4
XSE4
Height
LE56.5
SE56.5
XSE56.5
Length
LE182.3
SE182.5
XSE182.5
Wheelbase
LE106.3
SE106.3
XSE106.3
Width
LE70.1
SE70.1
XSE70.1
Cargo Volume
LE13.1
SE13.1
XSE13.1
Seating Capacity
LE5
SE5
XSE5
Front Head Room
LE38.3
SE38.3
XSE38
Center Head Room
LENA
SENA
XSENA
Front Leg Room
LE42
SE42
XSE42
Center Leg Room
LENA
SENA
XSENA
Front Shoulder Room
LE54
SE54
XSE54
Center Shoulder Room
LENA
SENA
XSENA
Interior Volume
LE88.6
SE88.6
XSE88.6
Fuel Tank Capacity
LE13.2
SE13.2
XSE13.2
Engine Type
LEGas
SEGas
XSEGas
Engine Size
LE2
SE2
XSE2
Cylinders
LE4
SE4
XSE4
Camshaft
LEDOHC
SEDOHC
XSEDOHC
Compression Ratio
LE13.0:1
SE13.0:1
XSE13.0:1
Horsepower
LE169
SE169
XSE169
Torque
LE151
SE151
XSE151
Fuel Type
LEUnleaded
SEUnleaded
XSEUnleaded
Estimated MPG City
LE32
SE31
XSE31
Estimated MPG Highway
LE41
SE40
XSE40
Towing
LENA
SENA
XSENA
GVWR (Gross Vehicle Weight Rating)
LENA
SENA
XSENA
Payload
LENA
SENA
XSENA
Curb Weight
LE2955
SE3110
XSE3150
Transmission
LECVT
SECVT
XSECVT

How to Calculate The Dealer Cost of a Toyota Corolla

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Corolla invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Corolla MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.