2023 Toyota Highlander Hybrid Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 Toyota Highlander Hybrid Invoice Price Guide - Holdback - Dealer Cost - MSRP

The Toyota Highlander Hybrid Price Guide Below Includes:

The Toyota Highlander Hybrid pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Toyota Highlander Hybrid Pricing for the L, LE, XLE, XSE, Limited and Platinum Trims

2023 Highlander - Trim: L 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic

MSRP

$36,420

Invoice Price

$33,251

Destination Fee

$1,335

Holdback

$728

Dealer Cost

$33,858

2023 Highlander - Trim: L 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic

MSRP

$38,020

Invoice Price

$34,711

Destination Fee

$1,335

Holdback

$760

Dealer Cost

$35,286

2023 Highlander - Trim: LE 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic

MSRP

$38,820

Invoice Price

$35,442

Destination Fee

$1,335

Holdback

$776

Dealer Cost

$36,001

2023 Highlander - Trim: LE 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic

MSRP

$40,420

Invoice Price

$36,902

Destination Fee

$1,335

Holdback

$808

Dealer Cost

$37,429

2023 Highlander - Trim: XLE 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic

MSRP

$41,820

Invoice Price

$38,181

Destination Fee

$1,335

Holdback

$836

Dealer Cost

$38,680

2023 Highlander - Trim: XSE 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic

MSRP

$43,415

Invoice Price

$39,637

Destination Fee

$1,335

Holdback

$868

Dealer Cost

$40,104

2023 Highlander - Trim: XLE 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic

MSRP

$43,420

Invoice Price

$39,641

Destination Fee

$1,335

Holdback

$868

Dealer Cost

$40,108

2023 Highlander - Trim: XSE 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic

MSRP

$45,365

Invoice Price

$41,418

Destination Fee

$1,335

Holdback

$907

Dealer Cost

$41,846

2023 Highlander - Trim: Limited 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic

MSRP

$46,075

Invoice Price

$42,067

Destination Fee

$1,335

Holdback

$922

Dealer Cost

$42,481

2023 Highlander - Trim: Limited 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic

MSRP

$48,025

Invoice Price

$43,847

Destination Fee

$1,335

Holdback

$961

Dealer Cost

$44,222

2023 Highlander - Trim: Platinum 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic

MSRP

$49,275

Invoice Price

$44,989

Destination Fee

$1,335

Holdback

$986

Dealer Cost

$45,339

2023 Highlander - Trim: Platinum 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic

MSRP

$51,225

Invoice Price

$46,769

Destination Fee

$1,335

Holdback

$1,025

Dealer Cost

$47,080

Price Tip:

To find the best possible price on a new Toyota Highlander Hybrid, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper, Edmunds, NADAguides, Motortrend & CarsDirect

These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Seat Options
2nd Row Bench Seat
Bronze Edition AWD	$0
Bronze Edition FWD	$0
LE AWD	NA
LE FWD	NA
Limited AWD	$0
Limited FWD	$0
Platinum AWD	NA
Platinum FWD	NA
XLE AWD	$0
XLE FWD	$0

Exterior Paint Options
Special Color
Bronze Edition AWD	$425
Bronze Edition FWD	$425
LE AWD	$425
LE FWD	$425
Limited AWD	$425
Limited FWD	$425
Platinum AWD	$425
Platinum FWD	$425
XLE AWD	$425
XLE FWD	$425

Other Options
Digital Rearview Mirror with HomeLink® Universal Transceiver
Bronze Edition AWD	$200
Bronze Edition FWD	$200
LE AWD	NA
LE FWD	NA
Limited AWD	NA
Limited FWD	NA
Platinum AWD	$200
Platinum FWD	$200
XLE AWD	NA
XLE FWD	NA
Panoramic View Monitor
Bronze Edition AWD	NA
Bronze Edition FWD	NA
LE AWD	NA
LE FWD	NA
Limited AWD	$850
Limited FWD	$850
Platinum AWD	NA
Platinum FWD	NA
XLE AWD	NA
XLE FWD	NA

Audio Options
12.3-in. Toyota Audio Multimedia
Bronze Edition AWD	NA
Bronze Edition FWD	NA
LE AWD	NA
LE FWD	NA
Limited AWD	NA
Limited FWD	NA
Platinum AWD	NA
Platinum FWD	NA
XLE AWD	$735
XLE FWD	$735

Specifications
Base Price
Bronze Edition AWD	$47,380
Bronze Edition FWD	$45,780
LE AWD	$41,820
LE FWD	$40,220
Limited AWD	$49,425
Limited FWD	$47,475
Platinum AWD	$52,425
Platinum FWD	$50,475
XLE AWD	$44,820
XLE FWD	$43,220
Drive
Bronze Edition AWD	AWD
Bronze Edition FWD	FWD
LE AWD	AWD
LE FWD	FWD
Limited AWD	AWD
Limited FWD	FWD
Platinum AWD	AWD
Platinum FWD	FWD
XLE AWD	AWD
XLE FWD	FWD
Bodystyle
Bronze Edition AWD	SUV
Bronze Edition FWD	SUV
LE AWD	SUV
LE FWD	SUV
Limited AWD	SUV
Limited FWD	SUV
Platinum AWD	SUV
Platinum FWD	SUV
XLE AWD	SUV
XLE FWD	SUV
Doors
Bronze Edition AWD	4
Bronze Edition FWD	4
LE AWD	4
LE FWD	4
Limited AWD	4
Limited FWD	4
Platinum AWD	4
Platinum FWD	4
XLE AWD	4
XLE FWD	4
Height
Bronze Edition AWD	68.1
Bronze Edition FWD	68.1
LE AWD	68.1
LE FWD	68.1
Limited AWD	68.1
Limited FWD	68.1
Platinum AWD	68.1
Platinum FWD	68.1
XLE AWD	68.1
XLE FWD	68.1
Length
Bronze Edition AWD	194.9
Bronze Edition FWD	194.9
LE AWD	194.9
LE FWD	194.9
Limited AWD	194.9
Limited FWD	194.9
Platinum AWD	194.9
Platinum FWD	194.9
XLE AWD	194.9
XLE FWD	194.9
Wheelbase
Bronze Edition AWD	112.2
Bronze Edition FWD	112.2
LE AWD	112.2
LE FWD	112.2
Limited AWD	112.2
Limited FWD	112.2
Platinum AWD	112.2
Platinum FWD	112.2
XLE AWD	112.2
XLE FWD	112.2
Width
Bronze Edition AWD	76
Bronze Edition FWD	76
LE AWD	76
LE FWD	76
Limited AWD	76
Limited FWD	76
Platinum AWD	76
Platinum FWD	76
XLE AWD	76
XLE FWD	76
Cargo Volume
Bronze Edition AWD	16
Bronze Edition FWD	16
LE AWD	16
LE FWD	16
Limited AWD	16
Limited FWD	16
Platinum AWD	16
Platinum FWD	16
XLE AWD	16
XLE FWD	16
Seating Capacity
Bronze Edition AWD	7
Bronze Edition FWD	7
LE AWD	8
LE FWD	8
Limited AWD	7
Limited FWD	7
Platinum AWD	7
Platinum FWD	7
XLE AWD	7
XLE FWD	7
Front Head Room
Bronze Edition AWD	39.6
Bronze Edition FWD	39.6
LE AWD	41.2
LE FWD	41.2
Limited AWD	39.6
Limited FWD	39.6
Platinum AWD	38.4
Platinum FWD	38.4
XLE AWD	39.6
XLE FWD	39.6
Center Head Room
Bronze Edition AWD	39.4
Bronze Edition FWD	39.4
LE AWD	39.4
LE FWD	39.4
Limited AWD	39.4
Limited FWD	39.4
Platinum AWD	37.1
Platinum FWD	37.1
XLE AWD	39.4
XLE FWD	39.4
Front Leg Room
Bronze Edition AWD	42
Bronze Edition FWD	42
LE AWD	42
LE FWD	42
Limited AWD	42
Limited FWD	42
Platinum AWD	42
Platinum FWD	42
XLE AWD	42
XLE FWD	42
Center Leg Room
Bronze Edition AWD	38.7
Bronze Edition FWD	38.7
LE AWD	38.7
LE FWD	38.7
Limited AWD	38.7
Limited FWD	38.7
Platinum AWD	38.7
Platinum FWD	38.7
XLE AWD	38.7
XLE FWD	38.7
Front Shoulder Room
Bronze Edition AWD	59
Bronze Edition FWD	59
LE AWD	59
LE FWD	59
Limited AWD	59
Limited FWD	59
Platinum AWD	59
Platinum FWD	59
XLE AWD	59
XLE FWD	59
Center Shoulder Room
Bronze Edition AWD	58.4
Bronze Edition FWD	58.4
LE AWD	58.7
LE FWD	58.7
Limited AWD	58.4
Limited FWD	58.4
Platinum AWD	58.4
Platinum FWD	58.4
XLE AWD	58.4
XLE FWD	58.4
Interior Volume
Bronze Edition AWD	139.1
Bronze Edition FWD	139.1
LE AWD	141.3
LE FWD	141.3
Limited AWD	139.1
Limited FWD	139.1
Platinum AWD	136.1
Platinum FWD	136.1
XLE AWD	139.1
XLE FWD	139.1
Fuel Tank Capacity
Bronze Edition AWD	17.1
Bronze Edition FWD	17.1
LE AWD	17.1
LE FWD	17.1
Limited AWD	17.1
Limited FWD	17.1
Platinum AWD	17.1
Platinum FWD	17.1
XLE AWD	17.1
XLE FWD	17.1
Engine Type
Bronze Edition AWD	Gas/Electric
Bronze Edition FWD	Gas/Electric
LE AWD	Gas/Electric
LE FWD	Gas/Electric
Limited AWD	Gas/Electric
Limited FWD	Gas/Electric
Platinum AWD	Gas/Electric
Platinum FWD	Gas/Electric
XLE AWD	Gas/Electric
XLE FWD	Gas/Electric
Engine Size
Bronze Edition AWD	2.5
Bronze Edition FWD	2.5
LE AWD	2.5
LE FWD	2.5
Limited AWD	2.5
Limited FWD	2.5
Platinum AWD	2.5
Platinum FWD	2.5
XLE AWD	2.5
XLE FWD	2.5
Cylinders
Bronze Edition AWD	4
Bronze Edition FWD	4
LE AWD	4
LE FWD	4
Limited AWD	4
Limited FWD	4
Platinum AWD	4
Platinum FWD	4
XLE AWD	4
XLE FWD	4
Camshaft
Bronze Edition AWD	DOHC
Bronze Edition FWD	DOHC
LE AWD	DOHC
LE FWD	DOHC
Limited AWD	DOHC
Limited FWD	DOHC
Platinum AWD	DOHC
Platinum FWD	DOHC
XLE AWD	DOHC
XLE FWD	DOHC
Compression Ratio
Bronze Edition AWD	NA
Bronze Edition FWD	NA
LE AWD	NA
LE FWD	NA
Limited AWD	NA
Limited FWD	NA
Platinum AWD	NA
Platinum FWD	NA
XLE AWD	NA
XLE FWD	NA
Horsepower
Bronze Edition AWD	186
Bronze Edition FWD	186
LE AWD	186
LE FWD	186
Limited AWD	186
Limited FWD	186
Platinum AWD	186
Platinum FWD	186
XLE AWD	186
XLE FWD	186
Torque
Bronze Edition AWD	175
Bronze Edition FWD	175
LE AWD	175
LE FWD	175
Limited AWD	175
Limited FWD	175
Platinum AWD	175
Platinum FWD	175
XLE AWD	175
XLE FWD	175
Fuel Type
Bronze Edition AWD	Unleaded
Bronze Edition FWD	Unleaded
LE AWD	Unleaded
LE FWD	Unleaded
Limited AWD	Unleaded
Limited FWD	Unleaded
Platinum AWD	Unleaded
Platinum FWD	Unleaded
XLE AWD	Unleaded
XLE FWD	Unleaded
Estimated MPG City
Bronze Edition AWD	35
Bronze Edition FWD	36
LE AWD	35
LE FWD	36
Limited AWD	35
Limited FWD	36
Platinum AWD	35
Platinum FWD	36
XLE AWD	35
XLE FWD	36
Estimated MPG Highway
Bronze Edition AWD	35
Bronze Edition FWD	35
LE AWD	35
LE FWD	35
Limited AWD	34
Limited FWD	35
Platinum AWD	34
Platinum FWD	35
XLE AWD	35
XLE FWD	35
Towing
Bronze Edition AWD	3500
Bronze Edition FWD	3500
LE AWD	3500
LE FWD	3500
Limited AWD	3500
Limited FWD	3500
Platinum AWD	3500
Platinum FWD	3500
XLE AWD	3500
XLE FWD	3500
GVWR (Gross Vehicle Weight Rating)
Bronze Edition AWD	6000
Bronze Edition FWD	5960
LE AWD	6000
LE FWD	5960
Limited AWD	6000
Limited FWD	5960
Platinum AWD	6000
Platinum FWD	5960
XLE AWD	6000
XLE FWD	5960
Payload
Bronze Edition AWD	NA
Bronze Edition FWD	NA
LE AWD	NA
LE FWD	NA
Limited AWD	NA
Limited FWD	NA
Platinum AWD	NA
Platinum FWD	NA
XLE AWD	NA
XLE FWD	NA
Curb Weight
Bronze Edition AWD	4515
Bronze Edition FWD	4365
LE AWD	4465
LE FWD	4330
Limited AWD	4595
Limited FWD	4430
Platinum AWD	4595
Platinum FWD	4430
XLE AWD	4515
XLE FWD	4365
Transmission
Bronze Edition AWD	CVT
Bronze Edition FWD	CVT
LE AWD	CVT
LE FWD	CVT
Limited AWD	CVT
Limited FWD	CVT
Platinum AWD	CVT
Platinum FWD	CVT
XLE AWD	CVT
XLE FWD	CVT

How to Calculate The Dealer Cost of a Toyota Highlander Hybrid

Formula for Calculating Dealer Cost:

Example: Base Toyota Highlander Hybrid invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Toyota Price Reports:

Note: All Toyota Highlander Hybrid MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.