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2017 Toyota Highlander Hybrid Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Highlander Hybrid pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.
2017 Highlander Hybrid Price - V6 LE 4dr AWD SUV CVT. With 3.5L Gas/Electric Engine - 6 Cylinders
MSRP
$36,270
Invoice Price
$33,114
Destination Fee
$995
Holdback
$725
Dealer Cost
$33,384
Find the Best Price
2017 Highlander Hybrid Price - V6 Limited 4dr AWD SUV CVT. With 3.5L Gas/Electric Engine - 6 Cylinders
MSRP
$44,760
Invoice Price
$40,866
Destination Fee
$995
Holdback
$895
Dealer Cost
$40,966
Find the Best Price
2017 Highlander Hybrid Price - V6 Limited Platinum 4dr AWD SUV CVT. With 3.5L Gas/Electric Engine - 6 Cylinders
MSRP
$47,880
Invoice Price
$43,715
Destination Fee
$995
Holdback
$958
Dealer Cost
$43,752
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2017 Highlander Hybrid Price - V6 XLE 4dr AWD SUV CVT. With 3.5L Gas/Electric Engine - 6 Cylinders
MSRP
$41,330
Invoice Price
$37,735
Destination Fee
$995
Holdback
$827
Dealer Cost
$37,903
Find the Best Price
Price Tip:

To avoid overpaying on a new Toyota Highlander Hybrid, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2017 Toyota Highlander Hybrid Overview:
Introduction: 
The Toyota Highlander Hybrid was introduced for the 2006 model year. It was a logical extension to the Toyota arsenal following the resounding popularity of its non hybrid brethren, the Toyota Highlander. Several design and innovation improvements later, the 2017 Toyota Highlander Hybrid remains a popular selection in the category of hybrid sport utility vehicles (SUV).

Trims:
The 2017 Toyota Highlander Hybrid is available in three main trims with three additional variations within those classifications. The Hybrid LE signifies "Luxury Edition." An offshoot of that is the Hybrid LE Plus. Hybrid XLE indicates "Xtra Luxury Edition" with a SE "Special Edition" partner. The most expensive trim is the Hybrid Limited and its upgraded partner the Hybrid Limited Platinum.

LE and LE Plus:
The LE offers the basic bells and whistles of a SUV in this class including Toyota's Entune touch screen audio system, powered by Siri, as well as wireless and BlueTooth technology. Toyota characterizes the LE Plus as the trim that adds or replaces features found on the LE trim. Specifically, it offers exterior conveniences like a flip up rear hatch and a height-adjustable power lift gate.

XLE and SE:
The XLE offers the convenient Smart Key System with its push button start and a rear seat Blu- Ray Disc entertainment system. Additional upgrades include a Blind Spot Monitoring system and a power moon roof. The enhancements of the SE include black accent headlights and 19" alloy wheels with black finish.

Limited and Limited Platinum:
Limited trim adds a rear parking assist sonar system, a cargo cover, and an optional platinum package with rain-sensing windshield wipers, a panoramic moon roof, and a heated steering wheel to name just a few of the consumer-friendly features.

What's New:
The most significant change for the 2017 Toyota Highlander Hybrid is the introduction of the LE and XLE trims which offer a slightly lower price point to attract additional consumers. In addition, a more powerful engine and a redesigned exterior are included in all trims.

Price:
The starting prices of the non-hybrid trims of the 2017 Highlander range between $30,000 and $41,000. The 2017 Toyota Highlander Hybrid starting prices range from $36,000 and $48,000. Fuel economy for the non-hybrid is between 21 miles per gallon in city driving and hybrid Highlanders average 30 miles per gallon in the city. While the hybrid fuel economy is more efficient, it is questionable whether it is enough to offset the increased cost. Nevertheless, it is a more environmentally friendly selection than the standard Highlander.

Driver and Passenger Experience:
The 2017 Toyota Highlander Hybrid, like its predecessors, is known for its ease of operation (handles like a car more than a truck or standard SUV),comfortable cabin for seven or eight passengers, and sufficient storage space.

How to Calculate The Dealer Cost of a Toyota Highlander Hybrid

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Highlander Hybrid invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Highlander Hybrid MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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