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2017 Toyota Mirai Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Mirai pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Mirai Prices - How Much is a Toyota Mirai?

2017 Mirai Price - 4dr FWD Sdn CVT. With Electric Engine
MSRP
$57,500
Invoice Price
$55,201
Destination Fee
$955
Holdback
$1,150
Dealer Cost
$55,006
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Price Tip:

To avoid overpaying on a new Toyota Mirai, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2017 Toyota Mirai Overview:
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How to Calculate The Dealer Cost of a Toyota Mirai

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Mirai invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Mirai MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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