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2018 Toyota Prius c Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Prius c pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Prius c Prices - How Much is a Toyota Prius c?

2018 Prius c - Trim: Four in FWD. Powered by a 1.5 Liter Gas/ELiterectric I-4 w/1 speed CVT
MSRP
$24,965
Invoice Price
$23,239
Destination Fee
$895
Holdback
$499
Dealer Cost
$23,635
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2018 Prius c - Trim: One in FWD. Powered by a 1.5 Liter Gas/ELiterectric I-4 w/1 speed CVT
MSRP
$20,630
Invoice Price
$19,598
Destination Fee
$895
Holdback
$413
Dealer Cost
$20,080
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2018 Prius c - Trim: Three in FWD. Powered by a 1.5 Liter Gas/ELiterectric I-4 w/1 speed CVT
MSRP
$22,855
Invoice Price
$21,276
Destination Fee
$895
Holdback
$457
Dealer Cost
$21,714
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2018 Prius c - Trim: Two in FWD. Powered by a 1.5 Liter Gas/ELiterectric I-4 w/1 speed CVT
MSRP
$21,430
Invoice Price
$20,143
Destination Fee
$895
Holdback
$429
Dealer Cost
$20,609
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Price Tip:

To avoid overpaying on a new Toyota Prius c, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2018 Toyota Prius c Overview:
Those who are shopping on a budget but still want to get a fuel-savvy hybrid model might need to give the 2018 Toyota Prius c some consideration. While it is one of the slower cars that are on the road today, the Prius c can certainly hold its own when scooting about town. Its steering and handling tend to make up for the sluggish acceleration, and the interior is so well-designed that it provides more comfort and space than you would expect from such a small vehicle.

What's New For 2018?

The only notable change on the 2018 Toyota Prius c is that alloy wheels now come standard across the entire line-up. Otherwise, virtually everything carries over from the outgoing model year.

Available Styles

The 2018 Toyota Prius c is only available as a subcompact hybrid variant. It is the smallest of the Prius body styles and has more of the typical hatchback shape to it.

Available Trims

There are four different trim levels available for the Prius c this year, each of which comes standard with Safety Sense, which is Toyota's driver aid bundle. The base trim is known as the One, and it is surprisingly well-equipped for a base. It features a 6.1-inch LCD touchscreen display, keyless entry, and power-adjustable mirrors. Moving up a notch, the Two has everything found on the One but adds unique two-toned upholstery, an upgraded sound system, and cruise control. The Three trim features push-button start, a built-in navigation system, and satellite radio. Also, the Three gets the Entune app suite as a standard feature, while a sunroof becomes an available option. Finally, the line-topping Four trim features the sunroof and all of the Three's standard equipment while adding chic simulated leather upholstery and heating to the mirrors. There is also the option of upgrading to 16-inch alloy wheels on the Four.

Driving Impressions

Driving is a mixed bag on the Prius c. It is hard to expect a powerful performance from a tiny vehicle built to conserve fuel. The standard 1.5-L inline-4 engine only generates 99 hp, so acceleration will typically feel sluggish, and you will have to work the pedal a bit to get up to highway speeds. The Prius c is perfectly capable of handling urban roadways, and its brakes feel pretty secure, and switching between mechanical and regenerative braking is relatively smooth compared to what you find on other hybrid models. With small wheels equipped on the three lower trim levels, the Prius c is able to easily navigate tight turns and winding roadways thanks to its impressive steering abilities. Handling feels fairly concise as well, although the low-rolling-resistance tires (which are designed to conserve fuel) do not provide a whole lot of grip on the road. Overall, the Prius c provides a relatively smooth ride with a CVT rounding out its powertrain. You just cannot expect to get a whole lot of sportiness out of a subcompact hybrid like the Prius c.

Fuel Economy

Fuel efficiency is where the 2018 Toyota Prius c really sells itself. The Prius c has an EPA rating of 46 combined mpg (48 mpg city/43 mpg highway), which is 4 mpg lower than the projected 50 mph that Toyota claimed when introducing the car in 2017. While there are a few hybrid models out there that best these numbers by surpassing the 50 mpg mark, the Prius c is probably the most affordable and well-equipped of these options.

The 2018 Toyota Prius c is lacking in driving performance, to be sure. However, the vehicle makes up for it with its fuel efficiency and plenty of standard features loaded onto the affordable base trim.

How to Calculate The Dealer Cost of a Toyota Prius c

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Prius c invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Prius c MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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