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2019 Toyota Prius Prime Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Prius Prime pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Prius Prime Prices - How Much is a Toyota Prius Prime?

2019 Prius Prime - Trim: Plus w/ FWD. Powered by a 1.8L I-4 - Runs on Gas and Electric
MSRP
$27,350
Invoice Price
$26,257
Destination Fee
$930
Holdback
$547
Dealer Cost
$26,640
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2019 Prius Prime - Trim: Premium w/ FWD. Powered by a 1.8L I-4 - Runs on Gas and Electric
MSRP
$29,050
Invoice Price
$27,889
Destination Fee
$930
Holdback
$581
Dealer Cost
$28,238
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2019 Prius Prime - Trim: Advanced w/ FWD. Powered by a 1.8L I-4 - Runs on Gas and Electric
MSRP
$33,350
Invoice Price
$32,016
Destination Fee
$930
Holdback
$667
Dealer Cost
$32,279
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Price Tip:

To avoid overpaying on a new Toyota Prius Prime, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

The Prius has gained a reputation for being a reliable hybrid, and its popularity still seems to be strong years after its initial entry into the market. With the Prius Prime, Toyota offers a plug-in hybrid to its customers. The 2019 Toyota Prius Prime sits on the same platform as the standard Prius, so customers will find its overall design and feel to be similar.

A big difference with the Prime is that it can travel exclusively on electrical power. It can go up to 25 miles just with the power generated from its battery.

The 2019 Toyota Prius Prime has a multitude of technological features. They include safety mechanisms that can help drivers stay safe and avoid collisions as well as an infotainment system that has comprehensive capabilities.

Performance

A 1.8L, four-cylinder engine does the work for the front-wheel drive 2019 Toyota Prius Prime. It's used in conjunction with an electric motor and battery pack. The car can seamlessly switch back and forth between using gas and electric power, and the continuously variable transmission helps with efficiency. The system can achieve 95 horsepower and 105 pound-feet of torque.

There are three driving modes. "Normal" result in what one would expect: a relatively smooth, uneventful drive. "Power" has more punch, where acceleration is a bit more aggressive. "Eco" is much more gentle in terms of acceleration to get the most efficiency out of the car.

The biggest selling point on the 2019 Toyota Prius Prime is its impressive mileage. It can get an estimated 55 miles per gallon for city driving and 53 miles per gallon on the highway. This is even before the electric aspect is factored in. While the usage of the electrical power can vary, it's estimated that the Prime can achieve 133 MPGe and has a total driving range of 640 miles.

The Battery

On a standard outlet available in any house or commercial setting, the battery on the 2019 Toyota Prius Prime can be fully charged in about five and a half hours. If a special 240-volt outlet is used, charging time is cut to approximately two hours.

Inside the 2019 Prius Prime

There are three trim levels for the Prime: Plus, Premium, and Advanced. Exterior differences are minor, but some may prefer the higher quality elements in the higher trims. For example, the Advanced, comes with rain-sensing windshield wipers, LED fog and accent lights.

On the interior, both the Premium and Advanced come with Qi-compatible wireless device charging, SofTex-trimmed heated front seats, and a Smart Key System with push button start. The Advanced also includes a heated steering wheel and auto-dimming rearview mirror.

As a hatchback, the Prime has a somewhat spacious feel despite its relatively compact size. There's a digital gauge cluster display centrally placed, with the shifter jutting right out of the dashboard.

Standard on the Prime Plus is a 7" infotainment display. It uses the Entune Premium Audio system, which has a split-screen display. The system pumps out audio through six different speakers, can connect with a tablet through a USB 2.0 port, and can connect to a smartphone through Bluetooth. Voice-controls allow drivers to be hands-free, and SiriusXM Satellite Radio is available.

An 11.6" touchscreen is integrated into the Prime Premium and Prime Advanced. On the Premium, the features are similar to those in the Plus, except that everything is on the larger screen.

On the Advanced, everything runs through the Entune Premium JBL Audio system, which has integrated navigation and upgraded components. For instance, ten JBL GreenEdge speakers give the sound a richer tone, select apps are available through the touchscreen, and drivers can access an electric charging station map.

Safety

In keeping with the trend of making driver-assistive technology standard on even basic models, Toyota has incorporated a number of safety features in the Prime. All models come with forward-collision warning so that drivers can be alerted if the vehicle predicts a forward impact. Automated emergency braking means that pressure can applied to the brakes potentially before a driver an react.

Other standard features include adaptive cruise control and other systems designed to help people stay in their lanes. With adaptive cruise control, the vehicle can respond to changing traffic conditions and maintain proper distance with the car in front. The Prius can also warn drivers if it seems like they're veering out of their lanes, and it can make small steering adjustments to keep things on track.

Where the Advanced differs in relation to safety is that it comes with Safety Connect. This suite of features can get drivers access to emergency and roadside assistance. The In addition, the Prime Advanced gives drivers a color head-up display so they can keep their eyes on the road, intelligent parking assistance, and blind-spot monitoring.

How to Calculate The Dealer Cost of a Toyota Prius Prime

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Prius Prime invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Prius Prime MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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