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2017 Toyota Prius v Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Prius v pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Prius v Prices - How Much is a Toyota Prius v?

2017 Prius v Price - Five 5dr FWD Wagon CVT. With 1.8L Gas/Electric Engine - 4 Cylinders
MSRP
$30,935
Invoice Price
$28,798
Destination Fee
$955
Holdback
$619
Dealer Cost
$29,134
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2017 Prius v Price - Four 5dr FWD Wagon CVT. With 1.8L Gas/Electric Engine - 4 Cylinders
MSRP
$29,695
Invoice Price
$27,643
Destination Fee
$955
Holdback
$594
Dealer Cost
$28,004
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2017 Prius v Price - Three 5dr FWD Wagon CVT. With 1.8L Gas/Electric Engine - 4 Cylinders
MSRP
$28,060
Invoice Price
$26,121
Destination Fee
$955
Holdback
$561
Dealer Cost
$26,515
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2017 Prius v Price - Two 5dr FWD Wagon CVT. With 1.8L Gas/Electric Engine - 4 Cylinders
MSRP
$26,675
Invoice Price
$24,833
Destination Fee
$955
Holdback
$534
Dealer Cost
$25,255
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Price Tip:

To avoid overpaying on a new Toyota Prius v, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2018 Toyota Prius v Overview:
The 2018 Toyota Prius V is one of the year's most talked about hybrid models. Known for being both fuel efficient and family-friendly, the Prius V is a popular choice for those with young children or a new driver in the family. In fact, the "V" in its name stands for "Versatility"! With the Safety Sense P package now a standard feature across the entire line-up, the Prius V is being hailed as one of the safest hybrid models to drive. Despite its sluggish acceleration, the Prius V offers unbeatable cargo space for its class and is comfy for its passengers as well.

What's New For 2018?

The only major change for 2018 is that the Safety Sense P package is now standard across the entire line-up. Also, Toyota redesigned the information display for the model year. Otherwise, everything else carries over from the outgoing 2017 line-up.

Available Styles

The 2018 Toyota Prius V is a member of the Prius family. It is only available as a midsized wagon.

Available Trims

There are four different trim levels to choose from on the 2018 Toyota Prius V. Rather confusingly, the base trim is named the Two, and it is surprisingly well-equipped with a ton of standard features. Some of those features include keyless entry and ignition, a 6.1-inch LCD touchscreen display for your infotainment needs, and a front passenger seat that is able to fold down flat. The Three trim adds power lumbar support to the driver's seat, satellite and HD radio, and the option for a panoramic sunroof. Up another trim level from that is the Four trim, which adds heating to the front seats, chic leather upholstery, and automatic dimming on the rearview mirror. Finally, the line-topping Five trim boasts upgraded wheels, automatically adjusting LED headlights, and the features found in the Advanced Technology package, which is optional on the lower trim levels.

Driving Impressions

The 2018 Toyota Prius V is, like the other members of the Prius family, a vehicle that struggles to get good acceleration out on the open road. This can make highway driving a bit of a hassle. However, the Prius V has no problem with scuttling about town. The steering does tend to feel a little bit too light, and experienced drivers will probably want more feedback than what they will get from the Prius V. Also, handling is a bit lackluster in certain situations. While it is more than able to handle tight parking spaces and narrow city roads, it can be hard to predict just where the low-rolling-resistance tires are going and how well they are gripping the road. You should also be aware that the engine tends to whine quite a bit when at full throttle due to the fact that it is paired with a CVT.

Fuel Economy

The main selling point for the Toyota Prius V (and the rest of the Prius family, for that matter) is the fact that these hybrids are built to cater to demands for excellent fuel efficiency. While the Prius V does not quite reach the numbers that the Prius gets (54 mpg city/50 mpg highway), it does get a cool 43 mpg in the city and 39 mpg on the highway. Of course, this does make the Prius V slightly more expensive in terms of fuel over the course of one year.

The 2018 Toyota Prius V is, as is to be expected, not the fastest vehicle on the market this year. Nor is it the most fuel efficient. However, the Prius V is roomy enough for passengers and is loaded with plenty of standard safety features that make it a secure vehicle for newer drivers.

How to Calculate The Dealer Cost of a Toyota Prius v

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Prius v invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Prius v MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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