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2023 Toyota RAV4 Hybrid Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Toyota RAV4 Hybrid Pricing for the LE, XLE, XLE Premium, SE, XSE and Limited Trims

2023 RAV4 Hybrid - Trim: LE 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT
MSRP
$30,725
Invoice Price
$28,882
Destination Fee
$1,335
Holdback
$615
Dealer Cost
$29,603
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2023 RAV4 Hybrid - Trim: XLE 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT
MSRP
$32,235
Invoice Price
$30,301
Destination Fee
$1,335
Holdback
$645
Dealer Cost
$30,991
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2023 RAV4 Hybrid - Trim: SE 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT
MSRP
$33,420
Invoice Price
$31,414
Destination Fee
$1,335
Holdback
$668
Dealer Cost
$32,081
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2023 RAV4 Hybrid - Trim: Woodland Edition 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT
MSRP
$33,525
Invoice Price
$31,515
Destination Fee
$1,335
Holdback
$671
Dealer Cost
$32,180
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2023 RAV4 Hybrid - Trim: XLE Premium 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT
MSRP
$35,125
Invoice Price
$33,018
Destination Fee
$1,335
Holdback
$703
Dealer Cost
$33,651
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2023 RAV4 Hybrid - Trim: XSE 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT
MSRP
$36,385
Invoice Price
$34,203
Destination Fee
$1,335
Holdback
$728
Dealer Cost
$34,810
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2023 RAV4 Hybrid - Trim: Limited 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT
MSRP
$39,030
Invoice Price
$36,688
Destination Fee
$1,335
Holdback
$781
Dealer Cost
$37,242
Find the Best Price
Price Tip:

To find the best possible price on a new Toyota RAV4 Hybrid, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Package Options
Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
LE$590
LimitedNA
SENA
Woodland EditionNA
XLENA
XLE PremiumNA
XSENA
Limited Grade Advanced Technology Package
LENA
Limited$1,025
SENA
Woodland EditionNA
XLENA
XLE PremiumNA
XSENA
Limited Grade Weather Package
LENA
Limited$815
SENA
Woodland EditionNA
XLENA
XLE PremiumNA
XSENA
Convenience Package
LENA
LimitedNA
SE$1,265
Woodland EditionNA
XLE$1,265
XLE PremiumNA
XSENA
SE Grade Weather Package
LENA
LimitedNA
SE$815
Woodland EditionNA
XLENA
XLE PremiumNA
XSENA
XLE Grade Weather Package
LENA
LimitedNA
SENA
Woodland EditionNA
XLE$925
XLE PremiumNA
XSENA
XLE Premium Grade Advanced Technology Package
LENA
LimitedNA
SENA
Woodland EditionNA
XLENA
XLE Premium$640
XSENA
XLE Premium Grade Weather Package
LENA
LimitedNA
SENA
Woodland EditionNA
XLENA
XLE Premium$1,075
XSENA
XSE Grade Advanced Technology Package
LENA
LimitedNA
SENA
Woodland EditionNA
XLENA
XLE PremiumNA
XSE$2,010
XSE Grade Weather Package
LENA
LimitedNA
SENA
Woodland EditionNA
XLENA
XLE PremiumNA
XSE$375
Exterior Paint Options
Special Color
LE$425
Limited$425
SE$425
Woodland EditionNA
XLE$425
XLE Premium$425
XSE$425
Other Options
Rear Cargo Area Cover
LE$90
LimitedNA
SENA
Woodland EditionNA
XLENA
XLE PremiumNA
XSENA
Digital Rearview Mirror
LENA
Limited$200
SENA
Woodland EditionNA
XLENA
XLE Premium$625
XSE$200
Panoramic Glass Roof
LENA
Limited$500
SENA
Woodland EditionNA
XLENA
XLE PremiumNA
XSE$500
Audio Options
10.5-in. Toyota Audio Multimedia with 11-speaker JBL® Premium Audio including amplifier and subwoofer
LENA
LimitedNA
SENA
Woodland EditionNA
XLENA
XLE Premium$1,410
XSE$580
Specifications
Base Price
LE$30,225
Limited$38,530
SE$32,920
Woodland Edition$33,025
XLE$31,735
XLE Premium$34,625
XSE$35,885
Drive
LEAWD
LimitedAWD
SEAWD
Woodland EditionAWD
XLEAWD
XLE PremiumAWD
XSEAWD
Bodystyle
LESUV
LimitedSUV
SESUV
Woodland EditionSUV
XLESUV
XLE PremiumSUV
XSESUV
Doors
LE5
Limited5
SE5
Woodland Edition5
XLE5
XLE Premium5
XSE5
Height
LE67
Limited67
SE67
Woodland Edition67
XLE67
XLE Premium67
XSE67
Length
LE180.9
Limited180.9
SE180.9
Woodland Edition180.9
XLE180.9
XLE Premium180.9
XSE180.9
Wheelbase
LE105.9
Limited105.9
SE105.9
Woodland Edition105.9
XLE105.9
XLE Premium105.9
XSE105.9
Width
LE73
Limited73
SE73
Woodland Edition73
XLE73
XLE Premium73
XSE73
Cargo Volume
LE37.6
Limited37.5
SE37.5
Woodland Edition37.6
XLE37.5
XLE Premium37.5
XSE37.5
Seating Capacity
LE5
Limited5
SE5
Woodland Edition5
XLE5
XLE Premium5
XSE5
Front Head Room
LE37.7
Limited37.7
SE37.7
Woodland Edition37.7
XLE37.7
XLE Premium37.7
XSE37.7
Center Head Room
LENA
LimitedNA
SENA
Woodland EditionNA
XLENA
XLE PremiumNA
XSENA
Front Leg Room
LE41
Limited41
SE41
Woodland Edition41
XLE41
XLE Premium41
XSE41
Center Leg Room
LENA
LimitedNA
SENA
Woodland EditionNA
XLENA
XLE PremiumNA
XSENA
Front Shoulder Room
LE57.8
Limited57.8
SE57.8
Woodland Edition57.8
XLE57.8
XLE Premium57.8
XSE57.8
Center Shoulder Room
LENA
LimitedNA
SENA
Woodland EditionNA
XLENA
XLE PremiumNA
XSENA
Interior Volume
LE98.9
Limited98.9
SE98.9
Woodland Edition98.9
XLE98.9
XLE Premium98.9
XSE98.9
Fuel Tank Capacity
LE14.5
Limited14.5
SE14.5
Woodland Edition14.5
XLE14.5
XLE Premium14.5
XSE14.5
Engine Type
LEGas/Electric
LimitedGas/Electric
SEGas/Electric
Woodland EditionGas/Electric
XLEGas/Electric
XLE PremiumGas/Electric
XSEGas/Electric
Engine Size
LE2.5
Limited2.5
SE2.5
Woodland Edition2.5
XLE2.5
XLE Premium2.5
XSE2.5
Cylinders
LE4
Limited4
SE4
Woodland Edition4
XLE4
XLE Premium4
XSE4
Camshaft
LEDOHC
LimitedDOHC
SEDOHC
Woodland EditionDOHC
XLEDOHC
XLE PremiumDOHC
XSEDOHC
Compression Ratio
LE14.0:1
Limited14.0:1
SE14.0:1
Woodland Edition14.0:1
XLE14.0:1
XLE Premium14.0:1
XSE14.0:1
Horsepower
LE176
Limited176
SE176
Woodland Edition176
XLE176
XLE Premium176
XSE176
Torque
LE163
Limited163
SE163
Woodland Edition163
XLE163
XLE Premium163
XSE163
Fuel Type
LEUnleaded
LimitedUnleaded
SEUnleaded
Woodland EditionUnleaded
XLEUnleaded
XLE PremiumUnleaded
XSEUnleaded
Estimated MPG City
LE41
Limited41
SE41
Woodland Edition41
XLE41
XLE Premium41
XSE41
Estimated MPG Highway
LE38
Limited38
SE38
Woodland Edition38
XLE38
XLE Premium38
XSE38
Towing
LE1750
Limited1750
SE1750
Woodland Edition1750
XLE1750
XLE Premium1750
XSE1750
GVWR (Gross Vehicle Weight Rating)
LE4920
Limited4920
SE4920
Woodland Edition4920
XLE4920
XLE Premium4920
XSE4920
Payload
LE1210
Limited1115
SE1140
Woodland Edition1145
XLE1145
XLE Premium1145
XSE1115
Curb Weight
LE3710
Limited3805
SE3780
Woodland Edition3775
XLE3775
XLE Premium3755
XSE3805
Transmission
LECVT
LimitedCVT
SECVT
Woodland EditionCVT
XLECVT
XLE PremiumCVT
XSECVT

How to Calculate The Dealer Cost of a Toyota RAV4 Hybrid

Formula for Calculating Dealer Cost:

  • Example: Base Toyota RAV4 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota RAV4 Hybrid MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.



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