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2020 Toyota RAV4 Hybrid Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
2020 RAV4 Hybrid Trim: 5-Door LE CVT SUV. Powered by a 2.5L 4 Cylinder w/AWD - Gas/Electric Engine
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2020 RAV4 Hybrid Trim: 5-Door XLE CVT SUV. Powered by a 2.5L 4 Cylinder w/AWD - Gas/Electric Engine
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2020 RAV4 Hybrid Trim: 5-Door XSE CVT SUV. Powered by a 2.5L 4 Cylinder w/AWD - Gas/Electric Engine
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2020 RAV4 Hybrid Trim: 5-Door Limited CVT SUV. Powered by a 2.5L 4 Cylinder w/AWD - Gas/Electric Engine
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Price Tip:

To avoid overpaying on a new Toyota RAV4 Hybrid, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
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Toyota RAV4 Hybrid Overview:

If you’re seeking a family-friendly crossover that sips fuel, best sure to test drive the 2020 Toyota RAV4 Hybrid. Aside from its phenomenal fuel economy, the new RAV4 Hybrid also impresses with its lively powertrain and roomy interior. Although the RAV4 Hybrid isn’t rugged like a truck-based SUV, it does deliver an admirable performance in the snow. An edgy design also makes the new RAV4 Hybrid a stylish family vehicle.

What’s New for 2020?

For 2020, Toyota made a few tweaks to the RAV4 Hybrid. Smartphone connectivity is simplified with the arrival of standard Android Auto. The mid-level XLE trim also now comes standard with a powered driver’s seat.

What Styles Does It Come In?

As its name suggests, the 2020 Toyota RAV4 Hybrid features a hybrid powertrain as opposed to a conventional engine. It comes in the form of a small crossover. An electric AWD system feeds power to all four wheels.

What Are the Available Trims?

There are four RAV4 Hybrid trims to pick from. The less expensive base LE trim is a serious value. It features a 7.0-inch touchscreen, which includes all of the latest smartphone integration technologies. You’ll also enjoy a Wi-Fi hotspot and dual-zone automatic climate control.

The RAV4 Hybrid XLE receives upgrades like four USB ports and proximity keyless entry. Featuring heated front seats and a heated steering, Toyota’s optional Cold Weather package will appeal to folks who experience freezing weather.

If you desire sportier handling, check out the RAV4 XSE. It comes equipped with a performance-tuned suspension. You’ll also receive a larger 8.0-inch touchscreen and HD Radio. Some of the available options include a JBL premium sound system, wireless charging, and navigation.

Atop the RAV4 Hybrid range is the Limited trim. Aside from providing a standard JBL premium sound system and navigation, the Limited trim offers optional creature comforts like ventilated front seats and heated rear seats. You can also equip this range-topping model with adaptive headlights and a power tailgate.

The RAV4 Hybrid’s Exterior

The 2020 RAV4 Hybrid does not look much different from the standard RAV4. In the eyes of some people, it’s among the coolest-looking hybrid crossovers you’ll find. Younger people will be especially like the RAV4 Hybrid’s edgy appearance. Buyers will also appreciate the fact that LED headlights come standard.

To make the RAV4 Hybrid even more appealing to the younger crowd, Toyota offers it with some dynamic paint options. Blueprint and Ruby Flare Pearl will definitely get some attention. While all four trims are stylish, the RAV4 Hybrid XSE looks sportier. It comes equipped with bigger wheels, which add more flair.

Driving Experience

While the 2020 Toyota RAV4 Hybrid is engineered to save fuel, it’s still enjoyable to drive. The crossover’s four-cylinder hybrid powertrain feels peppy. Because the powertrain is assisted by two electric motors, you’re able to experience instant torque. When you need to move out quickly, this crossover rushes to 60 mph in a brisk 7.4 seconds. Drivers also praise the transmission for its responsive nature.

For the most part, The RAV4 Hybrid delivers a peaceful ride. Although the XSE trim’s stiffer suspension causes you to feel more bumps in the road, it does noticeably improve handling.

While behind the wheel of the new RAV4 Hybrid, you should try to avoid rough terrain. However, ample ground clearance and an electric-powered AWD system help ensure a good performance in bad weather.

Quality and Comfort

For a vehicle that starts under $30,000, the RAV4 Hybrid has a surprising number of premium materials on the inside. Toyota’s SofTex upholstery is lightweight and soft to the touch. This SUV’s modern interior design also helps it to stack up well against the competition. Excellent fit and finish give you more reason to make the RAV4 Hybrid your top pick.

In terms of interior room, the 2020 Toyota RAV4 Hybrid will satisfy your family’s requirements. While the front seats are nice and supportive, folks sitting in the back can recline on long trips. You will also appreciate the RAV4’s well-designed cargo area, which makes unloading stuff easy.


According to the NHTSA, the 2020 Toyota RAV4 Hybrid offers a high degree of crash protection. Toyota Safety Sense 2.0, which is a collection of accident-avoidance technologies, comes standard on every trim. Highlights include pre-collision braking with pedestrian detection, lane-centering technology, and dynamic cruise control.

If you want to experience less stress on the interstate, opt for the RAV4 Hybrid’s blind-spot monitoring system. Folks who spend a lot of time in the city will appreciate having the available parking sensors and a surround-view camera. Meanwhile, nighttime driving is made secure with the optional curve-adapting headlights.

The new 2020 Toyota RAV4 Hybrid proves that living eco-friendly doesn’t have to be boring. Creative styling and a lively performance help make the new RAV4 Hybrid a satisfying choice. It also provides the passenger room and security that your family deserves.

How to Calculate The Dealer Cost of a Toyota RAV4 Hybrid

Formula for Calculating Dealer Cost:

  • Example: Base Toyota RAV4 Hybrid invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota RAV4 Hybrid MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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