2023 Toyota RAV4 Hybrid Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

2023 Toyota RAV4 Hybrid Invoice Price Guide - Holdback - Dealer Cost - MSRP

The Toyota RAV4 Hybrid Price Guide Below Includes:

The Toyota RAV4 Hybrid pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Toyota RAV4 Hybrid Pricing for the LE, XLE, XLE Premium, SE, XSE and Limited Trims

2023 RAV4 Hybrid - Trim: LE 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT

MSRP

$30,725

Invoice Price

$28,882

Destination Fee

$1,335

Holdback

$615

Dealer Cost

$29,603

2023 RAV4 Hybrid - Trim: XLE 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT

MSRP

$32,235

Invoice Price

$30,301

Destination Fee

$1,335

Holdback

$645

Dealer Cost

$30,991

2023 RAV4 Hybrid - Trim: SE 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT

MSRP

$33,420

Invoice Price

$31,414

Destination Fee

$1,335

Holdback

$668

Dealer Cost

$32,081

2023 RAV4 Hybrid - Trim: Woodland Edition 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT

MSRP

$33,525

Invoice Price

$31,515

Destination Fee

$1,335

Holdback

$671

Dealer Cost

$32,180

2023 RAV4 Hybrid - Trim: XLE Premium 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT

MSRP

$35,125

Invoice Price

$33,018

Destination Fee

$1,335

Holdback

$703

Dealer Cost

$33,651

2023 RAV4 Hybrid - Trim: XSE 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT

MSRP

$36,385

Invoice Price

$34,203

Destination Fee

$1,335

Holdback

$728

Dealer Cost

$34,810

2023 RAV4 Hybrid - Trim: Limited 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas/Electric Powered, CVT

MSRP

$39,030

Invoice Price

$36,688

Destination Fee

$1,335

Holdback

$781

Dealer Cost

$37,242

Price Tip:

To find the best possible price on a new Toyota RAV4 Hybrid, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper, Edmunds, NADAguides, Motortrend & CarsDirect

These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

Package Options
Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
LE	$590
Limited	NA
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	NA
XSE	NA
Limited Grade Advanced Technology Package
LE	NA
Limited	$1,025
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	NA
XSE	NA
Limited Grade Weather Package
LE	NA
Limited	$815
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	NA
XSE	NA
Convenience Package
LE	NA
Limited	NA
SE	$1,265
Woodland Edition	NA
XLE	$1,265
XLE Premium	NA
XSE	NA
SE Grade Weather Package
LE	NA
Limited	NA
SE	$815
Woodland Edition	NA
XLE	NA
XLE Premium	NA
XSE	NA
XLE Grade Weather Package
LE	NA
Limited	NA
SE	NA
Woodland Edition	NA
XLE	$925
XLE Premium	NA
XSE	NA
XLE Premium Grade Advanced Technology Package
LE	NA
Limited	NA
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	$640
XSE	NA
XLE Premium Grade Weather Package
LE	NA
Limited	NA
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	$1,075
XSE	NA
XSE Grade Advanced Technology Package
LE	NA
Limited	NA
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	NA
XSE	$2,010
XSE Grade Weather Package
LE	NA
Limited	NA
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	NA
XSE	$375

Exterior Paint Options
Special Color
LE	$425
Limited	$425
SE	$425
Woodland Edition	NA
XLE	$425
XLE Premium	$425
XSE	$425

Other Options
Rear Cargo Area Cover
LE	$90
Limited	NA
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	NA
XSE	NA
Digital Rearview Mirror
LE	NA
Limited	$200
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	$625
XSE	$200
Panoramic Glass Roof
LE	NA
Limited	$500
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	NA
XSE	$500

Audio Options
10.5-in. Toyota Audio Multimedia with 11-speaker JBL® Premium Audio including amplifier and subwoofer
LE	NA
Limited	NA
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	$1,410
XSE	$580

Specifications
Base Price
LE	$30,225
Limited	$38,530
SE	$32,920
Woodland Edition	$33,025
XLE	$31,735
XLE Premium	$34,625
XSE	$35,885
Drive
LE	AWD
Limited	AWD
SE	AWD
Woodland Edition	AWD
XLE	AWD
XLE Premium	AWD
XSE	AWD
Bodystyle
LE	SUV
Limited	SUV
SE	SUV
Woodland Edition	SUV
XLE	SUV
XLE Premium	SUV
XSE	SUV
Doors
LE	5
Limited	5
SE	5
Woodland Edition	5
XLE	5
XLE Premium	5
XSE	5
Height
LE	67
Limited	67
SE	67
Woodland Edition	67
XLE	67
XLE Premium	67
XSE	67
Length
LE	180.9
Limited	180.9
SE	180.9
Woodland Edition	180.9
XLE	180.9
XLE Premium	180.9
XSE	180.9
Wheelbase
LE	105.9
Limited	105.9
SE	105.9
Woodland Edition	105.9
XLE	105.9
XLE Premium	105.9
XSE	105.9
Width
LE	73
Limited	73
SE	73
Woodland Edition	73
XLE	73
XLE Premium	73
XSE	73
Cargo Volume
LE	37.6
Limited	37.5
SE	37.5
Woodland Edition	37.6
XLE	37.5
XLE Premium	37.5
XSE	37.5
Seating Capacity
LE	5
Limited	5
SE	5
Woodland Edition	5
XLE	5
XLE Premium	5
XSE	5
Front Head Room
LE	37.7
Limited	37.7
SE	37.7
Woodland Edition	37.7
XLE	37.7
XLE Premium	37.7
XSE	37.7
Center Head Room
LE	NA
Limited	NA
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	NA
XSE	NA
Front Leg Room
LE	41
Limited	41
SE	41
Woodland Edition	41
XLE	41
XLE Premium	41
XSE	41
Center Leg Room
LE	NA
Limited	NA
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	NA
XSE	NA
Front Shoulder Room
LE	57.8
Limited	57.8
SE	57.8
Woodland Edition	57.8
XLE	57.8
XLE Premium	57.8
XSE	57.8
Center Shoulder Room
LE	NA
Limited	NA
SE	NA
Woodland Edition	NA
XLE	NA
XLE Premium	NA
XSE	NA
Interior Volume
LE	98.9
Limited	98.9
SE	98.9
Woodland Edition	98.9
XLE	98.9
XLE Premium	98.9
XSE	98.9
Fuel Tank Capacity
LE	14.5
Limited	14.5
SE	14.5
Woodland Edition	14.5
XLE	14.5
XLE Premium	14.5
XSE	14.5
Engine Type
LE	Gas/Electric
Limited	Gas/Electric
SE	Gas/Electric
Woodland Edition	Gas/Electric
XLE	Gas/Electric
XLE Premium	Gas/Electric
XSE	Gas/Electric
Engine Size
LE	2.5
Limited	2.5
SE	2.5
Woodland Edition	2.5
XLE	2.5
XLE Premium	2.5
XSE	2.5
Cylinders
LE	4
Limited	4
SE	4
Woodland Edition	4
XLE	4
XLE Premium	4
XSE	4
Camshaft
LE	DOHC
Limited	DOHC
SE	DOHC
Woodland Edition	DOHC
XLE	DOHC
XLE Premium	DOHC
XSE	DOHC
Compression Ratio
LE	14.0:1
Limited	14.0:1
SE	14.0:1
Woodland Edition	14.0:1
XLE	14.0:1
XLE Premium	14.0:1
XSE	14.0:1
Horsepower
LE	176
Limited	176
SE	176
Woodland Edition	176
XLE	176
XLE Premium	176
XSE	176
Torque
LE	163
Limited	163
SE	163
Woodland Edition	163
XLE	163
XLE Premium	163
XSE	163
Fuel Type
LE	Unleaded
Limited	Unleaded
SE	Unleaded
Woodland Edition	Unleaded
XLE	Unleaded
XLE Premium	Unleaded
XSE	Unleaded
Estimated MPG City
LE	41
Limited	41
SE	41
Woodland Edition	41
XLE	41
XLE Premium	41
XSE	41
Estimated MPG Highway
LE	38
Limited	38
SE	38
Woodland Edition	38
XLE	38
XLE Premium	38
XSE	38
Towing
LE	1750
Limited	1750
SE	1750
Woodland Edition	1750
XLE	1750
XLE Premium	1750
XSE	1750
GVWR (Gross Vehicle Weight Rating)
LE	4920
Limited	4920
SE	4920
Woodland Edition	4920
XLE	4920
XLE Premium	4920
XSE	4920
Payload
LE	1210
Limited	1115
SE	1140
Woodland Edition	1145
XLE	1145
XLE Premium	1145
XSE	1115
Curb Weight
LE	3710
Limited	3805
SE	3780
Woodland Edition	3775
XLE	3775
XLE Premium	3755
XSE	3805
Transmission
LE	CVT
Limited	CVT
SE	CVT
Woodland Edition	CVT
XLE	CVT
XLE Premium	CVT
XSE	CVT

How to Calculate The Dealer Cost of a Toyota RAV4 Hybrid

Formula for Calculating Dealer Cost:

Example: Base Toyota RAV4 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota RAV4 Hybrid MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.