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2017 Toyota RAV4 Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota RAV4 pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota RAV4 Prices - How Much is a Toyota RAV4?

2017 RAV4 Price - LE 5dr AWD SUV. With 2.5L Gas Engine - 4 Cylinders
MSRP
$25,810
Invoice Price
$24,132
Destination Fee
$995
Holdback
$516
Dealer Cost
$24,611
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2017 RAV4 Price - LE 5dr FWD SUV. With 2.5L Gas Engine - 4 Cylinders
MSRP
$24,410
Invoice Price
$22,823
Destination Fee
$995
Holdback
$488
Dealer Cost
$23,330
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2017 RAV4 Price - Limited 5dr AWD SUV. With 2.5L Gas Engine - 4 Cylinders
MSRP
$32,305
Invoice Price
$30,206
Destination Fee
$995
Holdback
$646
Dealer Cost
$30,555
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2017 RAV4 Price - Limited 5dr FWD SUV. With 2.5L Gas Engine - 4 Cylinders
MSRP
$30,905
Invoice Price
$28,897
Destination Fee
$995
Holdback
$618
Dealer Cost
$29,274
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2017 RAV4 Price - Platinum 5dr AWD SUV. With 2.5L Gas Engine - 4 Cylinders
MSRP
$36,150
Invoice Price
$33,800
Destination Fee
$995
Holdback
$723
Dealer Cost
$34,072
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2017 RAV4 Price - Platinum 5dr FWD SUV. With 2.5L Gas Engine - 4 Cylinders
MSRP
$34,750
Invoice Price
$32,491
Destination Fee
$995
Holdback
$695
Dealer Cost
$32,791
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2017 RAV4 Price - SE 5dr FWD SUV. With 2.5L Gas Engine - 4 Cylinders
MSRP
$28,790
Invoice Price
$26,919
Destination Fee
$995
Holdback
$576
Dealer Cost
$27,338
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2017 RAV4 Price - SE 5dr AWD SUV. With 2.5L Gas Engine - 4 Cylinders
MSRP
$30,190
Invoice Price
$28,228
Destination Fee
$995
Holdback
$604
Dealer Cost
$28,619
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2017 RAV4 Price - XLE 5dr AWD SUV. With 2.5L Gas Engine - 4 Cylinders
MSRP
$26,900
Invoice Price
$25,153
Destination Fee
$995
Holdback
$538
Dealer Cost
$25,610
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2017 RAV4 Price - XLE 5dr FWD SUV. With 2.5L Gas Engine - 4 Cylinders
MSRP
$25,500
Invoice Price
$23,844
Destination Fee
$995
Holdback
$510
Dealer Cost
$24,329
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2017 RAV4 Hybrid Price - Limited 5dr AWD SUV CVT. With 2.5L Gas/Electric Engine - 4 Cylinders
MSRP
$34,030
Invoice Price
$31,988
Destination Fee
$995
Holdback
$681
Dealer Cost
$32,302
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2017 RAV4 Hybrid Price - SE 5dr AWD SUV CVT. With 2.5L Gas/Electric Engine - 4 Cylinders
MSRP
$32,185
Invoice Price
$30,255
Destination Fee
$995
Holdback
$644
Dealer Cost
$30,606
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2017 RAV4 Hybrid Price - XLE 5dr AWD SUV CVT. With 2.5L Gas/Electric Engine - 4 Cylinders
MSRP
$29,030
Invoice Price
$27,288
Destination Fee
$995
Holdback
$581
Dealer Cost
$27,702
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Price Tip:

To avoid overpaying on a new Toyota RAV4, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2018 Toyota RAV4 Overview:
The Rav4 is a compact, crossover SUV produced by Toyota since 1994. The vehicle now comes in both standard and hybrid models. Toyota has long been known for its reliable vehicles. The 2018 Toyota Rav4 is no exception to this rule. It is a dependable vehicle with lots of cargo and passenger space. The Rav4 can comfortably seat five passengers in two rows. It comes with optional AWD for good traction in poor weather or even for some off-road fun.

What's New in 2018?

This year's Rav4 comes with an additional trim level called the Adventure. This model will have higher ground clearance, all-weather floor mats and 18" alloy wheels. Not much else is new since the 2017 models rolled off of the assembly line.

Available Styles and Trims

All 2018 Toyota Rav4 models are 4-doors. They all feature a compact, crossover-SUV body style. Regular models get a 2.5 L, I-4 engine and a 6-speed automatic transmission with overdrive. A hybrid model is also available with an I-4 engine and electric-motor combination. Most trims are offered in AWD or FWD versions. Hybrids are only available with AWD.

LE - The base model only comes in FWD. It has a very basic list of standard features and equipment.

XLE - The XLE adds 17" alloy wheels. Outside mirrors are heated to avoid ice and fog. A moon roof is optional.

Adventure - This trim sits higher and has bigger wheels and tires. It also has all-weather floor mats and a suspension that's better for off-road duties.

SE - This trim level adds LED headlights, daytime running lights and fog lights. A moon roof and noise-reduction features will be added as well.

Limited - The Limited has dynamic-torque control. It comes with 18" alloy wheels with Toyota's SuperChrome finish.

Platinum - This is the fully-loaded trim level that comes with most of the previously-mentioned extras. It also adds roof rails, a hands-free operated liftgate, mudguards and a top-level infotainment system.

Performance and Fuel Economy

The standard I-4 engine produces 176 hp for the 2018 Toyota Rav4. It creates about 172 lb-ft of torque. The Rav4 gets around 25 mpg in a combined rating for both city and highway driving. The hybrid engine produces 150 hp and has a combined, fuel-economy rating of 32 mpg.

The Rav4 is capable of light towing and off-road duties. It's towing capacity runs between 1,500 and 3,500 lbs. depending on how it's configured.

Driving Impressions

The 2018 Toyota Rav4 provides a comfortable ride in the front or rear seats. There is plenty of head and leg room. The seats are fairly comfortable. Noise suppression is fantastic. It's a smooth ride with just a few more bumps felt if you have the larger, 18" wheels.

The interior is nicely designed with medium-grade materials. The console layout makes everything easy to see, reach and use. Getting in and out of the vehicle presents no problems. Driver visibility is excellent.

Steering and handling are decent for a car in this class. Acceleration is peppier than you'd expect. Handling is well balanced and the brakes provide enough stopping power. Off-road driving is okay, but only for some lighter duties. The I-4 may struggle with really rough terrain.

Conclusion

The 2018 Toyota Rav4 is a very versatile vehicle. It's dependable and provides plenty of cargo space. There is plenty of room for groceries, kids or whatever else you need to haul. It's a great little crossover SUV for a family.

How to Calculate The Dealer Cost of a Toyota RAV4

Formula for Calculating Dealer Cost:

  • Example: Base Toyota RAV4 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota RAV4 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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