2024 Toyota RAV4 MSRP vs Invoice vs True Dealer Cost

Starting at $30,025

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The Toyota RAV4 Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,350] – [Holdback ( 2% of the Base MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,350 is included in the prices below.

Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
LE 2.5L \| 4 Cyl \| Automatic \| FWD	$30,025	$28,161	$27,588	Get Price
LE 2.5L \| 4 Cyl \| Automatic \| AWD	$31,425	$29,470	$28,869	Get Price
XLE 2.5L \| 4 Cyl \| Automatic \| FWD	$31,535	$29,574	$28,970	Get Price
XLE 2.5L \| 4 Cyl \| Automatic \| AWD	$32,935	$30,883	$30,251	Get Price
XLE Premium 2.5L \| 4 Cyl \| Automatic \| FWD	$34,425	$32,276	$31,615	Get Price
XLE Premium 2.5L \| 4 Cyl \| Automatic \| AWD	$35,825	$33,585	$32,896	Get Price
Adventure 2.5L \| 4 Cyl \| Automatic \| AWD	$36,220	$33,953	$33,256	Get Price
Limited 2.5L \| 4 Cyl \| Automatic \| FWD	$38,330	$35,927	$35,187	Get Price
TRD Off-Road 2.5L \| 4 Cyl \| Automatic \| AWD	$39,645	$37,154	$36,388	Get Price
Limited 2.5L \| 4 Cyl \| Automatic \| AWD	$39,730	$37,236	$36,468	Get Price

Available Options and Package Pricing
Exterior Paint Options
Two-Tone Exterior Color (Adventure, TRD Off-Road)	$500
Special Color	$425
Audio Options
10.5-in. Toyota Audio Multimedia with 11-speaker JBL Premium Audio including amplifier and subwoofer (Adventure, XLE Premium, )	$1,410
TRD Off-Road Premium Audio (TRD Off-Road )	$1,390
Package Options
Weather Package (Not Available on LE)	$815
Convenience Package (XLE)	$1,265
Blind Spot Monitor with Rear Cross-Traffic Alert (LE)	$590
Advanced Technology Package (Limited, TRD Off-Road, XLE Premium))	$1,025
Other Options
Rear Cargo Area Cover (LE)	$90
Digital Rearview Mirror (Limited, TRD Off-Road, XLE Premium)	$200
Panoramic Glass Roof with Front Power (Limited)	$500

Specifications
Drive	AWD
Bodystyle	SUV
Doors	5
Height	68.6
Length	181.5
Wheelbase	105.9
Width	73.4
Cargo Volume	37.6
Seating Capacity	5
Front / Rear Head Room	37.7/39.5
Front/Rear Leg Room	41.0/37.8
Front Shoulder Room	57.8
Interior Volume	98.9
Fuel Tank Capacity	14.5
Engine Type	Gas
Engine Size	2.5
Cylinders	4
Camshaft	DOHC
Compression Ratio	13.0:1
Horsepower	203
Torque	184
Fuel Type	Unleaded
Estimated MPG City	25 - 27
Estimated MPG Highway	33 - 35
Towing	3500
GVWR (Gross Vehicle Weight Rating)	4705
Payload	1025
Curb Weight	3405 - 3615