2023 Toyota RAV4 Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Toyota RAV4 Price Guide Below Includes:
- The Toyota RAV4 pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Toyota RAV4 Pricing for the LE, XLE, XLE Premium, Adventure, TRD Off-Road and Limited Trims
2023 RAV4 - Trim: LE 5-Door SUV. Powertrain: FWD, 2.5L, 4 CYL, Gas Powered, Automatic
2023 RAV4 - Trim: LE 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, Automatic
2023 RAV4 - Trim: XLE 5-Door SUV. Powertrain: FWD, 2.5L, 4 CYL, Gas Powered, Automatic
2023 RAV4 - Trim: XLE 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, Automatic
2023 RAV4 - Trim: XLE Premium 5-Door SUV. Powertrain: FWD, 2.5L, 4 CYL, Gas Powered, Automatic
2023 RAV4 - Trim: XLE Premium 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, Automatic
2023 RAV4 - Trim: Adventure 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, Automatic
2023 RAV4 - Trim: Limited 5-Door SUV. Powertrain: FWD, 2.5L, 4 CYL, Gas Powered, Automatic
2023 RAV4 - Trim: TRD Off-Road 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, Automatic
2023 RAV4 - Trim: Limited 5-Door SUV. Powertrain: AWD, 2.5L, 4 CYL, Gas Powered, Automatic
Price Tip:
To find the best possible price on a new Toyota RAV4, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
Rydeshopper,
Edmunds,
NADAguides, Motortrend & CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Package Options |
| Adventure Grade Convenience Package |
| Adventure AWD | $1,265 |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| Adventure Grade Weather Package |
| Adventure AWD | $815 |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) |
| Adventure AWD | NA |
| LE AWD | $590 |
| LE FWD | $590 |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| Limited Grade Advanced Technology Package |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | $1,025 |
| Limited FWD | $1,025 |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| Limited Grade Weather Package |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | $815 |
| Limited FWD | $815 |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| TRD Off-Road Grade Advanced Technology Package |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | $640 |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| TRD Off-Road Grade Weather Package |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | $1,015 |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| XLE Grade Convenience Package |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | NA |
| XLE AWD | $1,265 |
| XLE FWD | $1,265 |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| XLE Grade Weather Package |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | NA |
| XLE AWD | $925 |
| XLE FWD | $925 |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| XLE Premium Grade Advanced Technology Package |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | $640 |
| XLE Premium FWD | $640 |
| XLE Premium Grade Weather Package |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | $1,075 |
| XLE Premium FWD | $1,075 |
| Audio Options |
| 10.5-in. Toyota Audio Multimedia with 11-speaker JBL® Premium Audio including amplifier and subwoofer |
| Adventure AWD | $1,410 |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | $1,410 |
| XLE Premium FWD | $1,410 |
| TRD Off-Road Premium Audio |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | $1,390 |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| Exterior Paint Options |
| Special Color |
| Adventure AWD | $425 |
| LE AWD | $425 |
| LE FWD | $425 |
| Limited AWD | $425 |
| Limited FWD | $425 |
| TRD Off-Road AWD | $425 |
| XLE AWD | $425 |
| XLE FWD | $425 |
| XLE Premium AWD | $425 |
| XLE Premium FWD | $425 |
| Two-Tone Exterior Color |
| Adventure AWD | $500 |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | $500 |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| Other Options |
| Rear Cargo Area Cover |
| Adventure AWD | NA |
| LE AWD | $90 |
| LE FWD | $90 |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| Digital Rearview Mirror |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | $200 |
| Limited FWD | $200 |
| TRD Off-Road AWD | $625 |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | $625 |
| XLE Premium FWD | $625 |
| Panoramic Glass Roof |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | $500 |
| Limited FWD | $500 |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| Specifications |
| Base Price |
| Adventure AWD | $33,770 |
| LE AWD | $28,975 |
| LE FWD | $27,575 |
| Limited AWD | $37,280 |
| Limited FWD | $35,880 |
| TRD Off-Road AWD | $37,195 |
| XLE AWD | $30,485 |
| XLE FWD | $29,085 |
| XLE Premium AWD | $33,375 |
| XLE Premium FWD | $31,975 |
| Drive |
| Adventure AWD | AWD |
| LE AWD | AWD |
| LE FWD | FWD |
| Limited AWD | AWD |
| Limited FWD | FWD |
| TRD Off-Road AWD | AWD |
| XLE AWD | AWD |
| XLE FWD | FWD |
| XLE Premium AWD | AWD |
| XLE Premium FWD | FWD |
| Bodystyle |
| Adventure AWD | SUV |
| LE AWD | SUV |
| LE FWD | SUV |
| Limited AWD | SUV |
| Limited FWD | SUV |
| TRD Off-Road AWD | SUV |
| XLE AWD | SUV |
| XLE FWD | SUV |
| XLE Premium AWD | SUV |
| XLE Premium FWD | SUV |
| Doors |
| Adventure AWD | 5 |
| LE AWD | 5 |
| LE FWD | 5 |
| Limited AWD | 5 |
| Limited FWD | 5 |
| TRD Off-Road AWD | 5 |
| XLE AWD | 5 |
| XLE FWD | 5 |
| XLE Premium AWD | 5 |
| XLE Premium FWD | 5 |
| Height |
| Adventure AWD | 68.6 |
| LE AWD | 67 |
| LE FWD | 67 |
| Limited AWD | 67.2 |
| Limited FWD | 67.2 |
| TRD Off-Road AWD | 68.6 |
| XLE AWD | 67 |
| XLE FWD | 67 |
| XLE Premium AWD | 67.2 |
| XLE Premium FWD | 67.2 |
| Length |
| Adventure AWD | 181.5 |
| LE AWD | 180.9 |
| LE FWD | 180.9 |
| Limited AWD | 180.9 |
| Limited FWD | 180.9 |
| TRD Off-Road AWD | 181.5 |
| XLE AWD | 180.9 |
| XLE FWD | 180.9 |
| XLE Premium AWD | 180.9 |
| XLE Premium FWD | 180.9 |
| Wheelbase |
| Adventure AWD | 105.9 |
| LE AWD | 105.9 |
| LE FWD | 105.9 |
| Limited AWD | 105.9 |
| Limited FWD | 105.9 |
| TRD Off-Road AWD | 105.9 |
| XLE AWD | 105.9 |
| XLE FWD | 105.9 |
| XLE Premium AWD | 105.9 |
| XLE Premium FWD | 105.9 |
| Width |
| Adventure AWD | 73.4 |
| LE AWD | 73 |
| LE FWD | 73 |
| Limited AWD | 73 |
| Limited FWD | 73 |
| TRD Off-Road AWD | 73.4 |
| XLE AWD | 73 |
| XLE FWD | 73 |
| XLE Premium AWD | 73 |
| XLE Premium FWD | 73 |
| Cargo Volume |
| Adventure AWD | 37.6 |
| LE AWD | 37.6 |
| LE FWD | 37.6 |
| Limited AWD | 37.5 |
| Limited FWD | 37.5 |
| TRD Off-Road AWD | 37.6 |
| XLE AWD | 37.5 |
| XLE FWD | 37.5 |
| XLE Premium AWD | 37.5 |
| XLE Premium FWD | 37.5 |
| Seating Capacity |
| Adventure AWD | 5 |
| LE AWD | 5 |
| LE FWD | 5 |
| Limited AWD | 5 |
| Limited FWD | 5 |
| TRD Off-Road AWD | 5 |
| XLE AWD | 5 |
| XLE FWD | 5 |
| XLE Premium AWD | 5 |
| XLE Premium FWD | 5 |
| Front Head Room |
| Adventure AWD | 37.7 |
| LE AWD | 37.7 |
| LE FWD | 37.7 |
| Limited AWD | 37.7 |
| Limited FWD | 37.7 |
| TRD Off-Road AWD | 37.7 |
| XLE AWD | 37.7 |
| XLE FWD | 37.7 |
| XLE Premium AWD | 37.7 |
| XLE Premium FWD | 37.7 |
| Center Head Room |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| Front Leg Room |
| Adventure AWD | 41 |
| LE AWD | 41 |
| LE FWD | 41 |
| Limited AWD | 41 |
| Limited FWD | 41 |
| TRD Off-Road AWD | 41 |
| XLE AWD | 41 |
| XLE FWD | 41 |
| XLE Premium AWD | 41 |
| XLE Premium FWD | 41 |
| Center Leg Room |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| Front Shoulder Room |
| Adventure AWD | 57.8 |
| LE AWD | 57.8 |
| LE FWD | 57.8 |
| Limited AWD | 57.8 |
| Limited FWD | 57.8 |
| TRD Off-Road AWD | 57.8 |
| XLE AWD | 57.8 |
| XLE FWD | 57.8 |
| XLE Premium AWD | 57.8 |
| XLE Premium FWD | 57.8 |
| Center Shoulder Room |
| Adventure AWD | NA |
| LE AWD | NA |
| LE FWD | NA |
| Limited AWD | NA |
| Limited FWD | NA |
| TRD Off-Road AWD | NA |
| XLE AWD | NA |
| XLE FWD | NA |
| XLE Premium AWD | NA |
| XLE Premium FWD | NA |
| Interior Volume |
| Adventure AWD | 98.9 |
| LE AWD | 98.9 |
| LE FWD | 98.9 |
| Limited AWD | 98.9 |
| Limited FWD | 98.9 |
| TRD Off-Road AWD | 98.9 |
| XLE AWD | 98.9 |
| XLE FWD | 98.9 |
| XLE Premium AWD | 98.9 |
| XLE Premium FWD | 98.9 |
| Fuel Tank Capacity |
| Adventure AWD | 14.5 |
| LE AWD | 14.5 |
| LE FWD | 14.5 |
| Limited AWD | 14.5 |
| Limited FWD | 14.5 |
| TRD Off-Road AWD | 14.5 |
| XLE AWD | 14.5 |
| XLE FWD | 14.5 |
| XLE Premium AWD | 14.5 |
| XLE Premium FWD | 14.5 |
| Engine Type |
| Adventure AWD | Gas |
| LE AWD | Gas |
| LE FWD | Gas |
| Limited AWD | Gas |
| Limited FWD | Gas |
| TRD Off-Road AWD | Gas |
| XLE AWD | Gas |
| XLE FWD | Gas |
| XLE Premium AWD | Gas |
| XLE Premium FWD | Gas |
| Engine Size |
| Adventure AWD | 2.5 |
| LE AWD | 2.5 |
| LE FWD | 2.5 |
| Limited AWD | 2.5 |
| Limited FWD | 2.5 |
| TRD Off-Road AWD | 2.5 |
| XLE AWD | 2.5 |
| XLE FWD | 2.5 |
| XLE Premium AWD | 2.5 |
| XLE Premium FWD | 2.5 |
| Cylinders |
| Adventure AWD | 4 |
| LE AWD | 4 |
| LE FWD | 4 |
| Limited AWD | 4 |
| Limited FWD | 4 |
| TRD Off-Road AWD | 4 |
| XLE AWD | 4 |
| XLE FWD | 4 |
| XLE Premium AWD | 4 |
| XLE Premium FWD | 4 |
| Camshaft |
| Adventure AWD | DOHC |
| LE AWD | DOHC |
| LE FWD | DOHC |
| Limited AWD | DOHC |
| Limited FWD | DOHC |
| TRD Off-Road AWD | DOHC |
| XLE AWD | DOHC |
| XLE FWD | DOHC |
| XLE Premium AWD | DOHC |
| XLE Premium FWD | DOHC |
| Compression Ratio |
| Adventure AWD | 13.0:1 |
| LE AWD | 13.0:1 |
| LE FWD | 13.0:1 |
| Limited AWD | 13.0:1 |
| Limited FWD | 13.0:1 |
| TRD Off-Road AWD | 13.0:1 |
| XLE AWD | 13.0:1 |
| XLE FWD | 13.0:1 |
| XLE Premium AWD | 13.0:1 |
| XLE Premium FWD | 13.0:1 |
| Horsepower |
| Adventure AWD | 203 |
| LE AWD | 203 |
| LE FWD | 203 |
| Limited AWD | 203 |
| Limited FWD | 203 |
| TRD Off-Road AWD | 203 |
| XLE AWD | 203 |
| XLE FWD | 203 |
| XLE Premium AWD | 203 |
| XLE Premium FWD | 203 |
| Torque |
| Adventure AWD | 184 |
| LE AWD | 184 |
| LE FWD | 184 |
| Limited AWD | 184 |
| Limited FWD | 184 |
| TRD Off-Road AWD | 184 |
| XLE AWD | 184 |
| XLE FWD | 184 |
| XLE Premium AWD | 184 |
| XLE Premium FWD | 184 |
| Fuel Type |
| Adventure AWD | Unleaded |
| LE AWD | Unleaded |
| LE FWD | Unleaded |
| Limited AWD | Unleaded |
| Limited FWD | Unleaded |
| TRD Off-Road AWD | Unleaded |
| XLE AWD | Unleaded |
| XLE FWD | Unleaded |
| XLE Premium AWD | Unleaded |
| XLE Premium FWD | Unleaded |
| Estimated MPG City |
| Adventure AWD | 25 |
| LE AWD | 27 |
| LE FWD | 27 |
| Limited AWD | 25 |
| Limited FWD | 27 |
| TRD Off-Road AWD | 25 |
| XLE AWD | 27 |
| XLE FWD | 28 |
| XLE Premium AWD | 27 |
| XLE Premium FWD | 28 |
| Estimated MPG Highway |
| Adventure AWD | 33 |
| LE AWD | 34 |
| LE FWD | 35 |
| Limited AWD | 33 |
| Limited FWD | 35 |
| TRD Off-Road AWD | 32 |
| XLE AWD | 33 |
| XLE FWD | 35 |
| XLE Premium AWD | 33 |
| XLE Premium FWD | 35 |
| Towing |
| Adventure AWD | 3500 |
| LE AWD | 1500 |
| LE FWD | 1500 |
| Limited AWD | 1500 |
| Limited FWD | 1500 |
| TRD Off-Road AWD | 3500 |
| XLE AWD | 1500 |
| XLE FWD | 1500 |
| XLE Premium AWD | 1500 |
| XLE Premium FWD | 1500 |
| GVWR (Gross Vehicle Weight Rating) |
| Adventure AWD | 4705 |
| LE AWD | 4610 |
| LE FWD | 4610 |
| Limited AWD | 4705 |
| Limited FWD | 4610 |
| TRD Off-Road AWD | 4705 |
| XLE AWD | 4610 |
| XLE FWD | 4610 |
| XLE Premium AWD | 4610 |
| XLE Premium FWD | 4610 |
| Payload |
| Adventure AWD | 1025 |
| LE AWD | 1100 |
| LE FWD | 1230 |
| Limited AWD | 1015 |
| Limited FWD | 1100 |
| TRD Off-Road AWD | 1025 |
| XLE AWD | 1050 |
| XLE FWD | 1160 |
| XLE Premium AWD | 1050 |
| XLE Premium FWD | 1160 |
| Curb Weight |
| Adventure AWD | 3680 |
| LE AWD | 3510 |
| LE FWD | 3380 |
| Limited AWD | 3690 |
| Limited FWD | 3510 |
| TRD Off-Road AWD | 3680 |
| XLE AWD | 3560 |
| XLE FWD | 3450 |
| XLE Premium AWD | 3560 |
| XLE Premium FWD | 3450 |
| Transmission |
| Adventure AWD | Automatic |
| LE AWD | Automatic |
| LE FWD | Automatic |
| Limited AWD | Automatic |
| Limited FWD | Automatic |
| TRD Off-Road AWD | Automatic |
| XLE AWD | Automatic |
| XLE FWD | Automatic |
| XLE Premium AWD | Automatic |
| XLE Premium FWD | Automatic |
How to Calculate The Dealer Cost of a Toyota RAV4
Formula for Calculating Dealer Cost:
- Example: Base Toyota RAV4 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Toyota RAV4 MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
